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* Calculations are based on average data for Russia

From 270 000 ₽

Initial attachments

400 000 ₽

100 000 ₽

Net profit

6 months

Payback period

To open your own shawarma business, 270 thousand rubles and two employees are enough. When choosing a good location, a small retail outlet will be able to bring in 100 thousand rubles. net profit.

It is difficult to imagine a simpler idea for your own small business than an outlet for the preparation and sale of shawarma. Even in spite of the high level of competition, such a business remains profitable and quick to pay off. The organization of a street or stationary point of sale does not require a lot of capital. At the same time, shawarma is in high demand along with other fast food products - pancakes, pizza, hot dogs, hamburgers and other street fast food or, as it is now fashionable to say, street food. Shawarma and food similar to it can be eaten on the go and without the use of cutlery. All this provides fast food chains and individual outlets with great popularity.

Before reading the article, pay attention to the following points that are common to street food:

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Trending product 2019 ..

• The main advantage of street food for buyers has always been and remains the maximum proximity to pedestrian traffic: places of rest, study or work;
• A street point of sale should have the maximum affordability: the cost of one "snack", as a rule, does not exceed 200-300 rubles;
• Whether it is shawarma, whether it be other dishes, they are prepared according to technology that has been fine-tuned like clockwork and right in front of customers.

Considering these factors, one can immediately conclude that the key issues at the opening stage will be choosing a location, finding a profitable supplier and hiring skilled workers, and not just buying the necessary equipment, as it seems to many at first.

What is the technology of making shawarma

Shawarma (shawarma) is a Middle Eastern dish of supposedly Turkish origin, which was originally a traditional Arabian flatbread stuffed with fried minced poultry, lamb or beef with the addition of fresh vegetables, various spices and sauces. In Russia, shawarma is usually made from thin Armenian lavash stuffed with chicken or pork, vegetables and sauce.

The technological process for making traditional shawarma is extremely simple. Shawarma meat is cut into thin pieces and then fried in specially designed grills. In this case, the cut is strung on a vertically located knife (spit), which rotates around its axis around the heating elements. Roasting takes place using flameless gas burners.

When done, the meat is cut into thin pieces with a large, sharp knife. These pieces are dropped into a tray and then collected for the filling of pita bread, which is unleavened white bread in the form of a thin tortilla of wheat flour. Chopped meat, a salad of fresh, pickled and canned vegetables (cucumbers, cabbage, carrots, tomatoes, onions, etc.) with herbs are laid on the expanded pita bread. All this is poured with mayonnaise sauce and ketchup, wrapped in pita bread and packed in a paper and / or plastic bag. All this takes no more than five minutes.

In addition to the main and most common ingredients, shawarma can also include grated cheese, crispy potatoes, or a substitute - chips. There is also the so-called vegetarian shawarma, which does not salt meat, but it is not very popular.

What equipment is needed for trading shawarma

The total cost of equipping a retail outlet for the sale of shawarma will range from 150 thousand rubles to 300 thousand rubles.

To prepare shawarma, you will need special equipment, the desired list of which includes:

• Grill for cooking meat- 20-30 thousand rubles. (from 11 to 90 thousand rubles, depending on the type and characteristics);
• Refrigerator for storing food- 15 thousand rubles;
• Refrigerator for the sale of drinks - 20 thousand rubles
• Tabletop fryer- 3-15 thousand rubles;
• Microwave 5-10 thousand rubles
• Contact grill- 3-5 thousand rubles;
• Washing - 3 thousand rubles;
• Cashier and cashless payment terminal - 30 thousand rubles;
• Chairs for sellers, workplace - 5 thousand rubles.
• Other(advertising design, inventory, uniform for staff) - 10 thousand rubles.

The main equipment for making shawarma is, of course, the grill. Depending on the model, the set may include the actual device, stands or tables with gastronorm containers for salads, tables for making lavash and hot showcases. Today, gas and electric grills are presented on the Russian market.

Gas grills are equipped with a LPG cylinder, which is a cheap fuel. Such a grill can work without being connected to the mains, which is convenient for street trading. Gas grills are more economical (gas is much cheaper than electricity) and autonomy. You can buy a new gas grill for shawarma from 11 to 30 thousand rubles. The amount will depend on power, performance, number of burners and other characteristics.

In electric grills, heating occurs due to built-in tubular electric heaters (TENs), which generate infrared radiation, directed by means of special screens. As a result, the temperature rises and the cooking time of the meat is shortened. Although this may have a downside: some experts believe that electric models of grills dry meat more than gas ones. You can find an electric grill for shawarma for both 18 thousand rubles and 90 thousand rubles. The cost will also depend on the power, productivity and the number of heating elements. The more there are, the more productive and massive the equipment will be.

The typical scheme for most grills is approximately the same. The device is a stainless steel cabinet with heating elements, reflectors, a tray for collecting fat and with removable skewers with clamps for fixing food. What to look for when choosing a specific model?

