Whether you're creating your own website or simply looking for information about an organization or individual, the About page is an important part of every website and blog. Why? Because it's usually one of the first links visitors click when they arrive on a site. And if they're not impressed, you can expect users to leave your site without reading your content, signing up for your newsletter, or making a purchase.
But what makes a compelling About page?
To begin with, the page should be informative. This doesn't always mean that it has to tell a whole story, but it should, according to at least, convey to people the idea of who and what you are. In addition, the page should contain social proof, reviews and some personal information, which viewers include education, family, etc. It would also not hurt to make sure that the page is displayed normally on mobile devices, because everything more people They go online from them.
In fact, everything is not as difficult as it seems. The main purpose of the About page is to help the visitor see the essence of the person or business. If you know who you are and what the purpose of your site is, your About page will feel natural. But if you're still looking for inspiration, you can always turn to the following 25 examples of the best About pages.
1. Yellow Leaf Hammocks
Screenshot of Yellow Leaf Hammocks
Yellow Leaf Hammocks is a company trying to save the world with hammocks. The brand plans to achieve this goal with hammocks hand-woven by artisans in Thailand. The idea alone should be enough to make this brand worthy of your attention (and money), but the story of how founder Joe Demin discovered these hammocks and the poverty statistics found on the About page are equally compelling. Both stories humanized the brand, the company and the product, which should motivate you to buy.
2. I Shot Him
Screenshot of I Shot Him
Don't be surprised by the name. I Shot Him is not a violent or gory site. It's actually a creative studio located in San Francisco. There's a lot going on here, but what's remarkable is how the brand expresses its "unusualness" and has fun on its About page. Here you can easily find more information about the team without clicking or going to other pages.
3. Dashing Dish
Screenshot of Dashing Dish
Dashing Dish aims to provide people with healthy recipes for foods that might otherwise be classified as unhealthy. What makes Katie Farrell's story fascinating is that it is personal. Nothing awkward. Just honest story about why she started Dashing Dish. There is also an accompanying video and a selection of facts that give visitors even more insight into Katie and her business. By visiting the site you will feel like you know Katie personally and want to support Dashing Dish
4. Gummisig
Screenshot of Gummisig
Gummisig is a web designer who skillfully and humorously uses large text to draw attention to the description of his activities. While he speaks proudly of the companies he has designed for, such as IKEA, he doesn't brag. The page also features customer testimonials, and its tone is equally responsive and friendly, even if you just need a simple website web design for your small business.
5. LessFilms
Screenshot LesserFilms
LessFilms is a video company that decided to show off its wit and sense of humor by building a website around wrestling. Yes, in professional wrestling. One way or another, it works. The result was a unique, original page that added more personality to LessFilms. This, in turn, gives the client a feeling of absolute comfort when he hires a video production company.
6. Moz
Screenshot Moz
Moz decided to provide visitors with a timeline to tell their story. But the site is not full of details. Instead, the SEO consulting company highlights the most important points round images on a track that you can easily scroll through. With this method, Moz can show off your awards and achievements without bragging.
7. I Am Dan
Screenshot of I Am Dan
Dan gives us all the "clichés and stereotypes" you'd expect to find on an About page, but in a simple, interactive way. Instead of showing everything important information, related to his graphic work and web design on one page, offers separate links to his resume and contact information. Overall, it's a blank page that follows current trends.
8. Tumblr
Tumblr screenshot
Tumblr has an almost excellent "About" page. It's clean, easy to read, and offers all the important information (like number of blogs or employees) front and center on the page. If you scroll below, you will also be treated to the latest blog posts, which are usually based on current topics. It's fun and informative.
9. Jared Christensen
Screenshot by Jared Christensen
Jared Christensen is a graphic and interaction designer and has created many anti-About pages. He provides all the information a potential employer would ask for, but does it in a witty and honest way, such as the About Us tab he calls Yawn. Clearly Jared had fun on this page and it's a breath of fresh air for users.
10. Toby Powell
Screenshot by Tobey Powell
Toby Powell is a website designer who has done an outstanding job with his page. Powell uses large text at the front of the background that resembles a crumpled document. He also makes a portfolio of his work available to anyone interested. Interesting feature pages - empty profile outline. It's so cool!
