Business plan: how to open a dental office. How to open your own dentistry

Everyone has teeth, and no person can live without visiting a dentist. Even if your teeth are healthy, you still need to undergo preventive examination Twice a year. In addition there is professional cleaning, whitening, gum treatment and other dental services needed by almost everyone. Not to mention the most common and at certain moments vitally required service– dental treatment. Good dentist will always be provided with work, and the dental business is a profitable business. Although not so simple. Let's consider how to open a dental office: what documents, premises, equipment and personnel are needed.

How are dental services provided in our country?

Firstly, there are government dental clinics. Recently they have become less and less popular among the population. They most often have outdated equipment and use low-quality consumables. Although sometimes they meet good specialists who are for additional fee They can put in a good, long-lasting filling.

Secondly, there are private dental clinics. Among them there are large ones, capable of providing the client with absolutely all dental services, from various types diagnostics and therapy to dental surgery, orthodontics and orthopedics, and small ones where several dentists work, possibly an orthodontist, a surgeon and an x-ray room.

Thirdly, private dental offices. This is the smallest form of assistance dental services. Only one specialist can work in such an office. Or two doctors and a nurse. Other options are also possible.

In order to open a dental clinic, especially a multidisciplinary one, you will need considerable funds and effort. After all, this is a whole factory for providing medical services, with its own departments, a wide variety of equipment and several dozen specialists. In addition, you will have to obtain independent licenses and permits for each type of medical dental activity. The cost of such a clinic amounts to tens of millions of rubles.

Organizing a private dental office is a little easier and much cheaper. A dentist working in such an office usually deals with dental treatment and basic hygiene procedures, such as whitening, cleaning teeth from plaque, removing tartar, etc. The office may have an X-ray machine, but more often they do without it, sending clients for X-rays to public or private clinics where such a service is available. Private dental offices usually do not provide prosthetics, implantology or orthopedics, although such options are possible. Sometimes doctors in such offices carry out simple surgical operations, such as tooth extractions.

Room for a dental office

Finding a suitable room is not so easy, because it must meet certain requirements, and you must be able to make the necessary repairs to it. There are two options - rent or purchase.

The main advantage of renting is that it requires a lower initial investment. This must be a non-residential premises with all the necessary communications: electricity, sewerage, water supply and the ability to permanently connect these communications to the dental chair, which must be mounted directly into the floor of the room.

According to standards, the free space around one dental chair must be at least 14 sq.m. If you place two or more chairs, then add another 7 sq.m. for each chair.

Since you will spend a lot of effort on equipping your office, it would be unwise to enter into a lease for a short period. Moving a dental office is a very expensive business. It is optimal if the contract is for at least five years.

Purchasing premises is more convenient in many respects, and if you have the means or the ability to obtain sufficient credit, it is better to immediately purchase premises for your private dental office and equip it according to your taste and needs.

If you find suitable non-residential premises, for example, in the basement of a new house under construction (this is the most profitable and convenient option, you will immediately have a whole high-rise building of clients) - great. If non-residential premises The format you need is not available, you can buy an apartment. True, it will have to be officially transferred to a non-residential fund, and this is quite a troublesome matter. However, opening a dental office generally requires a lot of paperwork, like everything related to medical activities, and you need to be prepared for this.

There is an option to attract firms specializing in these issues. Such a company can do everything for you: issue all certificates, licenses, permits and other documentation. But the company will have to pay.

On average, preparing legal documents with the assistance of assistants costs two to three times more.

For a small dental office without a laboratory and an X-ray room, a one-room apartment will be enough. If you plan on the simultaneous work of two or three dentists, then you will accordingly need a two- or three-room apartment. It is better if the apartment is located on the first floor.

Keep in mind that when registering a dental office, you will need permission from the owners of the apartments adjacent to the future office. It must be written and notarized. It is better to resolve this issue before purchasing an apartment, otherwise unexpected problems may arise, because people sometimes behave unpredictably.

Transfer of premises from residential to non-residential

If you purchased a residential apartment for your dental office, and this, I must say, happens very often, you will need to legally transfer it to a non-residential property. Let's look at how this is done.

First you need to go to the mayor's office of your city and contact the department of architecture and urban planning. Department employees will give you a list of organizations from which you need to obtain permission to transfer premises from residential to non-residential. The list usually includes firefighters, SES, traffic police, BTI, district administration and housing trust. You need to take all the owner’s available documents, visit all these organizations and obtain certificates from them. These certificates are paid, and there are usually no problems with obtaining them.

Next, you go again to the city architects, where, based on the submitted certificates, you are given a permit and an architectural planning assignment. To complete this task, you must visit a licensed design organization so that they can draw up a project for you. A list of such organizations is usually available in the city's architecture department.

