The protection of the environment and animal rights is one of the most pressing issues of our time. Tropical forests are constantly being destroyed in the world, tons of harmful substances are thrown into the atmosphere, animals are exterminated for the sake of valuable fur or a delicacy, pets are thrown out into the street. In this regard, environmental social advertising has been greatly developed, which contributes to the protection of nature. I must say that often such materials are very cruel, even shocking, but only by applying the principles of naturalism, you can show people the real harm caused to the environment. In my work, I will consider the most interesting, from my point of view, examples of social advertising in the protection of the environment and animal rights.

Greenpeace produces the most promotional material, followed by WWF and the radical People for the Ethical Treatment of Animals (PETA). All materials can be divided into three groups: print, video and promotions.

Deforestation is one of the most serious problems. The consequences of their cutting are obvious: the natural habitat of animals is destroyed, the amount of oxygen in the Earth's atmosphere decreases.

Tonga Workroom (Shanghai) has come up with a very unusual idea - an almost interactive paper towel container to draw attention to saving paper and, ultimately, preserving forests, is highly commendable. Every day the trees on the device shrink and shrink.

Y&R Singapur's creative concept for the animal welfare society ACRES in Singapore emphasizes that deforestation causes animals - from insects to elephants - to lose their habitat and die. Instead of logs, the severed legs of elephants are loaded into the car.

The international ecological organization Greenpeace and the Brazilian branch of Young & Rubicam have rewritten the most famous children's fairy tales in a new ecological and eschatological way.

In these new fairy tales, Little Red Riding Hood goes to her grandmother through a forest of stumps, the Little Mermaid lives among the garbage, and the Ugly Duckling in drips of oil seems completely ugly. The slogan reads "You don't want to tell your child such tales, do you?"

200,000 trees have already been cut down for the golf courses. Greepeace ran ads against their distribution. The poster depicts a man in a golfer's pose, not with a club, but with an ax in his hand.

Publicis Mojo has partnered with Greenpeace to launch a stunning Breath video. Pictures of ebb and flow, voiced by someone's even breathing, make a tremendous impression. The video creates in the audience the feeling of something sacred and immense. The tegline, showing through the black background, appears in time with the breath: “Half of the oxygen we breathe comes from the oceans. Let's keep our ocean alive. "

The International Fund for Animal Welfare (IFAW) campaigned for environmental pollution in rivers and seas, and a series of posters designed by Springer & Jacoby perfectly convey the environmental threat without words. Figures of dolphins, seals, pelicans are laid out of garbage. Slogan: “Sea animals are no longer washed ashore” (Appendix 1).

Maxim Tkachev, Managing Director of News Outdoor, said: “The new flight of the campaign“ All the same ?! ”once again calls for an active life position. It depends on each of us whether the city will be clean or dirty. If each of us brings garbage to the trash can, he will not only help the city, but will also win a small victory over his laziness and indifference. "

“As part of this campaign, we raise a very important issue for everyone,” says D. Korobkov, Chairman of the Board of Directors of ADV Group. - It is natural for us to maintain order in the house, but many do not think about the need to take care of the nature and cleanliness of city streets. Our world is catastrophically polluted - and this is the work of man. We must remember that the preservation of nature depends only on us "

Types of social advertising dedicated to environmental problems

Social advertising has many functions: informational - to notify citizens about the presence of a certain social problem and draw attention to it, economic - to form a point of view that would help to partially or completely eliminate the social problem, which would lead to an improvement in the welfare of the state, educational - for the dissemination of certain social values, their inculcation in society, social - for the formation of public consciousness, changes in the behavior of both society as a whole and its individual citizens. Social advertising is capable of influencing the minds of people with the right ones.

- posters;
- shields;
- leaflets;
- emblems on consumer goods;
- graffiti;
- comics;
- the photo;

Types of social advertising dedicated to environmental problems

Posters;

Leaflets;

Consumer goods emblems;

Graffiti;

Comics;

The photo;

Description of various approaches (methods) to the creation of social advertising on the problem of ecology

It is necessary to say a few words about the technological features of the presentation of information before moving on to the techniques of its creation. The social design process using PSA tools is divided into a number of stages. Let us describe the phases of creating social advertising that meet the requirements of a professional approach.

Phase 1. Identifying the social problem that you would like to solve. Its choice can be influenced by local ethnocultural traditions, and the peculiarities of the economic conditions for the development of a given region, and even just human imagination. Social issues can have a very wide range of interests: for example, maintaining ecological balance

Phase 2. If this step has been passed and the social problem is defined, then one should proceed to the description of the social problem itself, that is, to the sources of its origin, when it is necessary to identify the social causes of this problem. This is where the most important work on social advertising begins. The fact is that most often people see only consequences in a social problem, therefore, in most cases, public attention is focused only on them, and not on the reasons. It is this approach to determining the causes of social problems that is given special attention by the experts of the Council and the jury of the Competition.

