How to open your own cleaning company. Opening a cleaning company: business plan from scratch. Selecting consumables

Just 25 years ago, no one knew what a cleaning company was, but today more than 600 companies operating in this field compete with each other on the market. These companies provide cleaning services for commercial and private premises, washing facades and windows, and cleaning areas after renovations or fires.

Starting in the apartment cleaning niche is low-cost, but such a business does not bring much profit. There are much more opportunities to earn money from those companies that specialize in working with commercial, warehouse, production areas, although it is almost impossible to obtain such an agreement for a newly opened cleaning company - the market has long been divided between large organizations providing a full range of services.

This article describes a step-by-step plan for opening a medium-sized cleaning company, estimates the initial costs and profitability of the enterprise, and also considers the option of starting a franchise business.

1. Analysis of the cleaning services sector

First, you need to assess the capacity of the business within the geographic location of the entrepreneur. Areas in which cleaning services are most in demand:

wholesale and retail trade in large areas (indoor warehouses, hyper- and supermarkets, exhibitions and sales in exhibition centers);
private medical centers (multidisciplinary commercial clinics, beauty and health centers, bath and spa complexes);
class A and B office buildings;
premises of workshops and warehouses of “clean” industries (food, processing, light industry);
cottage villages within the city with a large number of multi-storey private houses;
construction companies and design bureaus delivering ready-made turnkey projects;
entertainment sector (children's playgrounds, shopping centers, banquet halls, night clubs).

It is worth thinking about organizing a cleaning business if there are contractual prospects with clients from the listed categories. You should not count on large profits from cleaning apartments or small offices. Despite the significant growth in this area recently, most of the work here is done independently, with the help of a salaried cleaner or a visiting assistant.

The exception is megacities, where the “Maintenance Cleaning” service is gaining popularity. The low price of entry into this niche has generated a high level of competition with constant price dumping, frequent marketing promotions and constant improvement of the website interface for prompt ordering of services. For one-time and seasonal work (window washing, general cleaning, washing the premises after renovation), the customer, as a rule, chooses the most attractive offer in terms of price, without becoming a regular customer of a particular company.

2. Business registration

Work without registering a business can be carried out if the entrepreneur himself single-handedly provides one-time cleaning services. In this case, it is possible to conclude a contract or a contract for the provision of paid services between the customer and the contractor. However, this form of relationship does not exempt the parties from paying taxes. The client organization is obliged to pay income tax and all social payments to the contractor. If the client is an individual, the income tax is paid by the contractor in form 3-NDFL.

An entrepreneur can hire staff and provide services under a contract only after the legal registration of the business.

Choosing a name

One of the most important stages which must be completed before registering a company - deciding on a name. Recognition in the market, degree of trust, difference from competitors and the design of the advertising campaign: logo and slogan depend on this.

You should make sure that the chosen name does not sound similar to the names of competitors. The most common names in this area are derived from the words cleanliness, cleaning, cleaning and their derivatives. Cute names like “Moidodyr”, “Cinderella”, “Domovenok” will not add prestige in the eyes of large customers.

The company logo should be made clear, light, bright: the client should understand what is presented in the picture or in the name at first glance. You can check this by interviewing your acquaintances and friends - if it takes them a lot of time to determine the area for which the logo was created, it is better to change it.

Logo options for cleaning companies

Organizational and legal form

In practice, contract agreements are much more readily concluded with enterprises than with individuals. But to choose a legal form, you need to decide who the client is and what requirements he has for contractors.

Small private firms, entrepreneurs, and the public, as a rule, have nothing against one-time work with individual entrepreneurs. Therefore, it is preferable to choose this form and the simplified tax regime of 6% to optimize payments to the budget.

At the same time, constant interaction with simplified companies is not beneficial for enterprises that work with VAT. Such clients hire outsourced cleaning companies or enter into an agreement based on the results of a competition, and to work with them it is necessary to open an LLC and apply a general tax regime.

The disadvantage of working in general mode is the mandatory maintenance of accounting and personnel records. That is, payment for the services of a professional will be required from the very opening of the company. However, this option allows you to conclude large contracts, participate in tenders and make a profit of a different order than when working with private individuals. Therefore, for business in this area, it is preferable to open an LLC. Next, we will consider all examples specifically for this organizational and legal form.

OKVED codes

In the new OKVED-2 classifier, cleaning activities for premises and territories are included in group 81, the subgroup is selected depending on the types of services that the organization will provide. As the main code, you can specify 81.29.9 “Other cleaning and housekeeping activities,” and when providing additional services for dry cleaning of carpets or furniture at home, you should also indicate code 96.01 “Washing and dry cleaning of textiles.”

81	Maintenance activities for buildings and grounds
81.2	Cleaning and tidying activities
81.21	General building cleaning activities This grouping includes: General (non-specialized) cleaning of all types of buildings: office premises, houses or apartments, factories; shops, institutions; General (non-specialized) cleaning of other business and professional premises and multi-apartment residential buildings. This type of activity refers primarily to cleaning the interior of buildings, although it may include cleaning adjacent exterior areas such as windows and walkways.
81.22	Other cleaning and tidying activities of residential buildings and non-residential premises This grouping includes: Cleaning of interior spaces in buildings of all types, including institutions, offices, factories, factories, shops, institutes and other commercial and professional institutions and multi-apartment residential buildings; Cleaning of chimneys, fireplaces, stoves, stoves, incinerators, boilers, ventilation shafts, exhaust fans; Cleaning of production equipment; Other cleaning activities of buildings and industrial facilities.
81.29	Other cleaning and tidying activities This grouping includes: Cleaning and maintenance of swimming pools; Cleaning and washing of trains, buses, airplanes, etc.; Cleaning internal parts tankers and tankers; Disinfection and disinfestation of buildings and equipment; Bottle washing; Clearing streets and buildings of snow and ice; Providing other washing and cleaning services.
81.29.2	Street sweeping and snow removal
81.29.9	Other cleaning and tidying activities not included in other categories
96.0	Activities providing other personal services
96.01	Washing and dry cleaning of textiles and fur products This grouping includes: Collection of laundry for washing and delivery to clients after washing; Cleaning and washing carpets, draperies, drapes and drapes in clients' premises or other areas.

