What you need to open a paintball club. How much money do you need to open a paintball club? What to place on playgrounds

Paintball is an excellent option to organize your first business, which will begin to generate profit and simply allow you to get comfortable as a novice businessman. We offer you information that will help you understand this matter, understand where to start and what actions to take to organize a business.

How to open such a business?

It’s worth noting right away that this entertainment has become an interesting basis for tournaments and training, which allow you to train a squad or simply conduct sports competition and test teamwork. As for our region, then this type entertainment is just beginning to develop. Everyone would like to try their hand and try to prove their superiority.

It’s enough just to organize a platform for such actions, you need to find a free place, try to do it in well-populated areas and don’t forget about Additional services in the form of a kebab shop, cafe and animators, so that you have a supporting component of the business. Therefore, in order for you to receive all the necessary information regarding the organization of this business, you just need to familiarize yourself with our further information, which will allow you to gain knowledge and guidelines that will allow you to organize such a business.

People cannot live without impressions, so this type of business is quite promising and interesting. Such a business will not bring you enough profit if it becomes temporary. Therefore, if you want to seriously engage in such matters, then you should open a business from scratch and try to actively engage in it, developing and expanding it.

To do this, it is enough to go to special structures to register yourself as an entrepreneur. Then you will have to open a legal entity and you will have the right to conduct various sporting events. Do not forget to enter into an agreement with the city administration to coordinate your entertainment with their understanding and permission. After this, the bureaucratic red tape will end and you can start organizing your business.

List of business registration steps

  1. We fill out the application for state registration in form No. 21001 and do not forget to sign it (you can download a template to fill out).
  2. Make a copy of your passport and attach a copy to your application.
  3. Then you must pay the state fee (its amount is 800 rubles) and attach a receipt to the application (original). You can do this at any government agency via terminal.
  4. If your passport did not have a registration page, you must obtain a document confirming your registration and place of residence and attach a copy of it.
  5. With these documents, you need to go to the tax authority at your place of residence and submit papers to open your business in a special window at the tax office (the coupon is taken from the tax office itself).

After your documentation is ready and you have the right to organize a place, then it’s time to think about where exactly you can organize such entertainment. At first, you can consider a small area in some entertainment center. It's quite a good place to be because people go to places like this to drink and have fun, so paintball can be a great way to keep the fun going.

But it is worth considering that they cannot organize a particularly large site, so you will have to be content with what you have, in addition, if you take the equipment, you will immediately understand why there is such a shortage of space. It is also worth considering that the room can be very hot, so you need to organize something like this outdoors.

The second option is to organize special place for paintball. Let’s say right away that such an idea will require a lot of expenses from you. Fencing of the territory, installation of equipment, constant security and many other factors are taken into account. Therefore, if you have a large amount of financial resources, then this option will be the best. If you do not have a financial basis, then you should think about a budget option.

As for the budget option, this is simply buying equipment and playing outdoors. You need to spend money on inflatable shelters, uniforms and special transport that will transport teams to the venue, which you will agree on personally. It is desirable that it be in nature, where there are no people. Choose any of the options offered and consider your further actions.

A profitable business can be built not only on essential goods - food, clothing, hygiene products, etc. As they say, “not by bread alone”: today the demand for services and entertainment is growing. People want to have fun and usefully spend their time, and this very natural desire can give you the opportunity to receive regular income. Let's talk about how to open a paintball club and what benefits you can get from it.

What is so attractive about paintball?

War games have always been popular. And they are finding more and more adherents. Yesterday's boys, having grown up, spend the lion's share of their time in offices or behind the wheel, so the opportunity to feel the rush of adrenaline, run around and shoot "for fun" becomes an excellent way to organize leisure time.

For your paintball business to flourish, it is better to organize it in big city– where there are enough fans of this entertainment. And besides, you need to approach the issue with imagination and offer your clients not only equipment rental, but also various adventures - then interest in the game will not disappear.

Registration

Begin new business It’s better to have official registration – this will save you from unnecessary problems with the tax office and representatives of the law.

If you do not plan to hold large-scale games and competitions in the near future, it will be enough - this will make it much easier for you to keep records.

You need to select OKVED that corresponds to the type of activity. In your case it's "rental" sports equipment, which does not require certification."

Taxation system that is suitable for a paintball club.

Playground

After registration, the next step will be to find a training ground for the upcoming battles. The most suitable places are abandoned construction sites, former territories military units, unused and dilapidated warehouses and industrial facilities. If you have something similar within your city, great. If not, you can equip the play area yourself. It is important that there are transport stops nearby - it should be easy to get to you. The presence of a café or restaurant nearby is also welcome: games on fresh air increase appetite.

