Hello! In this article, we will talk about a new direction of activity - fundraising, which is increasingly used by charitable and non-profit organizations in our country.
Today you will learn:
- What is the work of a fundraiser;
- What sources are used to collect funds;
- What technologies and methods are used by fundraising firms;
- What are the features of this activity in Russia.
What is fundraising
Any organization needs a constant flow of resources. Some need funds and volunteers for charitable purposes, others - financial injections for confidence or development.
In Russia, most non-profit and non-profit organizations do not engage in systematic and thoughtful fundraising. Therefore, they often have a question of lack of money, volunteers or partners for cooperation.
The new term "fundraising" is increasingly used in the media. It means a special method of collecting financial assets and various resources for a specific project. It is increasingly used by non-profit organizations that need volunteer or financial assistance.
The designation came from the English combination “to raise fund” and literally translates as “raising funds”.
In developed countries, fundraising has long been actively used to raise funds for the following purposes:
- Capital for start-up and work interesting;
- Financing of developments and technical projects in science;
- Maintenance of amateur teams and support for sports activities;
- Sponsoring candidates or headquarters in the political arena during elections;
- Charitable needs;
- Material support for cultural events, theaters or museums.
Traditional fundraising is just one of the areas of work. The result can be volunteers' personal time, various goods and services, discounts on treatments, or generous sponsors. The latter can help with promotion and advertising, provide transportation or premises for the activities of a non-profit organization.
Fundraising types
Experienced fundraisers are becoming more and more in-demand specialists in Russia. This is the name given to professionals who raise funds using different methods and methods.
Firms providing such services on a contractual basis have been successfully operating in Europe and the USA for a long time. A striking example of fundraising is the Metropolitan Museum in New York. More than 70 specialists officially work in its staff, whose task is to collect donations and charitable contributions, to find patrons for the maintenance of collections.
The objects of fundraising can be the release of a disc of a novice group or the arrangement of a playground. On a serious level, this is the organization of international competitions or the support of many years of scientific research.
In European countries, entire companies and firms are professionally engaged in the development of a strategy, the staff of which is made up of experienced marketers, managers and lawyers.
Professional fundraising can be project-based or operational. In the first case, it takes place at a specific event or startup. In the second, resources are attracted to support the activities of the fund, to maintain its stable work.
In addition, fundraising can be divided into two main types:
- Interior: the managers of the organization itself are engaged in the search for new resources and sponsors;
- External: for successful work, third-party consultants or professional fundraisers, special consulting companies are involved.
Fundraising in Russia
In our country, the number of firms and specialists professionally working on the collection of finances and resources is increasing annually.
The emergence of a large number of non-profit organizations, problems with funding of funds from the state lead to the need to hire professionals.
Russia lags far behind the United States and Europe in terms of the number of people and companies constantly participating in fundraising projects from different sides.
Three problems hinder rapid growth:
- Distrust of ordinary people to volunteer organizations and wealthy patrons of the arts;
- Unwillingness to forcibly transfer contributions (especially when the living standards of the donors are low);
- Lack of knowledge about the activities of charitable foundations, their closedness for the majority of participants.
Nevertheless, the Association of Fundraisers is already operating in Russia. Created in 2013, it provides ongoing training for professionals based on master classes, seminars and brochures. It sets itself the task of turning the movement into a system that in a few years will unite all professionals and raise the status of their work to the proper level.
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Sample title page of the test, A4 format 1
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6305 Words | 26 p.
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The basics of the art of raising funds for charity are revealed by Tatiana TULCHINSKAYA, member of the Council of the All Together charity meeting, coordinator of the working group on the creation of the Russian Association of Fundraisers.
Basic concepts
Fundraising is the work of attracting funds from citizens, businesses or the state to the non-profit sector, including charity.
It is very important to divide donors into donors and sponsors.
Donor - An individual or organization that makes donations or grants. Most often, charitable foundations, banks, large companies act as donors. Synonyms - benefactor, donor.
Sponsor - an individual or organization that finances an event or organization, both for the purpose of supporting and for advertising its own activities.
In no case should they be used as synonyms.
Fundraiser tasks
The task of the fundraiser in relation to their organization is to raise funds as requested. The challenge for the donor is not only to ask for money and provide a report. A donor is a partner of an NPO, someone who should feel included and involved. It is important that the donor feels comfortable so that there is no tension. He must donate voluntarily. It is important to strive for a long-term relationship.
It is very important for the NPO leadership to formulate the task for the fundraiser as substantively as possible. What is he looking for money for and how is the organization's budget arranged? Where is the money already coming from and how is it distributed?