Required documents

Cleaning services for premises and territories are not subject to licensing, and therefore a standard package of documents is required to start activities. It includes a passport, an application for opening an LLC, a participant’s decision, a charter and a receipt for payment of a fee. If the founder does not own the premises that provide the address for registering a legal entity, then it is also necessary letter of guarantee from the owner.

The easiest way to register a company is through the MFC or online on the State Services website. The standard readiness period is 3 working days, in some cases delays of up to two weeks are possible.

After registration, you must complete a number of mandatory actions: order a stamp, open a current account, and officially hire employees. Submit your report by the 20th average number, and within 4 months - to deposit the full amount of the authorized capital.

3. Assortment management

The services provided are divided into external (yard cleaning, pool cleaning, window washing, sidewalks) and internal (all types of indoor cleaning) work, cleaning with mechanical tools (brooms, mops, rags) and with the help of equipment (high pressure washers, polishing machines, dryers) cars), daily or seasonal. It is necessary to decide on the list of services at the initial stage of opening a business, since the capital costs of purchasing equipment depend on this.

Many companies do not engage in exterior work and facade cleaning, since this niche is often occupied by industrial climbers who are certified to work at heights. These services can be introduced later, with the expansion of the business or at the request of a regular client in need of a complex of works.

An approximate list of work that should be included in the list of services of a newly opened cleaning company is given in the table.

For each position, you must have a list of works or a checklist, as well as a list of additional services that are provided for a fee.

Mandatory and Additional services included in apartment cleaning

For large industrial enterprises and retail spaces, checklists are developed based on existing cleanliness standards.

The standard price list also includes additional items that allow you to interest a new client and create competitive advantage. For example, cleaning an apartment before leaving the maternity hospital, characterized by using only environmentally friendly, natural cleaning products and treating all surfaces with steam. Customers will also be interested in pool cleaning, parquet polishing, express cleaning after a party and other interesting offers that do not require the company owner to purchase additional equipment or hire additional staff.

Sample checklist for cleaning a production workshop

4. Equipment purchase

Cleaning private apartments and cottages is possible without purchasing expensive equipment. It is enough to buy buckets, mops, brooms. You can even borrow a vacuum cleaner and a stepladder from the client. However, this approach to doing business will not inspire confidence in a large client and will not bring much profit.

For manual cleaning, you will need to spend at least 60 thousand rubles on equipment:

universal cleaning carts – from 15 thousand rubles;
mops for dry and wet cleaning – from 5 thousand rubles;
replacement buckets for carts - from 400 rubles;
window cleaning kit – from 10 thousand rubles;
scoops, brushes, scrapers - from 200 rubles.

If a cleaning business is created, as recommended, for a large client, then even a minimal set of equipment will have to spend 250 thousand rubles. Cleaning machines are used daily and for a long time, and therefore the quality of work of the cleaning company directly depends on the quality of their assembly, reliability and warranty conditions of the manufacturer.

The first stage of cleaning is to clear the room of large debris and dust. Traditionally, a broom and dustpan are used for this, but to increase productivity in large areas, a sweeper is purchased. This equipment is suitable for cleaning workshops, warehouses, medical and commercial institutions as preparation for floor washing, as well as for outdoor work.

Sweepers are:

mechanical (from 10 thousand rubles), the drive shaft of which activates the movement of the wheels, are used in medium-sized rooms;
rechargeable batteries (about 100 thousand rubles) are charged from the mains, suitable for working in narrow aisles of medium size;
with an internal combustion engine (from 150 thousand rubles), using gasoline or diesel as fuel, used in cleaning large open areas;
with a seat for the operator (about 500 thousand rubles), used at large production facilities with a continuous dry cleaning cycle.

It is most convenient to use a machine with a suction mechanism, a waste bin and a dust collector. You should also pay attention to which floor coverings a specific model is recommended for: linoleum and ceramic tiles are easily damaged if improperly cleaned. A neat, environmentally friendly and silent model to start with is the EurekaPicobello 151.

To wet clean the floor, you will need a scrubber dryer. Modern models have a built-in vacuum system, which allows you to dry the surface immediately after washing and avoid purchasing a floor dryer. Additional equipment with special brushes allows the device to work also with carpets. Scrubber dryers are divided into:

network (from 60 thousand rubles) require a 220 V or 230 V cable no more than 20 m long for operation, which is suitable for small and medium-sized rooms;
battery batteries (from 120 thousand rubles) are distinguished by maneuverability and ease of use in rooms with furniture and warehouse equipment;
with a seat or standing place for the operator (from 420 thousand rubles) are used for continuous cleaning of hypermarkets, hospitals, large production workshops;
single-disc (about 30 thousand rubles) for washing hard to reach places, stairs, window sills and other small-area coverings are necessary for enterprises providing cleaning services for multi-storey buildings or private cottages.

The most versatile of them are battery-powered devices, for which the presence of furniture in the room is not a hindrance, which means they can be used for washing areas for various purposes. For example, the GhibliRolly 7 scrubber dryer can be used in small spaces with a 230 V connection.

