Business plan for a boxing gym. Analysis of the situation in the market for the provision of sports services. Gym premises and equipment

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Description of the industry and company

IN last years boxing is increasingly adapting to mass demand and opening its doors to non-professionals. The popularity of boxing clubs for middle-level citizens is increasing, as evidenced by the opening of more and more clubs and boxing centers in major cities countries. It is believed that white collar boxing originated in the 80s in New York, where tournaments began to be regularly held for office workers seeking emotional release in the ring. White collar fighting became so popular that in 2001 a bull was formed International Association White Collar Boxing Association (IWCBA), which sets clear rules and oversees competitions. Today there are more than 1,500 clubs around the world where anyone can try themselves as a boxer, regardless of their age and status. Unlike professional clubs, the purpose of such centers is to provide a platform for boxing as an alternative to fitness. A person who attends classes keeps himself in good physical fitness, increases stress resistance and makes it easier to bear all the hardships of life.

The goal of this project is to open a specialized boxing center in a city with a population of more than 500 thousand people to provide sports and fitness services to the population and make a profit. The business idea is to create and operate a commercial boxing club, aimed at all groups of the population of any age, starting from 5 years. The format of the establishment will refer to the so-called “white collar boxing” (boxing for white collar workers), which implies the adaptation of professional boxing for ordinary people and affordability.

The boxing club will be located in the central area of the city, close to major business centers and educational institutions. The club will operate daily: from 8:00 to 22:00 Mon-Fri. and from 9:00 to 21:00 on Sat. - Sun. total area club will be 250 sq. meters.

Boxing classes will be conducted by professional trainers with sporting achievements and sports categories (KMS, MS). The business owner will act as the manager of the club; part of the management and administration responsibilities will be transferred to a full-time administrator. Employees whose work is not related to making a profit (accountant, cleaner) will work for hire.

The organizational and legal form of activity will be an individual entrepreneur. OKVED code suitable for this business is 93.12 Services provided by sports clubs. The simplified taxation system (USN 6%) will be selected for taxation forms.

Description of services

The boxing club's services will include group and individual boxing and kickboxing classes, ranging from one-time training sessions to annual membership sales. Functional training, boxing and kickboxing training will be conducted under the guidance of experienced trainers. The approximate price list is presented in Table. 1. To ensure an advantage over competitors, emphasis will be placed on the professionalism of the coaching staff, quality of service, and affordability of services.

Table 1. List of services

Name	Description	Price rub.
Group adult training (16+)
Subscription for 3 months
Subscription for 6 months
12 month subscription
Package for 8 workouts
Package for 12 trainings
Group children's training (5-15)
Subscription for 3 months	Subscription for 3 months of group training
Subscription for 6 months	Subscription for 6 months of group training
12 month subscription	Subscription for 12 months of group training
Package for 8 workouts	Attendance at 8 group training sessions (1 month)
Package for 12 trainings	Attendance at 12 group training sessions (1.5 months)
Personal training
1 workout	1 individual training
10 workouts	10 individual trainings (2 months)
Other services
Visit to a boxing gym	Visit to a boxing gym (1 month)
One-time training	One-time training

No special permits or licenses are required to provide such services. The activities of the establishment will need to be coordinated with Rospotrebnadzor and Rospozhnadzor.

Sales and Marketing

The target audience of boxing will be city residents with an average level of income of various categories of the population. During the classes, groups of different ages will be formed, including children's groups (5-9 years old, 9-15 years old) and groups for adults. A separate group If there is an appropriate specialist, it is planned to create it for girls and women. At the pre-opening stage, work will be carried out to attract customers through social networks and pre-sell subscriptions. On the first day of work there will be a day open doors with master classes and drawings for certificates for free visits to the club for a certain period.

