Around the world, as you know, there are currently many systems for searching the Internet. They work: they update and index various search queries of ordinary people. In this article, we will focus on a unique in its kind, and most importantly - the first search engine in Runet called Aport. Before proceeding with the description of its main properties, technical characteristics, disadvantages and advantages, let us consider the history of the emergence of this search engine. Note that the aport search engine is domestic. Her life span is long - they first heard about her back in February 1996.
Aport in 1996
In honor of the presentation, a press conference "Agama" was prepared. At that time, this search engine searched for only one site: russia.agama.com. Subsequently, in the course of the development of the Internet and the search engine itself, the search engine aport began to search first in four portals, and then in six. And now all the fans of this domestic search engine have waited for the fateful moment: the official presentation, which took place in 1997 on November 11. From that moment on, the aport search engine became open for widespread use. At that time, this search engine was already successfully indexing the entire global network.
In the 2000s, the Aport search engine was part of the ROL portal and belonged to Golden Telecom. Until the beginning of 2000, the system was the leader among other search engines, but this year it missed,,. Note that in August 2011 Aport implemented the Yandex search algorithm, so the search has become much better.
But in the summer of 2012 PS Aport was sold by VimpelCom to the site director Mamba.ru(Free dating network) to Andrey Bronetsky, and after a while on the aport.ru domain, an electronic trading platform appeared instead of a search engine, or, more simply, a flea market. The search engine moved to a subdomain - search.aport.ru, where it continued to work until November 2013, keeping the 2010 design.
Aport in 2010-2013
Currently, there is a redirect to the site from the search.aport.ru subdomain aport.ru, which can only say about one thing - the history of the search engine Aport is over, no matter how sad it sounds.
Aport website now
Well, now, a little, now, history. The search engine capabilities of Aport were small, however, it is worth considering its most popular services. On the official portal of this search engine, it was possible to find a specialized catalog, covering most of the Russian-language sites, with a convenient rubricator and an issue system. Aport presented unique up-to-date information on various topics: TV program, weather forecast, currency quotes, news, etc.
Reference information was a special section of the service: mail, dictionaries, search for objects by address. The bulletin board allowed you to sell, buy anything. It was also possible to find work in this service. All the vacancies among the ads are hard to find.
However, some ask the following question: how much could the target search queries be processed simultaneously by the search engine? After all, this parameter directly affects the speed of the search engine. The maximum processing time for a request by the Aport search engine was 100 ms. At the same time, on average, the system worked at a speed of 77 ms. On average, the search engine was able to process more than 800 thousand requests per day. Consequently, every second the search engine processed 11 queries, canceling the unique ability to change the internal search parameters depending on the current load, which allows avoiding those situations that would provoke the search engine overload.
This article needs to be completely rewritten. There may be explanations on the talk page. The search engine is a software and hardware complex with a web interface that provides the possibility of ... Wikipedia
Sphinx Type search engine Developer Andrey Aksenov Written in C ++ Operating system Cross-platform software Latest version 2.0.6 release (October 22, 2012) Test version ... Wikipedia
A set of means for storing, searching and issuing the necessary information upon request. The search (placement) of information in the information retrieval system is carried out manually or using a computer in accordance with the accepted information language for ... ... Encyclopedia of technology
- (command) when training dogs. Aport (search engine) Russian search engine. Aport (variety of apples) Almaty variety of apples. Aport (operation) Soviet large military operation to detect strategic submarines ... ... Wikipedia
- (metasearch engine) is a search engine that, unlike classical search engines, does not have its own database and its own search index, but generates search results by mixing and re-ranking ... ... Wikipedia
This term has other meanings, see Science (disambiguation) ... Wikipedia
- "Lengidroproekt" design and survey institute, has the organizational legal form of an open joint stock company. The main activity profile is design, construction control and inspection of hydraulic structures, ... ... Wikipedia
The Aport search engine was first presented at the company's press conference "Agama" in February 1996. Then the system worked only for russia.agama.com. By the time of the official presentation, on November 11, 1997, the first million documents located on 10 thousand servers were indexed in the PS. The "father" of www.aport.ru was the company "Agama" - a software developer for Windows.