The main characteristics when choosing a shawarma grill:

1. Grill power. It is a key characteristic of the grill. In general, the power of the grills is quite high, as the preparation of a large amount of food should take as little time as possible. The average power is about 5 kW (5000 watts). This machine will allow you to cook 10-12 servings of shawarma per hour. The grill with a power of 3 kW is suitable for cooking 50 portions a day. An apparatus with a power of less than 3 kW is not worth taking. If your point has a high permeability and you have to work at a speed (more than 13 portions per hour), a 7-10 kW grill option is suitable.
2. Grill capacity. Also depends on the planned volume of your sales. There are grills on sale for 10, 20, 30 and more kilograms of meat. In most cases, at the beginning of work, it is quite possible to get by with a 20 kg apparatus. An electric grill for cooking shawarma with a capacity of 20-30 kg of meat per hour weighing 27 kg and a power of 3.2 kW will cost an average of 20-25 thousand rubles. The cost of the simplest gas grill with one burner with a capacity of 10 kg of meat and gas control is 11 thousand rubles. Grills for 20-25 kg of meat will cost from 18 thousand rubles.
3. Number of skewers. The more skewers there are, the deeper the meat will be fried. In addition, a large number of skewers allows you to simultaneously cook various meats - pork, beef or lamb, and, therefore, significantly expand your range. Such equipment can often include special skewers for grilling pieces of chicken meat. However, chicken is more tender than other types of meat, and when fried together with beef or pork, it quickly dries out or even burns. Therefore, for thermal processing of poultry, it is best to use a frying surface, which is a kind of large electric frying pan that allows you to fry a large amount of raw materials at a time.
4. The presence of a drive for rotating the spit. Both gas and electric grills of most models can be provided with a special drive for rotating the skewer. Some entrepreneurs are sure that it is better to choose just such devices, since mechanical rotation, on the one hand, allows you to evenly fry the meat from all sides, which will give it an appetizing look and crust, and on the other hand, this option helps to unload the sales chef by increasing thus the speed of customer service. But there is also the opposite point of view: the presence of an electric motor does not allow the cook to control the frying process.

The cheapest equipment is made in China, but it, as a rule, has low productivity. Grills of Russian and European production of approximately the same capacity differ in price: domestic devices are 1.5 times cheaper. Finally, whichever device you choose, it must meet the following requirements: meet the requirements of SanPiN, have GOST Russia certificates, be easy to use and reliable in operation, and be easy to clean.

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In addition to grilling, you may also need an industrial vegetable cutter. Chopping vegetables by hand is quite time consuming and dreary. And even with small volumes, an ordinary food processor will soon fail. Professional vegetable cutters are sold, as a rule, without knives, so you can choose the attachments you need yourself. Shawarma contains tomatoes, onions, cucumbers, cabbage, peppers and French fries. Therefore, you need a 4 mm slicer for slicing tomatoes, 2 mm for cucumbers, cabbage, peppers and onions, an 8 x 8 mm French fries attachment. An industrial vegetable cutter with a capacity of about 300 kg per hour will cost 26-33 thousand rubles.

If you're going to add French fries to your shawarma (you can also sell them separately), you need a deep fryer. This equipment differs in the number of sections and their volume. The countertop deep fat fryers can hold 4 to 10 liters, while the countertop deep fat fryers can hold up to 30 liters. In public catering structures, floor models are usually used, but a tabletop model will be quite enough for making shawarma. Fryers, like grills, are gas and electric. But unlike a grill, it is better to give preference to electric models, since gas ones can heat up less evenly, which affects the taste of the product. A desktop deep fryer can be purchased for 3-15 thousand rubles.

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Keep all vegetable ingredients cool during cooking to prevent spoilage. However, it is too inconvenient to constantly put them in the refrigerator and take them out if necessary. To optimize the workflow, experts advise using refrigerated tables with built-in gastronorm containers for slicing (the same ones are used when preparing pizza). This equipment is very convenient for work. Its main disadvantage is the price. Such a table will cost at least 50 thousand rubles. Most entrepreneurs prefer to do with a conventional refrigerator for storing food (from 10 thousand rubles).

You may also need special equipment for mixing sauces. Of course, this is not an essential item, and at first (and in most cases - and in everything else), you can safely do without it. Sauces based on ready-made mayonnaise mixed with spices with the addition of ketchup can be prepared either by hand or using an industrial hand blender. The latter will be required with a large number of orders, as well as if you position shawarma as a high-quality and full-fledged dish. The blender makes the sauce smooth in a few seconds. With manual mixing, this will take about a minute. An industrial blender for 2 liters can be purchased at a price of 5 thousand rubles.

For those who especially care about the taste of their shawarma, the list of equipment is not limited to this. For example, after cooking, shawarma can be additionally fried to give the lavash a ruddy color and a pleasant smell. For this, a contact grill with embossed or smooth surfaces is used. The finished shawarma is laid out on a thermal surface, pressed on top of another (according to the principle of an electric waffle iron) and fried evenly. The simplest model of a contact grill will cost 2 thousand rubles. However, you can do with an ordinary microwave oven, which may not give a golden brown crust, but will allow you to warm up the shawarma in the cold season.

How to organize a point of sale of shawarma

The location of your outlet is of much greater importance. The more cross-country ability, the better. As a rule, entrepreneurs name markets, public transport stops, neighborhoods with educational institutions (secondary and higher), train stations, etc. among the optimal places.

To accommodate the equipment, you will need a stationary pavilion (stall) or a mobile trailer or van with connected electricity and water supply. The trailer can be purchased at a price of 150 thousand rubles, taking into account all the necessary equipment (electricity meter, water heater, autonomous water supply). The location of the mobile trailer must be agreed with the administration. Sometimes this can be a problem. So first find out if someone is selling such an outlet or subletting their space. This option may be more beneficial.

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Two people will be enough to work at a small point. One of them will deal with the preparation and sale of shawarma, and the other - the purchase of products and all other organizational issues. At first, the owner of the outlet can work in the stall himself, which will save on wages for an additional employee and at the same time supervise your hired chef-seller.

List of documents for opening a point for the sale of shawarma:

1. Certificate of state registration of a legal entity or individual entrepreneur;
2. Enterprise passport with details;
3. Tax Registration Certificate;
4. Letter from Goskomstat;
5. Cash register registration card;
6. Lease agreement or certificate of ownership;
7. Conclusion of the State Sanitary and Epidemiological Supervision Center "On the compliance of the facility with sanitary standards";
8. Assortment list agreed with the State Sanitary and Epidemiological Supervision;
9. Conclusions of the fire authority "On the coordination of the placement of an object in a certain area."

