Social Media Marketing (SMM) is a set of works to promote a business by attracting additional traffic or attention from potential buyers to the brand, the company, its products and services using social networks on the Internet.
Due to the implementation of a new policy by search engines, their trust in those sites that have groups on social networks is much higher. Accordingly, this brings them to better positions in the search.
How it works?
What will promotion on social networks give?
It will increase brand awareness and increase the number of sales of services and goods. 
It will help the company analyze consumer opinions about the products (works) offered, as well as find the target audience according to the necessary criteria. 
Ability to maintain active feedback with customers. 
Timely provision of information about promotions, possible changes, discounts, etc. 
Increasing the site's reputation. Due to SMM promotion, its positions in search engines are significantly improved. 
VKontakte is one of the most popular Russian social media with about 30 million active users. Initially, it was created for communication between friends and acquaintances.
Today, almost everyone has their own profile on this social network, so it is a potentially profitable and in-demand trading platform with a high probability of finding the target audience. The VKontakte group is convenient for posting posts and conducting various surveys. Its main task is considered not just to attract new visitors, but to turn them into regular users of its resource. This promotion strategy allows you to choose a contingent specifically based on your topic, which further contributes to increasing the popularity of your brand.
Why you should promote yourself on Instagram:
- People use this network literally on the go with the help of modern mobile gadgets.
- The core audience is young people aged 18 to 29 years.
- In terms of gender, women dominate.
- 57% of owners check their account at least once a day, and 35% of users do this several times a day.
- Visual content is perceived by people many times faster than textual content.
It is also worth remembering that effective promotion of an Instagram account means daily and constant work with photos and their descriptions, thematic hashtags, increasing the audience and likes. And thanks to the reviews left on the post in the comments, potential customers will trust the brand more, which can attract additional traffic to your website and have a positive impact on the purchase of a product or service. All kinds of competitions and sweepstakes are also actively practiced here, which increases the number of people interested in purchasing products. Therefore, advertising on Instagram is an excellent promotion tool.
As you know, Facebook is one of the five most visited websites in the world. Promotion of an organization in this network will not only be an effective way to attract potential clients to your own website, but also a good opportunity to find new business partners. Most of the users here are adults with higher education and a stable level of income, in contrast to the young audience of VKontakte. Therefore, by choosing Facebook, you create ideal conditions for yourself to develop and popularize your business. Promotion of groups (pages) will help to significantly increase the number of visitors to your site and expand the geographic reach of consumers.
Prices for promotion on social networks
The cost of website promotion on social networks will depend on the type and volume of work performed, as well as the competitiveness of the topic. When drawing up an agreement to create and promote a group on the VKontakte or Odnoklassniki networks, significant discounts are provided on prices for work on the second and subsequent groups.
More detailed information can always be obtained from our qualified managers.
Hello! In this article we will talk about such a promotion tool as promotion on social networks or SMM promotion.
Today you will learn:
- What is SMM;
- What tools exist;
- How to implement SMM marketing.
What is SMM promotion
Many entrepreneurs skeptically wave their hands when they hear the phrase “promotion using social networks” or SMM. Each of them is sure that social networks are not capable of bringing customers, since they are not aimed at sales, but at entertainment. They are right, but only half. Social networks can attract customers and increase sales.
- Sell;
- Inform;
- Teach;
- Entertain.
Selecting tools for promoting a page on a social network
White promotion tools on social networks - all officially approved tools for promoting groups and pages on social networks. Each social network is represented by its own promotion tools.
But the most common ones include the following:
- Targeted advertising– small advertisements in various areas of the resource page, as a rule, they consist of an image and a caption to it. Such advertising is displayed only to a specific target audience, the parameters of which can be selected in the settings of this type of advertising on the social network. Almost all social networks offer targeted advertising. The average cost for a month of placing such advertising is 5-10 thousand rubles, payment is made both for impressions and for clicks (your choice).
- Advertising in other communities and social network pages. Almost every social network has a community platform where an advertiser can place advertisements for their group. Each community sets its own price for advertising, but on average, a one-time placement will cost you from 100 to 500 rubles.
- Competitions– an excellent tool for promoting your company’s group. Organize a contest in which a lucky random person who reposts the post will receive a free gift from you, and users themselves will spread information about your company on the social network.
- SEO—group optimization. Yes, yes, pages on social networks also need to be optimized for results both in search engines and in the results of the social network itself. But in the case of a group, we need to optimize the following elements: the name of the group - affects the results on the social network and in the search engine; group description – affects the search engine placement; URL – affects the location in the search engine.