The work task of the fundraiser himself is to get into the donor motivation matrix. It is good to initially know something about the people (organizations) with whom he communicates. Of course, if we are talking about charity events or collecting in boxes, this knowledge is impossible. But if we are talking about a specific donor (organization), it would be good to have preliminary information about them before going into direct contact.
The main question facing the fundraiser is strategic: how to make sure that the donor does not just help one-time, but also helps further? Among other things, it is necessary to keep the “donor base” in a “warm state”, that is, inform donors about what is happening, congratulate them on the holidays, invite them to significant events, respond to requests for a meeting, etc. The donor is not a friend to the fundraiser, but a partner. As a result of communication and collaboration, the donor must understand the value of his own contribution. He must feel that the work is being done with him. The result of the negotiations is not only in the signed agreement or the transferred money, but above all in the donor's feeling and understanding of his involvement.
Ideally, the donor should say about your foundation: “this is my foundation”. Not in the sense that he owns it, but in the way people say: "my bank." That is, they trust the bank, they are served in it. The same is about the fund: "this is the fund to which I donate."
The donor has no direct task of parting with the money. They do not expect anyone to ask them. Can't be manipulated. Donation must be voluntary. At the same time, the practical task of the fundraiser is to make people part with money “comfortably”. Relatively speaking, "in one click".
It is not entirely correct to talk about some kind of universal algorithm for raising funds. Rather, we should talk about a fundraising strategy. Each NGO has its own.
It is very important to start by breaking down the budget article by article and to understand which articles we want to cover at the expense of which fees. Money for salaries cannot be received, for example, from boxes. Each internal subtopic is developed separately. If, say, money is spent on medicines and salaries, then these are two branches of fundraising. It is important to work out all the options: for something to write applications for grants, for something to collect on the site, for something to collect in boxes.
Any project must be written, substantiated, and explained. It’s bad to look only at emotions. It is clear that collecting for direct targeted assistance is easier than for program activities, but for this there is a competent presentation.
Targeted requests or programs?
Targeted collection - raising funds for the sake of something very understandable, collecting money to help a specific person. For the most part, it is collecting money for sick or dying people (children) for treatment or medicine. Everything is quite simple here - the name of the needy is known, there is his photo and copies of medical documents. The diagnosis is clear, it is clear what treatment or drugs are needed. Prices are known. The donor sees all this, and he develops a clear understanding of what his money is spent on and what the result will be.
Any topic aimed at saving lives, for treatment is effective for fundraising in Russia. Of course, different subdirections have different popularity. For example, raising money for heart surgery for a three-year-old girl is much easier than for a pacemaker for a 40-year-old man.
From the point of view of popularity with donors, the win-win in any context are pediatric oncology and heart disease. Improving the quality of life and helping the dying are certainly less popular.
It is not difficult to make an emotional message: "the child is dying - give me money." But the fundraiser should be mindful of the prospects and try to "educate" donors (so to speak). There are people who are ready to donate not only for a specific child, but also to form a kind of stabilization fund to support sick children, if suddenly there are no current fees or money is urgently needed.
Fundrider ideally not only asks and explains, but also promotes and "educates" the donor. In particular, he convinces that there are unpopular but necessary types of assistance. We see examples of how once unpopular topics became significant. For example, work with old people is a great merit of the Old Age in Joy Foundation. Or children who cannot be cured (here we are talking about improving the quality of life, about supporting families). They are being successfully dealt with by the Galchonok Foundation, which was actually created by the will of Galina Chalikova.
Program (project) activity. This is the organization and development of social services, taking into account overhead costs, salaries of administrative staff and hired specialists. Many foundations have programs for which it is necessary to raise funds. For example, a program for the rehabilitation of disabled people, a program for the social adaptation of orphans, a program for organizing regular volunteer assistance in a hospital, etc. By the way, any fund and any non-profit organization is, in fact, a large project that requires funding for its professional activities.
In the case of funding programs, a lot depends on the topic, context and the economic situation in the country. So far, support for program activities is a fairly new story for Russia. Although, we are already seeing the development of social non-commercial services (services) aimed at improving the quality of life. More and more people understand the importance and perspective of such.
Raising funds for program activities is a strategic and long-term work. You need to prepare for it, you should not count on a quick result. But it is precisely this direction that will help cover the basic working costs of the NPO.
Fundraising for programs is highly dependent on the general economic context. Donors often say: we will give for treatment and saving lives, but for programs and development - this is after the crisis. And then little depends on the fund and the fundraiser.