To clean carpets and furniture, you need a professional vacuum cleaner. They can perform dry or wet cleaning; there are also models that combine both types of work and are even capable of sucking up liquid dirt. Vacuum cleaners come in different types:

construction ones (from 10 thousand rubles) absorb concrete dust, shavings, large fragments of debris and often have increased wear resistance and a stainless steel body;
for dry cleaning (from 5 thousand rubles) differs from household models in power, cord length, noiselessness;
detergents (from 20 thousand rubles) can be used both dry and wet cleaning, and due to their compact size they are often used in everyday life;
water vacuum cleaners (from 7 thousand rubles) suck up large amounts of liquid, which is necessary in production in various fields of industry;
backpack (from 15 thousand rubles), convenient shoulder design, used in rooms with narrow passages: airplanes, cinema halls, stairs;
brushes (from 25 thousand rubles) cope best with long-pile carpets, which is important for hotels, kindergartens and administrative institutions.

The most functional for small cleaning companies are washing vacuum cleaners with dry cleaning capabilities. For example, the Delvir WDC PLUS model combines both functions and additional dry cleaning.

To eliminate odors, fungi, mold, rust, and greasy stains from surfaces, use a professional steam generator. For this equipment there are various replaceable attachments that expand the scope of use. The BieffeMagicVapor steam generator has an iron-shaped attachment that allows you to iron and steam clothes and bedding.

Since services are provided on the customer’s premises, transport in this type of business is much more important than an office. The car must be well-groomed, clean, ideally a minivan with company advertising on the body. A used PeugeotPartner, for example, on the secondary market costs about 400 thousand rubles. It is better to hire staff for home cleaning without special equipment with personal transport, compensating for the costs of depreciation and fuel.

5. Selection of consumables

Required for professional cleaning special means, differing from household ones in concentration, strength of impact on pollution, safety for others and large packages:

universal cleaner for all types of surfaces - 4500 rub./10 l, depending on the concentration, enough to wash 400–1000 sq. m;
product for carpets and upholstery fabrics - 2000 rub./10 l, enough to clean 300-600 sq.m.;
sanitary area cleaners – RUB 3,000/10 l;
air purifiers – 6,000 rub./10 l;
stain removers - 1000 rub./l;
for glass, mirrors and display cases – 2000 rubles/10 liters for 300–600 sq.m;
for wood and parquet – 3000 rub./5 l per 50 sq.m.

In addition to chemicals, you will need cleaning materials (rags, rags, napkins, sponges, microfiber), rubber bands and mops, bottles and spray bottles for detergents, garbage bags, gloves.

6. Recruitment

The attractiveness of the cleaning services sector for workers is that such employment does not require special skills, is often paid on a piece-rate basis, and can be easily combined with study or main work. shift schedule. However, like any personnel in the field of personal services, they are required to have a medical book, uniform, and a liability agreement.

Salary depends on the volume of work and frequency of site visits and averages 15 thousand rubles. To maintain accounting, personnel records and pay taxes, an LLC needs an accountant, half-time or visiting. The responsibilities of a customer service manager (visiting the office, concluding contracts, accepting orders, advertising) can be performed by the business owner, but as volumes increase, additional staff will be needed.

7. Do you need your own office to conduct business?

Home office space is one of the hottest trends in small business, suitable for taking calls, solving problems remotely, advertising, and even storing equipment and cleaning supplies. Since meetings and discussions take place on the client’s premises or by telephone, there is no point in renting commercial space.

Of course, a successful company with a well-known name needs office space with a customer reception area, a small warehouse, a place for administrative staff to work, and a laundry room. But at the initial stage, all these functions are assigned to the premises (residential or not) of the business owner.

8. Search for clients and advertising

The overall size of the cleaning services market is huge, and to properly position a company, it is necessary to choose a specific niche. Specialization in cleaning commercial areas or residential cottages, industrial premises or medical centers require completely different platforms for advertising and finding clients.

The next step is to assess the geographic area of the work. It is necessary to decide what distances the team is ready to travel and deliver equipment; this will draw a circle potential clients and will allow you to assess whether there are enough of them for the chosen niche.

Even if you have one or two customers for cleaning large areas, it is worth developing in the field of home services. This does not require the purchase of additional equipment or special consumables, nor does it bring much profit. However, this is an opportunity to earn reviews, fame, be heard and optimize processes within the company. The first clients may be friends, relatives, neighbors, or former colleagues of the entrepreneur.

After this step, you can order advertising placement. In the field of household services, promotion works well with the help of color booklets with detailed working conditions, clear pricing and realistic photographs of the cleaning process. Such materials are placed on laundry counters, in stores, bathhouses, and mailboxes.

For advertising among legal entities, electronic mailing lists, cold calls to offices, and participation in tenders work better. In addition, the company must have a professionally designed website, which details all services, time standards, equipment and cleaning products used, as well as a detailed price list and a form for writing reviews.

You shouldn’t give up on modern methods of promotion. For example, a channel on Youtube will introduce potential customers to the peculiarities of the company’s work, give advice on daily cleaning on your own, show the premises before and after cleaning, as well as reviews from happy clients.

9. Should I open a cleaning company as a franchise or start from scratch?

The businessman himself must decide whether to launch a business on his own or choose one of the ready-made franchises on the market. Each method has its pros and cons.

The franchisor will provide a carefully developed market analysis, business plan, marketing support, and often a ready-made online store for selling services. For this you will have to pay a lump-sum or marketing fee, and/or make monthly royalty payments as a percentage of revenue. However, you will still have to do most of the work yourself: search, hire, train staff, make purchases, interact with the client, place advertising.

You can independently start a cleaning business if you have entrepreneurial experience and preliminary agreements with at least one customer. In this option, the business owner decides what services to provide, what to specialize in, and where to make mistakes.

Popular franchises

In a service business without complex processes, expensive equipment and secret technologies, buying a franchise provides few additional opportunities. Sometimes the franchisor company provides discounts on the purchase of consumables and advertising assistance at the federal level, and then only subject to the presence of a recognizable brand. This is the main difficulty: there are many medium-sized companies in the market that sell franchises, but large players with famous name they don't do this. As a result, a businessman, when purchasing a ready-made business, does not receive anything beyond what he could organize on his own.