Another good option is cooperation with an existing country recreation center. You can equip a site in the immediate vicinity, and many vacationers will be happy to use your services, and the base itself will add additional entertainment to its asset. At the same time, you don’t have to rely only on vacationers - your “own” visitors can also come to you. And this will also be beneficial to your partners - after all, tired and hungry “warriors” will make money for the local cafe, and perhaps stay to “continue the banquet.”

We purchase equipment

The main expense item when organizing a paintball club is the purchase of sports equipment and consumables. What you will need to get started:

  • mesh to fence the area;
  • uniforms for players (at least two colors to divide the participants into teams), it would be better and cheaper to have it sewn to order. Don't forget you'll need kits different sizes;
  • protective vests, knee pads, including “children’s” sizes;
  • masks;
  • markers;
  • air cylinder with reducer;
  • transport cylinder (350 atmospheres);
  • Gas station;
  • ammunition - gelatin balls with paint (sold in boxes of 2 thousand pieces). There are summer and winter “cartridges” and buy them according to the season.

You need to be imaginative when it comes to designing and arranging the playground. At the training ground you will need obstacles and shelters. Their role can be wooden buildings, old tires or any other objects. The main thing is to make the game more dynamic and interesting.

Club staff

To get started, you will need at least two employees. Firstly, a manager, whose responsibilities will include working with clients, issuing equipment, “ammunition” and uniforms. Also, purchasing consumables and maintaining equipment in working condition will fall on his shoulders.

The second specialist is a trainer-instructor. He will work at the training ground and help the participants in the game: demonstrate the equipment, explain the rules for handling it, help at the pit stop, and referee.

When the business begins to expand and there are more clients, you will need a full-time accountant and 1-2 more instructors.

Since your employees will not need special knowledge and skills (in paintball everything is extremely simple), you can hire students for these positions.

Additional services

A paintball club is essentially nothing more than a sports rental. However, in order for your business to flourish and bring regular profits, you can offer additional services to your clients: for example, organize a shooting range or ATV rental on the club’s territory.

You also need to pay special attention to organizing work with clients: come up with interesting scenarios games, constantly offering promotions (this is especially true for the most active, but not the wealthiest paintball fans - students and schoolchildren).

The most profitable work can be with corporate clients – organizations and enterprises. In this case, the emphasis should be on team building and team building.

Advertising

Potential clients should know about your club, and therefore a competent advertising campaign is simply necessary. Posters, business cards and flyers, promotions and bonuses - all this should be used to express yourself.

An important part of promoting an enterprise to the market will be the creation and development of a website and groups in popular social networks. Still, nowadays people look for the information they need (including about leisure opportunities) on the Internet. It is better to entrust the creation of a website and maintenance of pages on social networks to professionals.

You need to know this

Those who have been working in the paintball business for a long time and successfully note that the most difficult thing in it is organizing games in the winter. This is understandable: many of those who happily run around the playground in the summer and shoot paint at their comrades, in the winter prefer a less extreme holiday - in warmth and comfort. And yet, winter paintball may well exist, especially if the club has a place to relax (a heated house) and a sauna.

To popularize your club, you can hold competitions (including city ones), for this you need to agree with the youth department of the city or one of the district administrations. Training courses for beginners can also become one of the sources of income.

It is necessary to pay special attention to the safety of the participants in the game. Of course, a paintball will not cause serious injury, but bruises are an almost obligatory attribute of playing paintball. However, if the rules are not followed, you can suffer quite seriously. Therefore, it would be useful to draw up a document required to be signed by all players, in which it will be noted that they have undergone safety training, have been warned of possible injuries in case of violation of the rules, and have no claims against the club. This clause must also be included in the contract when working with corporate clients.

How does a business pay off?

When drawing up a business plan for a paintball club, you need to keep in mind that the main expense item will be the purchase of equipment. Equipment should be purchased new and of high quality - trying to save money can lead to disruptions, and besides, working with low-quality equipment, you can put players at risk.

So, to get started you will need:

  • markers (minimum 20 pieces) – 30–35 thousand rubles;
  • an air cylinder with a reducer for each set – 70 thousand rubles;
  • protective devices(minimum 20 sets) – 15–20 thousand rubles;
  • uniform for players (minimum 20 sets) – 40 thousand rubles;
  • masks (20 pieces) – 25 thousand rubles;
  • transport cylinder – 5–7 thousand rubles;
  • gas station – 3 thousand rubles;
  • consumables – 80–100 thousand rubles.

About 70 thousand rubles a month will be spent on employee salaries. As for how much it will cost to rent a landfill and its equipment, it depends on too many factors (location, size, etc.) to be able to give a more or less accurate figure.

Thus, to start a paintball club you will need 500–700 thousand rubles, if you start small.

You can make a profit by renting equipment and selling ammunition. On average, one player uses about 400–500 paintballs per session. Taking into account the 50% markup, even if 20 players visit you per day, the profit will be 10–12 thousand rubles. If you have corporate orders, it can increase several times.