Types of donors and how to work with each of them
What different types of donors can and cannot give to NGOs, says Tatiana TULCHINSKAYA, member of the Council of the All Together charity meeting, coordinator of the working group on the creation of the Russian Association of Fundraisers.
The sources of attracting resources can be divided in different ways. For example, state and non-state, legal entities (companies, funds, state bodies) and individuals (private).
State
The state is not engaged in direct charity, it should ideally, first of all, create a favorable legislative background (which today is doing poorly) for the development of this very charity and support infrastructure projects. The state has many of its social obligations, and it would be a great help if it simply fulfilled them. The share of direct financial government assistance to NPOs is low and should not be high. Otherwise, it puts NPOs on the monetary hook and seeks through them to solve their problems, sometimes even political ones, which have no direct relation to the social sphere. This is what we see in the example of near-state NGOs.
Direct financial assistance from the state can be provided in the form of subsidies and grants.
The task of the fundraiser is to follow what is happening, to be in the subject of public policy and strategy in relation to social areas. Monitor competitions for grants and subsidies, choosing the right ones for your fund. And, as a result, prepare and submit competent applications for competitions.
Big business
This audience can be characterized by the phrase: “system approach”. Big business has a clear understanding of what it wants from social programs. Corporations have documents that define and regulate this area. The social program offered by the fundraiser of a particular company should be tied to the topic chosen by that company as part of its corporate social responsibility.
Corporations need a partner, they work only on programs, and large ones. Many in large companies have realized that if they create a social project themselves, it will turn out to be ineffective and weak. Money is not everything. Experience, a team, specialists, and even more passion for a specific topic can not always be gained. Yes, companies can pay for treatment or buy equipment, but they cannot organize a children's camp and build a high-quality rehabilitation center themselves, simply because such activities are not a business function. Big business can create conditions - provide money and resources. Big business usually chooses well-known NGOs as a partner.
You should know that in Russia this “fundraising market” is to a certain extent already largely divided. It is difficult to break through to a large company! But it is possible.
In this case, the task of the fundraiser is not only to raise funds one-time, but, first of all, to conclude a long-term contract. The objective is a partnership for the implementation of the program. The result is not so much money that "fell" on the account of the NPO, but rather complicated and expensive work. It takes a lot of effort to launch such a project. First, to conduct complex negotiations and prepare a well-thought-out and well-grounded project. Secondly, you will have to wait a long time until all approvals are completed. Large companies are fairly tall pyramids.
Medium and small business
It's easier to engage with this audience than with big business. Companies and firms of medium and small level rarely support "programs", as a rule, they give money for "cases" - small projects with a clear end and result. There is less money in this area, but access to it is easier. If the first person (the decision-maker) is within your reach, everything can be resolved in only one negotiation. Current issues are resolved by phone. In this direction, everything depends on the owner of the company or on the person in the company who makes decisions. If a person, for some reason, has a crush on stray dogs, then he may well make a sole decision to help the relevant organizations. It can support a whole animal shelter, or it can be limited to the purchase of food.
The fundraiser's job here is to reach the decision-maker and competently present a project or request to him. Here, almost everything depends on the prevailing personal relationships. To work with medium and small businesses, it is important to understand the motivation of those who make decisions.
Large private foundations
It is not uncommon for wealthy people to invest their personal money in nonprofit projects. This money is sometimes comparable in size to corporate investments, and sometimes even exceeds them. For example, V. Potanin's charitable foundation, Dmitry Zimin's “Dynasty” foundation. Such foundations support those they want. It can be fundamental science, historical monuments, charity, sports, etc. It is clear that the areas of support are formalized by the charter, programs, regulations, but in any case, this is based on the personal decision of the owner of the fund. These foundations can also be a resource for charity. There are foundations that implement their own programs (Victoria, Meta). There are those that are tailored to support the best practices (Vladimir Smirnov Public Foundation). On the basis of competitions and applications, they give grants to those organizations that work well. These funds may not implement their own social projects.
Individuals
When we talk about private donors, we must understand that it is psychologically easier for a person to make a decision and act if he understands that the result will be concrete, measurable and quick. That is why heart surgery is so popular - a valve is inserted, and you're done - a healthy person. There is a category of donors who understand this peculiarity, but cannot do anything with themselves. Sometimes they almost ask permission: they say we understand that others need it and that employees of your organization need a salary (they need to eat something), but can we still give money for medicine for a sick child?
Ordinary donors (and indeed all donors) want to see and feel the result. Few are inclined to strategic thinking in general, and even more so in those areas where people are not specialists. As a rule, a person turns on for 2 minutes, transfers money and does other things.