This is the reason that many cleaning companies have curtailed their franchising development programs - information in franchise databases has not been updated for several years or leads to sites whose service has been suspended. From the “live” offers on Russian market Only two are valid.

Financial calculations

Considering the low start-up costs, the return on investment of a business depends only on the entrepreneur’s activity in finding clients and promoting the services of his company.

How much money do you need to start?

To start work, you will need a sum for registration of an LLC, development of a logo and advertising materials; purchase of equipment; website creation and promotion; purchase of special clothing for personnel.

Monthly expenses

Expenses for the company's monthly operations consist of staff salaries, purchases of consumables and cleaning products, gasoline payments, advertising budget and tax deductions.

How much can you earn?

For cleaning office and retail space, one employee is required per 600 sq. m. m, which means 2 employees using a sweeper and washing machine, as well as manual equipment, can service a small supermarket with an area of less than 1200 sq. m. m. Monthly revenue from servicing such a facility will be 1200 sq. m. m*30 rub./sq. m*30 days=1080 thousand rubles. Net profit 1080-200=880 thousand rubles. However, for non-stop shift cleaning of such an area, it will be necessary to involve all personnel and take into account the purchase of a car for transporting equipment from 400 thousand rubles in the costs.

Revenue from household services is of a different order. Cleaning an apartment requires 2-3 hours of working time and one person, the minimum check is 1800 rubles. This means that during a working day, taking into account travel, one worker cleans 2 apartments, and five workers are able to service 10 apartments per day. This means the monthly revenue will be: 1800 rubles/apartment*10 apartments*30 days=540 thousand rubles. Profit for the month without operating expenses 540-200 = 340 thousand rubles.

Thus, if you open a business for a specific client, the costs will more than pay off in the first month of work, and if you occupy the niche of household cleaning - in the second month of work. However, it should be remembered that these figures were obtained taking into account the full workload of all employees, which in reality is extremely rare.

Conclusion

The scope of cleaning services in the country is close to saturation: the client chooses from many competing companies based on price, reviews, and market position. The niches of commercial and domestic cleaning are firmly occupied by companies with many years of experience and high quality services.

However, if you have a preliminary agreement for cleaning large commercial facilities, you can start your own business with a starting capital of 350 thousand rubles and recoup it in the first month of work. In the niche of cleaning private apartments, the entry point is smaller due to the lack of costs for electronic equipment, but the monthly profit is low, depends on the number of orders and employees, and is also subject to significant seasonal fluctuations.

The cleaning business is new for our country, but promising direction. The popularity of the cleaning service is growing every year.

The fact is that such a business is a very profitable investment and, with a skillful approach, can bring a stable profit. Today, the market for such services remains a free niche, giving young companies a chance to thrive in a new field. However, the path to success is not so easy: there is a lot of organizational work ahead, difficulties and failures are possible. However, as in any other business.

Historical reference

The idea of making money from cleaning comes from the USA, where the service made its presence known at the beginning of the 20th century. Today, the Western cleaning industry is a developed structure with billions in turnover. For example, in Germany, which is small in area and population, about 300 thousand cleaning companies operate, and in Poland their number is approaching 60 thousand.

The domestic services market lags noticeably behind its advanced colleagues.

There is a logical explanation for this. In our country, people heard about cleaning only in the early 90s. The first companies had to constantly prove the necessity of their existence. They had to fight for every client, since the majority were very skeptical about the activities of such companies, believing that anyone could handle such a simple task as cleaning, and for a lower price.

Gradually, society began to place higher demands on the quality of the environment in which we work or relax. In this regard, the concept of “cleaning” has become firmly established in our lives, and the service has become relevant, opening a new direction for far-sighted businessmen. Today business is developing dynamically in all regions. However, Moscow remains the leader in the number of cleaning companies.

Opening a cleaning company: first steps

Those who decided to organize similar business, the question is: how to open your own cleaning company from scratch? What is needed for this?

First, it is worth determining which of two ways the company will develop:

Work with one client on a contractual basis and provide specific services that the client needs. At the same time, gradually expand the range of services, attracting potential clients
Specialize in any one area of activity. For example, provide services only for wet and general cleaning of premises, post-renovation tidying of apartments or offices. You can work in narrow areas, such as washing windows, cleaning carpets and sofas, and tidying up the surrounding area.

Purchase of equipment: what and how much?

Any business requires investment. As for cleaning, you don’t need a lot of start-up capital. Costs will directly depend on the scale of the upcoming enterprise, as well as income. If you are planning to open a small cleaning company, then at first you can even do without an office. You can receive calls from clients at home and send a team to the right address. But without equipment and personnel, it will not be possible to carry out activities.

The minimum set of cleaning tools and consumables includes:

Modern washing vacuum cleaner (1 piece)
Chemical detergents (1 type for each specific purpose)
A set of special napkins, rags, brushes (minimum 2 sets)
Machines for cleaning furniture, carpets, floor coverings (1 piece each)
Vehicle for transporting employees (1 piece).

The above list is not final; it can be supplemented with other materials to ensure cleanliness, depending on the specialization of the company and the volume of services provided.

To open a more or less large company, you will need additional highly specialized and sometimes expensive equipment.

A rotary machine, for example, will serve for deep cleaning stone floors. The more equipment a company has in its arsenal, the more diverse the range of services it provides, and therefore the larger its client base.

Recruitment

A small cleaning company, as well as a large one, cannot do without a staff of specialists. As practice shows, you will need several groups of workers.

Girls do the best job of cleaning, so the team is formed of 3-4 women from 25 to 45 years old and one male foreman, who, if necessary, will help move or move heavy objects and equipment.

To receive orders from clients and distribute employees to sites, an operator-dispatcher is needed, as well as a minibus driver to deliver workers to the site. If the company is large, you will have to hire a director, secretary, lawyer and accountant.