If you have gas equipment, you will also need to obtain an opinion on the technical examination and registration at the gas technical inspection of the Housing Inspectorate for facilities. In addition, you will need to conclude contracts for utilities: energy supply, water supply, heating, garbage disposal, cleaning the surrounding area, issue a BTI passport (for a stationary object) and a passport for outdoor advertising (for a stationary object). Please note that the above list may change due to changes in legislation and the characteristics of different regions.

The minimum investment for opening a point for the sale of shawarma will be from 270 thousand rubles. This includes the purchase or rental of a kiosk, the purchase of equipment and the cost of its delivery, the purchase of products and consumables (packages, napkins), registration with the INFS, and the preparation of all necessary documents. Monthly expenses, including the salaries of two sellers, rent, utilities and other running costs, amount to about 60 thousand rubles.

How to set a price for shawarma and calculate revenue

To calculate the cost of one serving, take into account the consumption of meat (50 grams), lavash (1 sheet), vegetables (40 grams), mayonnaise and tomato sauces (10 grams each), packaging, napkins (2 pieces) and electricity for cooking one serving. Thus, the cost is about 37 rubles per serving. The retail price of one shawarma starts from 120-150 rubles per piece. If you sell at least 100 servings per day (which is quite possible in a good place) worth 140 rubles per piece, your monthly revenue will be more than 400 thousand rubles. After all the deductions, the net profit of one point reaches 80-100 thousand rubles. Thus, one point can theoretically recoup the initial investment in 3 months. In practice, this period is likely to last up to six months.

Calculate in advance when you can start your business. Shawarma is not a seasonal product, but it is still in greatest demand in the autumn-winter period. In summer, sales drop slightly, which is associated with weather conditions (in general, in the heat, the consumption of meat and flour products noticeably decreases), as well as with the holiday season. Therefore, in the event that you do not open your point in a resort town, it is best to plan its opening at the end of August - beginning of September.

What are the risks in trading shawarma

Any entrepreneurial activity, especially at the very beginning of work, is associated with certain risks. Some of them may well be foreseen even at the stage of drawing up a business plan. The most likely risks include the following:

• failure to meet the production goal: to prevent you need to lay down the minimum performance of your point;
• the risk of disruption of the main technological operations: to avoid this, it is necessary to strictly observe the production technology);
• the risk of increasing prices for raw materials or purchasing low-quality raw materials. In order to reduce the likelihood of this risk, experienced entrepreneurs recommend carefully choosing suppliers of products at the first stage of work, monitoring the quality of the raw materials used and concluding preliminary contracts for their supply.

But since there are also force majeure circumstances that cannot be foreseen, in order to avoid serious financial losses, you need to have a certain "safety cushion" - a cash reserve that will help to cope with foreseen and unforeseen problems and recessions. Such a reserve should help your enterprise to hold out in the absence of profit for at least two months.

Food is a product that sells well. Especially the idea of ​​fast food and fast foods. Over the past few years, Turkish and Oriental food has gained momentum. A business plan on how to open a shawarma and what you need for this, you will find further in the article.

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Description of the business, product or service

The activity is quite simple, it consists in selling ready-made and hot shawarma or shawarma, as it is called in Ukraine. Comparing the mechanisms of work and the stages of building a business with neighbors, they are quite similar. You can sell related products.

What to sell with shawarma:

• cola, fanta and sprite;
• tan, beer or kvass.

Opening plan

A ready-made sample of the system can be found on the net. The success factor in 2019 is the location of the kiosk. First, find a walkable place in the city. This is a campus, train station, or shopping mall. After finding the premises, get busy with obtaining documents and purchasing equipment. Find a recipe to make the product delicious. Despite the uniform mechanism, everything depends on spices and meat.

Step-by-step instructions on how to start making shawarma:

1. Search for premises.
2. Registration.
3. Equipment purchase.
4. Hiring staff.

Step 1: finding a room

It should be in a convenient location. It is desirable that there are no competitors nearby, if the product is tasty, customers will come. Basically, they do not rent a room, but a kiosk. It is more profitable and more convenient. Since the project does not require a lot of equipment, a small sales stall will do.

Step 2: paperwork

You will have to work hard to obtain the necessary documentation. Meat is a perishable product, and special attention is paid to matters related to it. Products and sanitary conditions must be of a high standard. Obtain permission to install a stall on the land. If you plan to hire employees, they must have a medical book.

What documents are needed:

• IP registration certificate;
• land lease agreement;
• contract for the supply of meat;
• certificate from SES;
• permission from the fire department.

Step 3: purchase and installation of equipment

First you need to find a kiosk. Mostly iron stalls are installed. They are cheaper than special wheeled trailers, but less convenient. Then purchase equipment directly for frying and cooking.

What equipment is needed, with prices in rubles:

• grill (16,000);
• contact grill (10,000);
• knives, scrapers (15,000).

Gallery "Equipment"

Non-contact grill Contact grill

Step 4: recruiting

The ideal option in this case would be to hire a person with work experience. You can select shawarmists by tasting the product they have prepared. Give preference to an oriental person. As the market shows, it is those whose dish is shawarma that cook it the most delicious.

• shawarmist (25,000 rubles).

Step 5: advertising campaign

Given the locality of this trend, the main advertisement will be the taste and design of the tent. It is desirable to make these two points at a high level. To do this, make a colorful design, install music or flashlights. This will draw people's attention to the point of sale.

Financial part

Fixed assets will be spent on renting land and a stall. The rest, by business standards, is not very expensive. Additional funds may also be required to obtain permits. How much it costs to start a business depends on the size of the business.