For this audience, everything depends on the topic that is dear to the person and on personal motivation. The motivation matrix is huge. From a sincere desire to help someone, to make life better, to "receiving an indulgence." It is important for a fundraiser to understand what drives a person, what he wants, and give him what he wants. Someone first of all needs gratitude, someone needs a clear result, someone needs the feeling that he is good. Maybe even something like this: "the presence of orphans in this country insults me as a citizen" or "it hurts me to see how a person suffers."
The determining factor for interaction is not only the topic and getting into the motivation, but also the opportunity to give what he wants. It is important for the fundraiser to work with the donor personally!
All private donors, like all donors in general, have their limit of flexibility. Sometimes a person is attached to a topic, say, to orphans. It is clear that within this framework you can work with him and start a partnership by paying for ice cream for children. But after a year, a person can mature before paying the organization's accountant or supporting a project. And there are people who will never advance beyond ice cream. A fundraiser needs flair and experience to work properly with everyone. It is possible to add a complete picture, that is, to cover all the needs of the fund, only with the help of different donors.
Fundraising: fundraising methods
Tatiana TULCHINSKAYA, member of the Board of the All Together charity meeting, continues the conversation about the basics of fundraising in charity.
There are a ton of fundraising technologies out there, but there is, of course, a basic list. Something like this:
Internet collection
Its effectiveness depends on the popularity of the site (traffic), audience, time of year and the economic state of the country. If you need money regularly and all the time for the same need, for example, for renting premises, then collecting through the site most likely will not work, unless your site has a huge traffic. Raising funds on the site is more convenient for “targeted fees”. However, in the event that the need for funds is urgent, it is better not to limit the collection on the Internet, but to use all the possibilities. you can never be sure how long the required amount will be collected.
The more targeted the collection on the site, the better. Emotions work here, the simplicity of ways to donate (for websites it's very simple) and the cleanliness of reports. Successful NGOs have shown the effectiveness of this method. If the site traffic is sufficient, you can collect millions of rubles.
The fees on the websites, of course, are strongly influenced by the direction (theme) of the NGO's work. The more emotional and more specific the request, the more money will be collected. Much also depends on the way information is presented. Reporting on the site is very important. If an NPO is not ready to seriously and regularly post reports on funds raised and reports on spending, then you should not even think about collecting through the website. An excellent example is the site of the Grant Life Foundation. There are also news and reports.
And, of course, when we talk about fees via the Internet, we mean not only websites, but also social networks. It is important.
Promotions, events
We are talking about high-profile events: fairs (purchases and donations), marathons (fees for participation and donations from viewers), auctions (purchases of lots), exhibitions (admission fees, internal auction, donations), balls (admission fee, internal auction, donations ), festivals (participation fees and spectator donations), etc. The event should be original and attractive, by no means banal!
In terms of fundraising, promotions are a one-time impulse fundraiser. But promotions also have indirect bonuses: drawing attention to the problem, PR, sometimes, in some cases, even team building. Then, even with a minimal fundraising, the effect of the action, in the end, turns out to be positive.
As a rule, the fees from the action do not exceed hundreds of thousands of rubles, and if the organization is a beginner - tens of thousands.
It should be understood that both employees and friends of the NGO must invest in the action with deeds and resources, then the action will be profitable. If the preparation costs are entirely on the NPO, then it is very difficult to make the action profitable, therefore it is important to learn how to attract free resources (premises, light, sound, presenters, etc.). And you always need to look at the efficiency. In a small organization, an action can paralyze the work of employees for a couple of months. It would be nice to have a separate specialist in shares on the staff, but this is an ideal situation, not all NPOs can do it.
Most NPOs cannot live off stocks alone. However, organizations are known that have experience and resources, they do one or two events a year and collect several million rubles for a year of life. But shares of this level are a huge work of both employees and founders.
Donation boxes
This topic should not be overestimated. Of course, the boxes collect money. But these are still not such large sums. Crates are definitely a supportive resource. Not very much money is thrown into the boxes, those who do not need change are thrown into the boxes. In addition, it is mostly a theme of cities and shopping centers. Boxes cannot be the main source of funds.
Boxes are difficult to maintain: contracts, security, money withdrawal, collection. The efficiency is highly dependent on the point where the boxes are. If the fund has a friend - the owner of a trading network, of course, you need to put the boxes without hesitation! But you can “kill yourself” for the boxes, while getting a little response.