The main channel for attracting new club members will be the Internet. Wanting to sign up for an exercise class is not like impulsively buying clothes or food. The potential client has an idea of what he wants and strives to find out in more detail information about the sports sections that interest him on the Internet, and compare prices of several clubs. Therefore, information about the services of the boxing center, prices, trainers and contact details will be posted on the website. According to the Yandex.Wordstat service, the request for “boxing section” is made monthly from 12,000 to 26,000 times, while there are much more similar requests (approximately 50-60 thousand). The leaders in the number of requests are Moscow and St. Petersburg (3205 and 1245 requests for “boxing section” as of April 2016), followed by Nizhny Novgorod, Yekaterinburg, Rostov-on-Don, Novosibirsk, Krasnodar, Voronezh, Samara and Kazan (170-338 requests). Taking into account related requests, indicators increase by 2-3 times. At the same time, the most people who want to sign up for boxing are recorded from August to October after the end of the summer holiday season. In the fall, there is a peak in sales of fitness club memberships, so it is most advisable to open a club in August-September.

The main methods that will be used when promoting on the market will be:

contextual advertising in search engines;
maintaining groups/accounts in in social networks;
outdoor advertising (signboard);
advertising in the media (at the opening stage);
handout advertising (business cards, flyers).

In the course of its activities, the club’s management will proceed from the principles of expanding the services provided, increasing the number of regular club members, as well as improving the quality of service. To implement the first task, a search will be made for new partners of the club, including large employers interested in purchasing season tickets in bulk. To implement the second, special seminars, master classes and other events will be held for staff under the guidance of invited specialists. The club's management will help create a trusting family atmosphere with customer-oriented service in the establishment. Attention will be paid to all the subtleties of the work, from maintaining general employee discipline and creating a loyalty system, to an individual approach to each client (taking into account the client’s characteristics and inclinations when conducting training, calling by name, etc.).

Production plan

Club location - will be central District cities with a large number of office and commercial buildings (business center). The club will operate daily. Working hours: Monday to Friday - 08:00-22:00, weekends and holidays- from 09:00 to 21:00.

The club will be located on a rented area of 250 sq. meters. The boxing club will have two gyms for competitions and training, an administration, a locker room, a wardrobe area and a bathroom with shower. Renovation of the premises will require 1.8 million rubles, equipment - 1.2 million rubles. Among other things, the room will need to be equipped with a ventilation system. More detailed equipment costs can be seen in Table. 2.

Table 2. Equipment costs

Name	price, rub.	Quantity, pcs.	Price rub.
Supply and exhaust ventilation system
Boxing ring
Exercise equipment
Training equipment (bags, bags, etc.)
Office equipment, computers
Furniture for administration and reception
Plumbing	35 000	1
Locker room equipment

Total:			1 200 000

The entrepreneur will assume the responsibilities of the club manager. Also, at the initial stage, 5 staff units will be required, including an administrator and four trainers (payroll, see Table 3). Accounting, security and cleaning services will be transferred to third parties for a negotiated payment. If competitions are organized at the club, additional employees may be hired.

Table 3. Staffing table and wage fund

Job title	Number, persons	Payroll, rub.
Administrator
Boxing trainer
Kickboxing trainer
Total:
Deductions:
Total with deductions:

The boxing club's main income will come from the sale of subscriptions, with additional income coming from payments for one-time visits and individual lessons. Provided that on average one client will pay about 3,600 rubles for services. per month, then if there are 200 regular customers, the club’s net profit will be 227,000 rubles. with revenue of 720,000 rubles. This mark is planned to be achieved at the initial stage (1-4 months). At the same time, the number of permanent clubs can subsequently be increased to 300 people, which will allow one to count on a profit of up to 550 thousand rubles. Club expenses will include: rent- 200 thousand rubles, payroll with deductions - 195 thousand rubles, advertising - up to 45 thousand rubles, other expenses (utilities, accounting, cleaning, etc.) - 23 thousand rubles.

Organizational plan

Will take on club management responsibilities individual entrepreneur, who, together with another administrator subordinate to him, will form a link in the administration. The activities of the administration will include resolving all organizational issues, document flow, personnel management, drawing up a work schedule, marketing promotion and development of social networks, searching for new partners, negotiations with the landlord, permission conflict situations with clients. The production link will be boxing trainers who conduct group and individual training.

Financial plan

The starting investment in the project will be 3,620,000 rubles. Investment cost items are given in Table. 4.