TO important The properties of the first version of this PS include the translation of the request and response into English and vice versa. The second property is the reconstruction of indexed pages from its own database. This makes it possible to view pages that no longer exist.
November 1998 - Aport sold to Israeli citizen Joseph Avchuku... The transaction amount was 55 thousand dollars. The trade marks "Aport" and "Agama" were preserved, the catalog Ay! much less fortunate. In 1999, Avchuk finally buys the catalog and renames it to AtRus, and then completely destroys it when exporting it to the sites "Omen", "Russia Online" and "Aport".
The end of 1999 - the first million dollars were invested in Aport, which allowed, some time later, to present “Aport - 2000” at computer exhibitions. Fully integrated with AtRus; now Catalog - Aport.
Aport 2000 was built on the basis of the issuance of results for individual portals. To share resources, the PS uses the information provided by the catalog AtRus, or resource owners.
Aport was the first of the Runet search engines to implement the basic Google technologies. “Page rank” is a characteristic of the popularity of a resource according to the formula of “backlinks”: links from other sites to this resource. Moreover, not only the quantity is taken into account, but also importance links. Links that include the query words are valued higher than links with the word "here". In addition, when processing a request, this PS is guided by the HTML code of the page and the presence of query words in the URL.
Another feature of the priority sites included in the Aport major league is Catalog, the ability to search through news feeds has been implemented.
Search engine marketing
Search engine marketing costs vary from person to person. It depends on the set of services that will be used in the promotion process. In turn, the package of services is formed depending on the type of site, its current state, as well as on the position in the ranking.
Cost from 40,000 rubles
Aport was the first to use paid zero the line in the output.
Scalability in the architecture of Aport 2000 is built in such a way that its search base can be fraction into several separate fragments, each of which will work on its own computer. After searching through the fragments, the general answer is calculated.
July 31, 2000 Golden Telecom bought a family of Internet projects "Agama", including "Aport" and AtRus, for inclusion in "Russia-on-line" and near-content projects.
May 2001 - the transaction to change the owner of Aport of Golden Telecom was finally completed, the new owner was "Alfa Bank"... NASDAQ was by then experiencing a rapid decline, and there was no chance of reselling Internet projects for an acceptable amount. This led to the decision of the new owners of Golden Telecom to minimize the costs of supporting expensive Internet projects. PS Aport ceased to exist.
A wonderful start, promising great achievements, turned out to be not so rosy in the future, not providing that wonderful development that the creators dreamed of. The aport search engine turned out to be such a tasty morsel that the owners changed at the speed of light, and the resource was resold more and more expensive each time. It is likely that it was this change of owners that led, in the end, to its collapse. In order to sell more and more, more attention was paid to effective management and marketing, rather than technical support. It is not surprising that over time, Runet users increasingly turned to its competitors, Rambler and Yandex, to find information.
Search bar Aport (working)
In their last agony, the next owners completely abandoned their ranking algorithms, completely switching to Yandex data. This delayed the death of the system, but did not turn it away - as a result, the search engine ceased to exist altogether. True, you can go to the address Aport.ru, but you will get to the online store, which is also not of very high quality, but more on that later.
SEOs of the older generation remember that the system had its own directory, which everyone wanted to get into, and no less zealously than now in or. By the way, the main page of the search engine Aport was created by Artemy Lebedev, in parallel with the design of Yandex.
It is possible that the word Aport will tell little to the modern generation, but fifteen years ago, students for abstracts turned to this particular system, rather than googling.
Companies appear in the sky and disappear, you will hardly surprise anyone with this ordinary event, but the Aport search engine was the pioneer of Runet, having every chance to take the place of Yandex. Failed to follow in the footsteps of Rambler either. Therefore, for me personally, such a disappearance was somewhat unexpected. I believe that the older generation remembers this search engine well, because they began to work on the Internet using it, among others, so this post is a small requiem in honor of the once glorious system.
