Zodiac sign: Pisces
Place of birth: San Francisco, USA
Height: 188
Occupation: entrepreneur, pioneer of the era of IT technologies, founder of Apple, NeXT and Pixar
Marital status: married
Father : biological:
Abdulfattah "John" Jandali (b. 1931)
foster:
Paul Reingold Jobs (1922-1993)
Mother: biological:
Joan Carol Schieble (b. 1932)
reception:
Clara Jobs (Hagopian) (1924-1986)
Children :O t Chris Ann Brennan:
- Lisa Brennan-Jobs (born 1978),
from Lauren Powell:
- Reed Jobs (born 1991),
- Erin Jobs (born 1995),
- Eve Jobs (b. 1998)
Steve Jobs: biography
Today's issue is dedicated to the great entrepreneur of the previous and our generations - Steven Paul Jobs.
For those who prefer watching a documentary rather than reading, you can find out detailed information about the life of Steve Jobs from the video provided. This is the best thing I found on YouTube. I hope you find it very interesting.
Abdulfatt Jandali's father, a Syrian by birth, held the position of teaching assistant at the University of Wisconsin. Mother Joan Schieble, a German by nationality, was a student at the same educational institution. The young people were not married, as the girl’s family was against their relationship. That is why Stephen's mother was forced to give birth in a private California clinic. After which he gives the child to foster parents to raise.
Steve was adopted by Paul Jobs and his wife Clara, who could not have their own children. The only requirement of the biological mother was that the boy should receive a higher education.
Two years later, Steve had a sister, Patty, who was also adopted. After some time, the family leaves San Francisco and stops in the town of Mountain View. In these parts, Paul Jobs found a job without any problems; he was an auto mechanic. It was necessary to raise money to pay for college for the children. Steve's father wanted to instill his son's interest in mechanics, but young Jobs was much more attracted to electronics. With all this, Mountain View was a center of high technology. One way or another, this is where the journey of a great entrepreneur begins.
Elementary school was not an easy test for Steve; the boy had problems with teachers, although he was quite an intelligent student. Even in those years, Jobs Jr. thought that the education system was boring, formal and soulless. But everything changed when one of the teachers was able to find an approach to the restless prankster. As a result, the boy began to study diligently and was able to skip two grades.
During his school years, Steve was interested in radio electronics and went to the corresponding circle. Among his inventions in his early years, one can highlight an electronic frequency meter, which he assembled himself. Thanks to his communication skills and his abilities, Steve Jobs worked for some time on an assembly line at the famous Hewlett-Packard company.
At the age of 16, like many other teenagers, the guy began to have conflicts with his parents, mainly with his father. The reason for the disagreement was Steve's passion for hippie culture, the music of Bob Dylan and The Beatles; Jobs Jr. also loved to smoke marijuana and used LSD.
At the same time, Stephen met Stephen Wozniak, who was 5 years older than him. The guys quickly became best friends, as they understood each other without difficulty, and they were both interested in computers and electronics.
It didn't take long before Jobs and Wozniak's first joint invention appeared. In high school they made a device they called a blue box that allowed them to make free phone calls. The essence of the invention was that the guys were able to find an approach to hacking the telephone network by selecting tone signals.
At first it was just fun, but then Stephen realized that he could make money from it. Their shop quickly closed, but the understanding that electronics brings money and the taste of excitement remained.
1972 Steve Jobs enters the private liberal arts college Reed College. The training schedule is very busy, so students had to devote a lot of time to preparation and classes.
After 6 months of training, Jobs could not stand it and quit college, seeing no point in wasting his time. During this period of his biography young man I am much more attracted to Eastern spiritual practices, Zen Buddhism and vegetarianism.
Apple Company
Steven Jobs begins his work as a technician at the young company Atapi. She was in production computer games.
During the same period, Wozniak was working on creating and improving boards for a personal computer, not yet for sale. But after a little time, Jobs began to get a picture of what could happen if he started selling such boards.
And so Steve invites his friend to create a joint computer company, which will later become the legendary Apple company. Below I give you the opportunity to watch a biographical film in which you can trace in more detail how the steps were carried out to create and implement computers.
While working on the first version of the Apple I computer, Jobs showed himself to be an authoritarian, tough, partly tyrannical, but at the same time a skillful leader.