Table 4. Investment costs

Cost item	Amount, rub.
Room renovation
Equipment purchase
Website creation

Working capital
Total:	3 620 000

Financial indicators of the project in terms of revenue, cash flow, costs, tax deductions and net profit are given in Appendix 1. The conditions adopted in the calculations were: average bill for services - 3,600 rubles. achieving a sales volume of 720,000 rubles. for 4 months of operation (200 clients), annual growth in the number of regular clients for 5 years (up to 300 per month).

Project effectiveness assessment

The calculations made allow us to say that the project to organize a boxing club is a profitable business that can pay for itself within a short time (see Table 5). At the same time, the load indicators adopted in the calculations are approximate and can be significantly increased if competent work is carried out to attract customers by another preparatory stage, which will have a positive impact on performance. In conditions of weak competition, prices for services can change both downward and upward without significant consequences on the level of demand.

Table 5. Project performance indicators

Index	Meaning
Discount rate, %
Net present value (NPV), rub.
Net profit of the project*, rub.
Return on sales, %
Payback period (PP), months.
Discounted payback period (DPP), months.
Profitability Index (PI)%

* - with a club attendance of 200-300 people per month and an average bill of 3,600 rubles.

Risks and guarantees

Description of key project risks and protective measures are presented in Table. 6.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

Risk	Probability of occurrence	Severity of consequences	Measures on prevention
Difficulties with recruitment			Posting information about vacancies on several sites, offering favorable working conditions
Growing number of competitors/leaving clientele			Development of loyalty systems, customer-oriented service, revision of the price offer, hiring highly qualified personnel
A sharp drop in the solvency of the population			Cost reduction, development of loyalty programs, review of pricing policy
Emergency, cataclysm			Use of fire and security alarms, insurance
Seasonal drop in demand for services			Providing discounts, selling annual passes, creating a financial safety net

Applications

Production plan and main financial indicators of the project in a five-year perspective

Sports as a service has a wide range of fans and potential consumers. Some people want to reach a professional level and win awards, others just want to keep themselves in good physical shape and have the opportunity to relieve stress and negative energy accumulated during the day. Boxing in this regard is no exception - it enjoys stable popularity among both amateurs and athletes high level. Both of them need a place to train, so opening a boxing club with a competent business plan will bring quite a high profit. However, this business requires significant investments, so if you do not have serious start-up capital, then it is advisable to find investors for your project in advance.

The sports sector is replete with offers for almost every taste and budget. Therefore, if you decide to open a boxing club, then get ready for serious competition. Your rivals in the fight for clientele, one way or another, are all sports establishments that offer training in various types of martial arts. Although, of course, the main competitors are the centers where boxing classes are held.

In order for your business to be competitive, before drawing up a plan, you need to conduct market research and study all similar offers presented in your city. It is necessary to find out which niche is less filled - amateur or professional sports, understand the nuances of pricing in this segment, find out in which areas of the city boxing training is most in demand, but at the same time less represented.

The results of marketing research (you can conduct it yourself, or you can outsource it to a specialized agency) will help you choose the right location to open a business, as well as decide what services your center will offer - will you work with children and women, include whether the training program includes a professional level, or whether it is limited to training amateur beginners, whether your club will be designed to host competitions, etc. Of course, many of these aspects depend primarily on the size of the initial capital, however, in order to successfully compete with already promoted boxing clubs in the city, your center must offer high-quality and comprehensive services to the consumer.

It is worth mentioning separately about holding boxing competitions, since they will significantly increase your chances of survival in competition with other centers. Competitions are also an excellent advertisement for your club as such and the coaches working in it, it is also an opportunity to attract new clients by showing in practice what level your students have reached, and besides, sports competitions are an opportunity for cooperation between centers, since in this way they together they make money from viewers.