When recruiting staff, you will have to face a problem - staff turnover, since working as a cleaner is not the most presentable in our country. It will also not be easy to find honest workers for a small salary who will not encroach on material values the owners for whom they clean. This is very important, because a self-respecting cleaning company values its reputation and is obliged to guarantee the safety of customers’ property.

You can find decent and undemanding staff in the following ways:

submitting advertisements to newspapers and job sites;
recruitment agency services – a little expensive, but guaranteed qualified workers;
through personal connections - there will always be relatives and friends who know someone who would like to earn extra money.

Search for clients

At first, you will have to continuously search for potential clients and actively earn a reputation, which will later work for you, and orders will “flow like a river” themselves. Therefore, you will have to call organizations, offering your services, and back them up with strong arguments about why you should contact your company. It would be a good idea to send out commercial offers.

In conditions big city there will be no shortage of clients. First of all, shopping centers, offices, manufacturing enterprises, warehouses, and the list is completed by private cottages and apartments.

It is worth focusing on small office premises, since in the first months it will be difficult for the company to find cleaning products for large enterprises.

For a beginning cleaning company, it would be better to find a potential client in advance, and only then rent an office and hire staff. It is important to attract regular customers, because one-time orders will not cover the costs of maintaining an office, taxes and salaries.

Business plan

The business plan of a cleaning company will depend on the size of the organization and the nature of the services provided. Simply put, it is a step-by-step guide of actions that an entrepreneur must follow to achieve his goal.

A business plan is drawn up based on the financial model of the cleaning company. It is an electronic scheme for the movement of funds, which helps to predict upcoming activities, expressing performance in monetary terms.

Basic expenses

Costs can be divided into two types: cost of services and operating expenses.

In the first case, funds are needed to purchase equipment, work tools and cleaning supplies. You cannot do without office furniture, office equipment, a car, as well as gas and maintenance costs.
The second group includes costs for renting office space, taxes, administrative needs, payment wages employees.

Approximate expenses and income are presented in the table. The average prices in the country for these services are taken as a basis. The prices are approximate, because the cleaning company names the exact amount after clarifying the volume and complexity of the work.

It is impossible to calculate the exact income of the company, since the number of orders and their specifics are unknown. At approximately the first time, revenue will not exceed 100,000 rubles. Thus, the funds spent will be fully returned no earlier than in a year. In the future, profits will increase as new customers appear.

Watch a video about the success story of the owner of a cleaning company

Profitability

Starting from the first day, you should clearly regulate your pricing policy. Moreover, it is important to understand what price a potential client in your area is willing to pay.

approximate cost work is shown in the table:

According to statistics, the profitability of a cleaning business is 20-25%.

Full payback occurs after a year and a half of work. Although some of the most successful companies manage to achieve profitability in 40% , thereby reducing the period during which they fully return the invested funds.

Let's consider an approximate diagram of the development of events. Let's say it works for you 10 cleaning man. This is approximately 2 brigades. Considering that the working day is 8 hours, and cleaning one object requires 1.5 hours plus travel time. In total, each team will be able to work on 5 objects.

Total 2*5= 10 completed orders. If the cost for one order is 2000 rubles, then per day it turns out to be 20,000 rubles.

For a month 30*20000=300000 rubles of income.

Monthly salary expenses will be about 150,000 rubles, plus taxes, utilities, rent and purchase of cleaning supplies 50,000.

It turns out that the net profit, at best, will remain about 100,000 rubles per month.

Provided that you have invested in the business from 500,000 to 1,000,000 rubles, it will take you a year to cover all costs and start working at a profit.

When opening a cleaning company, it is important to pay attention to the fact that the demand for the services provided is not constant - it is seasonal. Therefore, you immediately need to think about possible related types of business. These include the sale of household chemicals, recruitment of personnel to work at home (nanny, nurse, visiting cleaner), garden care, garbage removal, snow removal.

Finding your uniqueness in pure business

If you plan and organize the work correctly, cleaning can turn out to be a very profitable enterprise. Let us note that from the first steps you need to focus on concluding long-term contracts and earning your credibility with the quality of the services provided. But maintaining a top-level reputation is sometimes even more difficult than earning it. It is necessary to constantly develop the service and improve in everything, to find your own zest.

Cleaning premises with special means and equipment

For effective and efficient cleaning of premises, special equipment is needed. Of course, the choice of equipment depends on the types of services provided. A self-respecting company should acquire not only professional household chemicals, but also specialized equipment.

Such as:

Vacuum cleaners (for dry cleaning, washing, brush, dry cleaning, carpet washing)
Dryer for carpets, furniture, floors
Steam generator
Floor cleaning machine, rotary machine, disc machine or floor polisher
Furniture cleaning device using foam
Sweeper

When working you need to use modern means cleaning products that can cope with any contaminants. Otherwise, what is the point of a client paying for a service?

Innovative methods of fighting dirt - this is a professional, high-quality household chemicals.

It can be alkaline, neutral or acid-based. When working with the latter, take care of protective gloves for workers. Cleaning products are designed to specifically remove dirt from specific surfaces.

So, specialized household chemicals are:

For bathroom,
for kitchen,
for floors,
for furniture and carpets,
for dishes,
for windows,
universal for all surfaces.

Cleaning company specialists must leave behind not only a perfectly clean room. It is important to take care to eliminate unpleasant odors and destroy all pathogens. Special deodorizing products will help with this. It is better to purchase products from well-known brands in order to protect yourself from counterfeiting and not risk the company’s reputation.

Important! When working, you should use the most safe drugs and products for health.

By focusing on the eco-friendliness of your cleaning, you can win more customers, especially among individuals.

Additional services

In addition to a number of standard services for putting things in order in offices and private homes, which include: daily wet and general cleaning, dry cleaning of upholstered furniture and textiles, washing windows and facades, post-repair cleaning and work on a personal plot, additional services can be provided.