Creation and formation of Aport ru search engine
Aport search engine started its journey in February 1996. At that time, the machine searched only for one site, then there was a jump to 4 servers, then to 6. As you can see, the system was born for quite a long time. Many are inclined to believe that the countdown should start from the moment of the official presentation on November 11, 1997, when the machine was able to index the entire Runet.
The aport ru peak of the Russian search engine was in the late 90s - mid 2000s, when it was one of the leaders in the Russian segment. But after ROL bought it, all development was suspended, which negatively affected the popularity of the resource.
Since the beginning of the 2000s, the service has been sold several times - in 2000 it was part of the Golden Telecom holding. Having raised the popularity of the resource to the maximum heights, you can imagine how much the company earned if the daily number of users in 2005 exceeded 25 million.
It is not surprising that they wanted to buy it out, which actually happened in 2008 - every single share was sold to VimpelCom. From that moment on, her popularity began to decline. The cessation of work on the search platform led to the full transition to Yandex search on August 22, 2011.
In the summer of 2012, the website was purchased by Andrey Bronetsky. Since then, the main page of the Aport search engine looks completely different, on it the user will see the face of the online store.
The fact that the search engine was once again sold, I found out on the forum of webmasters, where there was an active discussion of this event. And it was about the amount paid by the new owner. The fact is that VimpelCom at one time bought the domain for 25 million green, and sold it for 150 thousand. dollars. And many members of the forum, including myself, believed that the price of a domain with 14,000 should have gone for much more money if the owners arranged an open auction.
Naturally, due to the change in priorities, the domain has already managed to fly out of the Yandex directory, which negatively affected its TC, which is now equal to 8400.
What was aport ru Russian search engine
At the peak of its development, the possibilities of the www.aport.ru search engine were extensive. On the official website there was a catalog that covered a significant part of Russian-language Internet resources, as I said, getting into it was a matter of honor for every webmaster. Also, the main page was packed with additional information: TV program, latest news, weather forecast, advertising banners, currency quotes.
It is impossible to pass by the special aport ru block of the Russian search engine in which there is mail, reference information, as well as the search for a building, institution or company at the specified address. As you can see, everything that the search giants are boasting about right now.
On the main page of the search engine aport flaunted a button "Notice board". Thanks to this service, users had the opportunity to buy, sell, give away or get anything for free. He also offered the opportunity to find a job, but in truth, it was difficult to select really worthwhile vacancies, among a huge number of dubious ones.
It is extremely pity to write about the Aport system in the past tense, because it could compete not only with Yandex (both about the same year of birth), but possibly Google.
http://catalog.yandex.ruThe influence of the Yandex directory on the search results of this site in Yandex in 2000-2004 was great, now this influence has been greatly reduced. In the Yandex Catalog, resources are described by a fairly large number of characteristics:
- resource name;
- its description;
- theme, i.e. the main category of the directory in which it is located;
- region;
- sector of the economy;
- the degree of reliability (source) of information;
- potential audience (addressee of information);
- genre (fiction, scientific and technical literature);
- the purpose of the resource (offering of goods and services, internet representation);
Most of these characteristics serve only to organize navigation in the directory. The directory has a faceted structure, i.e. the description of the site can be located simultaneously in several places - primarily in its own category, as well as in specifying subcategories (region, economic sector, degree of information reliability, addressee of information, genre and purpose of the resource).
The search results are influenced only by the name of the resource and its description. They operate according to the link ranking scheme, only the coefficient set for the catalog is used as the rank (in this case, the VIC) of the referring page. It is quite possible that this coefficient may depend on the category of the catalog, on the position of the site in its own category, or even manually set to the document by the catalog moderator. When calculating the VIC of a document, apparently, the fact of its presence in the catalog is not taken into account. I would like to draw special attention to the fact that although the description of a resource in the Yandex catalog is not a link, it is taken into account precisely as a link in link ranking. True, much less than a link-title: apparently, there is a certain reduction factor for the description.