Room

To open a boxing center, you will need a fairly large room, preferably several halls, since it should include at least:

- a training room designed for a sufficiently large number of people - so that they can train in parallel without interfering with each other
- gym – its capacity is also important, since a queue to the exercise equipment will not make your establishment more popular with customers
- a hall where the sparring ring will be located (in a large center there are usually at least two such halls - with a training ring and with a competition ring, however, if the club has an exclusively educational and training focus, it is realistic to combine the sparring space , for example, with gym)
- changing room, shower and toilet (plus, as a bonus, a sauna with a swimming pool)
- utility and administrative premises

Equipment

If you plan to conduct training not only for men, but also for the fair sex (and women’s boxing is now gaining popularity, being a more uncompromising and energetic alternative to various fitness areas), then you should take care of separate rooms where your clients could change clothes and take a shower. If the club’s program also involves children’s training, then it makes sense to equip a separate room for training for young boxers, since parents of athletes can be picky about the common room.

Thus, opening a boxing center really requires large areas (at least 150-200 square meters with ceilings no less than 2.4 meters in height), and if you approach the start of this business seriously, it would be more advisable to invest in the construction of your own premises (together with the purchase of land, this will cost several million rubles). However, if this is not possible, then it is better to look for premises for rent as close as possible to the city center and business districts, since most of your potential clients will prefer evening training hours and come to the gym after work (abroad, the direction of “white collar boxing” – boxing for “white collar workers”, that is, office workers – has emerged as a separate promising industry).

Equipment for the gym (with an emphasis on strength training equipment) - approximately 1.2 million rubles for 30 exercise equipment

Sports equipment (barbells, weights, dumbbells, etc.) – about 90-100,000 rubles

Punching bags - the price of one bag is approximately 4,000 rubles

Training and competition rings - the price of a training ring starts from 80,000, the cost of a competition one will be at least twice as much, up to 400,000 rubles (one type differs from the other in more stringent quality requirements, so if you do not plan to reach a professional level and If you organize sports competitions in the club, then you don’t have to invest in the purchase of a professional ring)

Necessary furniture and household appliances

Boxing equipment for personal use - gloves, helmets, etc. (purchase is not mandatory, since the rules of most clubs require that athletes come with their own equipment - this is rather an opportunity to earn additional income from renting out equipment).

Personnel

The main role in the functioning of the boxing center belongs to coaches and mentors, that is, those people who directly conduct classes. If an entrepreneur himself has been boxing for a long time, and then decides to open his own business, then good option will be his work as a coach in the category to which he is already accustomed. As for hired employees, of course, they must have work experience and sports achievements, but it is necessary to take into account some nuances depending on the characteristics of the group with which a particular mentor will work.

Thus, a coach who conducts classes with athletes who want to reach a professional level or are already training in this category must himself have a certain “ track record» awards and, of course, experience in training winning athletes. At the same time, the high demands and rigor inherent in professional coaches can interfere with a mentor teaching amateurs, since in this category people train more for themselves and are not going to chase sports regalia, which means they can and should be allowed to train in a more gentle way. mode. It is worth mentioning separately about the trainers who will conduct classes in children's groups - these employees must, in addition to sportsmanship, also have a certain pedagogical talent (ideally, backed up by practical experience).

It must also be remembered that boxing, being a rather tough sport, is associated with the risk of injury during training. Therefore, it will not be superfluous to have a physician on staff who is responsible for the health safety of clients.

In addition to coaches and a doctor, administrators are responsible for the work of the club (usually two staffing units for one club, they work in shifts) and a manager. If an entrepreneur does not intend to engage in coaching, then he can take on the functions of a manager. This way, he will not only keep the business management process in his hands, controlling all the details, but will also save on payroll.

It is better to outsource those functions that are not directly related to making a profit. This includes the services of an accountant, lawyer and tax consultant, cleaning services, as well as club security.

Documents and licenses

If you focus specifically on making commercial profit, then registration as a legal entity (limited liability company) is most suitable, since this form conducting entrepreneurial activity is more significant. Registration of an LLC will cost 4,000 rubles, to the list necessary documents includes the decision to create the company, its charter, the statutory documents of the legal entity and the application. Besides, legal entity authorized capital is required. The law also allows you to open boxing centers and similar establishments in the format of individual entrepreneurship (the state fee is 800 rubles, and the only documents required are an application. The applicant’s passport and his TIN), however, in this case, the individual entrepreneur will risk all of his property, and not just his part authorized capital.