The first development was primitive and more like an electronic typewriter.
And in 1976, Wozniak tried hard and created a new board that could work with color, sound, and could connect external media. Some may think that success came only thanks to Wozniak, however, we must not forget about the incredible organizational skills of Steve Jobs. He put a lot of effort into promoting the device and getting people to buy computers that weren't in great demand.
Steve was very critical of even the smallest design details. Thanks to him, the Apple II was equipped with a beautiful plastic case and a miniature appearance. Jobs was smart and understood what was required of him. For example, he hired professional advertising specialist Regis McKenna, and everyone started talking about the new computer.
Then the Apple III, Apple Lisa and Macintosh were developed. Judging by its financial position, the company rapidly developed and prospered. But, if you look at the picture at first glance, it was clear that there was discord in the company at the highest level. Constant scandals and strife, occurring largely due to the difficult character of Steven Jobs.
NeXT and Pixar
All the litigation led to Jobs being suspended from work!
1984 - Jobs leaves own company. But he does not lose heart, but on the contrary, quickly organizes new company NeXT Computer. From this manufacturer the market received only advanced new products that no one else had. But at their price they were not available to the majority of consumers.
At the same time, Steve Jobs buys Pixar studio from George Lucas for $5 million. The main idea was to use animated films to advertise the capabilities of NeXT computers. 
But when the cartoon “Tin Toy” was released in 1987 and won an Oscar, Jobs realized that he needed to work in a different direction. Later, this studio created such famous full-length animated films as “The Incredibles”, “Cars”, “Ratatouille”, “Finding Nemo”, “Toy Story”, “Monsters Inc.”, “WALL-E”, “Brave” and others.
2006 Steve sells Pixar to Disney for a whopping $7.5 billion. Despite all this, he remained a shareholder.
Undoubtedly, this is one of the greatest entrepreneurs of mankind. And Pixar's cartoons are incredible.
Return to Apple
20th of December 1996
of the year Apple buys NeXT for $429 million, and Steve Jobs returns to Apple and becomes an advisor to the chairman. 
A new development and achievement of Jobs's tenure is the serial production of the iMac all-in-one computer, which attracts everyone with its unusual futuristic design.
This miracle device broke all sales figures in the company's history. In addition, a third of buyers were not previously computer users. All this says only one thing: thanks to the development, a new consumer market has emerged. Steve was absolutely incredible!
The second successful step is the creation of the Apple Store, a network of retail stores around the world , who were engaged in the sale of Apple equipment.
So what made Steve Jobs unique? He not only kept up with the times, but he himself created a new time and dictated the laws of fashion in the IT industry.
For example, a businessman did not miss the opportunity and set up the production of miniature, but at the same time, functional and perfect devices.
- iTunes media player;
- Music player iPod;
- Sensory mobile phone iPhone;
- Internet tablet iPad.
Yes, these devices are unrivaled around the world, but they were also released to the market earlier than their analogues, which leaves no chance for any of the manufacturers.
Have you ever heard of Russians mourning an American entrepreneur? I'm not, but it happened!
Many books have been written about Steve Jobs and many films have been made. I showed you a couple of them above.
Books about Jobs:
- Steve Jobs and Me (I, Woz)/ True story Apple. Gina Smith, Steve Wozniak.
- Steve Jobs. Leadership lessons. Authors: Jay Elliott, William Simon.
- iKona. Geoffrey Young, William Simon
- Steve Jobs in first person. George Beam.
- Steve Jobs. Walter Isaacson.
- Jobs' rules. Universal principles of success from the founder of Apple. Carmine Gallo.
- Behind the scenes at Apple or secret life Jobs. Daniel Lyons.
- Steve Jobs about business. 250 quotes from a man who changed the world. Alan Thomas.
- iPresentation. Lessons in Persuasion from a Leader Steve's Apple Jobs. Carmine Gallo.
- Becoming Steve Jobs. The rise of Steve Jobs. Authors: Brent Schlender, Rick Tetzeli.
- A man who thought differently. Karen Blumenthal.
- What is Steve thinking? Lander Kenny.
I recommend watching this movie:
Film "iGenius: How Steve Jobs Changed the World"(“iGenius: How Steve Jobs Changed the World”).
Personal life
You can understand how things were with Steve’s personal life by watching the movie “Jobs. Empire of Temptation”, the second video in this article.
Young Steve was loving, as befits the hippie culture. The first woman he loved was Chris Ann Brennan. Their relationship was not easy, it was complex, the couple often quarreled and even separated.
Very often, people who are actively searching for their calling in life are inspired by the success stories of the richest and most famous inhabitants of our planet. And if some are impressed by the amazing destinies of legendary actors and singers, then others are delighted by management talents and mental capacity extraordinary businessmen.
Of course, the most striking example is Steven Paul Jobs, since he, being a simple guy from an ordinary family, managed to become an influential and successful leader of the world's largest corporation.
Steve Jobs was born on February 24, 1955 in San Francisco. Fate presented him with many trials, the first of which was the abandonment of his natural parents, who were young and not ready to raise him. small child. Fortunately, from orphanage he was taken in by the wonderful family of Clara and Paul Jobs, who later became a real family for the businessman.
Stephen was such a bully that he was even expelled from school several times. But despite this, he had good abilities, which were impossible not to notice. Thanks to this, the administration of the educational institution allowed him to skip the 5th grade. junior school and go straight to secondary school.
Jobs often helped his father fix cars and was interested in engineering and attended a radio amateur club. This indicates that he had a craving for various techniques since early childhood. As a child, Jobs met his future partner, friend and equally talented developer, Stephen Wozniak.
First inventions
Jobs always had a passion for invention in his soul. Together with Wozniak, they developed and created a unique device, with the help of which it became possible to make phone calls around the world absolutely free. The young guys did not stop there and decided to sell their “blue boxes”, unfortunately, without thinking about the legal consequences of such experiments.
By the way, sales were going well, with Wozniak and Jobs earning more than $100 on each device.
Youth
After graduating from school, Jobs entered a good paid college, but after studying there for only one semester, he decided that he had chosen the wrong path for himself and dropped out of the students. For more than a year, he wandered around the hostels, slept wherever he could and ate in local churches, and then decided to return to his native California.
Thanks to his old friend, Steve got a job at the successful video game company Atari. For Jobs it was good opportunity earn money for such a desired pilgrimage trip to India. Having accomplished his dream, he realized that it did not bring him the enlightenment he expected, and returned to previous job. He successfully developed popular video games, for which he received good fees.
Apple Company
Initially, the office of the world's most famous corporation, Apple, was located in the garage of Jobs' parents' house. Here, together with Wozniak, they created their first personal home computer. Soon they had wholesale orders for such advanced technology. The partners had to take out loans to purchase the necessary parts, but they still made a profit.
Within a few years, thanks to the desire to earn money and the desire to improve their computer, they developed the world's first device with color graphics support. Jobs and Wozniak quickly found investors for their project, expanded the company's staff and launched large-scale production of new equipment. It was a real success, because all copies were sold out in short terms, and the developers’ profit at that moment already amounted to more than $200 million.
After some time, Steve became interested in a new project called Macintosh. He dreamed of creating a device that would combine all the components of a desktop computer (system unit, monitor, keyboard). An interesting fact is that the software for this project was developed by Microsoft employees. Later, Apple successfully presented the iBook, a portable computer. This was another breakthrough for the Jobs Corporation.
In addition to computer technology, Steve was involved in the development of music gadgets - the iPod. At that time, it was the most stylish, popular and convenient music player based on Apple software - iTunes.
The next stage of development of the corporation was the creation of the iconic mobile phone – iPhone. To develop it, Apple employees combined all their achievements in last years and released a fashionable gadget on its own software - Mac OS.
This was followed by presentations of improved computers and tablet PCs - iPads, which are still very popular. All Apple products are distinguished by their original, stylish design and carefully thought-out interface.
Jobs also successfully produced popular cartoons at the Pixar animation studio, and then became a shareholder of the Walt Disney company. His total wealth is more than $7 billion, of which only $2 billion is Apple stock.
Unfortunately, Steve Jobs passed away in October 2011. Cancer beat him. But the story of a man who created his own success will live forever.
Video is a documentary about Steve Jobs. A man who changed the world!
Which ones do you know Interesting Facts about such a successful, outstanding person as Steve Jobs? Share interesting information in the comments to this article.
Good luck and see you in the next article.
Not only bibliographers are concerned about the topic of the fate of people who left their mark on world history. Those who want to succeed in life are interested in life paths celebrities. For example, they study both the biography of S. Jobs and the history of his success.
Steve Jobs's full name is Steven Paul Jobs. This American IT entrepreneur was born on February 24, 1955. Steve Jobs was born in San Francisco. It was Steve Jobs who stood at the origins of the CEO of Apple Corporation, being not only its founder, but also the chairman of the board of directors. The CEO of the Pixar film studio owes his birth to him.
Steve Jobs died relatively recently - on October 5, 2011. Steve Jobs died as a result of cancer pancreas, which he tried to fight for eight years.
Adoption
The biography of Steve Jobs is different from the destinies of many people. After all, he did not spend his childhood and youth with his own parents.
Steve Jobs was fathered by Joana Schieble out of wedlock. Steve's father was Syrian Abdulfattah (John) Jandali. The young people were both students. Joan's parents - German emigrants - were against their daughter's marriage to Jantali. As a result, the pregnant Joan, hiding from everyone, went to San Francisco, where she was safely delivered of her pregnancy in private clinic and gave the child up for adoption.
The childless Jobs family adopted a baby. His adoptive father, Paul Jobs, worked for a company that produced laser systems, serving as a mechanic. His wife Clara, nee Agopyan, was American, with Armenian blood flowing in her. She worked in an accounting firm.
Steve Jobs saw his own mother only at the age of 31. At the same time, he met his blood sister.
Childhood
When Steve Jobs celebrated his second birthday, he got an adopted sister, Patty. Almost at the same time, the family moved to Mountain View.
Paul Jobs, in addition to his official work, did a part-time job, repairing old cars for sale in his own garage. He tried to involve his adopted son in this matter. Steve Jobs was not interested in the work of an auto mechanic, but thanks to the hours spent together with his father repairing cars, the young man learned the basics of electronics. IN free time Paul and his son were engaged in disassembling, assembling and repairing radios and televisions - this was a job that young Steve Jobs liked!
Steve Jobs' mother also works a lot with her son. As a result, the boy enters school knowing how to read and count.
Meeting with Stephen Wozniak (legend 1)
The biography of Steve Jobs might have turned out differently if not for one seemingly insignificant phone call that wrote an important line in the success story of Steve Jobs.
Collecting some electrical appliance, the teenager called the home number of William Hewlett, who was then the president of Hewlett-Packard, asking him to help him find some parts. After a twenty-minute conversation with Steve, Hewlett agreed to help the boy.
But most importantly, he invited the teenager to work for summer holidays in the company he led. There the fateful meeting of Steve Jobs with Steven Wozniak took place, and the story of his success originates from there.
Meeting with Stephen Wozniak (legend 2)
According to this version, Steve Jobs met Steven not at all at work in the company, but through his classmate Bill Fernandez. It’s just that the acquaintance seemed to coincide with the start of work. By the way, besides this, Steve Jobs was also engaged in delivering newspapers. And the very next year he became a warehouse employee in an electronics store. Thanks to his hard work and high ability to work, at the age of 15, Steve had the opportunity, with the help of his father, to buy his own car, which he exchanged for a more modern one the next year. We can say that the success story of the future creator of Apple, Steve Jobs, begins precisely at this time - in his early youth. Even then, an insatiable desire to become rich awoke in him, which he tried to realize through hard work.
Father's indignation
Jobs Jr.'s free money brought the family not only joy, but also trouble. It was then that the biography of the future entrepreneur added an ugly page: the young man became interested in hippies and became addicted to marijuana and LSD. The father had to make a lot of efforts to return his son to the right path.
Friendship with Stephen Wozniak
Jobs's new friend was considered a "legend" of the school; he was a graduate. Among themselves, the guys called Stephen “Woz.” Despite the fact that Woz was five years older than Jobs, they had a wonderful relationship. They collected Bob Dylan records together. School evenings, music and light shows that young people put on at school were always a huge success.
College
Enrolling at Reed College in Portland, Oregon in 1972, Jobs Jr. decided to drop out immediately after the first semester. This was quite a decisive step, because the parents had already paid a substantial amount to pay for their studies. But the young man insisted on his own. He later called this step one of his best decisions.
But in reality, making the decision to leave college was much easier than surviving in a new environment. Steve now had to sleep on the floor in the rooms of his former classmates. He gave away empty Coca-Cola bottles so he could buy himself some food. On Sundays, the guy walked 7 kilometers to the other end of the city to the Hare Krishna temple in order to have the opportunity to eat normally.
This life continued for a full year and a half, until Steve returned to California in the fall of 1974. And once again, a wonderful meeting with Stephen Wozniak helps him make a fateful turn. Jobs decides to go to work at Atari, a company that produced video games. And again Steve starts working. At that time, Jobs Jr. did not think about becoming a billionaire, did not make ambitious plans for the future in his imagination. His greatest desire, his cherished dream then, was to go to India.
The first steps to stunning success
In his free time from working at the company, Steve and Wozniak visited the Homebrew computer club in Palo Alto. And there they came up with a “wonderful idea” - to produce underground devices with which they could make free calls over long distances. The young people called their “discovery” “blue boxes.” Of course, this can be called a dishonest business, but the guys simply did not know where to invest their intellectual potential and earn money as quickly as possible.
But Jobs’s success story itself began in the late seventies of the last century, when he and “Woz” designed one of the first personal computers with commercial potential. It was the Apple II, which became later first mass product signs from Apple. Steve Jobs and Stephen Wozniak founded this company themselves. Then a year later the “descendants” of the Apple II, Apple Lisa and Macintosh (Mac) appeared.
During this period, the fortune of Apple shareholder Steve Jobs was $8.3 billion. Moreover, only $2 billion was invested directly in Apple shares.
However, Jobs had to leave his “brainchild” in 1985, so he lost the struggle for power on the board of directors of Apple. And then another remarkable trait of his character appeared again, thanks to which Jobs’s success story during this difficult period did not stop, but entered a new stage.
NeXT and Pixar
After the defeat, Jobs did not become despondent, but began to look for new ways to apply his energy. And now he is the creator of a new company that develops a computer platform for business and higher education. educational institutions. This company is called NeXT.
And a year later, Jobs' success story continues to grow new page: He acquires the computer graphics division of Lucasfilm. He worked hard to turn the small division into a major Pixar studio. It was here that the films “Toy Story” and the famous “Monsters, Inc.” were created.
But even now Jobs is no longer just the creator of the studio, but also its main shareholder. The purchase of the studio in 2006 by The Walt Disney Company turned Jobs into one of the largest private shareholders and members of the board of directors of the world-famous Disney company.
Jobs family
Constantly busy with business, creating and promoting new technologies, and developing unique projects, Jobs devotes “150% of his time and effort” to his work, as he himself put it. But then a love named Chris-Ann bursts into the life of a young man. Jobs spends quite a lot of time with her, but suddenly personal life the entrepreneur faded into the background again.
The mother of his daughter Lisa did not become Steve’s legal wife. Even the birth of his daughter in 1977 did not change the life of the “workaholic” at all. They joked that Steve hardly noticed the birth of his daughter. And, despite the fact that during this period the young father’s fortune had already exceeded the million mark, Jobs did not even want to pay her child support.
The girl lived with her mother, Jobs practically did not communicate with her. Steve's personal life never changed until his death. Although, closer to old age, Steve Jobs realized that personal life is not just about yourself. He remembered his daughter, began to communicate with her a little, to get to know her.
Later, Steve’s wife became a certain Lauren, who gave birth to his son Reed in the early 90s.
Poorest CEO
Looking for information about what Jobs's fortune was during the heyday of his business, the reader cannot help but be amazed. And there is something! Jobs even got into the Guinness Book of Records: he, the executive director of the largest company, has the most modest salary! It cannot be argued that the data recorded in official documents corresponded to reality. This was probably done to reduce taxes. But, one way or another, the documents showed Jobs’ annual income, which was equal to one dollar.
With the advent of the new millennium, Jobs's success story is replenished with new pages.
- 2001 - Jobs introduced the first iPod;
- 2006 - the company introduced the network multimedia player Apple TV;
- 2007 - introduction of the iPhone mobile phone, active promotion of it on the sales market;
- 2008 - MacBook Air introduced. the thinnest laptop in the world.
Some facts from Jobs' life
It would be wrong to say that Steve Jobs, whose biography many people study today, was a man created from merit alone. The life of an entrepreneur had its “dark” sides, Many of Jobs' actions were negative. Many people can condemn and blame Steve today. But how many can boast that they could create something truly significant out of practically nothing, that they made a billionaire fortune by starting to earn money by delivering newspapers?
October 5, 2011 - Steve Jobs dies from respiratory arrest caused by pancreatic cancer.
Conclusion
Steve Jobs is undoubtedly, by any measure, an outstanding person. He made significant contributions to five industries: personal computing with the Apple II and Macintosh, music with the iPod and iTunes, the iPhone, and animation with Pixar. Middle class hippie guy 
Higher education student built a computer empire, becoming a multimillionaire in a few years, was fired from his company and returned to it a decade later, turning it into one of the most influential corporations in the world. He also contributed to the creation of a company that would become a leader in the animated film industry for decades to come. For years he was called an upstart, but now he is deservedly recognized as one of the most prominent business managers and an unsurpassed visionary. He changed millions of lives by making technology easy to use, fun and aesthetically pleasing.
I don't trust a computer I can't lift.
The creator of the iPhone, Steven Paul Jobs, better known as Steven Paul Jobs, Steve Jobs, is one of the founders of Apple, Next, Pixar corporations and a key figure in the global computer industry, a man who largely determined the course of its development.
The future billionaire was born on February 24, 1955 in the town of Mountain View, California (ironically, this area would later become the heart of Silicon Valley). Steve's biological parents Abdulfattah John Jandali (a Syrian emigrant) and Joan Carol Schible (an American graduate student) gave their illegitimate child for adoption to Paul and Clara Jobs (née Hakobyan). The main condition of adoption was that Steve higher education.
While still in school, Steve Jobs became interested in electronics, and when he met his namesake Steve Wozniak, he first thought about a business related to electronics. computer technologies. The partners' first project was BlueBox, a device that allowed long-distance calls for free and was sold for $150 apiece. Wozniak was involved in the development and assembly of the device, and thirteen-year-old Jobs was selling illegal goods. This distribution of roles will continue in the future, only their future business will now be completely legal.
In 1972, upon completion high school Steve Jobs enters Reed College (Portland, Oregon), but quickly loses interest in studying. After the first semester he was expelled at will, but remained living in friends’ rooms for about another year and a half, sleeping on the floor, living on money from handed over Coca-Cola bottles and once a week coming to free lunches at the local Hare Krishna temple. Then he took a calligraphy course, which subsequently gave him the idea to equip the Mac OS system with scalable fonts.
Steve then got a job at Atari. There, Jobs develops computer games. Four years later, Wozniak creates his first computer, and Jobs, while continuing to work at Atari, organizes its sales.
Apple
And from the creative tandem of friends, the Apple company grew (Jobs suggested the name “Apple” due to the fact that in this case the company’s phone number appeared in the telephone directory right before “Atari”). The founding date of Apple is considered to be April 1, 1976 (April Fool's Day), and the first office-workshop was the garage of Jobs' parents. Apple was officially registered in early 1977.
And the second most of the developments was Stephen Wozniak, while Jobs acted as a marketer. It is believed that it was Jobs who convinced Wozniak to refine the microcomputer circuit he had invented, and thereby gave impetus to the creation of a new personal computer market.
The debut model of the computer was called Apple I. During the year, the partners sold 200 of these machines (the price of each was 666 dollars 66 cents). A decent amount for beginners, but nothing compared to the Apple II, which came out in 1977.
The success of the Apple I and especially the Apple II computers, coupled with the advent of investors, made the company the undisputed leader in the computer market until the early eighties, and the two Steves became millionaires. It is noteworthy that software for Apple computers was developed by the then young company Microsoft, created six months later than Apple. In the future, fate will bring Jobs and him together more than once.
