Business plan: how to open a dental office. How to open your own dentistry

Everyone has teeth, and no one can live without going to the dentist. Even if your teeth are healthy, you still need to undergo a routine check-up twice a year. In addition, there is professional cleaning, whitening, gum treatment and other dental services necessary for almost everyone. Not to mention the most common and at certain times vital service - dental treatment. A good dentist will always be provided with a job, and the dental business is a profitable business. Though not so simple. Consider how to open a dental office: what documents, premises, equipment and personnel are needed.

How dental services are provided in our country

First, there are state dental clinics. Recently, they are less and less popular among the population. They often have outdated equipment and not very high-quality consumables. Although sometimes there are good specialists who, for an additional fee, can put a good durable seal.

Secondly, there are private dental clinics. Among them there are both large, capable of providing the client with absolutely all dental services, from various types of diagnostics and therapy to dental surgery, orthodontics and orthopedics, and small ones, where several dentists work, possibly an orthodontist, a surgeon and an X-ray room.

Third, there are private dental offices. This is the smallest form of dental services. Only one specialist can work in such an office. Or two doctors and a nurse. Other options are also possible.

To open a dental clinic, especially a multidisciplinary one, will require considerable funds and efforts. After all, this is a whole factory for the provision of medical services, with its own subdivisions, a variety of various equipment and several dozen specialists. In addition, you will have to obtain independent licenses and permits for each type of medical dental activity. The cost of such a clinic is tens of millions of rubles.

A private dental office is a little easier to organize and much cheaper. A dentist working in such an office usually deals with dental treatment and basic hygiene procedures, such as whitening, cleaning teeth from plaque, removing tartar, etc. There may be an X-ray unit in the office, but more often they do without it, referring clients for X-rays to public or private clinics where such a service is available. Private dental offices usually do not deal with prosthetics, implantology or orthopedics, although such options are possible. Sometimes doctors in these offices perform simple surgeries such as tooth extractions.

Premises for a dental office

Finding a suitable room is not so easy, because it must meet certain requirements, and you must be able to make the necessary repairs in it. There are two options - rent or purchase.

The main advantage of renting is that it will require less initial investment. It should be a non-residential premises with all the necessary communications: electricity, sewerage, water supply and the ability to permanently bring these communications to the dental chair, which should be mounted directly into the floor of the room.

By standards, the free space around one dental chair should be at least 14 square meters. If you put two or more armchairs, then add another 7 sq.m. for each armchair.

Since you will spend a lot of effort on equipping your office, it would be unwise to enter into a lease for a short period. Moving a dental office is very costly. Optimally, if the contract is for at least five years.

Buying a premise is more convenient in many aspects, and if you have the funds or the ability to obtain sufficient credit, it is better to immediately purchase a premise for your private dental office and equip it according to your taste and needs.

If you find a suitable non-residential premises, for example, in the basement of a new building under construction (this is the most profitable and convenient option, you will immediately have a whole high-rise building of clients) - great. If there is no non-residential premises of the format you need, you can buy an apartment. True, it will have to be officially transferred to a non-residential fund, and this is a rather troublesome business. However, opening a dental office generally requires a lot of paperwork, like everything related to medical activity, and you need to be ready for this.

There is an option of attracting firms specializing in these matters. Such a company can do everything for you: issue all certificates, licenses, permits and other documentation. But the firm will have to pay.

On average, processing legal documents with the assistance of assistants costs two to three times more.

For a small dental office without a laboratory and an X-ray room, a one-room apartment will be enough. If you are planning the simultaneous work of two or three dentists, then you will accordingly need a two- or three-room apartment. Better if the apartment is located on the ground floor.

Keep in mind that when legalizing a dental office, you will need permission from the owners of apartments adjacent to the future office. It must be written and notarized. It is better to resolve this issue even before buying an apartment, otherwise unexpected problems may arise, because people sometimes behave unpredictably.

Transfer of premises from residential to non-residential premises

If you have purchased a residential apartment for your dental office, and this, I must say, happens very often, you will need to legally transfer it to a non-residential fund. Let's see how this is done.

First you need to go to the city hall of your city and contact the department of architecture and urban planning. The department staff will give you a list of organizations from which you need to obtain permission to transfer premises from residential to non-residential. The list usually includes firefighters, SES, GAI, BTI, district administration and housing trust. You need, having taken all the available documents of the owner, visit all these organizations and get certificates from them. These certificates are paid, there are usually no problems with obtaining them.

Then you again go to the city architects, where, on the basis of the information provided, you are given a permit and an architectural and planning assignment. To complete this assignment, you must visit a licensed design organization for them to draft your project. A list of such organizations is usually available in the city's architecture department.

After about a month, with the finished project, you must return to the Department of Architecture and Urban Planning for its approval. Then you get permission for reconstruction from a whole list of organizations:

Fire brigade
Traffic police - they may require that there is a parking lot near your office
Kompriroda - will oblige you to plant greenery in the surrounding area
SES - will check compliance with all SanPiNs and other existing regulatory documents
Zhiltrest
Non-departmental examination
Protection of monuments

Having received permits from all these institutions, you get the project of your office approved by the architecture department.

After that, only commissioning remains. This means another visit to the same authorities. It is not necessary to wait for the final approval of the authorities. You can start working as soon as you have an approved project, and invite instances already in the process. The exception is firefighters, they must obtain permission before starting work.

Requirements of government agencies for premises

General requirements for private dental offices are set out in the regulatory documents: SanPiN 2.1.3.2630-10 and SanPiN 2956a-83. In some regions, additional legal acts have been developed regarding this issue.

According to the standards of Rospotrebnadzor, in order to open the simplest dental office, you need a room of at least 30 sq. M. Of these, at least 14 sq.m. should occupy a room where the dental unit is located, 10 sq. m - a hall and 5 sq. m. - toilet. The height of the ceilings should be at least three meters, the depth of the room (distance from the window to the opposite wall) - no more than six meters.

Additional premises that you may need in a private dental office:

Sterilization room. Its area must be at least 6 sq. M. You cannot do without such a room if your office has three or more dental units.
X-ray room and developing room. Area - 11 and 6 sq.m. respectively.
Orthodontist and orthopedic dentist's office - 15 sq.m.
Other additional rooms (pediatric dentist, implantology, etc.) - 15 sq.m. each.
Auxiliary premises (warehouse, staff room, administration office, etc.) - from 30 sq.m.

Equipment

You need to start with the repair. In the dental office, special work will have to be done in order to bring electricity, water and sewage to the treatment chair. All these communications must be under the floor and be made with high quality so that there are no interruptions in their functioning, because in this case, you will have to break the floor and do it all over again.

Studying the question: how much does it cost to open a dental office, special attention should be paid to the equipment. This is the second most expensive item after the premises. Although now the range of prices for it is huge. You can buy everything, from a used, antediluvian, Soviet-era dental chair at a bargain price to a state-of-the-art multifunctional facility for tens of thousands of dollars.

When choosing and placing dental equipment, it is necessary to take into account the sanitary rules of 12/28/1983, p. 2956a-83 and SanPiN 2.6.1.1192-03.

For example, consider a list of required equipment and approximate prices for its standard mid-range samples.

It turns out that the cost of the equipment with which you can start working (not counting the visiograph) is about 600,000 rubles.

General expenses

The business plan of the dental office, in addition to the costs of tools and equipment, includes the following costs:

Premises - here the cost can be different. If you purchased it as a property, this is one price, if you rented it, it is completely different. In addition, in different cities and towns, and even in different areas of the same city, the cost per square meter of real estate can fluctuate in a very wide range. Therefore, we will not name a specific figure.
Repairs will cost from RUB 100,000. This figure can be much higher if you have a large room or if you want to give it not just a pleasant, but a chic look.
Licensing costs start at $ 50,000.
The salary of employees is a salary plus interest, it can also be different. When your office just opens and there are few clients, the salary will be less, with gaining popularity and an increase in the number of clients, the salary will grow.
In addition, you will have expenses for advertising, utilities, telephone, internet, etc.

The final amount must be calculated separately in each specific case. According to the reviews of those who have already opened a private dental office, it is necessary to prepare funds in the amount of 1 to 2.5 million. This is not counting the acquisition of premises in the ownership.

Cabinet registration

For those who are a dentist and will deal with the treatment in person, it is best. For an entrepreneur who is recruiting staff, a more convenient form will be.

If you are a dentist, a medical license is issued in your name. If employees will work for you, then a license will need to be obtained for them.

Your OKVED codes are 85.12 - medical practice and 85.13 - dental practice.

You need to register with the pension fund, MHIF, FSS. And also open an account and order a seal. And start a book of income and expenses.

In addition, you will need a cash register, which will need to be registered with the tax office.

Cabinet staff

The staff must be highly qualified and meet all the requirements for obtaining a medical license. The requirements for a dentist are as follows:

The doctor must be certified in therapeutic dentistry.
He must have an internship and residency diploma.
His work experience must be at least five years.

This applies to a therapist. If your state has an orthodontist, surgeon, etc., then you will need to obtain a separate license for each of the directions.

Nursing staff can also be present in the state and independently provide certain services, for example, carry out hygiene procedures (cleaning, bleaching, etc.). For this, a physician must have a secondary medical professional education and a certificate in the specialization "Preventive dentistry".

Medical staff with secondary vocational education can assist dentists. To do this, they must have a certificate "Nurse in Dentistry".

According to the norms, the dentist should not work more than 6 hours a day. Therefore, to carry out the full-fledged work of a dental office, there must be at least two doctors, two registered nurses, an administrator and a nurse for cleaning the premises among its employees.

Is special education important?
Equipment
Documentation
Recipe for success
Calculation of profitability
Useful Tips

Dentistry is a popular type of medical services. Today people pay a lot of attention to the health of their teeth, keeping them in perfect condition. Opening your own dental office or a small clinic, with the right approach, will allow you to make significant profits, because treatment and preventive procedures are not cheap, not to mention prosthetics. But creating your own business from scratch will require an impressive investment and rational approach to the organization of its activities... It should be step by step to figure out where to start this path. Next, we will try to tell you in as much detail as possible how to open dentistry from scratch in Russia and how much it will cost.

Is special education important?

There is a widespread misconception that without education, opening even a modest dental office for one chair is impossible. Rather, on the contrary, a specialized diploma in a certain sense will become a hindrance, because it is difficult to combine professional growth and business development - a dental office. Here, to a large extent, the benefits of such a phenomenon as the division of labor, where everyone does what he knows how to do well, is manifested. Some are engaged in the commercial part, organize work, others carry out treatment, extraction, and prosthetics of teeth. This is the only way dentistry will become a successful, profitable business.

To open your clinic or office, you need a room. It is better if it is owned, the lease creates certain difficulties for doing business, such as:

The need to create a financial reserve in case of the need for a sudden relocation and retention of personnel.
Expenses associated with the search and repair of new premises, transportation of equipment.
The cost of an information campaign to notify clients of the relocation of the dentistry to a new location.
Launch of advertising to promote the dental office in a new location and attract customers.

In fact, when resorting to renting premises, you will have to start a business from scratch every few years. This is due to the impressive financial costs that can be spent on business development - expanding the clinic, opening a new office.

Separately, I would like to talk about calculating the area for opening dentistry. On average, one chair requires 10 m 2 of space to be fully functional. In this case, one should take into account the need to equip the reception desk, sanitary facility, utility room and waiting area. As a result, in order to open a modest dental office, you need to use a standard one-room apartment with an area of 32–36 m 2.

Most often, dentistry is opened in re-planned apartments on the first floors of residential buildings or small detached buildings are being built. It is very important that the premises be removed from the housing stock and equipped in accordance with the requirements of the Sanitary and Epidemiological Station. To open a clinic, it is recommended to buy out several adjacent apartments.

Attention! A common mistake is investing large sums of money in renovating premises. Most entrepreneurs are driven by the desire to create exclusive designs. For this, expensive materials are used, but this is not the secret of success in the field of dentistry.

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Equipment

The next important step in opening a clinic or office is the selection and purchase of equipment. Its standard set consists of:

Armchair, its cost is 1,200,000 - 1,500,000 rubles.
Additional equipment, tools - 370,000 rubles.
Furniture - 200,000 rubles.
X-rays, the cost of which starts from 1,500,000 rubles.

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In total, it turns out from 3,270,000 to 5,570,000 rubles must be spent in 2019 to open dentistry for 1 chair. It is easy to calculate how much an average clinic for 5–6 chairs costs, and that is not counting the cost of turnkey repairs.

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At the same time, before purchasing the equipment, it is worth attracting a specialist for consultation so that the investments are balanced and optimal. Ideally, it is necessary to recruit staff before opening a private dental clinic and ordering equipment based on their wishes. This will significantly raise the level of service.

Documentation

Another stage, which takes time and nerves, will require the design of the clinic. Many permits are required to open dentistry:

for the redevelopment of the premises - the architectural department;
sanitary organization of the enterprise - SES;
fire safety of the premises;
medical license permitting to carry out dental activities;
permission to use an X-ray machine.

You can find out what documents are needed to register an enterprise with the fiscal authorities by going to their official resource. If, in short, you need open an individual entrepreneur on your own, and also assign OKVED codes for the following activities: 85.13. "Dental practice" and 85.12 "Medical practice".

Recipe for success

Starting your own business is the beginning of a difficult path to achieving success in the form of a high level of profitability. It is important for dentistry to provide the highest quality services, and this is impossible without a team of professionals. Therefore, if it is possible to save money on repairs and equipment, then in no case can you save on personnel, otherwise all investments will be in vain and the business will turn into a burden.

Due to this specificity, the selection of specialists should begin before opening a dental office. It should be borne in mind that an impressive part of the profit will have to be spent on personnel. How much does it cost to maintain a professional staff?

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Dentists work for a percentage of revenue, which ranges from 20 to 25%. Nurses, nurses, administrators receive a flat rate of $ 100 to $ 400. About a quarter of the profits you need to spend on the state on a monthly basis. But it should be borne in mind that it is the staff that makes the dental office, the clinic profitable.

The optimal level of profit is up to $ 20,000 per month from one seat. Provided that the business is promoted. This is the average for the metropolitan area.

Calculation of profitability

How much profit does successful dentistry make? Suppose a private clinic is equipped with five chairs, hence the total monthly income is $ 100,000. Of these, it is necessary:

Pay salaries to staff - 25%;
Purchase consumables - up to 10% of the profit. You cannot save on this, otherwise customers will go to competitors;
Operating expenses, including household expenses - up to 5% of the profit.

In total, you need to give 40% of the amount earned. Accordingly, the profitability of the business will be about 30%, which is a good indicator.

What is needed for the opening of dentistry to be the first step towards creating a brand, a well-promoted, successful network of clinics? The main requirement is a rational approach to investment. This will create a powerful base for the business, build its foundation. Second, you should not be afraid to start a business from scratch, just as you should not completely trust outside people - managers, especially if they are specialized specialists. It is necessary to remember about the division of labor and understand that dentistry requires attention, it is not enough just to open a business, it needs to be developed and promoted.

Speaking of promotion, a private clinic from scratch will be quickly promoted to the top by experienced specialists who have their own client base. Therefore, you should by any means lure them into your dental office to work.

Attention! Opening a dental office for a franchise is a waste of money, as most projects use the standard scheme described above. Marketing moves are an exception, but most of them can be found using specialized literature or the Internet.

Anyone who wants to work in this area and has a lot of start-up capital can open a dental office. To launch a project, you will need to go through a lengthy registration procedure and obtain the necessary licenses and permits.

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Is special education important?

A person who decides to open a private dental office in Russia may not have a dental education. Practice shows that a dentist who has organized his own specialized mini-clinic does not have time to either manage it efficiently or receive patients. Therefore, it is better when these functions are performed by two different people, each of whom is a professional in his field.

The dentist, undoubtedly, has the right to open his own office, but then it would be better to entrust his management to a hired manager. In this case, organizational issues will not distract him from his main professional activity. An alternative scenario could be the recruitment of additional dentists. In such a situation, personal reception of patients is permissible to be minimized or not carried out at all.

Business relevance

The relevance of the dental business is due to the following:

High demand for dental services among the population. Since everyone has teeth, the vast majority of people are forced to regularly seek the services of a dentist. According to statistics, 97 percent of the Russian population suffers from diseases of hard dental tissues. The average person visits the dentist twice a year, even when nothing hurts. In such a situation, the dentist can detect the disease at an early stage and prevent its development.
High business profitability. The average check in a provincial city is three to four thousand rubles, and in the capital - seven to eight. The standard appointment time is 30 minutes. An office with a good reputation keeps a record of clients for two to four weeks in advance.
The ability to provide a wide range of services using various technologies and materials, which distinguishes dental offices.

Dental business organization options

An entrepreneur can open a dental office or clinic.

Dental office

The organization of a small office provides for a moderate capital investment, since usually one or two workplaces are equipped, allowing you to see several patients at the same time.

Most often, people turn to such institutions to receive standard dental services:

counseling;
basic dental treatment;
teeth whitening;
removal of tartar.

You can start a business by organizing a dental office. Having earned money on it, they can invest in the development of the business and gradually expand it to the format of a private dental hospital.

dental clinic

Compared to a small office, the organization of a clinic will require substantial material injections. Since the range of services provided is usually very wide, it will be necessary to equip several workplaces, purchase expensive equipment and hire personnel. The possibility of obtaining versatile services attracts a large number of clients. Private clinics often have contracts with insurance companies, which, in turn, send people to provide them with various kinds of services.

The range of basic services of the dental clinic:

counseling and diagnostics;
various therapeutic services (including treatment of medium, deep and complicated caries);
surgical dental operations (including tooth extraction, cysts);
dental cosmetology (including plaque and calculus removal, whitening, braces installation, occlusion correction);
dental prosthetics;
implantology;
children's dentistry;
periodontology;
x-ray;
emergency help.

Market analysis and target audience

Characteristics of the Russian dental market:

the size of the market for paid dental services in 2017 was more than half a billion rubles, or about 254 million admissions;
high competition;
the modern dental market is mainly represented by private clinics (25% of the total) and dental offices;
during the years of economic crises, a sharp drop in demand is not observed;
dental services are perceived by the population as an essential product;
there is a growing trend in demand for paid medical services in dentistry;
the increase in prices for dental services was mainly due to the growth in rent for premises, an increase in prices for drugs and equipment, and an increase in wages;
according to 2014 data, in Russia, the largest number of private dentistry was recorded in Krasnoyarsk, Kazan and Nizhny Novgorod (22-29 units / 100 thousand people);
development of lending to dental services;
an increase in the capacity of the Russian dental market is forecasted for 2018-2022;
today the most promising segment of the dental market is implantology and the provision of dental services aimed at children.

Dental market participants:

State dentistry. They mainly provide free services to the population, but also provide services for money. Fewer and fewer people use their service, as such clinics often have outdated equipment. In addition, inexperienced specialists work in them, and patients have to sit in long lines. Also, high quality materials are not always used in public dentistry.
Private dentistry. They are divided into establishments aimed at people with high income, middle and low income. Private dentistry is classified into network and non-network clinics, as well as private offices.

Target audience of a private dental office:

men, women and children;
age: from 7 to 60 years old;
wealth level: medium and low.

Step-by-step instructions for starting a dental business

The following step-by-step instructions will help to open a dental office:

Development of a business plan from scratch or ordering a finished one.
Company registration.
Selection of premises and the conclusion of a lease agreement.
Design and renovation of the premises.
Search for suppliers of equipment and consumables.
Purchase and installation of equipment.
Purchase of consumables.
Registration of permits.
Selection of qualified personnel.
Marketing events.

Business registration

Features of the dental office registration process:

Choice of organizational and legal form. A small office in which a businessman personally provides dental services is registered as an individual entrepreneur. When opening a clinic / office, when a businessman is not a dentist or is, but does not plan to serve clients, the LLC form is suitable.
If an entrepreneur plans to work independently as a dentist (without hiring other doctors) and creates an individual entrepreneur, then he will need a personal license. When organizing an LLC, a personal license must be obtained for each dentist. Licensing takes place in accordance with Federal Law No. 99 (dated 04/05/11) "On Licensing of Certain Types of Activities". In addition to this law, Resolution No. 291 (dated 04.16.12) "On licensing medical activities" is in force.
Activity code 86.23 "Dental Practice" is suitable for the type of business in question. It includes work in the field of dentistry (general / specialized), orthodontics and dental surgery.
The most effective taxation system is the STS according to the “income minus expenses” scheme, since this is a very profitable type of activity.
Registration of a company in funds and statistics bodies.
After registering a company, you should take care of ordering a seal and opening a bank account.
To accept cash from customers for services provided, the entrepreneur must buy and register cash register equipment with the tax authorities.
The launch of the dental office is possible only after obtaining permits established by the current legislation. You will need an expert opinion from Rospotrebnadzor, Fire Inspection and Sanitary and Epidemiological Station.

The following documents are submitted to Rospotrebnadzor:

statement;
the passport;
company registration certificate;
TIN certificate;
extract from the USRN;
BTI plan;
explication;
agreements with companies on pest control, disinsection and disinfection;
a contract with a company for waste disposal;
an agreement with a company dealing with laundry;
examination of air, water, washings for sterility;
certificate of the level of lighting and microclimate.

The Fire Inspection will require the following documents:

TIN certificate;
a lease agreement for the premises or a document confirming the ownership of it by the entrepreneur;
a document certifying the fact of taking courses in fire safety;
fire safety order;
fire escape plan and instructions;
documents confirming the installation of a fire alarm;
documents confirming the presence of fire extinguishers;
insulation resistance measurement protocol.

To pass the SPP check, you must familiarize yourself with the relevant regulations for the placement of the office, its interior decoration, the equipment used, the microclimate, etc.

Key regulations:

SanPiN 2.1.3.2630-10. The sanitary and epidemiological requirements that a medical institution must comply with are recorded here.
SanPiN 2956a-83. This document describes the rules for the use of dental equipment, personal hygiene of personnel and labor protection.

In some regions, there are internal regulations, which can be found in the regional SES.

Premises and location

Requirements for the premises by Rospotrebnadzor:

in the case of equipping one workplace, one dental unit must have an area of at least 14 square meters;
if there are two or more installations, then the minimum area for each of them is 7 square meters;
if three or more dental chairs are installed, then a sterilization room must be equipped (from 6 square meters).

Requirements for the choice of premises and its location:

for a small office, an area of 30 square meters is enough;
high ceilings (at least three meters);
one-sided daylight;
the depth of the room is no more than six square meters;
availability of communications: electricity, water, sewerage, heating;
good access roads and approaches;
availability of parking;
proximity to potential clients;
proximity to metro stations and / or stops of other public transport;
distance from direct competitors.

The area of a small dental office should be divided into the following zones:

a patient reception room with an installed dental chair (or several chairs);
hall;
bathroom.

When creating a dental clinic, the following zones are added:

sterilization room;
room with x-ray;
development room;
orthodontist's office;
orthopedic surgeon;
children's room;
implantology room;
administrative premises;
utility room;
reception;
dressing room for patients.

The room for the office can be:

buy in credit;
purchase with your own money;
buy out on lease;
take on a long-term lease (from five years).

The first three options are the most preferable. Ownership allows you to redevelop the premises at your own discretion, without fear that the landlord will refuse to renew the lease.

The premises can be:

an apartment on the ground floor (you will need to transfer the premises to non-residential);
non-residential premises, such as an office building or the basement of an apartment building.

Necessary equipment

A modern dental office must be equipped with special high-tech equipment from reliable manufacturers. It must have certificates of conformity and meet current sanitary standards.

The table below shows how much it costs to equip a dental office for two chairs.

Name	Approximate prices in rubles
Dental units	1 200 000
Dental unit chairs	11 000
Light curing lamp	6 000
Shadowless lamp	75 000
Autoclave	150 000
Tip set	100 000
Tools	50 000
Endomotor	30 000
Pre-sterilization cleaning	40 000
Hall and office furniture	60 000
Plumbing for the bathroom	10 000
Cash register	13 000
Other equipment and inventory	65 000
Total:	1 800 000

Dental unit - 630,000 rubles Chair for the dental unit - 5 500 rubles Endodontic tip - 20,000 rubles Light curing lamp - 6,000 rubles Shadowless lamp - 75,000 rubles Autoclave - 170,000 rubles

The video explains in accessible language how to equip a dental office. Filmed by channel: "Dentist's Notes".

Staff

There are serious requirements to the specialists of the dental office, since each of them requires a separate license.

List of requirements:

a diploma confirming the receipt of a complete professional education;
work experience (from five years);
a certificate for a specific profile of activity;
the presence of a medical book.

Requirements for nursing staff:

diploma confirming the receipt of secondary medical professional education;
availability of a certificate "Preventive Dentistry" or "Nurse in Dentistry";
neat and tidy appearance;
the presence of a medical book.

The staff of a small dental office (for two chairs) will include:

dentists (two persons);
nurses (two people);
cleaning woman;
administrator.

Promotion and advertising

Ways to promote a dental office:

ordering a bright sign with the clinic's logo;
development of a corporate website with the possibility of online appointment;
maintaining pages in popular social networks;
entering information about the cabinet in the network on regional resources;
development of a loyalty program (including a bonus system, discounts for regular customers).

advertisements in local newspapers;
local radio announcements;
advertising posters, banners and banners in the city;
banners and contextual advertising on the Internet (on thematic forums and websites, in social networks);
distribution of advertising leaflets.

One way to promote sales is to provide customers with an appointment by phone. At the same time, patients with acute pain should be admitted without prior reservation of time.

Financial plan

Further planning of business costs was made on the basis of opening a small private dental office:

number of workplaces - two chairs;
premises - one-room apartment (it is planned to buy it);
room area - 40 square meters;
location - in a residential area of a provincial town;
staff - 6 people.

Initial investment

Start-up capital for the implementation of a dental office business idea.

Expenditures	Approximate prices in rubles
Registration of a legal entity and obtaining permits	60 000
Room cost	1 800 000
Redevelopment and renovation of the apartment	200 000
Purchase and installation of equipment	1 850 000
Marketing campaign	50 000
Consumables	20 000
other expenses	50 000
Total	4 030 000

Regular expenses

Monthly business investments.

Income

The revenue of a private office is calculated based on the following parameters:

two doctors are at the same time;
everyone works six days a week for six hours;
admission time for one patient - 30 minutes;
the average check is 1,500 rubles.

Thus, the mini-clinic will earn (at full load) 36 thousand rubles per day, and 1,008,000 rubles per month. The company's monthly profit will reach 658 thousand rubles. The profitability of the business is about 300 percent.

Calendar plan

Timetable for opening a dental office.

Stages	1 month	2 month	3 month	4 month	5 month
Business project development	+
Preparation of documents for registration of a legal entity	+
Company registration	+	+
Selection of premises	+	+
Purchase of premises		+
Redevelopment and renovation of the premises		+	+
Selection of equipment suppliers	+	+
Equipment purchase		+	+
Transfer of the status of a dwelling to non-dwelling		+	+
Equipment installation		+	+
Obtaining permits from supervisory services			+	+
Staff recruitment		+	+
Obtaining licenses			+	+
Marketing campaign				+	+
Start of work					+

Risks and payback

Dental business risks:

Low demand. This state of affairs may be the result of an incorrect marketing program, an unfortunate location of the office, etc.
High competition. Other market participants adhere to an active marketing policy.
Low qualifications of senior and junior medical personnel, and, as a result, satisfactory quality of services provided. This negatively affects the reputation of the company and its image.
The increase in the cost of smoking consumables due to the rise in the exchange rate.
Loss of the license for any reason. For example, due to incorrect documentation.
Closing the office due to its inconsistency with the current standards of supervisory services.

The payback period for the business will take very little time, 9–12 months.

Teeth can get sick at any time, so it is impossible to do without the help of a dentist. Even if you have never had such problems, it is necessary to undergo a preventive examination twice a year. Thanks to this, you will be able to keep your teeth healthy and beautiful.

Dental services

A good dentist will never be out of work. If you have the relevant education and experience in this field, ask how to open a dental office and start your own business. This is a profitable business that will bring good profits.

Dental clinics offer different services:

Professional teeth cleaning;
Whitening;
Gum treatment;
Prosthetics.

In our country, dental treatment services are provided by:

State polyclinics. They are not very popular, since such medical institutions are equipped with outdated equipment. In state polyclinics, sometimes good specialists work, who provide quality services for an additional fee;
Private dental clinics. They offer a wide range of services from diagnostics to dental surgery. There are small institutions employing 3-4 specialists;
Dental offices. It is a small form of dental services business. Usually there is only one specialist and a nurse in the office.

Before, you need to calculate how much it costs to open a dental office. This will have to spend a lot of effort and money, for which you need to purchase various dental equipment and high-quality consumables. In addition, it is necessary to issue licenses and other permits.

registration

If you are a dentist and plan to personally deal with the treatment, you can apply for a private entrepreneur. An entrepreneur who will recruit specialists can register an LLC.

Medical licenses are issued in the name of dentists who will treat patients. In addition, you need to register with the MHIF, the Pension Fund and the FSS. After registration, order a seal, open a bank account, and also start a special book in which income and expenses will be recorded. You will also need a cash register. He must be registered with the tax office. You will also need permission from the fire department. All documents should be submitted to the health care supervision.

Room selection

The room for the dental office should be selected according to the established requirements. Firstly, it should be located on the ground floor, next to the bus stop. If this premise is in a residential building, it must be transferred to a non-residential fund. The necessary documents and references must be submitted to the architecture department. After that, you will receive permission for redevelopment. Before you open a dentistry, you should complete all these documents, otherwise serious problems may arise.

Equipment

When choosing equipment for a dental office, remember that it should last for more than one year. Therefore, all equipment must be of high quality and meet the established standards.

Necessary equipment:

The most important piece of equipment is the dental chair. It should be equipped with a micromotor with handpieces, water and air hoses, an ultrasound scanner and a turbine. The chair must be supplied with water, sewerage and air. If you are opening a children's dental office, make sure that the chair is suitable for small patients as well.
Replaceable tips. They will be needed in case of an unforeseen situation;
Compositions for filling teeth;
Hygienic and chemical products;
Dental instruments;
Sterilizer;
Autoclave;
X-ray installation and other additional equipment.

The most important thing is not to violate the dental office equipment standards and then your business will be progressive and profitable.

Staff

To draw up a business plan for a dental office, you need to add staff salaries to the equipment costs. Its size depends on the positions held. When recruiting employees, pay special attention to their work experience and educational level.

To obtain a license to provide medical services, you must provide a special certificate, as well as internship and resident diplomas. Experience in dentistry must be at least 5 years. You can take a nurse with work experience and a diploma as a doctor's assistant.

The most common problems

Missing documents and licenses. To avoid large fines, you can seek help from specialists who know what the requirements for a dental office are. Order audit professionals. The report will indicate all violations in research, measurements, documents and certificates.
Few clients. To avoid such a problem, you need to carefully select personnel. They must be highly qualified. In addition, the dental office must be located in a location without overt competition. It is advisable to choose a densely populated area.
Lack of prestige. For a dental office to become popular, you need to invest a lot of money in advertising. Professionals should be involved in this business. Equipment for the dental office also plays an important role. It must be of high quality and modern.
Inconsistency of quality and price. To ensure that clients come to you, constantly monitor the work of doctors and nurses. Order consumables only from trusted suppliers.

Financial calculations

The business plan includes the following costs:

Purchase of equipment - 600 thousand rubles;
Renovation of the premises - 100 thousand rubles;
Registration of licenses - 50 thousand rubles;
Employee salaries. Depends on their number and qualifications;
Communal expenses;
Communication, advertising.

The entire organization of a dental office will cost you 1–2.5 million rubles. But only if you will not buy the premises. With successful work, the net profit will amount to 600 thousand rubles per year and more.

Service rates

Many well-known clinics attract clients with low prices. But when a person comes to be treated, it turns out that more than one hundred dollars will have to be paid for the treatment. By misleading customers, you only scare them away. Usually people trust those organizations where everything is simple and clear. Before starting treatment, you need to familiarize the patient with the prices and explain how much it will cost him.

Summing up

Since a huge number of dental clinics are opened every year, we can conclude that it is quite profitable, and even in a large settlement. Of course, not all of them offer a high level of service, so the profit in different clinics differs significantly. It is rather difficult to give an exact figure. It can be seen from practice that with an average workload, a paid dental office can fully pay off in just one year.

It is no secret that the most popular of the options for private medical practice is the opening of a dental office. And the main reason for this is its profitability. But, if you really want to know how to open a dental office, you definitely need to follow a set of rules and advice. It is they who will help you become successful in the future.