There is another format of work that is acceptable in the sports field - registration of the center as non-profit organization. In this case, the owner of the center can count on state support in the form of various grants and privileges, since the NPO is engaged in socially significant activities, and sometimes in monetary terms this turns out to be even more profitable than commerce.

As for the license, it will be required only if the center’s services involve full-time teaching activities - in other cases, obtaining a license is not necessary.

Marketing

To make a name for yourself and attract clients, an entrepreneur should launch an active promotion campaign - advertisements for your services can be placed in local media and on the Internet (on sports forums, as well as in groups dedicated to the life of the city and area in which the boxing center is located). Initially, the main focus of advertisements and flyers should be on the club's grand opening (during which you can give away free memberships and classes, discounts and club guest cards, and items of boxing equipment).

In general, various competitions and sweepstakes are a very convenient option for online advertising today. Every week or month, you can give away the above-mentioned lots (or add something of your own) on social networks among your community subscribers for reposting the advertisement. This move is convenient because the participants of the competition, in the hope of receiving a prize, will advertise on their profiles completely free of charge. Of course, for this you must have a group with a sufficiently large audience (creating a group and increasing its number on the VKontakte network will cost approximately 5,000 rubles).

In addition to the advertising campaign, when promoting services, you need to pay attention to establishing relationships with wholesale buyers of subscriptions - usually these are employers who have a large staff and offer their employees full or partial compensation for the cost sports activities as social package. A system must be previously developed for such buyers special offers with discounts and bonuses.

Prices for services and business profitability

average cost One subscription for a month of boxing classes is about 3,600 rubles. With an average number of club members from 300 to 500 people (figures acceptable for a large boxing center), the monthly profit will be about one million rubles.

Attachments: from 2,600,000 rubles

Payback: from 12 months

Parents often want to send their child to sports. Disputes between mom and dad about which section to go to continue: the father wants the child to take up boxing, and the mother wants a safer sport. Not only children are sent to boxing; teenagers themselves want to learn how to stand up for themselves, for their girlfriend. Adult men engage in this sport to learn and test themselves. After all, fighting and fights are an entire art. Here both psychology and technology play an important role. Due to high demand, you can look at this niche from a different perspective. Perhaps you should open a boxing club in your city?

Business concept

Boxing is like ballet, only there is no music, no choreography and the dancers punch each other.

Boxing is common among middle-level citizens; this fact should be taken into account when opening a club. The price tag should not be high, and given the affordable cost of services, we expect a large flow of people. IN small town It will not be possible to achieve such indicators. We can safely say that this business idea is suitable for a city with a population of more than half a million people; with a lower level, it is not recommended to look and explore this niche; there is a risk of not recouping the costs and working at a loss.

Where will the money be made? You will provide clients with paid customized and group classes. The cost of individual ones will accordingly be higher. The training will be conducted by professionals in their field – candidates for master of sports, master of sports. Only these people can teach a beginner something worthwhile. It is on this point that all commercial activities of the boxing club are based.

What will be required for implementation?

Entering this business requires quite a large investment; if you do not have a large sum, then look for investors. To attract funds from outside, you need to write a business plan and conduct market research in your city. There are clubs aimed at amateur audiences, while others see professional athletes as their clients.

To open a boxing club, you need a large room equipped specifically for sports. There are few of these in our country, and even more difficult to find in small towns. Therefore, finding a place to found a club can take a long time. The hall should be equipped with an area with bags, a ring, an area with exercise equipment, a locker room, showers and an administrative room for club employees. The main thing is that the area is large; people will not go to an establishment where there will be queues for punching bags, exercise machines, and showers. This needs to be thought out in advance.