- Communication with users. The most time-consuming and useful method. It allows you to better understand the consumer and gain his trust.
Gray tools – tools for promoting groups and pages, the use of which is prohibited by the rules of social networks.
These include:
- Cheat subscribers. Not endorsed by any social network. It allows you to rise in search results on a social network, but there is a high probability that the social network will “see through” you and block your page. The average cost for 1000 bots ranges from 100 to 1000 rubles.
- Spam is also prohibited by the rules of social networks. However, it can bring positive results. To do this, you just need to send advertising messages only to those who may be interested in your offer.
- Massfollowing – following someone on a social network in the hope that they will follow you back.
Black tools – those promotion tools that are prohibited not only by the social network, but also by Russian legislation. This is hacking pages and then sending spam.
Content Creation
The main thing here is not to forget who your consumer is and that your ultimate goal is to sell the product.
This means that you must adhere to the following rules:
- Create content that the user would want to post on their page. Your content should revolve around the product, brand or company and at the same time interest the target consumer. Everyone knows that a person “reposts” a post when it reminds him of some situation from his life or himself, take advantage of this fact. This is what the Coffee House cafe chain did, which posted pictures with a funny owl and the captions “Bright morning”, “Sometimes coffee is the only reason why I still have friends and work.”
- Brand graphic content and videos. Brand your images and videos, otherwise you won't be recognized.
- Teach. Show users how else they can use your product; don’t be afraid to come up with something unusual.
- Open the comments and let users discuss you.
- Create a plan for posting new posts. You need to consider when during the day your target consumers typically visit social media. But in any case, the publication of new entries must be done at least twice a day.
Hello, dear friends!
Both young companies that are just getting on their feet and world-famous brands promote their services and products on social networks.
I will tell you in this article how this happens and how profitable it is.
Positive aspects of promotion in social networks
- Social networks have a huge audience, which, of course, also has a target audience of interest to the company.
- Communication with users is carried out through simple and understandable social tools. networks.
- Promoting a business on social networks is much faster than using standard methods, such as SEO (search engine promotion). You don't even need your own website().
- There is a close relationship between users of social networks through photos, videos, images, statuses, news. Each user shares something interesting with their friends. The result is the so-called viral marketing effect. Once one person is interested, your company, online store or web resource will quickly become popular.
- You can promote your business online for free. This attracts webmasters and bloggers to this method of promotion.
Social networks are a tool for promoting services, goods, brands
In terms of marketing, they can be used not only as a tool for promoting your own brand or web resource, but also as a way to influence society. With the help of social networks, you can not only offer your products and services, but also convince potential customers of the need to purchase them from you.
- Video – used for education, entertainment, attraction;
- Audio – slogans are remembered aurally faster than visually;
- Images – used to illustrate your products, services, etc.;
- Text – it is used to introduce users to the company and its activities.
The most popular social networks today are.
But for those who manage to do this, the business brings good profits. How to start promoting, and what to focus on in this process?
Let's evaluate budget ways to promote your business on social networks.
But first, let's determine whether this is necessary in your particular case.
Pros and cons of promoting a business on social networks
Today, 85% of people who have access to the Internet create accounts on various social networks and spend a huge amount of time there.
Russia holds the lead in Europe in terms of the number of registered accounts and the amount of time people spend on the Internet. 
Business on social networks: advantages
- lure potential clients,
- start a community
- conduct a conversation with consumers.
Small investment.
The cost of one attracted client via the Internet is much lower than when using other methods of promotion.
If in other methods in order to:
An investment is required, but on the Internet you can do it without spending any money.
However, you need to be realistic: free promotion will always be slower and not as effective as paid promotion.
"Word of mouth" distribution.
Promoting your business online using this method is the fastest. How does it work?
An interesting article is posted in a group.
It was read by 100 portal visitors, 11 of whom shared the link to the unique work with their friends.
Among them, there may also be those who will share with other friends and so on.
It is at such moments that a viral program is launched that will make a business on social networks successful.
By the way, using SEO it is very difficult to get a similar result as SMM.
Development.
Promoting your own business on the Internet is gaining enormous popularity every year, as the number of portal users is growing.
Some facts about the number and age of visitors to various social networks.
Low competition.
Most companies have not yet realized all the benefits that business on social media can bring. networks.