Let us dwell in more detail on the causes of social problems.

a) Internal reasons. It usually starts with the fact that even a bad mood becomes a source of social problems. Therefore, the basic root cause of all social problems proposed for collective discussion by students can be called mental discomfort that can arise from psychological and physical negative experiences of the individual. This primary cause of the birth of social dissatisfaction can be called internal. After all, a lot depends on our mood - the speed of reaction on the road, the quality of attention to the environment, efficiency, sociability, creativity. But this problem may not only be in us.

b) External reasons. The second reason for the birth of personal dissatisfaction, which is external, but so visual and close to the personality, can be called peripheral. This is all that is not us and our sphere of activity, but still surrounds a person in everyday life. In addition to the first and second reasons, there may also be a third - external. For example, shocking advertising on the street and even coercion by society to do something with which the person does not agree.

There are no internal prerequisites and a peripheral initiator of a social problem that can be tackled and stopped, but nevertheless, through a number of intermediaries, through external, remote reasons that cannot always be instantly influenced, the problem, in the end, can affect a certain person.

As a result of such social creativity, a person ceases to depend on the harmful effects of any social problem, to learn to draw conclusions and make appropriate saving decisions that ensure an increase in the quality of his life. In these techniques, there is an opportunity to put everything in its place and find the reasons for the occurrence of each individual social problem, find your belonging to them, that aspect that is within the power of the individual and the factor that it cannot influence. They give a chance to help children and adolescents look at the world around them in a new way, without fear, anger and artificial indifference to existing problems.

Phase 3 . Every social problem always has its own development in society and in every person. It is one thing to warn of impending danger and quite another when it is necessary to act, and sometimes to act urgently. In some cases of a neglected "social disease", prevention is no longer appropriate; direct "surgical" intervention is required. For this, in the process of creating social advertising, it is necessary to draw up a social and psychological portrait of the one whom the student wants to help, and it does not matter whether it is a person or society as a whole.

4 Phase . To create a social project in the form of social advertising, it is necessary to identify resources. This resource can be of a personal and activity plan.

a) Personal resource.

b) Activity resource

5 Phase . Definition the way solutions to a social problem. The form of solving the problem and the effectiveness of the work itself will depend on how well the previous parts of the described process were performed. Since only an accurate diagnosis of a social problem will indicate the most promising solution that you will take today - simply inform people about the existence of a social problem or call them to immediate concrete actions to eradicate the difficulties that have arisen.

The power of the impact of social "green" advertising on the minds of ordinary people should not be underestimated, especially in our country. Environmental issues in Russia, and in most of the CIS countries, do not withstand even the slightest onslaught from people in constant pursuit of profit. Many do not even realize that their actions are harmful to the environment. We would like to bring to your attention another portion of social advertising. Let's hope that in the near future such advertising will appear on the streets of our cities.

Before the child learns to go to the toilet, he, which will be about 3.5 tons of difficult-to-recycle waste. The same goes for napkins and toilet paper. Unlike diapers, a person will “stain” them all his life. The original attribute of the toilet room, presented in the photo, will make anyone think about the fact that there is a felled tree behind each napkin ( in this case ).

Another way (more radical) limit the use of toilet paper in the toilet. This attribute of the toilet room is very much reminiscent of the poster we are about, but just in case, we present its image below.

It is difficult to pass by such a poster, installed in one of the cities of China. A passer-by will definitely pay attention to the pipe that discharges wastewater into the river, think about it and may even take any steps to prevent further pollution of the reservoir.

In general, the Chinese began to pay great attention to social eco-advertising. In the photo presented to your attention above, a piggy bank for collecting funds for the construction of water reservoirs in Western China, which suffers from the most severe droughts.

Another no less original way to attract the public to the problem of the lack of clean water. Millions of people around the world do not have constant access to clean drinking water. Every day on Earth, 4200 children die from diseases associated with. Dirty water vending machines have appeared in Manhattan. A bottle of such water costs $ 1. All the money raised goes towards solving problems with clean water in developing countries.

". Why are you worried about trifles because of this? "

A beaver can damage 200 trees a year, but a human?

"Our potatoes grow closer than you think." Advertising from the cycle "Buy local" (transporting goods over long distances is associated with high energy costs and CO 2 emissions).

Weighing bench on the streets of Amsterdam (Netherlands)... Maybe some should limit their food needs?

Another original way to use street benches in social advertising, which we are talking about.

“46 days in a hospital bed. Speed limit 25 miles per hour. " A roadside billboard that measures the speed of a car and informs the driver how long they can spend in a hospital bed.

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Social advertising on the topic of ecology. The problem of ecology in social advertising. One of the children is holding something forbidden in America. Guess what exactly

Types of social advertising dedicated to environmental problems

Types of social advertising dedicated to environmental problems

Description of various approaches (methods) to the creation of social advertising on the problem of ecology

Test work on the discipline "Ecological foundations of nature management"

Working curriculum on the subject of environmental foundations of nature management in the specialty

Educational-methodical complex for students of the specialty "Environmental Geology"

Training and metodology complex. Work program for students of specialty 030301. 65 Psychology. Extramural studies

Technology of the main production program methodical instructions and tests for students of specialty 1 - 57 01 01 "environmental protection and rational use of natural resources" correspondence course

Send your good work in the knowledge base is simple. Use the form below

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