Step-by-step launch instructions

At the very first stage it is required obtain LLC registration, because the club’s activities are commercial. If your institution will perform the function of education for children (teaching activities), a license may be required.
Room. Very often boxing clubs are non-profit; this is done by public health organizations. We are not considering building an entire complex. You need to look for gyms that are for sale. They must have several zones described above. Boxing clubs are based on personal premises, not rented ones, since this business is planned for a long time. After acquiring the hall, it is necessary to start repairing and decorating the appearance.
Purchase of equipment. All equipment can be divided into 3 groups:

specialized equipment for boxing: ring, punching bags, protection, gloves, etc. In this case, it is recommended to purchase new things in bulk. You can try to get a discount on a large order from sports networks;
application equipment. This includes exercise equipment, barbells, and weights. Boxing has a direct connection with strength training, this requires exercise equipment. New ones will be quite expensive, so it makes sense to look for used ones; many gyms sell their equipment before closing. Here you should bargain;
household equipment. Chairs, tables, computers, benches in the hall, medicines if necessary first medical care etc. Everything on this list is purchased individually, at retail price.

Personnel search. As we have already said, we need coaches with skills and their own training system. You can find them quickly by posting an ad on the Internet. But besides them, you should find a doctor who will monitor the safety of athletes. You will also need to hire an administrator who will keep records of subscriptions, training payments, etc. This stage should not take much time.
Pricing and marketing. The price of services depends on the average salary of citizens of your city. It is worth providing clients with the opportunity to purchase both one-time training sessions and subscriptions for a month, 3 months, six months, a year. Each of them must bring benefits to the client. You can resort to a bonus system for long-term cooperation. Think through your marketing down to the smallest detail, consider different ways attracting clients. There must be a website and groups on social networks. Advertising can be placed on the Internet, look for targeted traffic (boys, men from 18 to 45 years old only in your city). Posters, signs around the city, flyers are all great ways to advertise.

Financial calculations

Start-up capital

The table of starting investments looks something like this:

It turns out that to open a boxing club in a city with a population of 500,000 or more people, you need minimum costs amounting to approximately 2,650,000 rubles.

Monthly expenses

Every month you will need to spend money on:

salaries for employees and coaches - from 150 thousand rubles;
hall maintenance (electricity, utilities) – 20 thousand rubles;
taxes - 15 thousand rubles;
purchase of damaged equipment - 5,000 rubles;
possible unexpected expenses - 5,000 rubles.

The total monthly costs are approximately 200,000 rubles.

How much can you earn?

The first couple of months, most likely, you will work at a loss, because during this period information about the club spreads throughout the city and clients are recruited. With a monthly subscription costing 3,500 rubles, consistently 250-300 people will want to purchase it. But this figure can be achieved no earlier than after six months of hard work. On average, a boxing club can bring in 850,000 rubles in revenue per month, of which net profit will be approximately 600-650 thousand rubles.

Therefore, we can conclude that it is possible to recoup the initial investment within 12 months after opening.

Risks and cons

This business idea is not without risks, because competition is growing. Moreover, the competition is very dangerous, your rivals are opening clubs with good equipment, professional coaches, and the emphasis is on the quality of service. There is no need to lag behind this. To survive in such a market, it is necessary to come up with promotions, discounts, and hold tournaments and competitions. By focusing on marketing, you will ensure continued growth.

There is a risk of not finding good trainers. Agree, not every city can hire a master of sports in boxing. In this case, you can find a trainer outside the city or use those who are nearby (1-2 ranks).

Bottom line

If you decide to start in the boxing field, then be prepared for a large number nuances. Sports is a complex field, there is a lot of investment, a long but sure payback. You will have to become patient, in the initial stages something may not work out, but that’s why you decided to engage in a boxing club, to take the blows steadfastly. Having gone through all the obstacles, you will ascend to the pedestal and become a leader in your city in promoting boxing. Everyone will only thank you, but only if everything is done with soul!

collapse

Today, sports clubs are not just gyms with a variety of exercise equipment, they provide a variety of additional services, for example, halls for martial arts, independent training, and for training other sports programs. The better these services are provided, the more visitors such an institution will have. To start martial arts, you first need to think through a business plan.

Today, both young people and more mature men are extremely popular. different kinds martial arts Even the female half of society cannot resist this sport. Opening your own martial arts section can subsequently bring in good money, especially in small towns with weak competition. To organize a business in this direction does not require huge capital investments. And the business project itself is not only commercial, but also beneficial to the health of society.