The payback period for such a business is usually 8–9 months, provided continuous operation and high demand for services in the locality.

Paintball came to us from the USA, where at first it was a form of entertainment for foresters and served to train soldiers, and later grew into a popular entertainment game that attracted stadiums of spectators.

In our country it is not yet so popular, but the number of people who want to shoot paintballs at each other and feel like a participant in hostilities is steadily growing. Therefore, paintball as a business can be confidently called a profitable business. Moreover, with the right approach, such a club is a very promising activity. Today we suggest you figure out where to start for those who are seriously interested in such a business idea.

Paintball: business plan - basics

The main service that you will provide by opening your own paintball club is renting out the equipment necessary for the game to those interested. After all most of your clientele will consist of amateurs who have fun from time to time In a similar way with friends. Only real professionals in this field have their own equipment and guns for paintball, and there are only a few of them in our country.

What points should you consider when considering the idea of ​​opening a paintball club?

If you still question paintball as a business, then analyze some factors that will help you finally make a decision:

  • If you live in a small town, then you are unlikely to be able to organize a successful and profitable paintball club. It is best to engage in such a business in large settlements with a large number of residents.
  • If you want to open a paintball club as the main source of income, then to increase profits it makes sense to offer your clients a number of related services: organizing corporate events, preparing and selling kebabs, beer, snacks, soft drinks, etc. In this case, you will be able to attract more visitors, which, accordingly, will allow you to earn more money.
  • If you yourself are not particularly interested in paintball, then it is unlikely that you will be able to organize a successful business in this direction. Since in this case it is not enough to simply invest money in the business, constant involvement in the process, establishing communication, communicating with clients, organizing various promotions and events, etc. is required.

How to legally organize a paintball club

First, you need to register as an individual entrepreneur whose activity is rental of sports equipment. Equipment for this game does not require certification. If in the future you move to a new level of business and start organizing official paintball competitions, then you will have to register as a legal entity. You will also need to contact local authorities for official permission for such events.

Choosing a location for a paintball club

Organization similar business implies the need for a certain space. This can be either an enclosed space or an open area. The choice, as a rule, is made based on one’s own preferences and the size of the starting capital.

We bring to your attention several options for choosing a location for organizing a paintball club:

  • Rent of a plot in an entertainment country club with baths, saunas, swimming pools, tennis courts, etc. Since people come here to relax and unwind, there are many who want to run around with a paintball gun.
  • The territory of abandoned enterprises and military units. Such places, due to their atmosphere, will attract customers like a magnet.
  • Sites at country campsites and tourist centers.

Keep in mind that you will have to invest money in landscaping the territory in any case. After all, you need to fence off the playing area with a special net, and also organize changing rooms, showers, places to store visitors’ belongings, etc.

Staff

Paintball as a business requires hiring a number of employees, including a customer service manager, an instructor, a game referee and an equipment repairman. Quite often, one employee can combine some of the functions.

If, when you open a paintball club in the spring-summer time, many clients immediately flock to you, do not rush to increase the number of hired employees. Since in winter time in any case, there will be much fewer visitors, and a large number of workers will be unjustified.

Equipment and consumables for a paintball club

This item will represent the main item of your initial investment. The required kit for a paintball club consists of the following items:

  • Protective clothing: reliable masks, helmets, vests and knee pads.
  • Form. It is best to have it made to order. However, keep in mind that there should always be a variety of uniforms in stock: from small to large. After all, your visitors can have very different builds.
  • Paintball guns (they are correctly called markers) and spare parts for them.
  • Air cylinders with reducers for each set.
  • Protective synthetic mesh (about three hundred meters).
  • Transport cylinder with a pressure of 350 atmospheres.
  • Ammunition consisting of gelatin balls with paint of different colors.
  • Equipment for the battlefield (inflatable figures, wooden and metal shelters, obstacle courses made of tires, etc.).

If you plan to provide additional services to your clients, then you will need to take care of purchasing the appropriate equipment, raw materials and supplies.

Advertising and promotion of your paintball club

You cannot do without advertising, at least at the initial stage, in this business. Therefore, when planning expenses, set aside a certain amount for printing leaflets, business cards, banners, creating your own website and contextual advertising.

It also makes sense to submit several PR articles to local print publications dedicated to recreation and leisure.

Also send out a commercial offer to companies in your city to hold corporate events at your paintball club. Today, such team building activities are very popular not only in foreign companies, but also in domestic ones. In addition, you can organize special promotions for students, providing them with certain discounts and bonuses.

Also keep in mind that in order to grow your business, you need to generally promote and popularize paintball in your city. To do this, try to organize big holidays, promotions and events, attracting the press to cover them. Cooperate with other clubs, hold joint paintball championships, because you all benefit from this.

Paintball as a business: the financial side of the issue

Perhaps this point is the most important. To a reasonable question: “How much does paintball equipment cost?” - it will not be possible to answer accurately, since everything will depend on the quantity and quality of the kits. However, the minimum amount required to start this business is $4 thousand.

This does not take into account the cost of renting the territory, since this issue is very subjective and depends on many factors. If you plan to equip your paintball club with showers, locker rooms, parking, and also provide additional services, then the minimum starting investment will be from 10 to 18 thousand dollars.

Along with the growing income level of the population and the popularization of a healthy lifestyle, sports and club leisure is becoming more and more fashionable and in demand. The usual football and volleyball are being replaced by new unusual games. One of them is paintball. The fun is reminiscent of school lightning. Only the shooting in it is “real” and not imaginary. Participants shoot paintballs at each other. Both children and adults happily devote their evenings and weekends to such entertainment.

So, what do you need to open a paintball club? The first step is to draw up a business plan that will help determine effective demand and costs. If it is not clear how, then you should get acquainted with rough plan a similar club that will help you understand what is being done and how.

Summary

Goal: Opening a paintball club.

Investments: 3,050 thousand rubles. per year - the investor's own funds.

Payback period: less than six months.

Company information

It is planned to open a paintball club in Barnaul. The company will operate seven days a week. A country premises with an area of ​​about 1 thousand m2 will be rented for the game.

Today there are few paintball clubs in Russia. In addition, most of them operate in Moscow and St. Petersburg. There are, of course, in other regions, but there are very few of them. Not in Barnaul at all. While there is demand. Marketing research confirms the willingness of citizens to participate, subject to a ticket price of 450 rubles. Therefore, paintball as a business has good prospects in the region.

In addition, practice shows that paintball clubs are often in demand among enterprises, since the game is a team game. Usually 20 people participate in the “battle”. Each team consists of 10 people. This means that the game will cost the company 9 thousand rubles. But since the minimum cost of a subscription that provides a payback is 300 rubles, you can sell monthly or yearly passes, which will allow you to buy tickets at this cost. Thus, 1 game will cost the enterprise 6 thousand rubles. According to the survey, Barnaul companies are ready to buy season tickets that will allow them to hold 4 games a year if the cost of participation for 20 people is 6 thousand rubles. for 1 game.

The average revenue of a paintball club is 300 thousand rubles. Despite the fact that at least 20 people become clients of the establishment per day. This will allow you to recoup your costs within a quarter. Taking into account the fact that it will not be possible to attract a large number of people right away, we can expect the first profit by the middle of the second quarter. Thus, paintball as a business has good prospects.

In addition, the club usually sells "cartridges" (paint balls) in addition. The cost of a hundred balls is 35 rubles. Young people who visit the club regularly can purchase boxes containing 2 thousand balloons. Despite the fact that in one game a participant spends on average 300-400 balls, i.e. for 2 teams of 20 people, you need 3-4 boxes.


Of course, you can’t do without advertising. First of all, you should provide information on the Internet. The club should have at least a business card website, because potential clients are people who get information primarily from the Internet. In addition, it is necessary to print booklets and it is very advisable to place a story on local TV or at least an educational article in a newspaper.

Often a paintball business idea is implemented on the basis of a suburban institution, for example, a tourist center. But the forest is not at all necessary for the game. You can start a paintball competition in an empty park or, for example, in an abandoned factory or warehouse. We chose an abandoned industrial building for the games, which is located several kilometers from the city. The area of ​​the building with variable number of floors is 920 m2. The room must be equipped with various old furniture or equipment that will make the game more interesting. In addition, we will need to purchase equipment to provide related services. You need to organize a shop where related products will be sold, and a tent where guests can have a snack.

You will also need to purchase:

  • uniform sets;
  • masks;
  • markers;
  • compressed air cylinders.

If you purchase ammunition for a team of 20 participants at once, the equipment will cost 300 thousand rubles. It is unlikely that more than 20 players will visit the club at the same time, but you should still have spare kits. As a result, you will have to spend at least 350 thousand rubles on equipment.

Workforce plan

To serve 2 dozen people, 2-3 employees are enough. Moreover, there are no special requirements for personnel qualifications. Moscow clubs have experience in attracting not only students, but even schoolchildren for a while summer holidays when key personnel go on vacation. Of course, they cannot work all the time, but with a salary of 500-550 rubles. per day you can attract good students who will be attentive and interested in their work.

The business plan of a paintball club is intended to assess the economic efficiency of a commercial project and the prospects for its development in existing market conditions. Ready business A paintball club plan with accurate financial calculations may be presented to an investor or lender for consideration, so all estimates and conclusions, as well as financial calculations must be made taking into account the actual state of the market and possible risks and force majeure situations.

Paintball club project: general information and business idea

The project to create a paintball club includes several points:

  • — creation of an enterprise with high profitability;
  • - obtaining high and stable profits - after 24 months, the income indicator should be at least 150% annually;
  • — satisfaction of needs target audience.

The main activity of the future organization is providing paintball services.

General facts and figures, which are presented in more detail in the financial section, are as follows:

  • — the main source of financing is a commercial loan in the amount of up to 5 million 40 thousand rubles. The same amount will be equal to the total cost of the future project;
  • — the loan period is 24 months, during which the new business must fully pay off and begin to generate stable profits. At the same time, according to preliminary estimates, the business will begin to pay off already 7 months after the start of operations;
  • — interest rate on the loan is 16%, in the future it is possible to reduce it;
  • — the amount of interest payments on the loan will be from 100 thousand rubles;
  • - general economic effect from the implementation of the planned project for 2 years - from 758 thousand rubles or more.

When planning a business, the following risks will be taken into account:

  • — high initial investment;
  • - limited target audience, as a result - insufficiently high demand;
  • — high level of competition in the industry.

The paintball club belongs to. The essence of this team sports and technical game is as follows: players are divided into 2 teams and receive a pneumatic weapon that shoots gelatin balls filled with water-soluble paint. The gameplay lasts 10 - 15 minutes and aims at an attempt by players of both teams armed with such weapons to capture the flag located in the center of the field in order to move it to the opponent’s field. During this task, participants must hit paint bullets maximum amount representatives of the opposing team. The number of defeats is determined by the number of paint stains on the players' clothes. They usually play in an open space - a forest area or in a field equipped with natural or artificial shelters.

The advantage of paintball is that the game does not require special skills or good physical form. Age and gender do not really matter - everyone can be united into one team.

The popularity of paintball lies in the fact that it represents a unique synthesis. This is especially important in the context of the increasing popularity of the outdoors and the mainstream hobby.

The target audience of paintball is traditionally not very wide: it is usually played by fans of adrenaline and active species sports But in Lately The area of ​​interest in this game is expanding. For example, this type of activity is often used by parents and teachers as a way to distract teenagers from street entertainment. A game of paintball can become good option conducting For example, many modern concepts team building are based on such a collective pastime.

According to statistics from the relevant market segment, in last years it is developing steadily, constantly expanding its range of services. Therefore, a new club offering one or more types to potential clients should be focused on the existing dynamics of the industry and the level of development of competitors.

The main features of opening a paintball club are in the video:

Stages of creating a paintball club

The process of preparing for the opening and starting the work of a paintball club consists of several main stages, not counting the preparatory stage - studying the relevant market segment, the level of competition and pricing policy in the industry.

The process of creating a paintball club can be briefly described in the following points:

  • — renting a site, equipping it accordingly and preparing for work;
  • — registration of an enterprise - LLC or individual entrepreneur;
  • - hiring;
  • - advertising campaign;
  • - opening and start of work.

In more detail, in accordance with the deadlines established for each stage, the process of founding and developing a paintball club can be presented as follows:

Stages Execution conditions Deadlines
Start of the project 1 – 2 year
1 month project First 30 banking days
Getting a loan Availability of a mandatory package of documents 1 month
Entry into the state register, registration with administrative and tax authorities Concluded investment agreement From 1 to 30 days
Selection of location, preparation of documentation Preliminary work 1 month
Purchase of equipment Conclusion of an investment agreement Up to 30 calendar days
Equipment installation Receiving investment funds Up to 1 month
Hiring Production activities Up to 30 days
Training The end of the stage of organizing the production process Up to 30 days
Conducting a marketing campaign 30 calendar days Up to 360 days
End of the project 12 – 24 months

Paintball club equipment

When starting to create a base for playing paintball, you should start by finding a suitable territory. The chosen location should be spacious enough for active movement of players and the creation of the necessary complex of playgrounds. In addition, the site must meet a number of standard requirements:

  1. — comfort and safety for players;
  2. - proximity to a populated area and convenient transport interchange - the city should be no more than 30 minutes away. But it is preferable for the base to be located within the city, since only car owners will come outside the city, which will significantly narrow the target audience;
  3. - minimum costs for creating and operating an organization.

When deciding whether to open a paintball club within the city, it is worth considering that placing such an organization nearby settlements, it is necessary to ensure good protection of property from outside intrusion, as well as to provide reliable protection of surrounding residential areas from noise. Otherwise, there is a risk of misunderstandings with local residents or government officials. Among other things, rent within the city limits it is an order of magnitude higher, however, there will be fewer costs for the delivery of materials and equipment, transportation of personnel and other technical costs. The advantage of locating the base outside the city, first of all, will be the absence of possible claims from neighbors or local authorities authorities and relatively cheap rent. In addition, by opening a paintball club away from the city and creating the appropriate conditions, you can count on a more elite and solvent contingent - such clubs often become a vacation spot for wealthy visitors and corporate clients. But in this case, it is necessary not only to provide elite services, but also to equip the accompanying infrastructure - a restaurant, a tennis court and other additions to the main service.

Equipment for a paintball club is quite expensive - it is distinguished by the need to purchase a large number of consumables.

In addition to the basic equipment, it is important to take care of the musical accompaniment. Background music is an important element of the overall flavor of the club. It should not distract from gameplay and create a certain mood.

The territories of former children's camps and boarding houses will be convenient for setting up a club, since they are initially equipped with the necessary infrastructure and have enough free space. A pine forest is suitable for playgrounds, as there is good drainage and the soil promotes active movement. It is advisable that this place should have abandoned, perhaps dilapidated buildings - they fit well into the concept of paintball.

The total area of ​​the paintball base will be from 2 thousand sq. km or more, depending on the planned scale of the organization. It’s good if the rented or purchased site allows for the possibility of expanding the playgrounds in the future, so the larger the space initially, the better. In addition, in some situations, for example, in the event of a tournament, a one-time expansion of the site may be necessary. Therefore, it is important that the club has free space.

For the convenience of visitors, it is advisable to place signs and useful symbols on the territory of the club itself and outside it, additional benefits There will be equipment for changing rooms, showers, as well as a cafe or small restaurant. And if you additionally offer visitors an expanded entertainment infrastructure (archery, billiards, volleyball or mini-football), this will attract and retain more customers.

IN this project The possibility of creating 2 - 3 sites within the city (or 3 - 4 outside it), as well as one shooting range, is being considered. Each site will have a size of 50x80 square meters. meters. It is desirable that the sites have different topography and differ in the nature of the landscape. For example, one of them may be located in a forest, the other may be equipped with artificial shelters, etc. It is important that strangers do not enter the sites during shooting, for which it is imperative to provide for the presence of good fencing and security of the territory.

Closed spaces for locker rooms and showers must immediately be equipped. It is also desirable to have a properly equipped reception area, where the reception and lounge for clients will be located. You can also open a small cafe or buffet there. Additional profit will come from the sale of water, coffee and other drinks, which will come in handy after an intense rest. Another mandatory group is the technical premises where the markers will be stored and serviced. There should be a filling station for equipment under the canopy. There is a separate locker room and staff rest room, the manager’s office and, if necessary, other office premises.

The next important point in creating a paintball base is the purchase of equipment. The main mandatory tool will be a special marker - a device from which the participant shoots paint balls. The question of whether it should be considered a weapon remains open for many clubgoers. But the legislation clearly defines what a weapon is, and in accordance with the official definition, markers cannot be classified as weapons. According to the same law, paintball markers belong to sports instruments that have only structural similarities with weapons. This information should be immediately conveyed to visitors and potential clients. For example, you can place this information on the club’s official website, as well as on the territory of the organization itself, in the rules for using the club’s services.

The list of basic equipment for a paintball club includes the following mandatory items and approximate prices:

  • – masks – designed for entry-level players, equipped new system changing lenses – from 2,300 rubles;
  • — markers different types and calibers - 25 thousand rubles;
  • — gloves, knee pads and elbow pads – from 800 rubles for a pair of gloves or more;
  • — feeders – from 1100 rubles;
  • - receiver cylinders high pressure volume 10 l – 2,100 rubles;
  • — protective vests, camouflage complexes – 2,400 – 2,600 rubles;
  • — gas stations – from 1,700 rubles;
  • — cleaning rods – from 140 rubles;
  • — paintballs – from 1,500 rubles.

Additionally, you will need your own vehicle - preferably a minibus. To reduce costs, you can purchase a used car.

Having quality markers is one of the most important conditions for a club’s success. It is the number of markers on the balance that will affect the throughput and turnover of the club. When purchasing markers, you should pay attention to their reliability and ease of use. For ease of use, you should give preference to semi-automatic devices; it is advisable to also purchase pumps, or markers with manual ball dispensing, and pistol-type markers. Each of these varieties has its own characteristics of use and its own target audience. You will need to purchase barrel plugs for the markers, which are required by safety standards.

Gas source cylinders will also be required. The minimum volume of a paintball cylinder is 12 g. The most capacious ones currently used are 0.8-liter containers, which are enough for 600 shots. A feeder is attached to the marker - a magazine for balls, made of plastic and also having different capacities. For pump-action markers, feeders for 40 - 50 balls are usually used, and for semi-automatic markers - for 180 - 200. When purchasing equipment, it is worth purchasing several different containers for different applications.

The safety of the players is ensured by a protective mask - one of essential elements equipment without which it is impossible for a participant to enter the site. The mask should be easy to use and easy to clean daily. Masks must be purchased for a team of 10 players and 2 referees. Thus, the minimum number of protective masks should be 12 pieces. At the same time, judges should purchase masks that are different in color and design - since they spend more time in them, the devices should be light and comfortable.

The next most important item is the purchase of a gas cylinder filling station. It is a set consisting of hoses, valves and taps, and is attached to the cylinder. It is advisable that in addition to the main gas station at the base there is a spare one, since its failure can suspend the work of the club and cause significant losses.

When purchasing equipment and consumables for a paintball club, it is important to pay attention to the availability of a sufficient number of spare parts. Sets of gaskets, wrenches, screwdrivers and other standard tools for repair work are required. For the work of judges, you will need a special tool - a cleaning rod, designed to clean the barrel when the ball splits. They are purchased according to the number of judges in the club - only judges work with them, and they are also responsible for the safety and integrity of the cleaning rods. Additionally, you will need scales to control the filling of the cylinders, a chronograph to measure the speed of the ball, and a protective net enclosing the field.

Since the player is given a clean uniform before starting, he needs to purchase sufficient quantity sets - for each marker there should be 2 sets of clothing with protective masks and bandanas.

All equipment and inventory must undergo regular monitoring of compliance with quality and safety requirements. If necessary, it is imperative to carry out systematic repairs and replacement of individual equipment elements.

ABOUT technical support paintball club - below in the video:

Staff selection and marketing business plan for a paintball club

The number and qualifications of the club’s staff depend on its specifics and the scale of the services provided. Typically, at the starting stage, you will need 2-4 judge-instructors, 2 administrators, the founder himself, who usually plays the role of manager and accountant, as well as technical staff. If the club opens additional areas, cafes or other recreational and entertainment facilities, it will be necessary to attract more labor. The salary for most employees will consist of the minimum wage and a percentage of the club's income. For any size and composition of the staff the most important condition success will be a high level of professionalism of the staff. Employees should be selected not only based on work experience, but also taking into account their personal qualities, primarily the ability to find an approach to any client.

Marketing campaign will be based on the general state of the market and the level of demand in the selected area. It is also necessary to take into account the recent crisis of 2014, which set back many enterprises specializing in sports entertainment. Among them is paintball. In recent years, new organizations offering this type of leisure have appeared on the market, due to increased interest among the population.

When developing a business marketing plan, you should determine the main target audience. Potential clients The paintball club will be young people aged 20 - 35 years old who prefer sports leisure and active recreation. According to statistics, greatest number the target audience (45%) consists of clients aged 25 - 35 years, another quarter of visitors are age group 20 – 25. Moreover, approximately half of the visitors are corporate clients aged 20 to 35 years.

To increase attendance at an organization, you should conduct comprehensive study industry and study the features of offers, advantages and disadvantages of competitors.

Evaluate competitive enterprises according to the following criteria:

  1. — convenience of location, including distance from the city, transport links and availability of parking;
  2. - schedule;
  3. — quality and workload of sites;
  4. - price policy;
  5. — level of service.

Once the general level of representatives of the corresponding market segment has been determined, it is necessary to develop a concept for promoting the new enterprise on the market. First of all, you need to think about which segment the future club will belong to - economy class, middle class or business class. The most popular and promising standard price segment. Representatives of the middle class play paintball in such clubs, and corporate clients also turn to them.

To do this, you need to promote your new business in several directions:

  1. — in an online format: create your own website and promote it online; post advertisements for your services on social networks, forums and classifieds sites;
  2. — develop profitable offers for corporate clients;
  3. — use existing media for advertising purposes;
  4. — distribute leaflets, business cards, place banners and billboards advertising the club.

The best way to promote the club's services is to maintain a high level of service and have favorable offers for regular customers.

Registration and tax registration of a business plan for a paintball club

The legal basis for a club specializing in the provision of sports and active entertainment services can be anything. IN in this case Both individuals and legal entities are suitable. But most entrepreneurs decide to open an enterprise in LLC status. In comparison with others legal entities this format provides for a minimal organizational and tax burden and at the same time gives broader powers than individual entrepreneurs.

The format of a non-profit organization is also possible, but in this case the main goal of founding an enterprise is to achieve socially useful goals, and not to make a profit. Therefore, in this case there will be certain bureaucratic nuances. For example, any profit received by an organization cannot be distributed among its founders or participants - their income will be officially accrued wage. It makes sense to register a non-profit organization if you plan to mainly work with schoolchildren or special needs social groups, as well as when a state grant is allocated for the opening and development of an enterprise.