It is not worth collecting money with the help of boxes for specific requests - treatment of a child, etc., if they are standing somewhere on a permanent basis. The exceptions are short-term stocks. If a box stays in one place for a long time, then money is collected slowly. And almost always the information on the mailbox, if it is addressable, will become outdated and not correspond to reality. If the box calls for a collection for a specific child, then there is, for example, the possibility that someone can check through the Internet how things are with this case on the website and convict the NGO that the collection has already been closed. Most often, this is not a deliberate fraud, but rather the inability to provide up-to-date information on time, but the reputation of an NPO can be irrevocably damaged. Therefore, it is more correct to provide information about programs with long-term fees.
Grants and subsidies
They provide an opportunity for long-term support of programs or projects (from several months to several years), including salaries. In this topic, the main thing is a correctly drawn up application. But you need to understand that the application is not even half the battle. The project (program) must then be implemented as planned and a report must be provided to the granting organization.
A project manager is required to implement the program and prepare reports. Do not think that a more or less serious grant can be completed in your free time from your main job.
One of the difficulties is that grants are rare for the basic day-to-day activities of an NPO. Every year the topics for which grant competitions are announced change, it also happens that they change dramatically. Therefore, NPOs often have to tailor their projects to the topics of grants.
The real size of grant financial support for programs is from hundreds of thousands to several million rubles per year.
It must be admitted that in Russia not everything depends on the quality of the application (although this is not a reason to make them anyhow). Much depends on who is distributing the grants. The main drawback of a certain number (of course, not all) of grant-making organizations is the closed voting procedure and the uncertainty of the evaluation criteria. Therefore, too much depends on the human factor. But, again, the fundraiser must, in any case, prepare the application as efficiently as possible.
What, very briefly, characterizes a high-quality application? First of all, everyone should be clear: the urgency of the problem, goals, objectives, implementation procedure, the organization's experience in this area, its own financial contribution to the budget (at least 1/4).
Crowdfunding
Crowdfunding is crowdfunding through special sites - crowdfunding platforms. This fundraising is suitable for a variety of purposes. In fact, crowdfunding is a collection of private donations of various sizes. This method is also suitable for those who do not have the opportunity to have their own Internet page to raise money, there is no way to collect the necessary amount themselves, and for quite experienced NGOs represented on the Internet as an additional resource.
The authors of the project post information on a crowdfunding site and, as far as they can, invite friends to visit the page and donate. The author's key effort is to popularize his project page on the platform. The platform site itself, due to the large number of such applications, the large number of popularizers and promotion on the Internet, has sufficient traffic for the placed applications to raise money.
As a rule, one-time needs are published on such resources. Often we are talking about tens, a maximum of a hundred or two thousand rubles.
For those who want to use kraft-funding sites, everything depends, firstly, on a well-presented project: the specificity of the request, validity, clarity of the result, emotional presentation, targeting. The more targeted the fee, the better. And secondly, to popularize your project page on the platform.
Working with specific donors (individuals and legal entities)
As already mentioned, donors are different. With their help, with appropriate negotiation, any expenses of the charitable organization can be covered. It all depends on the fundraiser and the justification for the costs.
In fact, everything depends on several factors: the ability to reach a donor, the authority of a specific NPO, the quality of negotiations, getting into motivation and clear reports. In relations with specific donors, only personal meetings work. Initially, you will have to bypass many, but if trust has arisen between the donor and the representative of the organization, then this is the key to long-term relations in the future.
Private donation programs in companies
Some companies are not ready to become partners of NPOs, investing their own funds, but they are ready to redirect the request of NPOs to their employees. After negotiations, the management notifies employees through its internal channels either about the ongoing campaign, or about the opening of the opportunity to regularly donate by transferring a percentage of the salary through special accounting software. Reports on the activities of NPOs are sent to employees, again, through the company's internal communication channels.
This story is somewhat similar to the topic of working with private donors. In any case, it is necessary to interest both management and employees. It happens that the company itself invests in this topic, and, for example, doubles the funds raised by its employees. It happens that the topic is left to chance. For non-profit organizations, such fundraising is perhaps not very affordable, because in order for a serious company to want to hire you as a partner, authority and experience are very important.
State autonomous institution of the city of Moscow"Institute of Continuing Professional Education of Workers
social sphere "
Department of Theory and Technology of Social Work
Module 2. "Administrative and organizational foundations of social work and
social services for the population "
discipline
"Fundraising technologies in the system of social
service "
Materials for the lecture
EDUCATIONAL PROGRAM
"Social work and development of organizations of the social protection system"
Khukhlina Valentina Vladimirovna - candidate
Sociological Sciences, Associate Professor of the Department of Theory and Technology
social work GAU IDPO DTSZN Moscow
Introduction / Course Description
The issue of attracting investment is comprehensive and significantfor organizations of different departmental subordination.