11. BentleyMotors
Bentley Motors screenshot
Bentleys are some of the most prestigious and luxurious cars on the market. Their About page conveys prestige with a clean, elegant design that features stunning, professional imagery and an interactive way to explore the history of the brand, plant, and latest updates Bentley
12. Andrew Reifman
Screenshot by Andrew Reifman
If you dedicate your life to freelancing, you know how important it is to sell people not only on your talent, skills and resume, but also on who you are. Andrew Reifman has excelled in this area. The designer included all the important information on the About page, but presented it in a comical way and framed it in a video game theme. This certainly gives you an idea of who Andrew Reifman really is.
13. Joseph Payton
Screenshot by Joe Payton
But another web designer, his “About the Company” page is one of the most interesting. Joseph Payton shows off his talent right on the page with a caricature of himself (there's also an animation that you can see if you visit the site). Whether you read his entire story or just his summary, Joseph has already proven how talented he is. But his page is so amazing that it’s worth just being around.
14. FortyOneTwenty Inc.
Screenshot of FortyOneTwenty Inc.
This San Diego-based media company has a clean, flowing About page that showcases the different talents of each team member. Most impressive, however, are the reviews from people like Jason Ehrlich, executive producer at NBCUniversal. Below is a list of companies and organizations that have trusted FortyOneTwenty, such as the San Diego Chargers and BMW. It's a fresh, easy-to-navigate page that also shows that it's a trusted and reputable company.
15. Adidas
Screenshot Adidas Group
In any other case, we would say there is too much information for an About page. But Adidas has done an excellent job of breaking the mold. What information can you find here? Almost any: be it brand history, strategy or various brands under the auspices of Adidas. Despite the abundance of information, there is nothing superfluous on the page.
16. TimFerriss
Screenshot by Tim Ferriss
You may have heard of Tim Feris in connection with his successful projects 4 Hour Work Week and 4 Hour Body. If you read his blog, you can even find all kinds of inspiration to change your lifestyle. But why is its About page included on this list? The most obvious point is the constant use of the third person. This is a change of pace from other pages that feature first person narration. Using third person forms also allows Tim to talk about his accomplishments without bragging.
17. MailChimp
Screenshot of MailChimp
Apparently, over 5 million people use MailChimp to create, send, and track email campaigns. Did anyone know? Not likely, and it's a smart move from MailChimp's About page. A great example of how to use your About page as a pre-sales page. It's simple, fun and effective.
18. The Nerdery
Screenshot of The Nerdery
The Nerdery is an interactive production company created by nerds for nerds. In an effort to fit in with this theme, the company took the opportunity to make the About page look like periodic table characteristics of "nerds". It's funny and totally reflects the company's carefree attitude.
19. National Geographic
National Geographic screenshot
For a publication created in 1888, National Geographic seems to have an amazing understanding of technology. Their site is full of the beautiful images that made the magazine famous. Their About page is no different. Besides very short story, minimal page design includes subsections of the site that are interesting to users (work, photos, grants, donations, etc.).
20. Chattanooga Renaissance Fund
Screenshot of Chattanooga Renaissance Fund
The top of the Chattanooga Renaissance Fund website should encourage investors and entrepreneurs to consider the city of Chattanooga, Tennessee by mentioning it rich history and companies based in the region, such as Amazon and Volkswagen. As you scroll below, you'll find information about team members, followed by functionality for startups, investors, and third parties to further explore the site.
21. Chappy Barry
Screenshot by Chap Barry
Here is another page created by the developer. Barry Chapman's page is worth noting because it keeps the About section light, simple, and a little "trendy."
22. Apptopia
Apptopia screenshot
Want to know our favorite part of Apptopia's About page? This is honesty. Here is a company that cares about making money, not what your friends imagine. Plus, the page is clean and dedicated to the people who make Apptopia exist. Not only information about employees is provided, but also links to their profiles on social networks.
23. MoleCube
MoleCube screenshot
The Quebec game studio uses its homepage as a "destination" for all the information users need without having to search through the entire site. This is a playful and aesthetically pleasing page that captures the essence of the business.
Company
The implementation of this project will be carried out by the open joint-stock company "__________________".
The purpose of this society is:
Creation of production facilities for the production of ___________________________ for
(regional markets) ___________________ and ___________ (foreign markets);
Creation and implementation of technologies; _____________________________
Construction of access roads and highways (if required);
Construction of service facilities (if required: indicate which ones).
Founders
Joint Stock Company "___________________" (address)
Property fund of _____________________ district (address)
Closed Joint Stock Company "__________________" (address)
State Enterprise “________________________” (address)
The authorized capital of the Joint Stock Company is ____________ billion rubles, divided into _________ thousand ordinary registered shares with a par value of _________ thousand rubles each. each. By the time the company was registered, the founders had subscribed to all _______ thousand shares (if not all, indicate how many).
The company owns the right to use a land plot with an area of ______ hectares. Possible partners: ______________________________
Preliminary negotiations were held with the company _______________ on the supply of equipment, carrying out design surveys for the organization of production _______.
The project will be linked to by the design institute "" (address).
The project initiator has a good reputation in government, business and financial circles, which can serve as a prerequisite for the successful implementation of the goals.
Appendix 5
An example of a description of the consumer qualities of products (mini-bakery “Russian Bread”.
Our bakery produces bread and bakery products from yeast dough. Bakery products are baked according to different recipes and vary in taste and weight. All products are made from premium or 1st grade wheat flour. 3 types of loaves are baked. However, you should dwell in more detail on open pies, which are baked according to a special recipe. We intend to make them the “calling card” and pride of our bakery. Every day our assortment will consist of 15 types of products. Our product is an essential product, because... we care about good nutrition of people. Demand for bakery products is inelastic.
Among the features of our products I would like to highlight the following: original taste; high quality; freshness of the product; appearance; technological superiority.
All bakery products produced are marketable due to the specific features of the baking industry:
Bakery products are consumed daily by the entire population;
The products produced are low-transportable and designed for a specific microdistrict;
Limited deadlines for implementation;
The main raw material is flour, which is characterized by high transportability and a relatively long shelf life.
We believe that, perhaps not a new product, but a rarity, our products will remain on the market for a long time, because... There are no bakeries in the B_____ area that use recipes similar to ours.
Our products are not protected by copyright certificates. We copied recipes from magazines (“Bread Baking of Russia”, “Baking Production”, collections of technological instructions for the production of bread and bakery products, a reference book on bakery production, a reference book for an engineer-technologist and a reference book for workers in the baking industry). Then we make our own changes to the recipes.
You: We have been on the market since 1991.
Them: We don't care.
You: You have good development dynamics and a young, friendly team.
They: So the employees don’t have enough experience...What does good development dynamics mean?
You: Experienced specialists with 20 years of experience!
Them: Enough of this crap. Show me what you have done and how you will be useful to me. Give specifics.
They are site visitors, potential clients or partners who want to learn about your company and the benefits of working with you. They also doubt your competence and reliability, which is why they opened the “About the Company” page.
How to write text on the “About Company” page to convince the visitor that your company helps solve the problems that concern him now? To do this in the midst of angry customers who have gone crazy from advertising and “good deals”?
The problem is that you have everything like everyone else:
- low prices;
- reliable equipment;
- modern technologies;
- specialists are professionals in their field who have zero customer focus.
If you don’t know how to write text about a company for a website and need examples, then this article is for you.
Teleport by article:
We are the first on the market! We have best technologies production, individual approach and German quality equipment.Text “About the company”, what should be there?
Praising your company is a bad idea. To write honestly: company “N” was created to earn a lot of money - this also somehow doesn’t catch on.
People are selfish. What does a website visitor think about? About Me! What is he most afraid of? That he will be scammed for money. For example: instead of a bathhouse, they will build a “hut” where the temperature does not rise above 80 degrees, the corners are damp, the door is swollen from moisture, and the closest relative of penicillin lives in the sink.
How to reassure a visitor? A professional team, a guarantee for all types of work (no deadlines), the shortest possible deadlines (no specifics) or 12 years of experience in the market? Does this calm you down? I'm not here.
If you are not Apple, Gazprom or Coca-Cola, then you need to tell something about the company.
What should be on the “About the Company” page:
- What the company does and how it can help.
- Who contacts the company?
- Why can you help, but Vaska (my neighbor) cannot, and how does your help differ from Vasya’s help? How are you better than your competitors?
- Have you already helped someone? Prove with examples of your work. Show problems that you have already solved.
- Why do you write that only Russian construction teams work for you? Show me the people who will be responsible for the result, preferably in person.
- Why are you talking about a cool office, can’t you just show a photo.
- Who do you work with and who recommends you.
The truth is that the client does not need your company. And he doesn’t need Vaska either. He needs to:
- the wallpaper in the room was glued evenly;
- The timing belt was replaced at the chosen time and with a 6-month warranty;
- The bathhouse was built in 3 months so that in winter we could show off our friends with a broom.
The client needs a solution to his problems and this is where the fun begins.
Typical client. I do not want to decide anything. I don't want to think about anything. Copywriter, don't rape my brain! I just want to not worry.
Example of a text about a company – techniques that increase trust
Specificity, trust and evidence - this waits for a potential client when he is interested in your services. But something is scratching at my soul. And so he goes to the “About the Company” page. He goes looking for answers.
When even the cat doesn't trust you The company page was created for doubtful customers. She is the last chance to convince a person that you are not a camel.
Let's find a few examples of “About the company” texts, highlight interesting points and analyze unsuccessful examples so as not to wave our hands in pitch darkness.
General tips:
- talk about the client’s problems and their solutions;
- be specific;
- differentiate yourself from your competitors;
- prove your words with facts;
- demonstrate the results of your work (photos, videos, recommendations);
- handle customer questions;
- draw a portrait of a potential client;
- make an unexpected offer;
- use the authority of the CEO;
- show your best case;
- offer something for free.
I can write a list of 50 points. But it won't do any good. These tips are empty. Only examples of texts about the company can help.
Example of text about company No. 1
I love construction organizations. There is so much you can write here. But they write all sorts of nonsense ( click on the image, opens in a new tab)
Example text “About the company” (kachestvo53.ru) Not only is it difficult to extract useful information from the text, but it is also difficult to read. The volume is large, but it is not clear what it is needed for?
The company's website is interesting. You can look at a 3D model of the house. I wish I could add 3D models of already built houses to the card. In the gallery of completed works, everything is piled up, but this is already bad.
What could be the text about the company? For example:
Company "GK" affordable quality» builds houses, cottages, bathhouses and equips the local area. People come to us to order a turnkey project or save on it by choosing a ready-made option with original modifications. We build from wood, brick, aerated concrete in the Nizhny Novgorod region and nearby regions (including in the south of the Leningrad region).
Turnkey projects may include (we do not impose all services, you choose them):
- designing buildings in your architectural bureau;
- the whole complex construction work: foundation, walls, roof, stove, fireplace, exterior and interior decoration;
- site development: landscape work, construction of fences, wells, gazebos, sheds and outbuildings;
- creation and connection of sewerage, electricity, water supply and development of a gas or wood-based heating system.
They were most successful in building houses, Russian baths and cottages from rounded wood. More than 20 similar projects have already been completed. Look at our work in the gallery
.
Advantages that have helped us succeed in the market since 2002:
- Construction of small baths and houses (6x4, 8x6) in 2 months, thanks to its fleet of vehicles, experience in similar work and the availability of ready-made log houses.
- Professional development of the design of houses and territories with the possibility of 3D modeling - we have our own architectural bureau (you may have already seen 3D graphics projects , some of them have a discount of more than 100,000 rubles - look for the “Promotion” label).
- Turnkey project development. In our design office, dreams are visualized. 3D project development free. But only if we undertake its implementation. Otherwise, the house project will cost 50,000 rubles, bathhouses 20,000 rubles. With our drawings, any competent builder can implement it.
and blah, blah, blah...
As you can see, I haven't changed anything. All this is in the text about the company on the website. But it is buried between lines, words and letters. I like my version better, I wish I could add some graphics. And you?
I hope that this example of text about a company has lifted the curtain on how to write such materials.
One project is not enough. So let's choose a different topic.
Example of text about company No. 2
This piece of text is taken from the site socialit.ru. Company "SOCIAL" (click, opens in a new tab).
I do not know why. Maybe I'm still young. But in my understanding, “young progressive specialists” are students who did not find a job and founded their own “company”.
Despite some of the horrors of the text, it contains helpful information. What is good in the text about the company:
- 4 directions are allocated;
- there is a statement of the client’s problem;
- work around the clock.
However, there are also problems. In the last paragraph I saw “standard lead time is 1 day.” Will there really be an unexpected and strong guarantee now? No, she's not there. But they would write that: if we do not fix the problem in 1 day, then we will return 5,000 rubles for each day of delay. That would be powerful. But this is not the case.
I will not write another text. Because the phrase “this mission...” made me remember the mission of this text.
- Text about the company is an ideal opportunity to use “info style”. We need to operate with facts. Let there be few of them. Let them seem like small things. It's the little things that make up the difference and differentiation from competitors.
- Show off your strengths and weak sides. There are hundreds of companies with similar services. But even twins have differences by which their parents can easily distinguish them - character and life experience. Tell us about it.
- A company is not premises, concrete and computers, but a group of people. They work to earn money. No sane person would give money for words and promises. Well, maybe he will give it away 1 or 2 times due to his naivety and inexperience. People are willing to pay for results and for solving problems.
- Write for the Client, thinking from the Client. When a company sprinkles adjectives, uses dubious facts and talks about its exclusivity, then trust in it goes to zero. There is a simple sales formula that works best: it was - they paid money to company N - it became. Show the entire chain in a logical sequence.
- Template for writing text about the company:
- what are we doing;
- what we do best;
- who contacts us;
- examples of our work;
- best project;
- what makes the company different?
- our team of persons;
- our company in numbers;
- what clients say about us;
- what guarantees do we give?
Web writers and copywriters will probably ask how to write text about a company when the reseller cannot say anything about it. Be observant if the company already has a website. Contact the end customer or ask the intermediary to forward your brief. If you do not contact a company representative, the text will be cliched, unsightly and ineffective.
On this topic, the author writes that after looking at more than 300 “about us” pages, he came to the conclusion: few people know how to make this page effective. Although this is perhaps the most important page, this is where they decide whether to continue communicating with you by phone or in person.
Common copywriter mistakes
- the text “about us” is written in the third person (about the mythical “them”, it turns out);
- widespread use of cliches a la “team of professionals”;
- boring long texts instead of videos, infographics, employee photos;
- boring short texts (a few sentences and contact information), unsuccessful or low-quality photographs of the team;
- arrogant texts and negativity about competitors (“are you still buying from these losers?”);
- the nuances of perceiving web content are not taken into account (we read the material - Jakob Nielsen);
- “Yanking” and a pompous or, conversely, familiar tone (save “You” for personal letters);
- Ignoring text markup (readers “scan” your page and quickly highlight the fragments that they should read - for example, this list);
- ignoring - a good font is as readable as possible and will delight readers (and you will get a plus in your karma for this);
- small font (14 point size recommended), bright background color, animated banners (all this is very annoying for adult audiences).
Readers are looking for an answer to the question “how can you be useful to me?” on the “about the company” page, so there is no point in writing dry facts and figures - it is better to highlight the advantages compared to competitors. Coffee for check-in? Free shipping? Facebook fan discount? Recycled packaging? Contribute part of the profit to charitable foundation? Saving up for an office in Miami?
A good example is the email newsletter service Mailchimp. Already in the second paragraph they write:
But enough about us—let’s talk about you. Whether you own a business or manage email newsletters for clients, you need an email-marketing service that takes care of the complicated stuff so you can focus on your job.
By the way, special respect to them for the image. They chose a monkey as a corporate character. The site has replicas of the character and a lot of great (photo)graphic elements.
From the "about us" page of the English printing company MOO:
When we say "we love to print", we really mean it. In this section you"ll find out more about MOO and the work that goes on behind the scenes. From the paper to the packaging, the people and the press. Pull up a chair and make yourself at home.
Another example is the Kazakh company GOOD! , which offers services in the field of marketing and advertising, writes beautifully and succinctly:
And this is how the text about the Rutorika company begins:
Every part of the story is functional, informative and engaging. This is that rare case (I speak as a copywriter) when graphic execution wins over text. By the way, it is noteworthy that after the Our Story tab comes Your Lifestyle.
It is beneficial to make this page attractive - it is visited not only by potential clients, but also by applicants. It is a rare company that is not looking for valuable personnel for the future. In addition, partners, contractors and competitors watch it.
Online stores also need an “about us” page. Otherwise, you have to look at the copyright (year of creation) and look for reviews. But you can make the task easier by creating a good, selling page about the company and collecting a kind of FAQ (answers to frequently asked questions).
By the way, this is an excellent option to work with - even if there are any, you need to answer them and offer an alternative. A “faceless” business can be brought to life by showing who works in the office, who delivers the goods, and so on. Remember why the company is popular (yes, even if it’s a copy of Ben and Jerry’s).
Try to express the principles of work, the philosophy of business and you will immediately find like-minded people. The more extraordinary you do this, the more resonance you will cause (at the time to attract!). And the most important thing is to be able to briefly express the essence. What is needed is not a slogan (although that wouldn’t hurt either), but positioning. And you need to enter it in the description field (page meta tag), so that everyone will have a clear and light heart :)
Finally, let’s show how our “about us” page is designed:
The “About the Company” section is one of the most problematic areas of a business website. There are still pages in the style: “ Highly qualified specialists will always help you understand the huge assortment and make right choice " (Real fragment).