Thus, taking into account all the nuances, opening an LLC makes the most sense. Such a structure requires a small package of constituent documents, a list of which can be obtained from the Federal Tax Service or the relevant regulations, as well as copies of personal documents of each of the founders. In addition, it is mandatory to pay a state fee and contribute authorized capital in the amount of 10 thousand rubles. The period for registering an LLC is up to 2 – 3 weeks, subject to the submission of a complete package of documents.

Since the question of whether paintball markers belong to the category of weapons is clearly defined by law, a paintball club does not need a special license to own and operate weapons. This information can be clarified by studying the special licensing law:.

The tax burden of an organization providing entertainment services does not present any particular difficulties or additional requirements. The list of mandatory taxes includes the following items:

Financial calculations

After studying the existing offers on the market and the average pricing policy in the industry, an approximate price list for the club’s services will need to be compiled. Approximate prices for basic services will be as follows:

Entry per person 240 – 290 rub.
Entrance after 23.00 420 – 470 rub.
Equipment rental (mask, marker, camouflage, protective gloves, bandana) For free
Refilling with gas during game day For free
Admission on weekdays (Mon – Thu, except holidays) 50% discount
Login for children's and youth sports organizations For free
Entrance for birthday celebrants For free
Entrance for regular customers from 4 visits From 175 rub.
Entrance for regular customers from the 7th visit For free
Balls
100 pieces. From 290 rub.
500 pcs. From 870 rub.
1 box (2,000 pcs.) 3,500 rub.
RDG smoke grenade From 250 rub.
F1 paint grenade From 270 rub.
Grenade with RGD paint From 290 rub.
Barrel 14" 240 rub.
Sports marker 410 rub.
Walkie Talkie 350 rub.
Protective vest rental (can be provided free of charge for girls) From 120 rub.
Grill rental 300 rub. in a day

A general list of costs for opening a paintball club, including start-up investments and expenses that the founder will face during the first month and year of the club’s operation, can be summarized in the table:

Expense item 1 month 1 year One-time expenses, rub. Total for the year, rub.
Renting a building, premises (from 60 sq.m.) 60 thousand 720 thousand 120 thousand 840 thousand
Purchase of equipment (from 10 units) 2 million 268 thousand 2 million 268 thousand
Purchase of a minibus (1 pc.) 1 million 300 thousand 1 million 300 thousand
Purchase of consumables (about 100 units) 143 thousand 1 million 716 thousand 1 million 716 thousand
Website creation, payment for hosting, purchase of scripts 135 thousand 135 thousand
Fixed advertising costs 45 thousand 540 thousand 100 000 540 thousand
Salary (for 12 months) 477 thousand 5 million 715 thousand 5 million 715 thousand
Taxes (12 months) From 143 thousand 1 million 718 thousand 1 million 718 thousand
Unexpected expenses From 392 thousand From 392 thousand
Total 725 thousand 8 million 690 thousand 4 million 315 thousand 13 million

The structure of projected income is calculated taking into account the estimated prices for basic types of services. The seasonality of the business, possible force majeure situations and existing risks should also be taken into account.

In general, the sales forecast for paintball club services is made based on several main criteria:

  1. — analysis of demand in the market segment of interest;
  2. — analysis of the general state of the market;
  3. — conclusions about the state of the selected market segment and the sale of relevant services.

Two main stages of doing business are taken into account - the first 12 months from the start of activity, constituting the investment period, and 13 - 24 - stages of operation.

Period Type of service Sales volume per month (persons, pcs.) price, rub. Sales revenue, rub.
1 – 12 months of investment Entrance to the club From 900 people 290 – 500 per 1 person. 261 – 450 thousand
1 – 12 months of investment Sale of balloons From 1000 pcs. From 290 for 100 balls/from 3700 per box 290 thousand – 1 million
1 – 12 months of investment Protective vest rental From 100 people From 120 for 1 vest 12 thousand
1 – 12 – month of investment Grill rental (3 – 4 pcs.) From 75 orders From 290 per day 22 thousand
Entrance to the club From 1125 people 300 – 650 338 – 698 thousand
13 – 24 months of operation Sale of balloons From 1250 people From 300 for 100 balls; from 3600 per box 375 thousand – 1 million 250 thousand
13 – 24 months of operation Protective vest rental From 125 people 120 for 1 vest 15 thousand
13 – 24 months of operation Grill rental (3 – 4 pcs.) From 94 orders From 300 per day From 28 thousand

If the trends outlined in the plan continue to operate during the first two years of the project, including an increase in the volume of services and consumption of 4–20% per year, the increase in sales over 12 months will amount to more than 14 million rubles.

The study allows us to draw a conclusion about high level the prospects of a paintball club as a business entity. This type of business is considered high-risk due to its significant costs and limited target audience. But with a competent marketing policy, sufficient financial investments and the necessary knowledge and skills of the manager, this business will bring a stable profit by the end of the first year of operation.

Learn more about paintball equipment in the video:

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