Fundraising is the activity of a non-profit organization that
is based on her unique mission and strategy. It is effective and
a productive way to replenish the resources needed to
implementation of social programs and achievements of NGOs facing
goals and strengthening the well-being of society as a whole.
Fundraising is always associated with the search for resources to solve a specific
Problems. This is a long-term relationship with people within the framework of Art. 28
Interagency cooperation, No. 442-ФЗ "On the foundations of social
services to citizens in the Russian Federation "dated 28.12. 2013
442-FZ, which entered into force, gives a clear indication that the financial
providing social services can and should be
carried out including through charitable contributions and
donations.
Goals and results
Goalsformation of students' knowledge about the types and forms
fundraising in the activities of organizations of different
departmental subordination in the provision
social services to the population
results
be able to independently express, analyze,
justify and apply in scientific and practical
activities its position on fundraising issues
in the provision of social services to the population
Developed skills
Solving the problems of recipients of social services based on
regulations for interagency cooperation with
using technologies, methods and types of fundraising
fundraising
Fundraiser profession
Fundraising technologies - technologies of non-profit organizations
Fundraising methods and mechanisms
Regional features of fundraising
Fundraising sources
Participation of NGOs in the denationalization of social
services
introduction
Specialists in the framework of the implementation of Federal Law No. 442"On the basics of social services
citizens in the Russian Federation ",
Of the Law of the City of Moscow "On the Basics
social services for the city population
Moscow ",
major
requirements
professional standard
necessary
knowledge
ways
additional involvement of extrabudgetary
funds
to organize work with
recipients of social services in all
forms of social services
introduction
Fundraising for an organization - professionalan activity to learn. This requires complete
return of forces. Social sphere like no other
needs more organized
funding from extrabudgetary sources, in
clearer and more professional organization
attracting resources from sponsors and donors.
Implementation and use of fundraising technologies
will allow expanding financial and other resource
the capabilities of organizations and, as a result,
improve the quality of provided social services,
increase the efficiency of organizations.
introduction
Interdepartmental collaboration is essential forovercoming social problems such as poverty,
social orphanhood, social exclusion from
society, improving the quality of life of older people
and people with disabilities.
Fundraising is usually associated with the search for funds for
non-profit projects that, in principle, cannot
be implemented commercially and when
there is a shortage of working capital for
implementation of projects and programs - not to create
fixed assets, and for activities.
Thus, fundraising is a social
technology inherent in the social sphere.
Normative legal activities of NPOs in the social sphere
1.Universal Declaration of Human Rights. UN, 19482. Declaration of Social Progress and Development, 1969
3. International Program of Action for
elderly people, 1995
4. Federal Law No. 442 "On the basics of social services
citizens in the Russian Federation "dated December 28, 2013.
5. Roadmap "" Access support
non-governmental organizations to provide
services in the social sphere ".
6. Law of the Russian Federation dated 05.04.2010 No. 40-FZ "On making
amendments to certain legislative acts
Of the Russian Federation on the issue of support
socially oriented non-profit
organizations "
10. Fundraising concept
Fundraising or fundraising (fund - funds,resources, rising - rise, ascent) is
activities of a non-profit organization,
based on its unique mission and
strategies,
using effective and efficient
ways to obtain resources,
necessary for the implementation of its programs and
achieving her goals,
providing the desired satisfaction
donor (source of resources)
resulting in strengthening
well-being of society as a whole
11. The concept of fundraising
Fundraising - specially organizeddonation process for
non-profit and charitable
organizations or to provide social
significant programs
Fundraising is creativity because
there are a lot of projects, but money is always limited
quantity, and the more original it will be
seeking help, the higher the chances of this
help get
12. Basic concepts related to fundraising activities
Resources - funds, information,specialists, equipment, materials and
other tangible and intangible
objects required for implementation
project or activity
Charity is voluntary
disinterested donation of physical and
legal entities in the form of providing
recipients of the minimum financial
organizational and other charitable
help
13. Basic concepts related to fundraising activities
Patron is an individual who providesmaterial, financial,
organizational and other charitable
help on unselfish voluntary
basis.
Sponsor - a legal entity or an individual
providing voluntary and
non-profit basis material
support of charitable activities in
in order to popularize exclusively its
name (name), trade mark
14. Basic concepts related to fundraising activities
15. Basic concepts related to fundraising activities
Donor - a legal entity or an individual,providing material, financial,
organizational and other charitable assistance
non-profit organizations on voluntary
disinterested basis.