Analysis of the situation in the market for the provision of sports services

Most often, this type of business is formed on the basis educational institutions, when their gyms are rented for training.

Before opening your own business in this area, you need to conduct a thorough analysis of similar institutions already existing in the region, find out their focus, and assess demand. Based on the results of the analysis, it will be possible to determine which types of martial arts are most profitable to provide services for. If you yourself are proficient in any type of martial arts, then the direction of your activity is naturally predetermined. But, if there are no such skills, then, of course, you will have to hire experienced martial arts masters.

To select coaches, it is worth making a strict selection process based on the following criteria:

First of all, his reputation as a coach.
Teaching style.
Achievements of students of each individual candidate for the position of coach.

A special teaching style, qualifications and positive reputation of a trainer are the key to business success in this area!

Demand for sports clubs

The market for sports services: sports clubs, martial arts sections, fitness clubs is in great demand. Despite the huge number of already opened institutions, the demand for these services in full is currently unsatisfied. Therefore, the sports business is quite in demand and has good payback rates.

Business registration

There is more than one option for registering a sports business. First you need to decide:

open your own independent martial arts institution;
be part of the sports federation of this sport.

Each of these options has its own advantages. Everything will depend on the purpose of opening a sports section:

open own business for the purpose of making a profit;
The main goal is to promote the chosen type of martial arts and prepare students for large-scale competitions.

If you decide to open an individual sports club, then you need to register the business as an individual entrepreneur or LLC. In this case, it will be possible to make a profit from training at legally. Regarding the choice of taxation system, it is recommended to seek detailed advice from an experienced lawyer. In this type of activity, the services of a lawyer may be needed more than once, since sport is always associated with increased risks student injuries.

If you join a sports federation or a children's and youth sports school, you can register the business as a non-profit NGO and form a non-profit partnership. In this situation, the state provides established tax benefits.

If you are an individual entrepreneur, you will definitely have to register with the tax authority; if you join a youth sports school or sports federation, you will have to register only with the local justice authorities.

When registering as an individual entrepreneur, the registration period may be limited to five working days. To register a non-profit enterprise, the registration period is up to one month.

Choosing a section location

When choosing a room for martial arts, you need to understand that the prospect of standing in traffic for several hours while getting to training does not suit anyone today. Therefore, the club should be located in a place where it could be quite easily and quickly reached by shuttle bus, metro, etc.

Renting a space in the very center of the city is, of course, very good, but the price is not affordable for everyone. Most best option for opening a sports section - a residential area. Here are the most affordable prices for rent, plus a constant influx of customers.

When choosing a location, it is also worth considering the availability of parking areas for vehicles, so that the client has the opportunity to park his own car near the sports club.

Advertising

To dial into an organized sports section students, it is necessary, of course, to declare yourself. For a small martial arts club located in a residential area, this type of advertising, such as distributing leaflets, works well. One leaflet will approximately cost up to 2 rubles. The price depends on the leaflet format, the complexity of the sketch, and the circulation.

A simplified version of leaflets are business cards with contact details of a sports club. You can make them yourself at home on a printer using colored paper.

You can distribute business cards and leaflets yourself, or you can hire specialized advertising agency. In the second case, the cost of services will be about 5 rubles. for one leaflet.

Expense/income

How much does it cost to open your own successful martial arts establishment? The price can be influenced by various factors.

Approximate investment:

rental of premises – 60,000 rub.
renovation of the premises, equipment - 400,000 rubles.
salary of 10 employees - 200,000 rubles.
advertising – 100,000 rub.
additional expenses - 100,000 rubles.

The total amount is about 900,000 rubles.

The profit from such a sports institution will consist of several parts: permanent + temporary.

A subscription can be purchased for several months at once - this is a permanent income. The average cost of a monthly subscription is 1,500 rubles. Therefore, in order to make a good profit from of this business, you need to attract at least about 100 similar clients every month.

Temporary income is when a client visits a sports club several times a month, making one-time payments. One such visit is approximately estimated at 150 rubles.

In total, you can receive up to 200,000 rubles monthly from a small sports club. arrived. Business payback is from 6 months.