If the words from the search phrase are absent in the text of the document, but is present in the title or description of it in the Yandex catalog, the catalog name and description of the document are given in the search results for this request.
There are two options for registration in the catalog (http://www.yandex.ru/advertising/catalog.html): free and paid "accelerated",
Prices (excluding VAT): for sites whose content is related to activities aimed at generating income and / or political advertising: Registration - 12,500 rubles. Change of description - 4,500 rubles For other sites: Registration - 1,500 rubles. Change of description - 1 200 rubles. Below is an analysis of the dynamics of development of the largest Runet catalogs.
After August 2007, 40% fewer people began to visit Yandex directory, due to the fact that on the main page it was allocated 2.5 times less space than before.
Apparently, the owners of Yandex rightly decided that the fewer people will use the Yandex catalog and switch to using search, the more they will receive income from contextual advertising. In addition, a whole column was released for Yandex's own projects, Yandex Direct advertising and an affiliate advertising network.
Does it make sense to register in the Yandex directory?
With accelerated registration, your site can be added to the Yandex directory within 3 days, with free registration, it may never be. In addition, with the new design of Yandex, some of the "free" resources have disappeared from the catalog.
The catalog moderators independently select resources, and even if the application was not submitted, the resource may appear in the catalog. According to Yandex representatives, the resources are selected on the basis of the interestingness and uniqueness of the information, as well as the citation by other sites. In the case of a free addition, the data from the free application form is nothing more than a recommendation to the moderators. If the description of your resource, made by the catalog moderators, does not suit you for any reason, then you can apply to change the description. This service is paid and costs 4500 rubles. for any resource (1200 rubles for non-commercial). This method can be used in order to achieve the appearance in the title or description of the key phrases you need, and therefore, improve the ranking of the resource in the main search for these phrases. However, this opportunity must be used very carefully, and at the same time it is necessary to be able to reasonably convince the catalog moderators that these changes are really necessary.
- So: It makes sense to register for a fee if
- According to your words, the semiannual budget of contextual advertising is comparable to the traffic that will come from the Yanedks directory. For example, 80 people come to one of our projects every month from the Yandex directory, and the cost of a click (for the word "website creation" for which they come) is 360 rubles. That is, registration in the Yandex catalog pays off in less than a month (if you have a commercial topic in which a high cost per click and a narrow audience, for example, on the topic "Lunch delivery").
- The link from the Yandex directory gives link weight (improves the ranking of the site). A link from the Yandex directory can cost about $ 3 per month (if you count it by general standards). That is, there is such a benefit from registering with the YAK.
Rambler Top100
http://top100.rambler.ruAn admixture is several positions in the Rambler search results for a specific query, links for which are selected from the titles and descriptions of the resource, given when registering in the Rambler Top100 rating, relevant to this query (i.e. containing words from the query). Mixed sites in search results can be distinguished by the latest indexing date (most often this is the current date) and the absence of the "Restore Text" link. Moreover, the same document may appear twice in the search results, if the text of the document itself is relevant to the request and if its title or description is in Rambler's Top100 ...
There is a very pleasant moment in working with an admixture - changes in the description take effect the very next day. To be more precise, it is not always the next (this can be determined by the date of indexing), but in any case, incommensurably faster than usually during indexing. You change the description in the evening, and after midnight your site may appear in the main search results of Rambler.
At one time, the mixin played an extremely important role in the ranking of Rambler search results, as it was assigned up to 5 first places in the search results. Since the traffic on the resource had a rather strong influence on getting into the admixture, this led to the fact that many owners began to visit their sites, because this, often, it was a very effective way to get into the top five search results for the desired query. However, since June 2003, the strict attachment to the admixture of the first five positions was removed and it is found throughout the search results, and in such a way that it is now very difficult to find a document from an admixture on the first page of search results for fairly competitive queries. Therefore, the positioning of the resource in Rambler through an admixture has practically lost its previous meaning.