Required investments in rubles:

• stall rental (50,000);
• land lease (50,000);
• equipment (41,000);
• employees (25,000);
• other (50,000).

Total: 221,000 rubles.

Risks

When you start a business from scratch, the main danger is lack of experience. This can affect the taste of the product. Over time, experience, calculation and understanding of the client will come. A bad product is a significant risk of losing customers and getting negative reviews.

The popularity of fast food is easily explained by the affordable cost and a large selection of all kinds of fast food, which everyone can buy at a convenient time for him. Due to the high consumer demand for this popular dish, the shawarma business can become a profitable business. It can be opened without large start-up investments.

Shawarma is easy to prepare, and the purchase of the necessary products does not require large expenses. Most retail outlets offer their customers a variety of accompanying food and drinks, which increases income and makes the business attractive and stable.

What you need to know before starting a shawarma business?

Before starting their own business for the sale of shawarma, aspiring entrepreneurs should evaluate the benefits of this business, as well as be aware of its negative sides. This type of activity is distinguished by a stable income with the right organization, moreover, it does not require a lot of money at the start. The advantages of a shawarma business include:

• the ability to work independently or on a franchise;
• no difficulties in finding personnel;
• no need to be tied to a specific place, since you can open a mobile shawarma on wheels;
• quick return on investment;
• the possibility of opening your own trading network, which will entail a multiple increase in profits.

Despite the clear advantages of this type of activity, a novice entrepreneur should be aware of the pitfalls of a shawarma business. First of all, the high level of competition should be noted, especially when it comes to opening a retail outlet in places where there are competitors nearby.

For the preparation of street food, products with a short shelf life are used, so entrepreneurs do not have the opportunity to save on the purchase of goods in bulk. In addition, damaged goods must be disposed of, which entails inevitable losses.

It is important to understand that the fast food business is subject to a number of requirements from the regulatory authorities (Rospotrebnadzor, SES and others), which must be strictly followed. If violations are revealed at the point of sale, you will have to pay a significant fine.

For these reasons, a novice businessman is obliged to foresee possible risks and be prepared for low profits in the first months of work. Unfortunately, some sellers are not honest on hand, so you should not exclude cases of theft on their part.

Now let's consider the procedure for organizing an enterprise for the sale of instant food products. Shawarma certificates are required to sell fast food and related products. Documents and necessary licenses can be obtained from local authorities. In addition, appropriate regulatory approvals will be required. They make it possible, on a legal basis, to freely sell food products in a specific place.

To open a stall with shawarma, a conclusion will be required that the technological processes for preparing food products carried out at the facility comply with sanitary standards. In the SES, they can be obtained by performing deratization, disinfection and disinfestation of the outlet.

The entrepreneur will need to conclude an agreement with utilities that carry out garbage collection. You should also know: in order to legally sell food products, the sales chef must have a medical record at the workplace.

Since the preparation of shawarma, hot drinks and other products will require the use of electricity and gas equipment, appropriate permits from energy supply organizations should be obtained.

How to open a shawarma stall?

Let's take a closer look at each stage of opening this type of business.

Business registration

First, you need to register your activity with the Federal Tax Service as an individual entrepreneur. This will make it possible to legally do business, as well as expect to receive UTII or pay taxes under a simplified scheme.

If you plan to sell alcohol, in this case, the enterprise should be registered as a limited liability company (LLC). Also, an entrepreneur must acquire a cash register, which will allow him to legally trade in products.

When the company is registered, you need to rent a trading place or buy a stall. It is recommended to make repairs in the room, as well as to equip it with the appropriate equipment. After the preparatory work, the entrepreneur can apply to the controlling services to obtain permits for conducting commercial activities.

You should also contact Rospotrebnadzor to obtain permits for the installation of a trade pavilion in a certain place. If the land plot is in the municipal ownership of the city authorities, you should apply to them with an application and conclude an appropriate lease agreement.

Important: the amount of organizational costs for obtaining the necessary permits and certificates can be 20-25 thousand rubles, taking into account the registration of the enterprise with the tax service.

Choosing a case format

It is worth deciding on the format of doing business at the stage of planning the enterprise, since the type of retail space, the choice of equipment and the methods of conducting marketing policy directly depend on this:

• If the production and sale of shawarma will be carried out in a separate room (trade pavilion, store), one cannot do without permits from the regulatory authorities. As practice shows, business registration for this format is the most difficult in terms of time costs and the fulfillment of all the requirements of government services. However, if an entrepreneur manages to accommodate himself in a market pavilion, a shopping center or other places with a large number of people, success will not take long.
• When opening a fast food enterprise, the activities of which will be carried out in a stationary stall, you will not need to go through many checks in supervisory services. For example, inspections by a sanitary and epidemiological station or by the Rospotrebnadzor service are carried out only after a year of commercial activity, provided that no complaints from buyers are received at this outlet. If an entrepreneur wants to open a shawarma stall, he must remember about the need to rent a land plot from the city authorities. It is also worth knowing that in most cases its size is significantly less than the payment for the area in a shopping center, therefore, with a good choice of a place on the city streets, shawarma can bring a very good income.
• If an entrepreneur wishes to open a mobile stall with shawarma, then in addition to obtaining permits from the regulatory authorities, registration of the van with the traffic police will be required. The main advantage of this format is the lack of binding to a specific place and the ability to install a mobile room anywhere in the settlement. Large costs for renting a van and equipment for starting a business in this format will not be required.