In about a month, from finished project, you must return to the Department of Architecture and Urban Planning for approval. Then you receive permission for reconstruction from a whole list of organizations:

Fire protection
Traffic police - they may require that there be parking near your office
Compriroda - they will oblige you to plant greenery in the surrounding area
SES - will check compliance with all Sanitary Regulations and other existing regulatory documents
Zhiltrest
Non-departmental examination
Protection of monuments

Having received permits from all these institutions, you receive a design for your office approved by the architecture department.

After this, all that remains is commissioning. This means another visit to the same authorities. It is not necessary to wait for the final approval of the authorities. You can start working as soon as you have an approved project, and invite authorities during the work process. The exception is firefighters; permission must be obtained from them before starting work.

Requirements of government agencies for premises

General requirements for private dental offices are set out in regulatory documents: SanPiN 2.1.3.2630-10 and SanPiN 2956a-83. Some regions have developed additional legal acts regarding this issue.

According to Rospotrebnadzor standards, in order to open the simplest dental office, you need a room of at least 30 sq.m. Of these, at least 14 sq.m. should occupy the room where the dental unit is located, 10 sq.m. - hall and 5 sq.m. - toilet. The ceiling height should be at least three meters, the depth of the room (the distance from the window to the opposite wall) should be no more than six meters.

Additional premises that may be needed in a private dental office:

Sterilization room. Its area must be at least 6 sq.m. You cannot do without such a room if your office has three or more dental units.
X-ray room and darkroom. Area – 11 and 6 sq.m. respectively.
Office of an orthodontist and an orthopedic dentist – 15 sq.m.
Other additional offices ( pediatric dentist, implantology, etc.) – 15 sq.m. every.
Auxiliary premises (warehouse, staff room, administration office, etc.) – from 30 sq.m.

Equipment

You need to start with repairs. In the dental office, special work will have to be carried out to provide electricity, water and sewerage to the treatment chair. All these communications must be located under the floor and be made with high quality so that there are no interruptions in their functioning, because in this case you will have to tear down the floor and do everything again.

Studying the question: how much does it cost to open a dental office, Special attention should be given to the equipment. This is the second most expensive expense item, after premises. Although now the price range is huge. You can buy everything: from a used antediluvian dental chair from Soviet times at a bargain price to an ultra-modern multifunctional structure for several tens of thousands of dollars.

When choosing and placing dental equipment, you need to take into account the sanitary rules of December 28, 1983, clause 2956a-83 and SanPiN 2.6.1.1192-03.

For example, consider the list necessary equipment and approximate prices for its standard mid-level samples.

It turns out that the cost of the equipment with which you can start working (not counting the visiograph) is about 600,000 rubles.

General expenses

The business plan for a dental office, in addition to the costs of tools and equipment, includes the following expenses:

Premises – the cost here may vary. If you purchased it as a property, it’s one price, if you rented it, it’s a completely different price. In addition, in different cities and towns, and even in different districts of the same city, the cost of square meter real estate can fluctuate over a very wide range. Therefore, we will not give a specific figure.
Repair costs will range from 100,000 rubles. This figure can be much higher if you have a large room or if you want to give it not just a pleasant, but a chic look.
Licensing costs start at 50,000.
Salary to employees is salary plus interest, it can also be different. When your office just opens and there are few clients, the salary will be less; as you gain popularity and the number of clients increases, the salary will increase.
In addition, you will have advertising costs for public utilities, telephone, internet, etc.

The final amount must be calculated separately in each specific case. According to reviews from those who have already opened a private dental office, you need to prepare cash in the amount of 1 to 2.5 million. This does not count the acquisition of property.

Account registration

For those who are dentists and will be involved in treatment personally, it is best. For an entrepreneur who is recruiting staff, a more convenient form would be.

If you are a dentist, then the license to practice medical activities issued in your name. If you have employees, you will need to obtain a license for them.

Your OKVED codes - 85.12 - medical practice and 85.13 - dental practice.

You need to register with the pension fund, MHIF, FSS. And also open an account and order printing. And keep a book of income and expenses.

In addition, you will need cash machine, which will need to be registered with the tax office.

Office staff

The personnel must be highly qualified and meet all the requirements necessary to obtain a medical license. The requirements for a dentist are:

The doctor must be certified in therapeutic dentistry.
He must have a diploma of completion of internship and residency.
His work experience must be at least five years.

This applies to a general practitioner. If your staff includes an orthodontist, surgeon, etc., then you will need to obtain a separate license for each area.

Nursing staff may also be present on staff and independently provide certain services, for example, hygiene procedures(cleaning, bleaching, etc.). To do this, the physician must have secondary medical vocational education and a certificate in the specialization “Preventive Dentistry”.

Medical staff with average vocational education can assist dentists. To do this they must have a certificate " Nurse in dentistry."