They do not understand how profitable it is, since such methods bring good profits with minimal investment.
All this results in reduced competition (compared to the real market).
Disadvantages of business promotion on social networks
- survey of group members,
- publishing posts,
- active support of group communication,
- spam removal,
- content update.
Not subject to detailed analysis.
It is simply impossible to analyze subscribers like, for example, using Google Analytics.
A marketer can only estimate the number of visitors and determine whether the business is moving along the right course.
Control by the administration.
Often such frameworks interfere with full-fledged promotion, and you have to look for workarounds.
Group worker.
Every project requires control, even (especially) if it is built on the Internet. A group or community must have its own administrator.
The administrator's job consists of the following tasks:
You will need to hire such a person and pay him a salary.
But thereby freeing yourself from petty work and starting larger-scale processes of promoting your product.
If the founder or administrator of the group does not monitor the page, then the clients will feel it very well, and the community will quickly decline.
It’s unfortunate, but this can also affect your offline reputation.
Review of ways to promote in the TOP 5 social networks
1. Promotion of VKontakte.
The website vk.com is the most popular portal on the Russian-language Internet.
The number of registered people (or rather, pages) totals 380 million, more than 80 million people visit the contact every day.
Options for increasing profits from business on VKontakte:
- Placing advertisements in communities with similar topics;
- Targeted advertising (playing content depending on the preferences of visitors), which is paid based on the number of impressions and clicks.
Example of action: a person previously searched on the Internet for information about air travel to China.
- Broadcast advertising in well-known city groups.
- Creation of a specialized VKontakte page on which all business products will be posted.
To attract consumers to the group, it is best to come up with some interesting and memorable name, as well as a bright avatar.
Basically, the audience of “Contact” is young people, so the goods or services offered should be inexpensive.
2. Promotion in Odnoklassniki.
The website ok.ru is a resource where the older audience of visitors predominates (ages 30–55).It is not as “crowded” as VKontakte, but it also has enviable popularity.
The number of users has exceeded 201 million, of which 46 million daily visit their page on the social network.
Options for promoting a business on Odnoklassniki:
- advertising in applications or games,
- creation of a personal page for business,
- targeted advertising,
- Promote your business by posting in other popular groups.
Content on Odnoklassniki should be aimed at attracting customers' attention in various ways.
These can be intriguing statuses, interesting videos, pictures that are unobtrusively shown to visitors.
For example, a person put “class” in a group that was founded to sell children's products.
This “like” will automatically be reflected in your friends’ feed. If they like the product, they will like it too.
In this way, you can familiarize people with your business in the shortest possible time.
In Odnoklassniki you can sell and offer services of various levels, since it is home to an audience of different levels of solvency and tastes.
3. Promotion on Facebook.
The website facebook.com is one of the largest networks in the world. There are more than 1.6 billion accounts registered on it! 50% of them are viewed by users every day.People with average and high incomes, aged 25–45, are often registered on Facebook. In such social Even politicians, entrepreneurs, and stars register on networks.
If, for example, “VKontakte” and “Odnoklassniki” have a more entertaining nature of relationships between people, then “Facebook” is more business-like, since they register there for the purpose of exchanging information.
Ways to promote on Facebook
4. Promotion on Twitter.
The website twitter.com allows its users to quickly exchange information with each other.
Various segments of the population are registered on Twitter, from politicians to loaders and security guards.
Of course, it is quite difficult to promote a business, but there are still tools that allow you to do this.
For example, maintaining an account and creating a personal hashtag for your business helps to popularize and increase recognition.
You can agree to place this hashtag on well-known accounts that “can boast” of the maximum number of people following it.
The hashtag should point to the business page and nowhere else, so it must be absolutely unique.
This promotion method is more suitable for Internet projects, rather than for product sales.
5. Business on the social network “Instagram”.
The site instagram.com is based on the exchange of short videos, photographs and personal messages.
And yet the images are at the forefront.
You can create a page and promote your business by promoting a group.
You can also, for a set fee, advertise your activities in more popular accounts with a large number of subscribers.
In order to attract customers, you need to publish interesting videos, colorful and bright pictures, photographs.
4 methods of promotion on social networks
No. 1. Content is the main promotion assistant
Every marketer will say: “without decent content, it is impossible to promote a business on social networks.”
Three basic content rules:
Consistency.
The material should be systematically updated in the group.
Two, four, six posts a day - these indicators depend on the direction of the business and the client audience.
Posting should be regular and not depend on the number of subscribers.