Location selection

It is easy to guess that the success of an enterprise for the production and sale of shawarma will largely depend on the location of the trading place. The main rule of his choice is a high permeability of people. If you install a room for shawarma on the market, near train stations, schools and other educational institutions, a high (and most importantly - constant!) Income will not take long. The same applies to the location of shopping places near factories and factories, city entertainment centers, metro and other passages.

An entrepreneur must be prepared for the fact that competitors with similar products may already be near him. To stand out among them and attract more buyers, you will need:

• ensure the high quality of the products sold;
• offer prices lower than those of competitors;
• install a bright informative sign, visible from a considerable distance;
• expand the range of goods;
• offer the buyer the best terms of service (branded packaging, home delivery of shawarma).

Important: the cost of renting a retail outlet (land plot) directly depends on its location. The closer it is to the center of the settlement, the higher the payment.

Purchase of equipment for shawarma

The technological process of making shawarma does not present any difficulties, nevertheless, this will require special equipment. The entrepreneur can purchase new equipment or used equipment, but in good condition.

You also need to know that for these purposes, domestic-made equipment is suitable, which is 2-3 times cheaper than imported counterparts. Here is an approximate list of equipment for a retail outlet:

• vertical grill (electric or gas skewer for shawarma) - from 25 thousand rubles;
• contact grill - 2-5 thousand rubles;
• kitchen furniture - 15-20 thousand rubles;
• an apparatus for making tea and coffee - 7-10 thousand rubles.

In addition, you will need dishes and kitchen utensils (3 thousand rubles), uniforms for the cook and the seller (3 thousand rubles each), napkins and packaging material (1 thousand rubles). Installing a cash register at a retail outlet costs 3 thousand rubles. Shawarma on coals is very popular, so you should think about purchasing a barbecue and equip a special platform for its installation.

Thus, to equip a stall with the necessary equipment at the initial stage, it will take about 70 thousand rubles (maybe more, depending on the prices of a particular device). With the development of the enterprise, in addition to the shawarma oven, it will be possible to purchase equipment for making sauces and equipment for hot baking (accompanying dishes).

Recruiting staff

Cooking shawarma and accompanying dishes requires some training from the staff of the outlet. Therefore, when choosing employees, attention should be paid to the level of their professional training and work experience. An experienced specialist knows how to cook shawarma in a few minutes, which is very important for customer service.

Also, when hiring a person for work, you should pay attention to how well he knows how to handle equipment and make delicious shawarma that will not be too dry. It is enough to ask the applicant to make a dish using the shawarma machine - it will not take much time, and besides, this way you can make sure of his abilities.

Important: As practice shows, having a special education is not a prerequisite for a potential employee. With due diligence, this simple snack can be learned very quickly.

It will not be superfluous to check the applicant for the absence of dermatitis, since this is an important condition for working with food and, of course, with customers. The employee is obliged to have a sanitary book with him, confirming the ability to work in the field of public catering.

The experience of the future employee also plays an important role, since activities in the shawarma shop are associated with a certain stress, because a person will have to be in a stuffy stall, quickly prepare meals, as well as count money and give change to customers. As for the remuneration of employees, its value reaches 25 thousand rubles.

Place advertisement

As practice shows, traditional advertising methods do not do well in attracting customers to the points of sale of shawarma. Usually, customers know that in a particular place it is prepared deliciously, so they buy it there. Quite a few consumers buy fast food in a stall just because it is nearby and they are simply too lazy to go to their favorite fast food pavilion.

As a rule, the funds invested in business development quickly pay off, which allows entrepreneurs to scale their enterprise and open new outlets. The network of shawarma stalls is becoming quickly recognized among the population, which is also an effective element of self-promotion. For a brand to become popular, it is necessary to come up with an interesting slogan, make the dishes tasty and inexpensive, and make the customer service at a high level.

The appearance of the outlet must also be appropriate - the exterior of the stall and the presence of advertising banners must tell a person that here he can buy delicious shawarma, other delicious fast food and drink hot or cold drinks. To increase the flow of customers, it also does not hurt:

• take part in fast food festivals and celebrations;
• conduct all kinds of promotions for buyers;
• order sound advertising in the area of ​​the city where the point of sale is located;
• distribute discount coupons for the offered products in public places.

How much does shawarma cost?

At the initial stages of work, entrepreneurs are interested in how much shawarma costs, what products should be purchased and how to calculate the cost of meals. First of all, the price for finished products will depend on the type of filling.

Today, fast food enterprises offer customers shawarma with pork, chicken, vegetables and other fillings on which the selling price depends. Here's a simple example of calculating the cost of a snack and the profitability of a business as a whole.

On a spit, you can cook 20 kg of meat, while the total yield of shawarma portions is 135 pieces. To make one shawarma, you need pita bread, vegetables and mayonnaise. As a result, the cost of a portion of the snack turns out to be about 30-40 rubles (taking into account the cost of gas and electricity).

The average cost of shawarma is 100 rubles per serving. Suppose you can sell 5 pieces in 1 hour (excluding drinks and accompanying dishes). With a twelve-hour working day, the proceeds will be 6 thousand rubles. As you can see, the profit from the sale of one portion is more than twice the cost of the cost of creating it.

How much does it cost to open a shawarma shop?

Above, we have indicated an approximate list of prices for the purchase of equipment and opening your own business. As practice shows, you can start with 180 thousand rubles (for obvious reasons, this amount can be much higher).

Most of the costs are directly related to paying for premises, electricity and gas bills, and employee salaries. Fixed costs include the purchase of a raw material base (meat, lavash, mayonnaise, ketchup, vegetables, spices, drinks, etc.). Do not forget that taxes must be paid from the proceeds received.

Open a business on your own or on a franchise?