Macintosh
The milestone event was the conclusion of a contract between Apple companies and Xerox. Revolutionary developments that Xerox for a long time could not find a worthy use, they later became part of the Macintosh project (a line of personal computers designed, developed, manufactured and sold by Apple Inc). In fact, the modern personal computer interface with its windows and virtual buttons owes much to this contract.
It's safe to say that the Macintosh is the first personal computer in the modern sense (the first Mac was released on January 24, 1984). Previously, the control of the machine was carried out using intricate commands typed by “initiates” on the keyboard. Now the mouse becomes the main working tool.
The success of the Macintosh was simply stunning. At that time, there was no competitor in the world even closely comparable in terms of sales volume and technological potential. Shortly after the release of the Macintosh, the company ceased development and production of the Apple II family, which had previously been the company's main source of income.
Jobs' departure
Despite significant successes, in the early 80s. Steve Jobs is gradually beginning to lose his position in Apple, which by that time had grown into a huge corporation. His authoritarian management style leads first to disagreements and then to open conflict with the board of directors. At age 30 (1985), the Apple founder was simply fired.
Having lost power in the company and his job, Jobs did not lose heart and immediately set about new projects. First, he founded the company NeXT, which specialized in the production of complex computers for higher education and business structures. This market was too narrow, so no significant sales could be achieved.
A much more successful undertaking was the graphics studio The Graphics Group (later renamed Pixar), purchased from Lucasfilm for almost half the price ($5 million) of its estimated value (George Lucas was getting divorced and needed money). Under Jobs' leadership, several super-grossing animated films were released. The most famous: “Monsters, Inc.” and the famous “Toy Story”.
In 2006, Pixar was sold to Walt Disney for $7.5 billion, with Jobs owning a 7% stake in Walt Disney. By comparison, Disney's heir apparent inherited only 1%.
Return to Apple
In 1997, Steve Jobs returns to Apple. First as an interim director, and since 2000 as a full-fledged manager. Several unprofitable areas were closed and work on the new iMac computer was successfully completed, after which the company's business rapidly took off.
Later, a lot of developments will be presented that will become trendsetters in the technology market. This includes the iPhone mobile phone, the iPod player, and the iPad tablet computer, which went on sale in 2010. All this will make Apple the third largest company in the world by capitalization (it will even surpass Microsoft).
Disease
In October 2003, an abdominal scan revealed that Steve Jobs had pancreatic cancer. In general, this diagnosis is fatal, but the head of Apple turned out to have a very rare form of the disease that can be cured with surgery. At first, Jobs refused it because, due to his personal convictions, he did not recognize interference in human body. For 9 months, Steve Jobs hoped to recover on his own, and all this time no one from Apple management informed investors about his fatal disease. Then Steve decided to trust the doctors and notified the public about his illness. July 31, 2004 medical Center performed a successful operation at the Stanford Institute.
In December 2008, doctors discovered Jobs had hormonal imbalance. In the summer of 2009, according to representatives of the Methodist Hospital at the University (Research and Medical Center) of Tennessee, it became known that Steve had undergone a liver transplant. On March 2, 2011, Steve spoke at the presentation of a new tablet - iPad 2.
Promotion methods
To define the charisma of Steve Jobs and its impact on the developers of the original Macintosh project, his colleague at Apple Computer Bud Tribble coined the phrase “Reality Distortion Field” (FIR) in 1981. The term was later used to define the reception of his key performances by reviewers and fans of the company.
According to colleagues, Steve Jobs is able to convince others of anything, using a mixture of charisma, charm, arrogance, perseverance, pathos, and self-confidence. Basically, PIR distorts the audience's sense of proportion and proportionality. Small progress is presented as a breakthrough. Any mistakes are hushed up or presented as insignificant. The difficulties overcome are greatly exaggerated. Certain opinions, ideas and definitions can change radically in the future without any regard to the very fact of such changes. In principle, PIR is nothing more than a mixture of political propaganda and advertising technologies.
For example, one of the most common examples of PIR is claims that consumers are “suffering” from low-quality competitors’ products, or that the company’s products “change people’s lives.” Also, often unsuccessful technical solutions are explained by the fact that the consumer does not need it. The term is often used in a derogatory context to criticize Apple or its supporters. However, many companies today are switching to a similar technique themselves, seeing how far it was able to push Apple economically.
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