Exclusivity.
Each material that will come from the moderator to the page must be highly unique and interest the visitor from the first lines.
You should not plagiarize or copy articles from other sources.
It is better to focus your attention on creating exclusive works for business.
Viral promotion.
All materials should engage the client as much as possible.
It is at this moment, as described earlier, that the viral spread of information begins.
No. 2. The role of targeting in promotion
This method of advertising is aimed at a specific audience. The definition of “your client” is based on her interests.
The opportunity to promote a business using this method can be found in all of the listed social networks.
For a better understanding, let’s consider the types of targeting:
For example, a fitness center is opening in Khimki.
This means that information about the opening should be shown to residents of Moscow and populated areas close to the new fitness center.
This is the setting that is set when advertising is launched. As a result, only your target audience sees it.
Socio-demographic.
For example, a novice entrepreneur whose business is based on selling products for children needs to advertise in groups of young mothers and married women.
Contextual.
If a person is interested in fashion, then he will participate in the “Style” and “Fashion” groups, and not in the communities of carpenters or steelworkers.
For example, a person is interested in Latin American dancing and traveling.
Then the owner of the travel agency is simply obliged to offer the person a tour ticket to Cuba.
First, it is necessary to analyze whether the proposed product is suitable for the user. Secondly, create a well-designed advertisement.
No. 3. Promotion in communities
This type of promotion has already been discussed earlier, but it is still necessary to recall its essence.
At the same time, the entrepreneur must realize that the more “promoted” the community is, the more money he will have to pay for advertising on their page.
Within 24 hours, for a set fee, subscribers will be shown the advertising post they ordered.
About detailed plans for promoting different types of companies on social media. networks, Ilya Balakhnin will tell you in his video:
No. 4. Business on social networks: professional promotion
There are specialized services that will advertise your business on social networks for a set fee.
They often develop content themselves, activate the targeting mechanism and negotiate about advertising in thematic communities.
All these functions are offered, for example, by the site plibber.ru. "Plibber" makes it possible to develop a business by attracting customers from social networks. 
To work here, a novice entrepreneur must:
- log in to the site,
- start advertising your products yourself or contact qualified Plibber employees,
- in the first case, analyze your target audience and develop the necessary advertising post.
The site moderates the proposed task, after which you can begin promotion.
If you adhere to the above methods and analyze the information received, then business on social networks will bring good income with minimal investment.
The main thing is to know your target audience well, appoint a responsible person in the group and do not forget about systematically adding articles, photographs, and videos.
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It is perhaps impossible to find a person who does not know anything about social networks.
Each of us has at least one account for communicating, listening to music and reading entertainment/educational materials. Social networks have become so tightly integrated into our lives that now almost any field of activity finds its embodiment there. Of course, business is no exception.
Is it really worth promoting your business on popular networks? What should you do for this? What pitfalls to consider? Let's find answers to these questions right now.
Business in social networks: are there any prospects?
Ignoring this possibility is pure stupidity.
Please note that only Germany was able to get ahead of Russia in terms of the number of users:
A businessman who wants to achieve success must take advantage of all the opportunities that open before him.
Why do you need to promote your business on social networks?
- Introduce new customers to products.
- Use convenient tools for marketing research.
- These resources allow you to more accurately describe the image of a potential buyer, explore his habits, tastes, and expectations.
- Create a positive image of the company.
- Receive feedback from your clients.
Follow reviews about the company's work and products.
It also allows you to work with negativity competently and eliminate problems that you might not even know about (especially important if the company has several branches or a large staff).
And this is not a complete list of advantages.
Are you convinced of the need to present your business on networks? Don't rush into practice.
Before starting, you should also carefully study the mistakes that beginners make over and over again when promoting their business on the Internet.
TOP 7 mistakes for promoting a business on social networks
As you already understand, promoting a business is an activity with great prospects and returns.But it often happens that the chosen promotion strategy turns out to be initially unsuccessful. Why? Because newcomers to this field, as one, make 7 main mistakes.
Familiarize yourself with them and do not allow the following in your work:
Do not hurry.
So don’t rush to give up on your business if you don’t see the effect after 1, 2, 4 weeks.
I am on my own.
Social networks are a space for communication. Even if you decide to organize a business here, you won’t be able to exist “behind the wall.” Your clients/visitors should receive answers to questions, see impact and interest.
If you want to distance yourself, it is better to conduct business through the website.
Business for business's sake.