Grant - a charitable contribution or donation,
targeted by
individuals and legal entities in monetary and
natural forms.
Non-profit (non-commercial) project - complex
planned activities united by common
tasks, the purpose of which is to achieve
socially significant effect, not profit.
16. How satisfied are you with fundraising in your organization?
Rate how much youhappy with how
funds are raised in your
organization
(1 - not at all happy, 5 - absolutely satisfied)
17. Where does the information come from?
From the poll"Trends
in modern
Russian
fundraising "
May 2014
22 experts gave
interview
75 fundraisers and
donors
from 34 regions - online survey
44 secondary sources
18. Acknowledgments
Branch of a non-profit organizationEvolution and Philanthropy in the Russian
Federation
Platform
WizardForum
The team
RNO Center
19. Ability to be grateful is the basis of fundraising
20. What is fundraising?
Fundraising means attractingfunds (cash or in kind) for
social goals
Funds can be attracted from various
external sources:
competition
grant
subsidy
company funds
private donations
21. What happens to the fundraiser profession? Your opinion:
1.Developing fast2. Develops
3. Stands still, stable
4. Shrinks, leaves
22. Opinion of survey participants
Fundraising profession in Russia now ...developing - more than half think so
interviewed
4% - Developing rapidly
62% Developing
8% - Remains at the same level of development
as a few years ago
1% Does not develop, but "leaves",
is shrinking
23. What we see is a profession
Bets appear - but from a fundraiserwaiting for miracles
People call themselves fundraisers
"My mom learned this word" but only
Mother
Preparation is growing - but not yet ideal
There are playgrounds - but few
24. What to do about it?
25. Introduction of technologies used by organizations of the non-profit sector in the activities of state and commercial structures
Fundraising is understood as increasing resources andfundraising;
resource mobilization activities
non-commercial projects;
collection of donations for non-profit and
charities or to provide
socially significant events;
methodology for finding funding sources, i.e.
integrating activities to attract and
accumulation of external sources
financing;
search and attraction of financial resources "under
project";
attraction of material, human, technical
and time resources
26. What is fashionable in Russian fundraising now?
27. What is fashionable in Russian fundraising now?
Crowdfunding internet social networksSMS mobile devices
Charity events
Creative, non-standard presentation
Corporate volunteering
TV charity
Volunteers
Groups for collection for a specific child in social networks
Regular donations Private donations
(Not) contradict the state, whatever is meant by this
"Presidential" grants
Social entrepreneurship
28. Methods and mechanisms of fundraising
What methodsfundraising
and
mechanisms of their
transfers are active
used in your
organization?
29. methods of raising funds
ToInnings
projects
on the
competition
Personal
negotiation
s
Boxes
for
sacrificed
vovani
th
Merope
acceptance
and promotions
branding
Website and
social network
Crowdfund
undering
30.means of funds transfer
Personally inarms,
receipt
Cashless,
banking
Boxes,
terminals,
sms
cards,
the Internet-
banking,
electronic
e money
31. Fundraising methods
Crowdfunding - fundraising usinginternet, social networks, mobile communications.
Telefundraising - contacting
potential donors and benefactors by phone and
by fax.
Mail fundraising - contacting
to potential donors and benefactors by mail.
Individual fundraising -
personal appeal to donors and benefactors in
personal conversation.
Solo fundraising - acquisition
support.
Events fundraising - collection
funds for various events
32. What to do about it?
33. Who will be more successful: online or offline fundraisers?
1. Onliners2. Offliners
3. Both
4. Those who combine
online and offline
34. Who will be more successful: online or offline fundraisers?
6%online fundraisers
1%
offline fundraisers
80%
part-timers
and online
35. Regional features of fundraising
Moscow:company headquarters, a lot of money,
many people, many NGOs and competition
many private donors, they are younger and
love the internet more
getting to them is more difficult, little time
36. Regional features of fundraising
Non-capital regions:more time, less money
the role of personality and connections
the role of trust and reputation
more offline
better and easier access to people
less competition
37. What sources of funds in Russia are now especially relevant
1. Business2. State. facilities
3. Means
non-state
funds
4. Private
Donations
5. Membership fees
38. What sources of funds in Russia are now especially relevant
43% Funds of commercial companies42% Russian
state
Financing
28% Funds
non-state funds
51% Private donations
39. Social services
Social servicesaction or actions in the sphere
social service
to provide constant, periodic,
one-time assistance, including urgent
help,
citizen in order to improve conditions
his life
empowering
independently provide for their
basic living needs
40. Government sources - growing
more contests, wider topics, moremoney
toughening of conditions of participation
excessive control over spending
funds
serious questions about the transparency of tenders
high corruption component
Availability
among
large
recipients
unknown and non-transparent organizations
ideologization of state support
41. Corporate sources
Stable or growingCorporate volunteering, growth in the number and
quality of programs
More initiative with
parties of companies, the amount of funds
Small and medium-sized businesses are more involved
Corporate funds
42. Foundations
Same or reducedThe share of Russian is growing, foreign -
falls
The variety of topics and contests is growing
Simplified (technically) procedures
filing applications
Compared to the "golden age" -
less funds, less money
Uneven coverage of regions
43. Private donations
GrowThe positive image of NGOs, the development of
bank cards and electronic payments
More donors, money, trust, consistency
Online tools
Major donors
Targeted assistance in a critical situation -
many topics do not see
Fraud
44. What to do about it?
45. Do you think that the situation in Russian fundraising in general ...
1. Improving2. Remains at the same
level
3. Deteriorates
46. Do you think that the situation in Russian fundraising in general ...
56%improves
(said ¾
respondents)
11%
worsens
8%
remains
on the same
level
47. What are we seeing?
Charity developsTargeted help is popular
Fundraising through television
Private donations are actively developing
A fraudulent disguise thrives
attracting private donations
Fundraising is being digitized
Fundraising through crowdfunding and website aggregators
48. What are we seeing?
The corporatecharity and CSR
Foreign donors almost left
Local private foundations almost did not take place as a source of fundraising
The role of the state as a source has increased
financing of NGOs
Government efforts to
regulation of the third sector, including
through fundraising opportunities
49. What are we seeing?
Is developingprofession
fundraiser
Is increasing
consistency
fundraising
State
institutions
become
fundraisers
50. The future of fundraising
51. The future of fundraising
Consistency and scaleProfessionalism
High competition
Fraud and fight against it
Relevance of regional division
Development of corporate fundraising
Charity development
Expanding the topic of private donations
The dominance of online technology - or
return to cash
Development of mobile technologies
From technology to a new level of communication
52. How much should you trust the trends?
53. Parting words from Stephen King - catch the wind
"The man who feltthe wind of change,
should not build a shield from the wind, but
windmill "
Online book "Trends in modern
Russian fundraising "
54. Fundraising Practices
55. Moscow Resource center for the development and support of the volunteer movement "Mosvolonter" 02.24.2016
The resource center "Mosvolonter" turns twoof the year. During this time, the center opened 9 directions
volunteering, implemented 60 large projects and trained
more than 7300 volunteers
On your birthday 02.24.2016 Resource Center
Movolonter summed up the results of its work for two years.
The center was established in 2014 with the support of the Department
culture of the city of Moscow for the popularization and development
volunteering in the capital
The center offers 9 areas of volunteering:
sports, ecological, cultural, corporate,
social, eventful,
volunteering in the field of donation, media and public
security
56. Charitable Children's Fund "Victoria" starts a new course at the School of Host Families
The Arbat host family school works with2011 and is authorized
organization of the Department of Social Protection
population of Moscow
Upon completion of the training, candidates for
adoptive parents receive a certificate of
completion required for submission in
guardianship authorities when processing documents
All graduates can continue to communicate with
fund psychologists: correspond,
consult and get the necessary
psychological support
57. Conclusion / Conclusions
Thus, the knowledge of specialists insocial work, social
employees of the fundamentals of fundraising, methods
attracting extrabudgetary funds
ensures professional execution
labor functions, promotes mobilization
resources and social environment of citizens in
elimination of the reasons that worsen the conditions
the vital activity of citizens, reducing their
opportunities to independently provide
your basic life needs,
reduces the burden on the public sector
58. Questions for self-examination
1. Expand the concept of "fundraising"2. What are the main methods of fundraising?
3. What methods of fundraising are used
in your organization? Roadmap "" Support for access
non-governmental organizations to
provision of services in the social sphere ".
Journal "Strategy", issue 1 (15), March, 2014.
Social work technology. Edited by
E.I. Kholostova, L.I. Kononova. Tutorial for
bachelors. - M., 2012.
Khukhlina V.V. Non-profit sector,
volunteering and volunteering in the system
social services for the population.
Methodical manual.-M., 2016.
60. Information about the course author
Khukhlina Valentina Vladimirovna -candidate of sociological sciences, associate professor
Department of Theory and Technology of Social
work of GAU IDPO DTSZN in Moscow
8 (495) 607 05 68
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