Why is this happening?
There is one global reason: company owners and copywriters have no idea what to write in this section.
That’s why we had the idea to develop a list of 12 “must have” elements for the “About the Company” page.
Moving along this list, the business manager will set a clear task for the copywriter, and the latter will be able to implement it correctly.
In other words, both yours and ours. Go.
Is the About Page Really Important?
Maybe no one looks there at all, but we will try, pay copywriters money, spend time on it...
Let's look at the facts.
This is a screenshot of a click map from YandexMetrica of the corporate website of Denis Kaplunov Studio.
We see that the sections “Training”, “Our Rules”, “Portfolio”, “Blog” and - attention - “About Us” are especially popular among visitors. Google Analytics data confirms this fact.
It is worth noting that “Studio” marketers do not deal special promotion section. The demand is 100% natural.
We think your business resources will be in a similar situation. The importance of the page needs no further comment.
What happens to “About” pages in the most competitive market?
To get a feel for the average temperature “in the hospital,” we checked the websites of companies involved in plastic windows. This is one of the most competitive sectors.
A large number of enterprises are represented by the following pages:
Does this text sell? The answer is obvious. What is missing here and how can this section be strengthened? We'll figure it out in the next block.
12 important elements of the text “About the company”
No. 1. Company name
The biggest mistake that occurs in the “About the Company” sections is the lack of a company name. This may seem strange, but this is what actually happens.
The text contains a lot of pretentious phrases “team of specialists”, “ great experience work”, “individual approach”, but not a word about the name of the super-advanced company.
No. 2. Video message from the company director
A strong move that presents the business through personality. It’s one thing to read a “dry” text, and quite another to watch a competent and professional address from the first person of the enterprise.
By the way, you can generally present the entire style of the “About the Company” page in the form of a direct speech from a TOP person. This is a strong image move that not only increases trust (communication with a specific person), but also sets your business apart from competitors.
No. 3. Description of the company's activities
We continue to answer the question “Who are we?” Tell us about what you do and for whom. Here you need to talk about the problems of visitors that you solve with the help of products and services. Don’t forget to spice up the text with a USP block.
No. 4. Explanation of company services
If the site does not have a separate “About Services” page, then you can talk about them on the “About the Company” page.
Briefly communicate what you are willing to do for the visitor by directing them to specific landing pages.
No. 5. Company advantages
After the introduction, you should move on to describing the specific advantages of your company. The “About us in numbers” technique works well. Before writing the text “About the company”, collect all possible figures and present them favorably to your potential clients.
For example: work experience; precise indication of the assortment; duration of the warranty; number of customers; speed of coffee preparation, finally.
No. 9. Mission, legend
If marketing concept your business contains a mission and legend, then include their description in the text “About the company”.
(By the way, if you are interested in learning the specifics of creating a mission and legend, leave a request in the comments. We will write a detailed guide).
No. 10. Photos
The Fatherland wants to see its heroes in person! Don't hide, show potential clients who will work with them.
What may be in the pictures:
- employees;
- Building and office;
- Warehouses;
- Production;
- Shop.
By the way, we also use this technique.
No. 11. Customer Reviews
If the site does not provide a separate section for reviews, then they can be placed on the “About the company” page.
This is the most logical and effective place for social proof of enterprise performance.
No. 12. Calls to action
About Page has its own conversion goals. And they depend on the characteristics of the business and your commercial objectives. When creating the text “About the company” you need to keep them in mind.
What purposes can an “About Us” page serve?
- Transfer visitors to sales pages;
- Encourage placing an order;
- Encourage people to make a call or send an email;
- Send to view customer reviews, works from the portfolio.
Don't forget this important element.
About Us = About You
The “About the Company” page implies a story about the company, its advantages, guarantees, and services. But the presentation of this information must meet the expectations and aspirations of the visitor.
In other words, we don’t “obsess” with ourselves, but talk about the company in such a way as to answer main question audience: " Why here»?
If you have just opened your “About the Company” page and realized that something is clearly wrong with it, contact the “Studio”. for you a competent section that will fit into the Internet marketing of your company and realize a specific business goal.
Loading...