The process of promoting a business is fascinating. But if you don't have specific goals, your enthusiasm will gradually subside.
Set specific goals, the direction of the business and, very importantly, how much money you are willing to spend on the business.
Don't be frivolous.
Social media is easy to use. But business promotion will no longer be given with the same ease.
That is why specialists in business promotion on social networks are not “parasites”. Their job is not that easy.
And to master it and do it yourself, you will have to put in a lot of effort.
If it doesn’t work out, I’ll quit!
If you are not creating an independent source of income, but “bringing” an offline business into the social space, every action will be reflected in the reputation of the entire business.
For example, an abandoned VKontakte group filled with spam will signal: “this company is definitely doing poorly if even on VK they can’t keep track of the page.”
Each line of business has its own characteristics. If a company does not have distinctive features, how will it cope with competition?
This is exactly the question you should ask if a crazy thought creeps into your head to simply copy someone else’s promotion strategy.
By the way, stealing pictures is also stupid and undignified.
Lack of analysis.
When testing promotion methods, you need to not only conclude “it worked or didn’t work.” It's important to analyze why some methods work for your audience and others don't.
In this case, you will be able to build an effective promotion campaign.
1) Business on the VKontakte network
There is no need to talk about what kind of social network this is. In fact, every Internet user from Russia has one (and some even have several).Notice how this resource is ahead of all others in popularity:
Precisely because it is obvious that business promotion on social networks in Russia, first of all, happens here.
Indeed, VKontakte is not only a place of permanent “dwelling” and communication of millions of people. And also a convenient platform for doing business.
Developers also understand this very well, which is why innovations are constantly appearing that make business processes simpler and more accessible.
Also, we must not forget that VKontakte has built-in tools for collecting statistics, which is simply an indispensable assistant for marketing research!
And the main advantage: you can use all built-in services absolutely free.
To promote your business here and earn income, you need to use basic knowledge about trading on the Internet and study the working conditions on this site.
The better you understand, the easier it will be for you to act. And the greater the return on your labor you will receive.
Features of business promotion in VK.
The main feature of this social network is its users. It is believed that the VKontakte audience is insolvent. Perhaps it made sense in 2009-10.
To understand the point, pay attention to the age chart by year of birth:
But we must not forget that any “class” of audience has its own needs. For VKontakte promotion to be successful, you need to adapt to young people, be “in trend,” use short posts and attractive photos.
Another feature of the VKontakte network is the ability to create separate personal pages for business.
As already mentioned, the developers enable entrepreneurs to use numerous functions and built-in services for promotion. Most of them open after creating a “public” (public page) or group for conducting business.
For example, you can create an online storefront directly in your group:
5 ways to promote your business on the VKontakte social network.
Now you have created a page or group, set an avatar and filled out the “Description” section with basic information about the business. What to do next?
The article will not separately consider Odnoklassniki.
The audience of these two networks is, of course, different. Therefore, you will have to develop an individual promotion strategy for them.
But otherwise they are very similar to VKontakte (or, in the case of Facebook, vice versa - VKontakte was created in its “image and likeness”). Therefore, having understood the mechanisms of promotion in VK, you can find the further path on your own.
2) How to promote a business on the social network Instagram?
If business promotion on VKontakte is a topic familiar to many, then Instagram still remains a “dark horse”, although it appeared on the RuNet quite a long time ago.
The active growth of business pages and the use of this social network occurred in 2014.
Now we can conclude: the site is completely suitable for promotion and gives good results. Some entrepreneurs manage to conduct business exclusively in. Just a few years ago this was considered impossible (successful business on the Internet without a website).
The core is boys and girls (the weaker sex is the prevailing majority) 17-32 years old. It is this category of consumers that most often makes purchasing decisions under the influence of emotions.
TOP 5 secrets on how to promote your Instagram account.
An inquisitive reader may note that the article did not cover such resources as Telegram, Pinterest, YouTube and many others.
The fact is that these “fields” for business activities in Russia are not yet particularly developed.
This “base” is more suitable for startups, innovative and creative ideas. And if your business falls into this category, do you really need instructions and algorithms for promotion?
Do you want to promote your business on Instagram?
Watch valuable advice from a business coach in this video - and go for it!
And yet you need to understand: when we are talking about a serious brand whose reputation you don’t want to risk, it is better to entrust this work to professionals.
The costs of their services will not particularly hit the entrepreneur’s pocket, but the return will be colossal...
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