One of the most profitable options for investing your own funds would be to open a shawarma franchise. To begin with, an entrepreneur needs to choose a franchisor - a company that offers franchisees favorable conditions for cooperation under its own brand. Among the well-known brands it is necessary to highlight "Shaverma in St. Petersburg", "Uncle Doner", "Cheburechnaya USSR", "Lunch-Express", "Brynza" and others.

Having decided on the choice of a franchisor company, it is very important to analyze the market of competitors and consumer demand in the area where the opening of the outlet is planned. Then you should carefully consider the possible location of the pavilion or stall.

Important: when recruiting personnel, you must first of all find employees (you can have no work experience) who will take responsibility for their duties. Most franchisors train their franchisee staff, so those willing to work can quickly learn how to cook a signature snack and serve customers professionally.

The franchise allows you to quickly reach a tangible income, subject to the availability of about 250-300 thousand rubles at the start. Conclusions on whether to open a business on your own or work on a franchise can only be made after careful monitoring of the market and taking into account possible risks.

How to open shawarma - business plan

The success of an enterprise selling shawarma and related food products largely depends on a well-designed business plan, which will allow you to calculate the costs of starting a business and find out the estimated income. So, the cost of opening a stall will be:

• 10 thousand rubles - registration of the enterprise with the Federal Tax Service;
• 10-15 thousand rubles - obtaining permits;
• 25-30 thousand rubles - rent of a stall, premises of a trade pavilion;
• 70-100 thousand rubles - purchase of equipment;
• 50 thousand rubles - advertising of the enterprise;
• 40 thousand rubles - salary for two sellers;
• 10-15 thousand rubles - the first purchase of raw materials.

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Thus, to open a business for the production and sale of shawarma, it will take about 170-260 thousand rubles. This amount can vary significantly due to the type of equipment purchased, the type of business (franchise or independent organization), the location of the outlet, the region and other factors.

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Not everyone can afford to have a snack at home, so shawarma stalls are sometimes a real oasis for those who want to satisfy their hunger. Why exactly shawarma? Perhaps the main reason lies in its high nutritional value and taste. In addition, it is very convenient to hold shawarma in your hand and at the same time it does not take up much space. Compared to other types of fast food, this product benefits significantly. Of course, its price is very attractive for most people, because for this money it is rather difficult to organize a full-fledged lunch or dinner. It turns out that shawarma is tasty, convenient and inexpensive. Moreover, this dish is relevant for people of all ages and social statuses.

To open a stall for the sale of shawarma, you do not need a particularly large investment. At the same time, the business is very profitable. Even against the background of great competition, such points do not lose. Ideally, of course, you should choose a place with high traffic. Even if such stalls are close to each other, they practically never stand idle without clients. So, the advantages of this business are obvious:

• small amount of investment;
• no professional chef required;
• simple business registration procedure;
• the ability to scale and open new points.

The initial investment here is 270 thousand rubles.

The break-even point is reached here literally in the very first month of work.

The estimated payback period here is about five months.

Net monthly income: about 80 thousand rubles.

2. Description of the business

Shawarma is an oriental dish based on meat with vegetables and lavash. The ingredients are usually prepared in advance and the meat is grilled and chopped into small pieces. The cost of shawarma in our case will vary from 110 to 150 rubles (it will depend on the filling). Consider further the range of dishes that will be offered to customers.

Shawarma:

• from chicken;
• from pork;
• in cheese pita bread (both pork and chicken);
• with a double portion of meat.

As a supplement, it will be possible to offer drinks and pastries.

Beverages:

• coffee;
• sparkling water.

Bakery products:

• samsa;
• hot dogs;
• pies.

As for the place to work, it will be a small kiosk with an area of ​​ten to fifteen square meters. It will be located in an area with high traffic. Point opening hours: from 9:00 to 21:00.

3. Description of the sales market

To study the market, just look at how many similar points are located in your city. Moreover, even in relatively small settlements, you can find several kiosks selling shawarma. As we said above, this dish has many advantages and, compared to traditional cuisine, it significantly benefits. Shawarma is sold in many countries of the world, so this product is in demand everywhere. The following categories of clients can be cited as target audiences:

• pupils;
• students;
• middle managers;
• construction workers;
• tourists;
• taxi drivers and drivers of other directions;
• other fast food lovers between the ages of 18 and 35.

It turns out that the coverage of the target audience is very wide here, especially since the prices are acceptable even for people with relatively low incomes.

4.Sales and Marketing

The big plus of this business is that there is no need to spend a lot of money on advertising. It is enough just once to make a noticeable sign and then it will attract customers on an ongoing basis. For the first day of work, you can organize a small party and diversify the menu with free bonuses. As an addition, you can create communities on social networks and periodically hold contests. It may sometimes be worth handing out flyers on the streets.

The best advertisement for such a business is satisfied customers who can eat tasty and inexpensive food. The reputation gained at the initial stage of work will allow us to receive buyers throughout further cooperation. Rumors about quality shawarma are spreading at a cosmic speed, so many customers may come from other parts of the city. Based on customer demand, you can formulate a few simple rules to differentiate your company in the market.

Food should not only be tasty, but also as healthy as possible - by the way, this, by the way, can even be mentioned somewhere in the advertisement. In particular, only fresh meat should be used and the frying oil should also be changed regularly. Naturally, vegetables should also be fresh. Otherwise, you can face the most negative consequences, up to and including poisoning of customers. It is most correct to buy all the ingredients from ordinary citizens living in the private sector - with this approach, all products will be as natural as possible and, perhaps, it will be possible to get a good discount for large volumes.

As we said above, there will be several types of shawarma and, curiously, you can also sometimes "update" it. For example, sometimes non-standard lavash colors (for example, pink or orange) can be used. Perhaps you should think about beautiful and reliable packaging so that vivid impressions remain in the memory of customers. As in any business, market recognition matters here, because this has an extremely positive effect on the company's reputation.