Aport-Catalog
http://catalog.aport.ru/ Aport-Catalog is in many ways similar to the Yandex catalog, but, perhaps, to a somewhat lesser extent, affects the search results. The catalog listing also operates according to the link ranking scheme, however, in addition to the name and description, the list of keywords specified during registration, but not displayed in the catalog, is also taken into account.Resources can be entered simultaneously in several categories of the catalog, provided that they correspond to their content.
Another feature is the fact that in the search results of the Aport for the main pages of sites present in the catalog, the name and description of the resource from the catalog is always displayed.
Registration data for the catalog is submitted simultaneously with registration in the search system (http://catalog.aport.ru/rus/reg/add.ple). When a resource is included in the catalog, a notification is sent to the postal address specified during registration.
Google directory
http://dmoz.org Google Directory (http://www.google.com/dirhp). Built on top of the ODP - Open Directory Project (http://dmoz.org) This is the largest moderated directory on the Internet and is virtually the only way to get into the Google directory. ODP is also interesting because the editors are volunteers, i.e. people for whom this activity is a hobby. If you wish, you can also become editors in this directory. Resources in the Google directory are sorted by PageRank and have a title and description, with the title being a text link. Compared to the influence of the Yandex and Aport directories, the influence of the Google directory can be called less significant. Only the title of the resource affects, which is actually a regular text link, and this influence entirely fits into the link ranking scheme. Another small argument for registering in the catalog is the presence in the search results under the link to the resource a link to the catalog category and parts of the catalog description, which can positively influence the user's decision to follow this link. Resources are added exactly in the section in which they will be located. Find the category that suits you and click the link at the top of the "Suggest URL" page.MSN
MicroSoft News - One of the transcripts of the MSN acronymThe MSN search engine (msn.com) has never had a spider or directory of its own. Since 1997, the MSN system has used different databases to display search results, such as: Yahoo !, LookSmart, Altavista, DirectHit, Inktomi and RealNames. Now search results are taken from Inktomi, LookSmart, Direct Hit.
But, nevertheless, MSN.com is one of the most popular portals on the Internet. There is also the search.mns.com search engine. The MSN system is especially important because This is the default search engine used when Internet Explorer users enter a search query into the address bar. The MSN system is also an information hub, and according to MediaMetrix, it is one of the most visited sites.
The MSN search engine (msn.com) is localized for about 30 countries, such as: Great Britain, Denmark, Belgium, New Zealand, Japan, etc. Also, this system provides users with the ability to sort search results: by date, alphabetically, by relevance.
Recently, at the end of 2004, MSN.com announced the launch of an official version of its search, two years after announcing the development of its own search engine. The previously demonstrated beta version of the search was downloaded on all portal sites and lost the "beta" mark. Compared to the already familiar beta version, the current search has gained several new features, in particular:
- Integration with MSN Direct Answers - a service based on electronic Microsoft Encarta and now expanded to 1.5 million articles.
- Delivery of search results in RSS-format - however, there is a restriction on the use of these results and a ban on their use for commercial purposes.
- RSS search.
In connection with the launch of the search, the entire MSN.com website was also redesigned, and the portal published an appeal by Bill Gates to users. In the near future, MSN also plans to launch a blog search, several specialized searches (it can be assumed that this will be a search for video files - Yahoo and Google already have it) and its own program of contextual and search advertising.
But, the search engine has already gained significant influence and, according to rumors, MSN Search has nevertheless challenged Google and Yahoo in the struggle for market leadership.
Yahoo!
In 1994, Stanford University students Jerry Yang and David Philo were preparing for a PhD in Integrated Circuit Computer Design. To do this, they had to spend a lot of time on the Internet, in search of the necessary information and accumulate links. Reference lists grew, then Young and Philo abandoned their dissertation and began exclusively collecting references. By the middle of 1994, there were a lot of them, they sorted links by category, then there were a lot of links in the categories of links, subcategories appeared.
And who would have thought that the most successful Internet project www.yahoo.com had its own search quite recently! But Jerry and David's list wasn’t meant to be publicized — it was written solely for friends. Time passed, and the attendance grew and grew. The site address went from hand to hand ....