According to standards, a dentist should not work more than 6 hours a day. Therefore, for a dental office to operate fully, its employees must include at least two doctors, two registered nurses, an administrator and a nurse to clean the premises.

Is it important special education?
Equipment
Documentation
Recipe for success
Profitability calculation
Useful tips

Dentistry is a popular type of medical service. Today people pay a lot of attention to the health of their teeth and keeping them in perfect condition. Opening your own dental office or small clinic with the right approach will allow you to make a significant profit, because treatment and preventive procedures are not cheap, not to mention prosthetics. But creating your own business from scratch will require significant investments and rational approach to organizing its activities. You should figure out step by step where to start on this path. Next, we will try to tell you in as much detail as possible how to open a dentistry from scratch in Russia and how much it will cost.

Is special education important?

There is a common misconception that without education, opening even a modest dental office with one chair is impossible. Most likely, on the contrary, a specialized diploma in a certain sense will become a hindrance, because it is difficult to combine professional growth and business development - a dental office. Here the benefit of such a phenomenon as the division of labor, where everyone does what they know how to do well, is manifested to a large extent. Some deal with the commercial part, organize the work, others carry out treatment, extraction, and prosthetics. This is the only way dentistry will become a successful, profitable business.

To open your own clinic or office you need premises. It is better if it is owned; renting creates certain difficulties for doing business, such as:

The need to create a financial reserve in case of sudden relocation and retention of staff.
Costs associated with finding and renovating new premises and transporting equipment.
Costs for an information campaign aimed at notifying clients about the relocation of dentistry to a new location.
Launching advertising to promote a dental office in a new location and attract clients.

In fact, by renting premises, you will have to start the business from scratch every few years. This is due to impressive financial costs, which can be spent on business development - expanding the clinic, opening a new office.

Separately, I would like to talk about calculating the area for opening a dentistry. On average, one chair requires 10 m 2 of space to ensure full functionality. In this case, the need to equip a reception desk, a sanitary facility, a utility room and a waiting area should be taken into account. As a result, to open a modest dental office you need to use a standard one-room apartment with an area of 32–36 m2.

Most often, dentistry opens in remodeled apartments on the first floors of residential buildings or small detached buildings are built. It is very important that the premises are removed from the housing stock and equipped in accordance with the requirements of the Sanitary and Epidemiological Station. To open a clinic, it is recommended to buy several nearby apartments.

Attention! A common mistake is to invest significant funds in renovating the premises. Most entrepreneurs are driven by the desire to create an exclusive design. Expensive materials are used for this, but this is not the secret of success in the field of dentistry.

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Equipment

Next important stage Opening a clinic or office involves choosing and purchasing equipment. Its standard set consists of:

Chair, its cost is 1,200,000 – 1,500,000 rubles.
Additional equipment, tools – 370,000 rubles.
Furniture – 200,000 rubles.
X-ray, the cost of which starts from 1,500,000 rubles.

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In total, it turns out that from 3,270,000 to 5,570,000 rubles must be spent in 2019 to open a dentistry for 1 chair. It's easy to calculate how much it costs average clinic for 5-6 seats and this does not include the cost of turnkey repairs.

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At the same time, before purchasing equipment, it is worth engaging a specialist for consultation so that the investment is balanced and optimal. Ideally, you need to recruit staff before opening a private dental clinic and order equipment based on their wishes. This will significantly improve the level of service.

Documentation

Another step that requires time and nerves will require registration of the clinic. To open a dentistry you will need many permits:

for the redevelopment of the premises - the architectural department;
sanitary organization of the enterprise - SES;
fire safety of the premises;
medical license allowing dental practice;
permission to use an x-ray machine.

You can find out what documents are needed to register an enterprise with the fiscal authorities by going to their official resource. In short, if you need open an individual entrepreneur on your own, and also assign OKVED codes the following types activities: 85.13. “Dental practice” and 85.12 “Medical practice”.

Recipe for success

Opening your own business is the beginning of a difficult path to achieving success in the form of a high level of profitability. It is important for dentistry to provide the highest class services, and this is impossible without a team of professionals. Therefore, if you can save on repairs and equipment, you cannot save on personnel under any circumstances, otherwise all investments will be in vain and the business will turn into a burden.

Due to this specificity, you should begin selecting specialists before opening a dental office. It should be taken into account that a significant portion of the profit will need to be spent on personnel. How much does it cost to employ professional staff?

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Dentists work for a percentage of revenue, it varies from 20 to 25%. Nurses, orderlies, and administrators receive a flat rate of $100 to $400. Approximately, about a quarter of the profit must be spent on staff every month. But it should be taken into account that it is the staff that makes a dental office or clinic profitable.

The optimal profit level is up to $20,000 per month from one chair. Provided that the business is promoted. This is the average for the capital region.

Profitability calculation

How much profit does successful dentistry bring? Let's assume that private clinic equipped with five chairs, hence the total monthly income is $100,000. Of these you need:

Pay staff salaries – 25%;
Purchase consumables – up to 10% of profit. You cannot save on this, otherwise customers will go to competitors;
Current expenses, including business expenses - up to 5% of profit.

In total, you need to give 40% of the amount earned. Accordingly, the profitability of the business will be about 30%, which is a good indicator.

What does it take for opening a dentistry to become the first step towards creating a brand, a well-promoted, successful network of clinics? The main requirement is rational approach to investment. This will create a powerful base for the business and build its foundation. Secondly, you should not be afraid to start a business from scratch, just as you should not completely trust it to third-party people - managers, especially if they are specialized specialists. It is necessary to remember the division of labor and understand that dentistry requires attention; it is not enough to just open a business, it needs to be developed and promoted.

Speaking of promotion, a private clinic from scratch will quickly be brought to the top by experienced specialists who have their own client base. Therefore, you should lure them into your dental office to work by any means.

Attention! Opening a dental office under a franchise is a waste of money, since most projects use the standard scheme, which is described above. The exception is marketing moves, but most of them can be found using specialized literature or the Internet.

Anyone who has a desire to work in this field and has considerable start-up capital can open a dental office. To launch a project, you will need to go through a lengthy registration procedure and obtain the necessary licenses and permits.

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Is special education important?

A person who decides to open a private dental office in Russia may not have a dental education. Practice shows that a dentist who has organized his own specialized mini-clinic does not have time either to manage it efficiently or to receive patients. Therefore, it is better when these functions are performed by two different people, each of whom is a professional in his field.

A dentist undoubtedly has the right to open his own office, but then it would be better to entrust its management to a hired manager. In this case, organizational issues will not distract him from the main professional activity. Alternative option Developments may include the hiring of additional dentists. In such a situation, personal reception of patients can be reduced to a minimum or not carried out at all.

Business relevance

The relevance of the dental business is due to the following:

High demand for dental services among the population. Since everyone has teeth, the vast majority of people are forced to regularly seek the services of a dentist. According to statistics, 97 percent of the Russian population suffers from diseases of the hard tissues of teeth. The average person visits the dentist twice a year, even when nothing hurts. In such a situation, the dentist may notice the disease on early stage and prevent its development.
High business profitability. Average check in provincial town is three to four thousand rubles, and in the capital - seven to eight. Standard appointment time is 30 minutes. An office with a good reputation records clients two to four weeks in advance.
Possibility of providing a wide range of services using various technologies and materials, which distinguishes dental offices from each other.

Options for organizing a dental business

An entrepreneur can open a dental office or clinic.

Dental office

Organizing a small office requires moderate capital investments, since one or two workstations are usually equipped, allowing you to receive several patients at the same time.

Most often, people turn to such institutions to receive standard dental services:

consulting;
basic dental treatment;
teeth whitening;
removal of tartar.

You can start a business by organizing a dental office. Having earned money from it, they can be invested in the development of the business and gradually expand it to the format of a private dental hospital.

dental clinic

Compared to a small office, organizing a clinic will require significant financial investments. Since the range of services provided is usually very wide, you will need to equip several workplaces, purchase expensive equipment and hire staff. The opportunity to receive diverse services attracts a large number of clients. Private clinics often have contracts with insurance companies, which, in turn, send people to provide them with various types of services.

Range of basic services of the dental clinic:

consultation and diagnosis;
various therapeutic services (including treatment of moderate, deep and complicated caries);
surgical dental operations (including tooth extraction, cysts);
dental cosmetology (including plaque and tartar removal, whitening, installation of braces, bite correction);
dental prosthetics;
implantology;
children's dentistry;
periodontics;
X-ray;
emergency help.

Market analysis and target audience

Characteristics of the Russian dental market:

the capacity of the market for paid dental services in 2017 was more than half a billion rubles or about 254,000,000 appointments;
high competition;
The modern dental market is predominantly represented by private clinics (25% of total number) and dental offices;
during years of economic crises, there is no sharp drop in demand;
dental services are perceived by the population as an essential product;
there is a growing trend in demand for paid medical services from dentists;
the increase in prices for dental services is mainly due to an increase in rent for premises, an increase in prices for drugs and equipment, and an increase in wages;
according to 2014 data, in Russia, greatest number private dentistry was recorded in Krasnoyarsk, Kazan and Nizhny Novgorod(22-29 pieces/100 thousand people);
development of lending for dental services;
For 2018-2022, the capacity of the Russian dental market is projected to grow;
Today, the most promising segment of the dental market is implantology and the provision of dental services aimed at children.

Dental market participants:

State dentistry. They primarily provide free services to the population, but also provide services for money. Fewer and fewer people are resorting to their services, since such clinics often have outdated equipment. In addition, they employ inexperienced specialists, and patients have to wait in long queues. Also, public dentistry does not always use high-quality materials.
Private dentistry. They are divided into establishments aimed at people with high, middle and low incomes. Private dentistry is classified into network and non-network clinics, as well as private offices.

Target audience of a private dental office:

men, women and children;
age: from 7 to 60 years;
level of income: medium and low.

Step-by-step instructions for starting a dental business

The following step-by-step instructions will help you open a dental office:

Developing a business plan from scratch or ordering a ready-made one.
Company registration.
Selection of premises and conclusion of a rental agreement.
Design and renovation of premises.
Search for suppliers of equipment and consumables.
Purchase and installation of equipment.
Purchase of consumables.
Registration of permits.
Selection of qualified personnel.
Marketing events.

Business registration

Features of the dental office registration process:

Choice of organizational and legal form. A small office in which a businessman personally provides dental services is registered as an individual entrepreneur. When opening a clinic/office, when the businessman is not a dentist or is one, but does not plan to serve clients, the LLC form is suitable.
If an entrepreneur plans to work independently as a dentist (without hiring other doctors) and creates an individual entrepreneur, then he will need a personal license. When organizing an LLC, a personal license must be obtained for each dentist. Licensing takes place in accordance with Federal Law No. 99 (dated 05/04/11) “On licensing of certain types of activities”. In addition to this law, Resolution No. 291 (dated April 16, 2012) “On licensing of medical activities” is in force.
The activity code 86.23 “Dental practice” is suitable for the type of business under consideration. It involves work in the field of dentistry (general/specialized), orthodontics and operating dental activities.
Most efficient system taxation - simplified tax system according to the “income minus expenses” scheme, since this is a very profitable type of activity.
Registration of a company in funds and statistical bodies.
After registering a company, you should take care of ordering a seal and opening a bank account.
To accept cash from clients for services provided, an entrepreneur must purchase and register cash register equipment with the tax authorities.
The launch of a dental office is possible only after obtaining permits established by current legislation. You will need an expert opinion from Rospotrebnadzor, the Fire Inspectorate and the Sanitary and Epidemiological Station.

The following documents are submitted to Rospotrebnadzor:

statement;
passport;
company registration certificate;
TIN certificate;
extract from the Unified State Register of Real Estate;
BTI plan;
explication;
agreements with companies on deratization, disinfestation and disinfection;
agreements with a company for waste disposal;
agreement with a laundry company;
examination of air, water, and swabs for sterility;
certificate of lighting and microclimate levels.

The Fire Inspectorate will require the following documents:

TIN certificate;
a lease agreement for premises or a document confirming ownership of it by the entrepreneur;
a document certifying the fact of completion of fire safety courses;
fire safety order;
fire evacuation plan and instructions;
documents confirming the installation of a fire alarm;
documents confirming the presence of fire extinguishers;
protocol for measuring insulation resistance.

To pass the SES inspection, you need to familiarize yourself with the relevant standards for the placement of the office, its interior decoration, the equipment used, the microclimate, etc.

Key regulations:

SanPiN 2.1.3.2630-10. The sanitary and epidemiological requirements that a medical institution must meet are recorded here.
SanPiN 2956a-83. This document describes the rules for the use of dental equipment, personal hygiene of personnel and occupational safety.

In some regions, internal regulations apply, which can be found out in the regional SES.

Room and location

Requirements for the premises from Rospotrebnadzor:

in the case of equipping one workplace, one dental unit must have an area of at least 14 square meters;
if there are two or more installations, then the minimum area for each of them is 7 square meters;
if three or more dental chairs are installed, then mandatory a sterilization room (from 6 square meters) must be equipped.

Requirements for choosing a room and its location:

for a small office, an area of 30 square meters is enough;
high ceilings (at least three meters);
one-way daylighting;
the depth of the room is no more than six square meters;
availability of communications: electricity, water, sewerage, heating;
good access roads and approaches;
availability of parking;
proximity to potential clients;
proximity to metro stations and/or other public transport stops;
distance from direct competitors.

The area of a small dental office should be divided into the following areas:

a room for receiving patients with an installed dental chair (or several chairs);
hall;
bathroom

When creating a dental clinic, the following zones are added:

sterilization room;
X-ray room;
darkroom;
orthodontist's office;
orthopedist's office;
children's room;
implantology room;
administrative premises;
utility room;
reception;
dressing room for patients.

Office space can be:

buy in credit;
purchase with your own money;
buy on lease;
take a long-term lease (from five years).

The first three options are the most preferable. Ownership allows you to redevelop the premises at your own discretion, without fear that the landlord will refuse to renew the lease.

The premises can be:

apartment on the ground floor (the premises will need to be converted to non-residential);
non-residential premises, for example, an office building or the basement of an apartment building.

Necessary equipment

A modern dental office should be equipped with special high-tech equipment from reliable manufacturers. It must have certificates of conformity and meet current sanitary standards.

The table below shows how much it costs to equip a dental office with two chairs.

Name	Approximate prices in rubles
Dental units	1 200 000
Chairs for dental unit	11 000
Light curing lamp	6 000
Shadowless lamp	75 000
Autoclave	150 000
Tip set	100 000
Tools	50 000
Endomotor	30 000
Pre-sterilization cleaning	40 000
Furniture for the hall and office	60 000
Plumbing for the bathroom	10 000
Cash machine	13 000
Other equipment and inventory	65 000
Total:	1 800 000

Dental unit – 630,000 rubles Chair for dental unit – 5,500 rubles Endodontic tip – 20,000 rubles Lamp for light polymerization - 6,000 rubles Shadowless lamp – 75,000 rubles Autoclave – 170,000 rubles

The video explains in accessible language how to equip a dental office. Filmed by the channel: “Dentist’s Notes”.

Staff

Serious requirements are placed on dental office specialists, since each of them requires a separate license.

List of requirements:

a diploma confirming receipt of full professional education;
work experience (from five years);
certificate for a specific activity profile;
availability of a medical book.

Requirements for junior medical personnel:

a diploma confirming receipt of secondary medical vocational education;
availability of a certificate in “Preventive Dentistry” or “Nurse in Dentistry”;
neat and tidy appearance;
availability of a medical book.

The staff of a small dental office (with two chairs) will include:

dentists (two people);
nurses (two people);
cleaning woman;
administrator.

Promotion and advertising

Ways to promote a dental office:

ordering a bright sign with the clinic logo;
development of a corporate website with the ability to make online appointments;
maintaining pages on popular social networks;
entering information about the account online on regional resources;
development of a loyalty program (including a bonus system, providing discounts to regular customers).

advertisements in local newspapers;
local radio announcements;
advertising posters, banners and banners in the city;
banners and contextual advertising on the Internet (on thematic forums and websites, on social networks);
distribution of advertising leaflets.

One way to promote sales is to allow customers to make appointments by telephone. At the same time, patients with acute pain must be accepted without prior booking.

Financial plan

Further planning of business costs is based on opening a small private dental office:

number of workplaces – two chairs;
premises - one-room apartment (planned to buy);
room area – 40 square meters;
location – in a residential area of a provincial town;
staff – 6 people.

Initial Investment

Start-up capital for the implementation of a dental office business idea.

Expenditures	Approximate prices in rubles
Registration of a legal entity and obtaining permits	60 000
Cost of premises	1 800 000
Apartment redevelopment and renovation	200 000
Purchase and installation of equipment	1 850 000
Marketing campaign	50 000
Consumables	20 000
other expenses	50 000
Total	4 030 000

Regular expenses

Monthly investment in business.

Income

The revenue of a private account is calculated based on the following parameters:

two doctors are seeing you at the same time;
everyone works six days a week for six hours;
appointment time for one patient – 30 minutes;
the average bill is 1,500 rubles.

Thus, the mini-clinic will earn 36 thousand rubles per day (at full capacity), and 1,008,000 rubles per month. The company's monthly profit will reach 658 thousand rubles. Business profitability is about 300 percent.

Calendar plan

Calendar plan for opening a dental office.

Stages	1 month	2 month	3 month	4 month	5 month
Business project development	+
Preparation of documents for registration of a legal entity	+
Company registration	+	+
Selection of premises	+	+
Purchasing premises		+
Redevelopment and renovation of premises		+	+
Selection of equipment suppliers	+	+
Purchase of equipment		+	+
Transferring the status of residential premises to non-residential		+	+
Installation of equipment		+	+
Obtaining permits from supervisory services			+	+
Recruitment		+	+
Obtaining licenses			+	+
Marketing campaign				+	+
Start of work					+

Risks and payback

Risks of the dental business:

Low demand. This state of affairs may be the result of an incorrect marketing program, an unsuccessful office location, etc.
High competition. Other market participants adhere to an active marketing policy.
Low qualifications of senior and junior medical staff, and, as a consequence, satisfactory quality of services provided. This negatively affects the company's reputation and image.
Increased costs for lighting consumables due to rising exchange rates.
Loss of license for any reason. For example, due to incorrect documentation.
Closing the office due to its non-compliance with the current standards of supervisory services.

Payback for the business will take very little time, 9–12 months.

Teeth can get sick at any time, so it is impossible to do without the help of a dentist. Even if you have never had such problems, you should undergo a preventive examination twice a year. Thanks to this, you can keep your teeth healthy and beautiful.

Dental services

A good dentist will never be left without work. If you have the appropriate education and experience in this field, find out how to open a dental office and start your own business. This profitable business, which will bring good profits.

Dental clinics offer different services:

Professional teeth cleaning;
Whitening;
Gum treatment;
Prosthetics.

In our country, dental treatment services are provided by:

State clinics. They are not very popular because they are medical institutions equipped with outdated equipment. IN state clinics sometimes there are good specialists who provide quality services for additional payment;
Private dental clinics. They offer a wide range of services from diagnostics to dental surgery. There are small institutions that employ 3-4 specialists;
Dental offices. This is a small form of business providing dental services. Usually there is only one specialist and a nurse in the office.

Before you start, you need to calculate how much it costs to open a dental office. This will require a lot of effort and money, for which you will need to purchase various dental equipment and high-quality consumables. In addition, it is necessary to obtain licenses and other permits.

Registration

If you are a dentist and plan to personally provide treatment, you can register as a private entrepreneur. An entrepreneur who will recruit specialists can register an LLC.

A medical license is issued in the name of dentists who will treat patients. In addition, you need to register with the Compulsory Medical Insurance Fund, the Pension Fund and the Social Insurance Fund. After registration, order a stamp, open a bank account, and also create a special book in which income and expenses will be recorded. You will also need a cash register. It must be registered with the tax office. You will also need permission from the fire department. All documents must be submitted to the health supervision authority.

Selecting a room

The premises for the dental office should be selected according to the established requirements. Firstly, it must be on the ground floor, next to a transport stop. If this premises is in a residential building, it must be transferred to non-residential stock. Required documents and certificates must be submitted to the architecture department. After this, you will receive permission for redevelopment. Before opening a dentistry, all these documents should be completed, otherwise serious problems may arise.

Equipment

When choosing equipment for a dental office, remember that it should last for more than one year. Therefore, all equipment must be of high quality and meet established standards.

Necessary equipment:

The most important equipment is the dental chair. It must be equipped with a micromotor with tips, hoses for water and air, ultrasound scanner and a turbine. Water, sewage and air must be connected to the chair. If you are opening a pediatric dental office, make sure that the chair is suitable for small patients.
Replaceable tips. They will be needed in case of an emergency;
Compositions for filling teeth;
Hygienic and chemical products;
Dental instruments;
Sterilizer;
Autoclave;
X-ray installation and other additional equipment.

The most important thing is not to violate the standards of equipping a dental office, and then your business will be progressive and profitable.

Staff

To draw up a business plan for a dental office, you need to add staff salaries to the costs of equipment. Its size depends on the positions held. When selecting employees, pay special attention to their work experience and level of education.

To obtain a license to provide medical services, you must provide a special certificate, as well as intern and resident diplomas. Must have at least 5 years of experience in dentistry. You can hire a nurse with work experience and a diploma as a medical assistant.

The most common problems

Missing documents and licenses. To avoid large fines, you can seek help from specialists who know what the requirements are for a dental office. Order an audit from professionals. The report will indicate all violations in studies, measurements, documents and certificates.
Few clients. To avoid such a problem, you need to carefully select personnel. They must be highly qualified. In addition, the dental office must be located in an area without obvious competition. It is advisable to choose a densely populated area.
Lack of prestige. For a dental office to become popular, you need to invest a lot of money in advertising. Professionals should be involved in this matter. Equipment for the dental office also plays an important role. It must be of high quality and modern.
Inconsistency between quality and price. To ensure that clients come to you, constantly monitor the work of doctors and nurses. Order consumables only from trusted suppliers.

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Financial calculations

The business plan includes the following expenses:

Purchase of equipment – 600 thousand rubles;
Renovation of the premises - 100 thousand rubles;
Registration of licenses – 50 thousand rubles;
Salary to employees. Depends on their number and qualifications;
Communal expenses;
Communication, advertising.

The entire organization of a dental office will cost you 1–2.5 million rubles. But only if you don’t buy the premises. Net profit will be at successful work up to 600 thousand rubles per year and more.

Prices for services

Many well-known clinics attract clients with low prices. But when a person comes for treatment, it turns out that he will have to pay hundreds of dollars for treatment. By misleading your customers, you only scare them away. Usually people trust those organizations where everything is simple and clear. Before starting treatment, you need to familiarize the patient with the prices and explain how much it will cost him.

Let's sum it up

Since it opens every year great amount dental clinics, we can conclude that it is quite profitable and even in large quantities locality. Of course, not everyone offers high level services, so profits vary significantly between clinics. It is quite difficult to give an exact figure. From practice it is clear that with an average workload, a paid dental office can fully pay for itself in just one year.

It is no secret that the most popular option for private medical practice is opening a dental office. And the main reason for this is its profitability. But, if you would really like to know how to open a dental office, you definitely need to follow a set of rules and advice. They are the ones who will help you become successful in the future.