Hired personnel play a huge role in the conduct of business. The seller (who is also a part-time cook) should always be neatly dressed, and all ingredients should be stored in closed and clean containers. That is, the workplace must always be perfectly clean. A friendly attitude towards customers is also the key to a successful business. Do not forget about regular cleaning, which should be done here as it gets dirty.

"Wholesale" customers are advised to make a discount. For example, when buying five pieces of shawarma, you can give the sixth as a gift, and so on. You can also organize free delivery, make it possible to order by phone. Pleasant bonuses are possible in the form of one serving of tea or coffee.

Of course, when selling shawarma, a competent pricing policy based on customer demand and prices of nearby competitors is mandatory. Only in this situation it will be possible to talk about the successful implementation of the marketing strategy.

5.Production plan

This section implies a detailed diagram of a business organization. In order to describe it in the most detailed way, we will analyze everything in stages.

Company registration

Initially, you need to register as an individual entrepreneur (individual entrepreneur). In this case, you will immediately need to choose a taxation system - in our case it will be UTII. Just do not think that this is the end of the whole process. There will be some difficulties with permits from other supervisory agencies. It is important to understand that in the case of compliance of the point with legal norms, obstacles in the execution of documents usually do not arise. So, after registration as an individual entrepreneur, a number of more documents will be required:

• permission to conduct activities (it is issued by the municipal authorities);
• permission to open a stall in a certain area (this document is issued by Rospotrebnadzor, which, as you know, solves issues of the sanitary and epidemiological plan);
• a sanitary and epidemiological conclusion from Rospotrebnadzor (provided if the enterprise complies with sanitary and epidemiological standards);
• the appendix to the conclusion of Rospotrebnadzor is, in particular, the "Assortment list of manufactured products" (it is also of particular importance when opening such an enterprise);
• a program of production control over the order of compliance with sanitary standards when selling products;
• an agreement for laundry and / or dry cleaning services for washing the uniform of employees;
• documents confirming the compliance of manufactured and sold products with current standards;
• documents on disinfection, deratization and disinfestation;
• a document confirming that the ventilation and air conditioning systems have been disinfected;
• an agreement on the removal of solid household and organic waste;
• medical books of sellers (cooks).

Choosing a place for placing a kiosk

There are no special criteria here and, in fact, cannot be, since even in the most remote areas you can successfully sell shawarma and make high profits. At the same time, as practice shows, it is best to place the stall in the following places:

• the central part of the city (it is best if it is closer to the main square of the city, where a large number of people are constantly located);
• close to educational institutions, business centers and office buildings;
• close to markets and shopping malls.

Of course, if you are located in a place with high traffic, the rental price may increase. In this regard, profitability should be accurately calculated so as not to be at a loss due to high rental payments. As for the parameters of the kiosk, they are quite standard. For example, the area of ​​the site should be between ten and fifteen square meters. There must be insulated walls, because the work will be carried out in the winter season. Of course, there must be water and electricity supply.

Finding Product Suppliers

Typically, all major cities have wholesalers or food supply companies. For a successful business, it is enough to choose one or several suppliers who will successfully sell goods at affordable prices. Ideally, it is better to foresee cooperation with several entrepreneurs in advance in order to avoid force majeure situations. For example, the main supplier may at any time raise prices, or there may be delays in deliveries altogether. Naturally, this can lead to disruption of the company. Therefore, it is worth considering these points at the opening stage. The cost of the offered product is also important here - this will allow you to calculate the most accurate income for the near future.

As we have already noted above, all products must be of high quality and, therefore, the shelf life of the blanks must also be taken into account. Based on this, a detailed study of the logistics system will be required, namely: when and with what frequency all the necessary ingredients for cooking will be supplied. As a result, it will already be possible not to be afraid that the products will accidentally turn out to be tasteless or stale. As a rule, many suppliers try to keep track of these nuances and at the same time they are ready to take on the regular delivery of blanks at affordable prices.

Staff recruitment

When looking for suitable employees, it is enough to look at a resume or post a relevant announcement on social networks, as well as on relevant Internet boards. There are usually no special difficulties here and it is important that employees already have or are ready to issue health certificates. A minimum of experience is required from cooks (sellers), and in the absence of such, you should immediately decide who will train them. Ideally, of course, if the entrepreneur personally studies all technologies and initially works himself. When mastering the skills, it will then be possible to transfer the entire work process to existing employees.

Renovation of the premises

Everything here, of course, you need to look at everything individually. The room may require minimal repairs, but it is important that it meets sanitary standards. It will be good if there is free space in it for placing tables and chairs. In the absence of such an opportunity, you can make a semblance of a bar (shelf) near the window so that customers can have a snack here without any problems. At the same time, many such enterprises successfully operate in the kiosk window mode, that is, when customers take food with them and consume it in the most convenient place.

Purchase of furniture and appliances

It should be noted that this expense item is very individual. Much depends on the size of the room and the source data. Perhaps it will be possible to find a kiosk with all the necessary equipment and it will cost significantly less. At the same time, this direction implies major investments. In this case, you will need equipment such as a grill, a range hood, a refrigerator, a microwave oven and an electric boiler. You will also need a cash register. As furniture, you will need to purchase tables, chairs and small cabinets. It is also important not to forget about running a water supply system and, of course, buying a sink. You also need utensils for making dishes.

The advantage of such a business is that there is no need to create a separate website and advertise in the media. It is enough at least once and invest a little in advertising, clients will come on the basis of a recommendation. Special costs are not required here, and it is only important to make a bright and noticeable sign that will be visible from all sides. You can also make a company community on social networks and place ads on the Internet. It is important to immediately make sure that any user can leave a review about the shawarma - this will be a very good advertisement and will increase the company's reputation. Again, this could include a grand opening, which can be organized with music and balloons.