The first step to success was a new, catchy name - Yahoo !. Following the wishes of users, the creators of www.Yahoo.com began to transform the site. There are new categories, and sections "What" s New "and" What "s Cool". By the end of 1994, Young and Philo had abandoned their dissertations and devoted themselves entirely to work on the search engine Yahu.
At this time, the company Netscape appeared on the road, offering resources for the content of the search engine Yahoo !. As a result, Yahoo! its own domain - yahoo.com, appeared, and the directory was moved to 10 Silicon Graphics Indy stations. Around this time, Yahoo! received the first investor - the investment fund "Seqouia Capital". Jerry and Young set up offices and hired an energetic team of web surfers. The growth rate averaged 1,000 pages per day.
On April 12, 1996, www.Yahoo.com issued its shares. At a nominal price of $ 12 a piece, they were selling for $ 33 by the end of the day. The creators of Yahu were the first to use advertising of their resource in print media and on television. New search engine manager for Yahoo! - Tim Coogl decided to develop Yahoo from a simple list of ordered links to a real portal. And from financial news to make auctions, adding elements of online access to the core of Yahoo.com.
The following attachments to the search engine Yahoo! amounted to $ 560 million. Yahoo.com matures and begins to act in the market as an independent shark of the capitalist world. Competitors America Online and Microsoft are straining into various corporate alliances to strengthen their position in the business. After looking at the "enemies" methods, Yahoo in 1999 bought the free e-mail provider rocketmail.com. At that time, various sites appeared on the Internet, claiming to be the Portal. Competitors are dealt with in different ways. Webring.com is bought, the rest are at war on the stock exchange.
Thus, Yahoo is primarily a portal (previously - a directory of sites with a search in this directory - similar to Rambler TOP100), providing anyone with whatever he wants, with very good personalization (the user can customize the site and a large number of services). As such, Yahoo Search uses the core of the search engine www.overture.com (a company it acquired to improve its search quality). Overture is currently developing a contextual advertising system for Yahoo search within the framework of Yahoo Corporation.
But in the history of the company there were not only ups. The first public offering of Yahoo shares took place in April 1996 and coincided with the start of the dot-com boom - the number of small and large Internet companies grew every day. Most of the money raised from the IPO was spent on advertising the portal. Yahoo's annual revenues reached $ 1 billion, and the company's market value exceeded $ 120 billion.
Then came the crash of the dot-coms. Yahoo's revenue fell by two-thirds, was unprofitable for several quarters in a row, and the company's market value fell to $ 4.6 billion. Young and Filo began to struggle to survive. In May 2001, Terry Semel was invited to replace Kugla, who pulled Yahoo out of the crisis. The portal began to offer users new services, and some services were charged. Yahoo has reborn with sales up to $ 3.57 billion, profits soaring to $ 840 million, and the company's market value up to $ 50 billion.
Today, competitors are breathing in the back of Yahoo, the main of which is Google, which, by the way, at the time of its formation was financed by Yahoo. Slightly less of a threat is Microsoft's MSN and Time Warner's AOL. Young and Fileo take this philosophically: "People did not give us a chance ten years ago. We have always had a lot of competitors, but now our future success depends only on us."
Currently, the audience of the Internet portal Yahoo has 345 million people, of which 165 million are registered users. More than 30 representative offices of the company operate in North America, Europe, Asia and the Pacific region.
In mid-2005, Yahoo officially announced that it had achieved an important advantage against its main competitor in the network search market, Google. Managers believe that Yahoo can find twice as many documents as Google. According to them, the database of the search engine Yahoo includes 20.5 billion objects - 19 billion text documents and 1.5 billion images. Thus, its search index (the number of objects that a user can find on the Internet using a search engine) is almost two times higher than that of the search engine of the Internet corporation Google - 11.3 billion objects, of which 8.2 billion are text documents and 3.1 billion images.
Google (Google)
www.google.com (google.ru)"Googol" is a mathematical term for one followed by 100 zeros. The term was coined by Milton Sirotta, nephew of the American mathematician Edward Kasner, and was first described in the book Mathematics and the Imagination by Kasner and James Newman. Google's use of this term reflects our mission to organize the vast amounts of information on the Internet.
The Google search engine was founded by two graduate students at Stanford University Larry Page and Sergey Brin, a native of the former USSR. Their main job was to find the necessary information in the data sets.
In 1996, they began to work with the BackRub search engine, which worked on the principle of "back links" (so-called back links). This formula determined the number of links leading to a given site. The creators rightly decided that a popular and interesting site will be referred to much more often than a boring and half-dead resource.
Already in September 1998. Page and Brin, having collected about one million dollars in investment, register the Google search engine as a legal entity. Even in beta, the Google search engine processed 10,000 queries a day, showing high relevance to queries. The further history of the development of the search engine Google, in its swiftness, resembles a rocket takeoff.
February 1999 - 500,000 requests per day. Internet mastodon AOLNetscape draws attention to the popular search engine by choosing Google as its search engine. The Google search engine has overcome the barrier of 3 million searches per day. On June 26, Google and Yahoo announce a partnership with 18 million searches per day. By the end of 2000 - 100 million.
The Google interface contains a rather complex query language that allows you to limit the search scope to individual domains, languages, file types, etc. For example, a search for intitle: Google site: seo-miheeff.ru will give all articles located on this resource, in all languages, the title of which the word occurs.
The company's assets include cooperation with the largest Internet corporations, many awards, and love of users. There are three components to the success of the Google search engine.
The first is a highly relevant search algorithm. Unlike most search engines, Google does not use a meta search engine. It analyzes the entire content of each web page, font and location of all specified words. In the case of a request for a phrase that carries a semantic load, a link to the main page of the site dedicated to the specified topic is issued. And not just articles containing individual words from the query text.
The second is an extremely user-friendly interface. A user who first came to the site of a Google search engine will be surprised by a blank window containing nothing but a search string. This allows it to load much faster than competing search engines. In keeping with modern tradition, Google allows anyone to look at the source code of its software and suggest improvements.
Third, the Google search engine is an emphatically non-commercial project. It was conceived and created without any business plan, advertising has never been the main source of income. Speaking is always very unobtrusive and contextual. And the main goal of the creators of the Google search engine was and remains a dream - to create an infinitely huge database for search.
The Google search engine on August 19, 2004, began selling its shares on the stock market (IPO), that is, it became public. Almost 20 million shares sold for a total of $ 1.67 billion. Google actually got only $ 1.2 billion. The company did not sell all of its securities: Google has more than 250 million shares, which it is free to dispose of at its discretion. Google has issued two types of shares: regular (Class A, 33.6 million in total), which are now resold in the NASDAQ system, and preferred (Class B - 237.6 million), which are restricted to the company. Each preferred share, when voted, can counterbalance ten ordinary shares. On August 30, 2004, trading in Google options began on specialized trading floors.
- For the convenience of users, Google is constantly creating new plugins and services, here are some of them:
- Google Toolbar for IE - This plug-in for the Internet Explorer browser is a toolbar for the Google search service. In addition to Google search, Toolbar adds other useful functions to the browser: automatic filling of web-forms, highlighting the results found when searching on an open web page, blocking pop-up windows. Search by categories (graphics, software, music, etc.). You can customize the panel at your discretion, add or remove buttons from it, select a search region.
- Russian version of Google Toolbar for IE.
- Google Toolbar for Firefox.
- Google Deskbar.
- LostGoogles - This small program significantly expands the functionality of the most popular search site. Not only does LostGoggles give out more information, but it also shows pictures of the pages you are looking for. It is 300KB in size and is installed on IE 5.0 or later.
- Google Earth is a model of planet Earth created using satellite imagery.
- Picasa is a program created by Google for digital photography. An analogue of Adobe Photoalbum, Elements, but the main difference between Picasa is that it is free.
- Google Talk is an Internet pager and Internet phone.