Renting premises

This is the option that most novice entrepreneurs lean towards when choosing between renting and buying premises. Firstly, it is cheaper, and secondly, until you have a guarantee that the business will become successful, you should not waste money.

For such activities, the premises must have water, electricity and sewerage. Over the past few years, many have begun to look for accommodation in small hotels, which are not in the very center of cities, but also not on their outskirts. Why? Hotels of this level are not often fully occupied, so they are always happy to sign a long-term rental agreement. Well, the additional access to all communications is another plus.

Staff

The success of the entire enterprise primarily depends on the professionalism and qualifications of the personnel. There are several basic requirements for dentists:

Diploma of completion of residency and internship;
certificate in therapeutic dentistry;
work experience of at least five years.

Many entrepreneurs also include a surgeon and an orthodontist on their list. For such areas, an additional license is required, and there is a separate list of requirements for such personnel. The dental office may employ nursing staff whose task is to carry out hygiene procedures and perform various medicinal injections patients. For this, a secondary medical education, as well as a certificate of “preventive dentistry” is sufficient.

Regarding the number of medical staff: according to the standards, a dentist cannot work more than 6 hours a day, so to begin with, your office must have two doctors and two nurses, a cashier administrator, and a nurse to clean the room.

Equipment

So, the list of required equipment:

Dentist chair;
hygiene products;
filling composition;
replaceable tips;
tools;
apex locators;
special lamps;
radio videographer;
sterilizer;
drugs;
furniture.

A fully equipped chair costs at least $10,000, and its monthly maintenance costs approximately $100. A set of handpieces will cost $1,500, fillers and hygiene products - another $1,500, lamps - 300, tools - $1,000, radio videographer - $8,000 sterilizer and antibacterial treatment - $3,000, furniture - $3,000. Taking into account that you will have at least two chairs, you will spend approximately $30,000 on equipment alone.

How much does it cost to open a dental office?

Renting premises: it all depends on its location and area. In fact, the price can vary greatly.
Licensing: in this case, the minimum expenses are from 50,000 rubles.
Repair: initial amount – from 100,000 rubles. The indicators increase if you plan to make the room not just beautiful or neat, but chic.
Salary: the total amount includes salary and interest. It can be very different. At first, when there are few clients, it will be less, and as popularity increases, the salary will also increase.

Add to this expenses for utilities, advertising, Internet, telephone, etc. In total, to open your own dental office, you need a contribution in the amount of 1,000,000 to 2,000,000 rubles.

Documents for opening

First you register as a legal entity or individual entrepreneur. The registration procedure is established by the Federal Law of August 8, 2001. If you individual, then to register you must submit a signed application, a copy of your passport as a citizen of the Russian Federation, as well as a document confirming payment of taxes.

You receive a license to engage in medical activities, in accordance with the Federal Law of August 8, 2001 - “On licensing of certain types of activities.” To do this, you submit a number of additional documents along with your application:

Copies of constituent documents, if you are a legal entity;
copies of documents confirming medical education, length of service of the manager and his deputies;
copies of documents confirming the medical education of specialists, who are on staff and will be hired to work;
copies of documents confirming the work experience of specialists;
copies of documents that indicate the presence of a license for legally premises, technical equipment, etc.;
sanitary and epidemiological conclusion on compliance with all sanitary rules and regulations of the activities being carried out;
copies of registration certificates and certificates of conformity for all equipment;
a document confirming payment of the state fee for consideration of the application for the provision of a fee.

All copies must be certified by a notary, but are provided only upon presentation of the original. Licensing authorities may also additionally require you to provide a number of other documents besides those indicated.

Possible risks

Risk 1- lack of clients. The problem is quite common at the first stage of work, immediately after opening. You can avoid this situation if you choose the right office location in advance, and also select a staff of highly qualified employees.
Risk 2– missing licenses. If you do not want to pay fines in the future, consult with specialists and order an audit indicating everything you need about the document, research, measurements and certificates.
Risk 3– impolite employees. The administrator is the face of your enterprise. It is important that he is as polite and communicative as possible. He can be motivated by bonuses. If you want doctors to be more accountable, pay them a percentage of the check, which ranges from 20% to 35%.
Risk 4- lack of prestige. To earn popularity, you need to additionally invest in advertising. Then you will be known and heard on every corner, which will attract customers, making you a prestigious place.
Risk 5– discrepancy between quality and price. To do this, you need to regularly and as carefully as possible monitor the quality of work of all employees, order the best means and substances for work.

How much can you earn?

Speaking specifically about the dental office, it is worth pointing out that its profitability is about 30%. If you furnish only one chair, then it will bring you about $12,000 per year. The amount of net profit will be $ 4,000. The more chairs there are, the greater the amount of profit.

You will make a profit only if everything is organized as correctly as possible. Remember that you are being evaluated directly by your customers, and your first job is to please them.

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