6. Organizational structure

At the initial stage of work, the business owner himself will work as a manager. The staff here will consist of two people, each of whom will combine the duties of a seller and a cook. Working hours: 2 through 2, 12 hours every day. In the event that there are too many buyers, then during further work, you can put two employees at once in one shift. Perhaps the salesperson and the cook will work separately. The salary of one employee will be calculated according to the following principle: salary in the form of 10 thousand rubles + bonus in the form of 0.08 x revenue).

The total investment for opening a point will be 270 thousand rubles:

• business registration will take 10 thousand rubles;
• the cost of the first month of rent will be 20 thousand;
• repair costs will amount to 20 thousand rubles;
• the purchase of equipment will need 150 thousand rubles;
• for the initial purchase of products, you will need to allocate 50 thousand rubles;
• you will have to spend 10 thousand rubles on the implementation of an advertising campaign;
• other expenses (fuels and lubricants, telephone communications, detergents, etc.) will amount to 10 thousand rubles.

In the first four months of operation, a gradual increase in sales is expected. As a result, with a successful combination of circumstances, the investment will pay off in about five months. Of course, some deviations are possible here, but especially unforeseen expenses are not expected in this case.

8. Risk factors

As in other types of business, there are risks. Of course, all of them are impossible to predict, but most of the problems are quite familiar to experienced entrepreneurs.

High level of competition

The high profitability when selling shawarma is obvious, so many have already picked up the idea a long time ago. If a point opens in a metropolis, then surely the locals already have favorite places to buy shawarma. Consequently, in the presence of a large number of strong competitors, a business can pay off for a long time.

Short shelf life of the products used

Probably, some of the ingredients will simply be thrown away. Also, the use of expired products is simply unacceptable here - customers can easily get poisoned. Again, over time, it will probably be possible to calculate the approximate volume of products required to work for a certain period of time. Based on this, it will be possible to work out the logistics and negotiate with the suppliers in the best way. You also need to take care of the optimal way of storing food in advance.

Recruitment problems

It is quite clear that the main thing in such a business is good chefs who can make a really high-quality and tasty dish. Factors such as courtesy, neatness and a conscientious attitude to work are of great importance. Such qualities in this business are valued no less than the results of work themselves. So you have to try hard here. Finding not only a skilled, but also a responsible employee is not an easy task. It is difficult to give any specific recommendations here. Probably the best thing to do is to constantly monitor and monitor customer reviews, which should always be happy. Only in this case it will be possible to talk about creating a positive image of the company in the market.

Increasing the cost of meals

Considering the widespread increase in prices, it is unlikely that a simple kiosk can make them lower than the market average. Moreover, dumping in itself is a negative moment, so you should carefully study the prices for shawarma in other points of the cities. At the same time, the average cost of shawarma has not increased much in recent years. At the same time, most customers are willing to pay well for such a delicious dish. In order not to face an increase in prices from the supplier, you should also constantly monitor the market in this direction. Ideally, you should always have in mind similar partners who will be ready to start cooperation at any time.

So, at least minimally insuring yourself against risks, you can avoid many unpleasant consequences. Competent business planning combined with constant monitoring of the market will maintain a consistently high demand for all products.

Opening shawarma is an attractive way to make money. It is clear that in addition to selling, they are also engaged in cooking.

A business organization starts with a tax office or a legal entity. It is necessary to inform about the beginning of work in several state social funds, statistics department. The documents from the Federal Tax Service on the registration of an entrepreneur indicate the types of activities. Within this, they choose whether to trade in shawarma or something else.

You will need a room or a stall.
The first option involves communicating with the fire department and SES and obtaining permits. In the case of the second, these problems disappear, and the sanitary and epidemiological station checks the kiosks after a year. Before the opening, the service, as well as the supervisory organization for the protection of consumer rights, are notified. Rospotrebnadzor and SES are checking on the client's complaint.

After receiving the documents in a tax copy, the certificate of registration and registration is distributed to all other authorities.

When choosing a stall, the question arises of where to find a site for business. When you can find one, arrange a lease with the local administration.

How much you have to pay for hiring depends on the region, the prices are only 15,000 rubles. per month and more, in Moscow - from 30,000.

How to choose a place to trade shawarma

Focus on crowded: central streets, educational institutions, transport stops. And without the presence of competitors - or, another institution.

Cooking secrets

Shawarma is prepared in different ways. Think over the menu that you will provide to your customers and which ones you will have to purchase.
The difference between the species lies in the methods of filling, they use chicken, pork, beef.

Chicken is popular. It is possible to independently process or take from the supplier ready-made pieces that have undergone the necessary processing.
With self-cutting, pickling, frying, this will help save money.

When an entrepreneur has a good trade turnover, he buys a ready-made semi-finished product from special organizations, which only needs to be fried.

The decision to abandon self-processing is made when there is confidence that the mass of the goods will not linger in anticipation of the buyer, and the sales volumes will cover additional expenses. The quality of the food prepared is important and this should not be overlooked or people will turn their backs on you.

Equipment

• Grill (read the article :).
• Refrigerator for storing meat and additional products;
• food processor;
• accessories for the cook.

Do not buy new equipment, used equipment will do. The savings will be substantial. It is possible to purchase a fully stocked stall.

Money question

Cooking one shawarma costs 60 rubles, the buyer pays 100-120 rubles. The amount to start trading is 100 thousand rubles. Half is spent on new equipment.
We wish you good luck in your business!

To make things for the sale of shawarma go uphill, learn how to cook it like this: