In this article we will talk about the world famous brand Columbia. Thanks to its technology, this company has reached heights. Therefore, like other popular brands, they began to counterfeit it. In order not to get into trouble, but to get a truly original Columbia item, it is worth remembering several distinctive characteristics.
The original Columbia product label looks like a book of paper labels. The quality of printing on this book should be high, and the letters should be readable. Original Columbia tags state:
full model name;
model number;
size;
barcode;
description of technologies that are applied to a particular model.
There is also a separate label with a QR code on the booklet. You can scan it with your smartphone and look at the official Columbia website for a description of the technologies that were used in this particular model.
Original Columbia product booklet label.
If you come across a product in which instead of a book there is an ordinary single label or the book is printed crookedly and of poor quality, then you have received a fake. A booklet without a description of the technologies used also symbolizes counterfeiting. To avoid counterfeits, carefully study the labels, because Columbia values its reputation and treats even such small details with care.
Columbia clothing always has the +Columbia logo on the outside. There are also exceptions to this rule - several models that are not common in our country.
But if there is no logo at all or instead there is the inscription + Columbia Sportswear Company, you have run into a fake. In original Columbia clothing, the logo must be embossed evenly, clearly and firmly. The letters on it are never connected with each other by threads; they are embroidered separately. If you see protruding threads, uneven seams or poor quality logo, it's a fake.
Columbia Product Fabric
Columbia uses only high-quality fabrics for its products. The internal label contains all the information about the composition of materials and the technologies used. But low-quality material can be recognized visually or by touch. In fake insulated jackets, you can notice that the inner layer of cotton wool is very thin.
You can distinguish a genuine Columbia jacket from a fake by its fittings, namely the zipper. Columbia uses only YKK zippers. The manufacturer is indicated on the lock pawl. If the zipper is from some unknown manufacturer, then you are dealing with a fake. On all Columbia jackets, the zippers are located on the “female” side - this is a feature of products from the USA.
Columbia has its own innovations in the areas of warmth, dryness, coolness and protection.
Omni-Heat Reflective.
Turbo Down.
Omni-Heat Electric.
The first is based on the reflection of a person’s own heat from silvery dots on the fabric. Excess heat and moisture pass through them to the outside, preventing the body from overheating and sweating.
Omni-Heat Reflective Technology.
The second technology is developed for warm jackets. The Turbo Down combines Omni-Heat synthetic insulation with an Omni-Heat Reflective layer and down. This allows you to keep warm even when wet. The third technology allows you to heat clothing due to heating elements integrated into it.
The following technologies help remove moisture that evaporates from the body:
Omni-Tech - microporous membrane prevents moisture from penetrating inside.
Outdry - lamination, in which the gloves breathe on one side and repel water on the other.
Omni-Dry - provides waterproof protection.
Omni-Wick and Omni-Wick Evap - removes evaporation from the body, absorbing it into the fabric.
Outdry technology.
Columbia made sure that you feel comfortable even in the sultry heat and invented two technologies:
Omni-Freeze, which thanks to flat threads made of special fiber helps to increase the area of contact with the body.
Omni-Freeze Zero, which cools the body due to blue dots applied to the fabric of the product.
Omni-Freeze Zero technology.
To protect you from any weather vagaries, Columbia has developed several more technologies:
Omni-Shade - technology that blocks ultraviolet rays.
Insect Blocker is a fabric impregnation that protects against insects.
Omni-Shield is a technology that prevents fabric from absorbing moisture below 77 degrees Celsius.
Omni-Wind block is a fabric membrane that protects from wind.
Omni-Wind block technology.
If you see the inscription Gore-Tex on the emblem of Columbia clothing, this is a fake, because this is not the company’s development.
If you want to buy clothes or you can find everything on the site!Tim Boyle and his mother Gert have been arguing for 35 years about how best to run Columbia Sportswear Inc. They went so far as to choose offices at opposite ends of the company's main office in order to see each other less often during the working day.
Yet they created a family company that thrives, despite quarrels and insults. Sales of ski jackets, athletic shoes and outdoor apparel have reached $1 billion annually. But in 1970, when mother and son took over the reins of the company, sales were only $800,000. The Boyles became one of America's richest families, owning 62% of the company, worth $1.07 billion.
The Birth of Columbia Sportswear
Columbia Sportswear's journey began in 1937, when Gert's parents, Paul and Marie Lamfrom, emigrated from Nazi Germany and settled in Portland. Gert was 13 years old and didn't even speak English. In Germany, Paul Lamfrom owned one of the largest clothing factories, but he managed to take less than ten dollars to America: the Nazis forbade taking large sums with him.
In Portland, a cousin lent Paul money to buy a hat distributor, Rosenfeld Hat Co. First, the new owner changed the sign to Columbia Hat Company - in honor of the nearby river. And then, seeing the poor quality of the supplied hats, he turned own production clothing, fishing equipment and shirts.
In 1948, the mature Gert married Neil Boyle, a student at the University of Arizona, who soon joined the family business, and after the death of Paul Lamfrom, he headed it. Gert spent all her time and energy on her children - Tim, her first-born, and two daughters, Katie and Sally. But Gert liked to sew. One day she came up with the first Columbia fishing jacket with many additional pockets. Under the management of Neil Boyle, the company grew steadily, and by 1970 its annual turnover reached $800,000. But not everything was rosy. The business was no longer small, and money was needed for development.
Neil Boyle took out a $150,000 loan through a small business loan program using his own home, Marie Lamfrom's home, and even his health insurance as collateral. And three months later he had a heart attack: at the age of 47 he died.
The next day, the company's phones were red hot: suppliers and distributors were convinced that Columbia, too, would die, and the bank was ready to withdraw its line of credit. It was then that Gert Boyle realized that she would have to take matters into her own hands.
Tim Boyle and Gertrude Boyle
At the time of Neal's death, Columbia's annual sales were $650,000. And all this farming passed into the hands of Gertrude Boyle. The beginning was difficult. Gert had no experience. And many decisions had to be made. At first, Gertrude made many mistakes that worsened the company's position.
Everything literally fell apart. Sales were falling. At the same time, problems with personnel began: trade unions held industrial strikes three times. Finally, in 1972, the bank manager said sternly: “You will have to sell the company.” The buyer was found quite quickly and at the very first negotiations stated: “I don’t need either your building or your product. Only the company and the brand. I'm willing to pay $1,400 for this. Just please, without any debts.” The impulsive Gert Boyle did not hesitate for a second: “Get out!” For a thousand bucks, I’m ready to run this damn company myself!”
And gradually Columbia began to emerge from the crisis. Gert abandoned private orders, launched the production of standard models, and refocused on large buyers. And Tim Boyle, who had not yet graduated from college, began to travel to all industry exhibitions and conferences in search of useful contacts. Fashion also helped: if in the 60s people wore nothing but suits and dresses, then in the 70s it was already quite decent to appear in public in sports or light clothing. So, after a few years, Columbia returned to positive profits.
In the 1980s, the nightmare ended. There was no need to worry about survival, but to think about the further development of the company associated with its growth. True, it is worth noting that this became possible largely thanks to several successful moves by the company itself, taken at this time. In particular, the Bugaboo jacket was presented. It was a revolution for Columbia. The company's most popular product in the 1980s. Firstly, Bugaboo was accessible to most people because it was not expensive at all. Secondly, it now has a detachable lining, thanks to which you can wear the jacket completely calmly, both in cold weather and in autumn. Finally, Bugaboo had a zipper of unprecedented quality.
In 1984, an epochal event took place for Columbia. Advertising agency Borders, Perrin Norrander developed a creative advertising campaign for Columbia that is still used today. It was then that the famous Mother Boyle was born. Actually, the idea is that in a series of videos we see the head of Columbia, Tim Boyle, at work. At this moment, one or another event occurs, the initiator of which is his mother. For example, in one of the popular videos, Tim is talking about something at a board meeting when Gert appears, stabbing him in the neck with a dart containing sleeping pills. Tim wakes up on the mountain wearing a Columbia jacket. The last thing he sees is his mother flying away in a helicopter. This is exactly how Mother Boyle tests new Columbia developments.
The campaign became extremely successful around the world. And for some time now these videos can be seen on Russian television. In 1984, when Columbia launched the campaign, its revenues were $3 million a year, and today they are $1.5 billion. Of course, one cannot say that this is the merit of the advertising campaign alone. But she became important factor in achieving this success.
Columbia made an initial issue of shares in 1998, and then one share cost $18. Since then, the price of the share has almost doubled and is now $45.39, although the Dow Jones index has grown by only 17% during the same time. At the beginning of this year, there was a slight hitch at Columbia - they made too many jackets and had to reduce prices in order to sell them out. Net profit for the first half fell 10%, but analysts predict profit growth later this year, driven by stronger sales in Europe.
Now Tom is involved in the company's strategy, opening its branches around the world, developing shoe production under the Columbia brand and licensing the use of his trademark to manufacturers sunglasses, flashlights and other goods.
And Gert became an ambassador for Columbia around the world. She takes tours at the company’s office, meets with fans - her autobiography, “One Stubborn Mom,” was recently published. Her son rarely takes part in such programs. “Tim is good at 20-minute meetings. Then he’s gone,” she says.
Columbia Sportswear today
All in all, we ended up witnessing one of the most notable advertising campaigns in business history. Meanwhile, Columbia is beginning to think about expansion abroad. In the early 90s, the company broke sales records year after year. At the same time, the company continues to remain family-owned. In 1994, Columbia became one of the sponsors of the winter Olympic Games. It was important point for the company, as it significantly influenced brand awareness. Perhaps even more so than the last Olympics, which were sponsored by Chinese laptop maker Lenovo. Columbia just looked much better in the context of the Olympics. The brand becomes famous throughout the world.
Today the company produces jackets, sweaters, winter boots, T-shirts, pants, shorts and many other products. Products under the Columbia brand can be seen in the most famous sports stores around the world, along with Adidas and Nike. In addition, the brand is developing its network of branded stores around the world. Many of them are present in Russia. They are usually located in popular shopping and entertainment centers. All stores are designed in the same style, which emphasizes the unique focus of the brand.
Columbia managed not only to survive, but also to become a world-famous company. This success is truly impressive and deserves all respect.
07.04.2012 / 245
Interesting information about the Columbia brand. Background information about the Columbia brand.
The Columbia Sportswear company appeared in 1938 in America. At first it was small company engaged in the sale of hats. It was founded by German immigrants Paul and Mary Lamfrom. In 1948, their daughter Gertrude married Neil Boyle, who became President of the family firm. In 1970, after his unexpected death, Gertrude Boyle and her son Tim not only managed to save the company from bankruptcy, but also brought it to the level of a world leader in the market of clothing and quality footwear for outdoor activities and extreme sports. In 1982, the Interchange System 3-in-1 jacket design (“3 jackets in one”) was introduced. This original model was wildly successful, and the brand became a first in the outerwear industry.
The Columbia brand reached new heights of business in 1983 with the introduction of a quirky and one-of-a-kind advertising campaign. Its central figure was Gertrude herself, nicknamed Ma Boyle (Mother Boyle), and her son Tim Boyle. The advertising campaign immediately brought widespread attention to the firm and continues to be a leading element in Columbia's marketing strategy. Interest in the personality of Mother Boyle is very great. This is a rare, if not unique, case where a company of this size is led by a woman. Gertrude became one of the most successful representatives of the fair sex in America and a role model.
The fundamental principles of the company are versatility, comfort and excellent quality of clothing and shoes. Columbia collections are made using Omni-Tech technologies, making the materials breathable and waterproof. Therefore, Columbia products are ideal for winter species sports and active recreation. In 1996, the company opened its first company store in Oregon. There is also a corporate office with a central warehouse.
In 1999, Columbia Sportswear signed an agreement with international agency The Beanstalk Group is a marketing software developer. This was done for the purpose of strategy planning further development brand. And by 2002, the company's sales amounted to more than $820 million. This was achieved by increasing the popularity of the brand in the international market, especially in Europe. In 2004, profits amounted to $1.1 billion.
Columbia brand products
American brand assortment sportswear Columbia is constantly expanding: now it offers all kinds of clothing models for men and women for all seasons. Moreover, the brand produces collections not only for lovers of an active lifestyle, but also for fans of urban style. High-quality shoes, bags, sweaters, trousers, T-shirts, jackets, backpacks and much more will delight fans of the brand. The brand produces clothes not only for adults, but also for children.
Columbia clothing has been truly tested by rain, snow, wind and frost to ensure that the company's customers are guaranteed comfort and confidence. Distinctive Features brand are convenience, practicality and unsurpassed quality. In the production of clothing, only natural materials that are perfectly breathable are used. Cotton, linen and wool have good wear resistance and feel great with frequent washing. Outerwear is made from waterproof materials, making it ideal for long winter walks and outdoor activities. Columbia even has special collections for riding alpine skiing and snowboarding, as well as for lovers of winter hunting and fishing.
HISTORY OF COLUMBIA
If wisdom truly comes with experience, then our 73 years in the industry means that we at Columbia Sportswear know a thing or two about outdoor apparel. We know what our customers need. We know that when it's cold and wet there's no time for fun. And that the bright sun is wonderful, but sunburn can ruin the whole mood. That's why we create high-quality clothing that gives you comfort and protection in all circumstances.
At Columbia, we believe that outdoor activities aren't just about challenging expeditions and conquering the most high peaks peace. We believe that nature can be enjoyed by anyone. All you have to do is open the door and go outside.
True outdoor recreation is when everyone participates and everyone can do what they like, regardless of age. Welcome to the world of outdoor activities, which we try to make fun for everyone! From mountain peaks to the nearest park, from a high-altitude glacier to your backyard, Columbia can help you make the outdoors a pleasure.
Columbia is a family business that has gone international. The parents of Gertrude Boyle (chairman of the board of directors of Columbia) emigrated to the United States from Germany in 1938. Arriving in the United States, they bought a small hat company in Portland, Oregon.
Mine small business, which became for them a symbol of hope for new life, they named the Columbia Hat Company after the river that ran near their new home. Gertrude Boyle's husband took charge of the business, but after he sudden death Gertrude turned from a housewife to a top manager overnight. Today, her son Tim Boyle has been president of Columbia Sportswear for many years.
Columbia Sportswear is, first and foremost, people who love outdoor activities just as much as our customers. Our head office is located in the north of the Pacific coast of the United States, in a beautiful region where there is a sea coast, mountains, and mighty forests. Here we hike, bike, run, fish, hunt, golf, rock climb, row, and simply enjoy the outdoors.
Columbia clothing and footwear help you stay comfortable no matter the circumstances. Welcome to the world of outdoor activities - the world of Columbia!
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