Today, successfully developing companies offer clients services in:

waste disposal,
disinfection of premises.
cleaning interior items, dishes,
getting rid of plaque and mold,
washing clothes, curtains, bedspreads, removing stains,
washing the stove, refrigerator and others.

Cleaning ventilation shafts is not exactly the specialty of a cleaning company, but if you can do it, then why not.

If your company’s specialists can clean huge windows on the 45th floor of a skyscraper, this will only add more clients to you. But keep in mind that the costs for this service will not be small.

Nuances of work

Cleaning, like any other type of business, involves the presence of pitfalls, which, when faced with, the owner of the company must be fully armed.

To succeed in business means not only to perform your work responsibly and efficiently every day, but also to win the respect of clients thanks to a high level of professionalism, punctuality and flexible prices.

In a small town

If you are planning to open a cleaning company in a small provincial town, then be prepared for the fact that you will have to fight for survival. And in the literal sense, because in small towns many people still don’t even know the word “cleaning”.

The positive thing is that there are no competitors; the main thing is that there is a need for your services.

If you are one hundred percent sure that you will definitely find clients, then you can safely start a business. It would be useful to first find a potential customer for long-term cooperation.

Even in small towns there are shopping and entertainment centers, administrative buildings, offices, factories. They will become the clients of the cleaning company. The main thing is to be able to competently attract them. To do this, you need to constantly advertise your services in every possible way: in print media, on television, and also maintain a competent pricing policy.

Alternatively, payment for services to regular customers can be deferred by providing a loan. To promote your business, it’s a good idea to organize a presentation of your services and, as a bonus, the first free cleaning.

In a highly competitive environment

The largest number of cleaning companies is observed in major cities. It is not surprising, since the metropolis is a vast field for conducting such a business. Even in conditions of fierce competition, not a single company (provided that quality services are provided) will be left without work.

In Russia, cleaning is a young business, so making a profit is not difficult. The most developed cities in this regard are Moscow and St. Petersburg. But even there it’s only 15% from total number enterprises are serviced by cleaning companies. So the prospects for starting your own business are very bright.

To be fair, it is worth noting that it is very difficult for a small novice cleaning company to survive in such conditions. You must either initially have connections that will ensure at least initial orders, or immediately declare yourself as a cleaning monster with all the attendant costs for purchasing equipment and funds.

Open your own cleaning company and win

However, surviving the competition and taking a place in the sun is a troublesome task that requires some effort. It is not so easy to attract new clients; you need to convince management to seek services from your company.

Business development methods

To successfully promote business, simply offering your services by phone and email is not enough. It is necessary to carry out a whole range of measures to attract customers, focus them on concluding long-term contracts, as well as constantly improve the quality of service, train staff and use modern equipment.

To promote your company in the services market, you must:

Actively use advertising. You can distribute leaflets, booklets, and stick a poster on a company car.
Analyze your activities, determine the future direction of work, keep up with the times.
To meet the client’s wishes as much as possible, to do everything and even more for him.
Always be in touch and open to communication.
Organize free consultations and your employee’s visit to the site for assessment.
Don't skimp on worker uniforms. This will have a positive impact on the company's image.
Conduct regular training and instruction among staff. A person working for you must be able to talk to a client (and this is not only for administrators and dispatchers), and be able to provide minimal information about the progress of work and possible nuances.
Treat regular customers with care and send them Greeting Cards. This will not hit your budget, but will leave the most pleasant impressions about your company. This way you will receive a positive recommendation from the client, which is rightfully considered the best advertising.
Carry out promotions and give discounts to regular customers.

To summarize, we can say with confidence that the cleaning business is a great way to start making money in a new, rapidly developing area. Modern society does not accept the image of an eternally dissatisfied cleaning lady in a dirty robe. She is being replaced by active cleaning professionals who do their work quickly and efficiently. If you play this card correctly, you can become a fairly successful businessman.

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Cleaning companies began to gain serious momentum at the end of the last century. They offer cleaning services for offices, shopping and entertainment centers. Many people are interested in how to open their own cleaning company from scratch without losing start-up capital. Let us clarify that cleaning is a high-tech cleaning using special equipment led by competent specialists. The cleaning business is perfect for a young entrepreneur. To open such a business, you do not need serious investments.

Large cities are famous for their numerous elite offices, so the services of these companies are in demand. But entrepreneurs who decide to open a similar business here will have to face competition. In cities with a small population and offices, employees often clean their workplaces themselves. Therefore, directors rarely resort to the services of professional cleaners. According to statistics, ordinary people rarely contact a cleaning agency unless they are the owners of a huge house, villa or mansion. But with the right approach, you can open a company and become a favorite in the cleaning business.

First stage

At the start, a cleaning business requires an initial investment. You can start your own business with minimal investment and develop gradually. Can you invest large ones? cash and immediately rise to the professional level of business. If an entrepreneur has no experience working with finance, there is a risk of going broke before opening a business. Therefore, you don’t need to invest a lot of money right away, or hire an accountant.

It is recommended to start cleaning apartments and small offices first. To open a business you will need no more than 250 thousand. R. By the standards of basic investments, this is a modest cost to formalize such an enterprise.

In this way, all the nuances of the director’s position are learned, and the staff receives the necessary skills for service in the future. The initial fee is spent on purchasing equipment, paying employees, advertising and unplanned little things.

Before you open your business, talk to potential customers. This will solve the problem of finding a job at the initial stage. Discuss the cooperation schedule with clients. Poor quality service will result in a negative rating, and the company's reputation will affect future success.

The cleaning business does not require licenses, but the quality must meet the standards of document P 51870-2002. The requirements should be studied before you decide to officially open and register a company.