- Google Maps is a mapping service provided by Google at http://maps.google.com/. The service is a map and satellite images of the whole world (and also of the Moon). A business directory and a road map are integrated with the service. Includes a route search covering the USA, Canada, Japan, Hong Kong, China, UK, Ireland and parts of Europe.
A large number of scandals are associated with the history of the existence of the search engine Google, as with the history of any other large company. Of course, most of these scandals pursue purely advertising purposes, but this is the story of almost all search engines.
On January 29, 2004, Google's lawyers sent a letter to the owners of the search engine Booble demanding that the parody service be closed. Google said in a statement that Booble infringes the company's copyright. Booble is a search engine for erotic sites and products, the interface of which exactly repeats the interface of Google, with the exception of the logo, which, although it resembles the Google logo, is made with the reflection of the search engine. At the moment, the site design does not imitate Google.
On July 20, 2004, former Google COO Brian Reid accused the search company of age discrimination. In February of this year, Reed was fired, he claims, for the fact that it does not fit the corporate culture, the main elements of which are youth and energy. Reed, now 54, didn't fit into the picture. Losing his job, the manager lost his salary of 200 thousand dollars a year, as well as 119 thousand options, which could be turned into shares at the rate of 30 cents apiece. Considering that the price of Google shares at the auction will be from 108 to 135 dollars apiece, Reed has lost a good fortune, therefore, in his civil lawsuit, he asks the court to oblige Google to compensate him for material and moral damage.
On April 7, 2004, the new Google mail service, before it even got down to work, faced claims to its own name. The Gmail brand has been used by one English company for 2 years. Market Age says they started using the Gmail brand back in June 2000. Due to the obvious advantage of the ownership of the name, the English company is going to defend it up to litigation. This circumstance, however, does not in the least bother Google's lawyers. Before opening the mail service, they carefully studied the registration issue, and did not find that any company owned the Gmail brand.
In May 2004, the company was sued by relatives of the American mathematician Edward Kasner, who coined the term googol, meaning the number one followed by one hundred zeros. It is from this term that the name Google comes from.
July 6, 2004 - Litigation continues between major search engine Google and small software firm Affinity Engines over rights to use certain software technologies. Former Affinity Engines employee Orkut Buyukkokten, now at Google, is accused of using code he previously developed to create the Orkut.com social network. This service belongs to Google and is intended for online communication. As evidence, the plaintiffs cite similar lines in the design of Orkut.com and in the products of Affinity Engines. We also noticed about 10 technology errors that coincide with errors in Affinity Engines products. In the meantime, Google representatives claim that they have repeatedly offered to involve independent experts to analyze the program codes. However, Affinity Engines has never agreed to this proposal.
On March 23, 2004, California resident Michael Bradley will have to stand trial on extortion charges. According to Silicon.com, the man demanded a payment of 100 thousand US dollars from the search giant Google. If the requirements were not met, the suspect threatened to send spammers a program that generates fake clicks on Google banner ads.
On March 31, 2004, a little-known company, Digital Envoy, filed a lawsuit against Google Corporation, accusing the Internet search giant of violating a 2000 license agreement. A corresponding statement of claim was filed earlier this week in the North Georgia District Court. Digital Envoy develops and sells software through which the owners of certain web resources can use the IP address of visitors to establish their geographic location (the term Geolocation). This allows you to dynamically change the content of the page and display ads that are relevant to each specific region.
January 29, 2004. In the United States, another lawsuit has begun regarding the advertising technology of the Google search engine, which provides for the display of ads in search results for certain keywords. This time, the American Blind and Wallpaper Factory, an American wallpaper and blinds manufacturer, filed a trademark lawsuit. This company, as well as others in similar lawsuits, is not happy with the fact that Google searches for the keywords American Wallpaper and American Blind display advertisements for competing firms.
Now the Google search engine registers about 50 million search queries every day and indexes about 8,168,684,336 web pages. Google can provide information in 101 languages. At the end of August 2004, the company consisted of 132 thousand cars located in different parts of the world.
Site analysis through the eyes of search engines
How to raise your site to the top ten of search engine results?
.
Loading ...