Premises for rent

The majority of start-up entrepreneurs are inclined towards this option, choosing between renting and buying premises. Firstly, it is cheaper, and, secondly, until you have a guarantee that the business will be successful, you should not waste money.

For such activities, the premises must have water, electricity and sewerage. Over the past few years, many have begun to look for premises in small hotels, which are not in the very center of cities, but also not on their outskirts. Why? Hotels of this level are not often fully loaded, so they are always happy to sign a long-term lease agreement. Well, an additional outlet to all communications is another plus.

Staff

The success of the entire enterprise primarily depends on the professionalism and qualifications of the personnel. There are several basic requirements for dentists:

Diploma of completion of residency and internship;
certificate in therapeutic dentistry;
work experience of at least five years.

Many entrepreneurs also list a surgeon and orthodontist. For such directions, an additional license is required, and the list of requirements for such personnel is separate. In the dental office, middle staff can work, whose task is to carry out hygienic procedures and make various medicinal injections to patients. For this, a secondary medical education is enough, as well as a certificate "preventive dentistry".

Regarding the number of medical staff: according to the norms, a dentist cannot work more than 6 hours a day, so to begin with, there should be two doctors and two nurses in your office, a cashier administrator, and a nurse to clean the premises.

Equipment

So, in the list of required equipment:

Dentist chair;
hygiene products;
filling composition;
replaceable tips;
tools;
apex locators;
special lamps;
radio video recorder;
sterilizer;
drugs;
furniture.

A fully equipped chair costs at least $ 10,000, and its monthly maintenance costs about $ 100. A set of handpieces will cost $ 1,500, fillers and hygiene products - another $ 1,500, lamps - 300, tools $ 1,000, radio videograph - $ 8,000 sterilizer and antibacterial agents - $ 3,000, furniture - $ 3,000. Taking into account that you will have at least two chairs, you will spend about $ 30,000 only on equipment.

How much does it cost to open a dental office?

Premises rental: it all depends on its location and area. Basically, the price can be very different.
Licensing: in this case, the minimum costs are from 50,000 rubles.
Repair: the initial amount is from 100,000 rubles. The indicators increase if you plan to make the room not just beautiful or neat, but chic.
Salary: the full amount includes salary and interest. It can be very different. At first, when there are few clients, it will be less, with the growth of popularity, the salary will also grow.

Add to this spending on utilities, advertising, internet, telephone, etc. In total, to open your dental office, you need a contribution of 1,000,000 to 2,000,000 rubles.

Documents to open

First, you register as a legal entity or individual entrepreneur. The registration procedure is established by the Federal Law of August 8, 2001. If you are an individual, then for registration you must submit a signed application, a copy of the passport of a citizen of the Russian Federation, as well as a document confirming the payment of taxes.

You receive a license to engage in medical activities, in accordance with the Federal Law of August 8, 2001 - "On licensing certain types of activities." To do this, along with the application, you submit a number of additional documents:

Copies of constituent documents, if you are a legal entity;
copies of documents that confirm medical education, work experience of the head and his deputies;
copies of documents that confirm the medical education of specialists that are in the state and will be involved in work;
copies of documents, which confirm the length of service of the specialists;
copies of documents that indicate the presence of a license on a legal basis for premises, technical equipment, etc.;
sanitary and epidemiological conclusion on compliance with all sanitary rules and norms of the activities carried out;
copies of registration certificates and certificates of conformity for all equipment;
a document confirming the payment of the state duty for the consideration of an application for the provision of a duty.

All copies must be necessarily certified by a notary, but provided only with the presentation of the original. The licensing authorities may also additionally require you to submit a number of other documents besides those indicated.

Potential risks

Risk 1- lack of clients. The problem is quite common at the first stage of work, immediately after opening. You can avoid such a situation if you select the correct location for the office in advance, and also select a staff of highly qualified employees.
Risk 2- missing licenses. If in the future you do not want to pay fines, consult with specialists and order an audit indicating everything you need about the document, research, measurements and certificates.
Risk 3- impolite employees. The administrator is the face of your company. It is important that he is as polite and sociable as possible. It can be motivated by prizes. If you want doctors to be more responsible, pay them a percentage of the check, which ranges from 20% to 35%.
Risk 4- lack of prestige. To earn popularity, you need to invest extra money in advertising. Then you will be known and heard on every corner, which will attract customers, making you a prestigious place.
Risk 5- discrepancy between quality and price. To do this, you need to regularly and as carefully as possible monitor the quality of work of all employees, order the best means and substances for work.

How much can you earn?

Speaking about the dental office, it is worth pointing out that its profitability is about 30%. If you equip just one chair, then it will bring you about $ 12,000 per year. The amount of net profit will be $ 4,000. The more seats there are, the greater the amount of profit.

You will receive profit only if everything is organized as correctly as possible. Remember that customers are evaluating you directly, and your first job is to please them.

Video - how to open a dental office?

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