Legal registration of business

If you plan to start your own enterprise from scratch and focus on large premises, you need to use a simplified taxation system by choosing an LLC. If the purpose of the business is cleaning private cottages, houses and apartments, choose an individual entrepreneur.

Before opening a business, you need to choose the focus of the company:

high-tech washing;
specialized type of work: cleaning stains from sofas or carpets. Services are offered less frequently, so the cost is higher.

Cleaning equipment

Before you open an agency, you need to purchase equipment. You will have to spend most of the starting capital on it. The equipment is produced in different sizes, characteristics and cost. But since we are looking at the company’s initial capital of 250 thousand rubles, we will take the minimum prices.

A vacuum cleaner is the most important tool. In this case, it is not a home analogue that is used, but a more powerful copy. The cost of a simple model is from $600.
To collect garbage, you need a cart with additional functions. Approximate price: $250.
The company does not use the usual broom and mop, but uses a flat mop. Cost $50.
To clean windows and glass, you will need a special kit costing $200 or more. Without it, it is difficult to establish your own cleaning company from scratch, providing quality services.
The machine, designed for intensive cleaning of carpets, is priced at $2,500.

If you decide to start your own cleaning company, you will have to pay a lot of money for equipment. When working with several employees, you need a couple of tools. As your business develops, buy expensive and powerful equipment. Don't skimp on quality detergents. These investments will pay off, and your business will reach a new level, gaining momentum. In total, at the starting stage of a business, equipment costs 100,000–700,000 rubles. There are three factors involved: equipment characteristics, supplier, exchange rate. Luxury brands inflate the cost of goods solely because of popularity, with similar properties that are less recognizable to the company. Please pay attention to this when purchasing.

Premises and staff

You have drawn up a business plan, learned how to open a company from scratch and what capital is required for this. We studied and completed all the documents. We purchased the necessary equipment. It's time to get to work.

Significant investments in office rental are not required. This business does not focus on luxury premises, since the cleaning agency has a call function via telephone or official website. For starters, 20 square meters is enough. m. Most companies have three rooms. The first is used to store tools, the second is the director’s office. The third room is for the manager, accountant and dispatcher who takes the call.

Once you decide to open and formalize a company, you will perform many functions. Over time, you will be able to delegate many tasks to the staff. But you will have to recruit staff yourself. Select the number of workers based on the principle that one worker is equal to 800 sq. m. The most important employees are the cleaners. They are directly involved in the work and have direct contact with the client. Cleaners are the face of the company.

Employees must have simple skills in operating equipment. If such skills are missing, do not assume that they will appear on their own in the future.

The driver is also included in the basic set of workers. A driver is needed to transport cleaners and equipment. You also need a vehicle (minibus) that can accommodate people and equipment. During this period, we recommend finding an employee with his own car; the purchase of transport will cost the company a tidy sum. This is important to consider before officially opening a business.

Fixed expenses and financial plan

Many people, when deciding to start their own cleaning business, think that the costs will only be in the beginning. And then they wait for net profit. But they are wrong. In addition to the start-up capital, ongoing costs will be required to maintain the operation of the company. Let's calculate the funds that will be needed to open a business (in thousands of rubles).

Office rent monthly - 15.
Accountant's salary – 20.
Cleaner - 10. The cleaning system needs three cleaners at the initial stage.
A minibus driver costs 20, but if you take into account his personal transport, the cost increases.
Unforeseen costs happen everywhere. Costs up to 5. The cost of paying taxes depends on the company's turnover.

If you translate the entire theory that was before and look at the real numbers, you will get a cost plan.

Please note that your amount may differ from the one below, since it is almost impossible to calculate all costs and income in advance.

To make a list of expected profits, you can look at the cost of services in existing successful cleaning communities (in thousands of rubles).

Furniture cleaning – 40.
Carpet cleaning – 20.
General cleaning - 60.

These examples were taken from the website of a successful cleaning company that has been offering its services for a long time and has a good reputation. Therefore, as a newcomer to this field, it is recommended that you set prices lower in order to attract customers.

Let's take for example: for cleaning 1 square meter you get 40 thousand rubles. with 9 workers cleaning an area of 5 thousand square meters. m. Revenue per month of operation is 200 thousand. R. We subtract the costs and get a total of 130 thousand net profit. Seventy thousand rubles is an example of real income for those who decide to open their own cleaning company. Considering the initial capital, the business will not pay for itself in a month.

Let's summarize.

To summarize, we can say that establishing a cleaning business is profitable, but the amount of payback depends on your location. In a small town where there are 2-3 offices, there is no point in having such a company, because the demand is minimal.

In a metropolis, it is better to immediately look for potential clients and discuss the cost of services, and after registering a legal entity, sign an agreement.

Business is not an easy matter, the chance that you will avoid problems and immediately make a net profit is minimal. Be prepared for difficulties. Only a few will be able to open a business from scratch and develop it, because the payback in this area is 1–2 years.

Providing various services to the population is one of the most profitable types of business. By opening his own cleaning company, an entrepreneur does not have to worry about the lack of demand for this type of service. High-tech cleaning of premises will always be in demand, and in order to register and organize this business, does not require huge initial capital and significant time investment.

Target audience for the provision of cleaning services

Regular cleaning of offices, apartments and houses can be delegated to professionals. To do this, the owner of the apartment or the owner of the business just needs to enter into an agreement for the provision of this type of service, and there is no need to worry about the cleanliness of the house or office. These services are also in demand after major renovations in private houses and apartments. Sometimes, only partial cleaning of the premises is required, for example, washing windows.

In this case, a cleaning company can also solve the problem of contamination. It is much more convenient for a business to order this type of service than to hire an employee who will ensure cleanliness in the office. Among the population, this type of service is also gaining popularity, cleaning is especially in demand among people who do not have free time to clean their house or apartment on their own. Some people are allergic to dust, and it is strictly contraindicated for them to deal with household pollution on their own. Many owners of large cottages simply cannot cope with the cleaning on their own, and therefore are forced to turn to cleaning agencies for help.

Registration of a cleaning company

In order to register a cleaning company, it is enough to personally appear at the tax office at your place of registration. To register a business, you must submit to the tax authority an application for registration, a photocopy of your passport and TIN, as well as a receipt for payment of the state duty. If a cleaning company will work primarily with legal entities, then the most suitable form of doing business would be opening an LLC.

Despite the fact that registering a legal entity will require a significantly larger amount of time, this form of business is necessary when there is a large turnover of services provided, as well as when working with large organizations. If the cleaning business is focused on working with individuals, then it is enough to register an individual entrepreneur. To register a private business activity, you do not need to collect a large number of documents, and registering a business will cost only 800 rubles.

Development of a list of services and targets

This type of business has been in demand for many years, so competition in this area is quite high. Proper development of a business strategy will allow you to get a large number of regular customers. Particularly attractive is the conclusion of contracts for the provision of this type of service to large enterprises and companies. In order to properly organize the work, as well as determine prices for this type of service, you will need to conduct a thorough analysis of this market.

In order to determine the price limits for the services provided, you need to contact cleaning companies under the guise of a client and ask about the prices.

Contact information can be found on the Internet. Each modern cleaning company has its own website with a description of the services provided and contact information. If entrepreneurial activity is registered as an LLC, then cleaning services can be provided to the population and legal entities. In this case, you should not spare money on an advertising campaign. It is important not only the quantity of advertising materials that will be placed in various media, but also their quality. Advertising on television will cost the entrepreneur a decent amount, but this money will pay off within the first months of the cleaning business. Advertising in print media will cost significantly less.

It is best to place advertisements on the front page of the newspaper. In addition to printed materials, you can use cheap and effective method promoting a business using a website. The creation of a website should be entrusted to professionals who will not only create a unique resource and fill it with content, but also install a form on the website for online ordering of this service. To advertise your business, you can use radio advertising.

In the absence of a visual image, such advertising is slightly inferior to television and print advertising, but it will be very useful for brand promotion, because not all people watch local television channels, and radio advertising can work effectively when a person is in a car or turns on the radio at work.

Recruitment and training of personnel

The image of the cleaning company will depend on the quality of the services provided. Positive recommendations from clients, in the future, can work more efficiently than the most expensive advertising, so it is very important to select responsible employees who will perform their job duties at the highest level. It is very important for an entrepreneur to independently understand this type of business. To do this, you need to undergo special training, or get a job as a cleaner in an existing cleaning company, in order to comprehend all the intricacies of this type of business. Recruitment can be carried out through special online advertising resources. The most common of which is the Avito website.

A good way to attract unemployed citizens is to place advertisements in various print media. The first thing that should be done after the required number of workers has been recruited is to train the staff to properly handle modern technology and detergents. If you don’t want to engage in personnel selection and training yourself, you can hire a manager who will hire people, instruct them, and also monitor the performance of employees. To submit applications by telephone, you will need to hire a dispatcher. To do this, it is not necessary to equip workplace for receiving and processing calls.

Modern technologies allow such an employee to work remotely, so it is enough to find a responsible person who will work from home, accept orders, and fill out applications for this service online, through an Internet resource.

Selection of equipment and inventory

In order to provide quality cleaning services, you will need to purchase the following equipment:

Scrubber dryer - 170,000.
Professional vacuum cleaner - 30,000.
Hair dryer for drying carpets - 20,000.
Cleaning equipment - 40,000.
Car - 300,000.

For a small cleaning company, you will need to purchase equipment worth at least 560,000 rubles. To save money on purchasing a car, you can hire a driver with a personal pickup truck. In addition to the costs of purchasing equipment, a cleaning company cannot do without purchasing detergents and household chemicals. This expense item will depend on the amount of work, and will require monthly expenses in the range: 30,000 - 50,000 rubles.

All household chemicals must be of the highest quality, because in addition to washing floors, a cleaning company can accept orders for cleaning furniture and carpets, the cost of which can be very high, so it is important to use products only from proven brands of cleaning products. The equipment must also be of the highest quality. You should purchase devices only from well-known brands, preferably German or Japanese made. This technique is considered the most reliable.

Business plan - make it wisely

Before you start organizing a cleaning business, you need to properly draw up a business plan. When calculating the approximate expenses and income of a business, it is necessary to display everything down to the smallest detail and try to predict the demand for this service. The expenses that an entrepreneur expects include the following:

Purchase of equipment - 560,000 rubles.
Purchase of detergents - 50,000 rubles.
Rent of premises for an office and warehouse - 50,000 rubles.
Office furniture and equipment - 100,000 rubles.
Staff salary is 50,000 rubles.
Payment utilities— 5,000 rubles.
Business registration - 1,000 rubles.
Payment for fuel and lubricants - 10,000 rubles.
Advertising - 5,000 rubles.

The cleaning company's expenses for the first month of operation will be: 831,000 rubles. In subsequent months of work, it will require monthly payment of wages to employees, rent, communal payments.

To maintain this type of business you will need to spend at least 170,000 rubles monthly.

The business plan must also reflect possible income. The cost of cleaning a room, on average, is 25 rubles per 1 m2. With daily cleaning orders of 500 m2, you can count on revenue of 12,500 rubles. Such a business will bring in about 350,000 rubles per month. The net profit of the enterprise for 1 month of operation will be about 200,000 rubles.

With a properly organized cleaning business, you can fully recoup your investment within 6 months. Such profitability cannot be achieved when organizing a business in the manufacturing sector, so those entrepreneurs who do not want to wait for several years for a return on their invested money should pay attention to the cleaning business, which is not threatened by any financial crisis, and the cost of services in this market will not decrease no way.

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