Initial investment in business - 470,000 rubles.
Time to reach the break-even point - 4 months.
The payback period of the project is coming from 10 months.
Return on sales - 19%
2. Description of the business, product or service
The nail salon provides nail care services for both the female and male half of the population. As a rule, a client comes to the salon not only to bring his appearance in order. The atmosphere and communication inside the salon are of great importance. It is important that employees treat each visitor carefully, greet each visitor with a smile and take into account every client’s wishes. In addition, the convenience of the location greatly affects the salon’s traffic.
There are several options for the location of a nail salon:
- In a place with high traffic of passing people (main street);
- In a residential area;
- In shopping and entertainment centers.
The last option does not fit the concept of a cozy home salon, because... To create an atmospheric interior, you need a spacious room, and rent in shopping malls is very expensive.
The location in a residential area limits target audience project to residents of nearby houses. However, even nowadays, not all housewives make regular investments in their own appearance. And in order for people to purposefully get to the salon from different parts of the city, it is necessary to create a reputation and form a customer base.
The optimal choice would be to locate the salon in the city center near office buildings and shopping centers. It is also worth paying attention to the proximity of transport stops and metro stations. This will make it convenient for clients not only to come into the salon after work, but also to have the opportunity to “drop in” for a manicure during their lunch break.
The total area of the nail salon is about 30 sq.m.
Pedicure room - 9 sq.m. This area is enough to accommodate two workplaces. However, for the first time, one pedicure chair will be installed in order to save investments and taking into account the low demand for salon services in the first 2-3 months after the start of work. Main hall - 15 sq.m. It is assumed that this area is sufficient to create two workplaces and a comfortable waiting area. In the future, the waiting area can be attached to the reception, and the number of workplaces in the main hall can be increased to 4. 2 sq.m. should be allocated for the bathroom, and 5 sq.m. will be enough to install an administrative reception desk.
A manicure salon belongs to the beauty salon business, but offers a highly specialized list of services that only affects nail services. Currently on the market great amount procedures for treatment, restoration and nail extensions. To begin with, you should focus on the most popular services. Firstly, the salon masters will have the opportunity to hone each service to perfection. Secondly, it saves on the purchase of consumables.
In the future, you can expand the list of services and also increase prices. However, before mastering new services, salon masters must high level fulfill what is already in the price list.
3. Description of the sales market
Main competitive advantages salon are:
- Convenient location;
- Availability of parking;
- Cozy atmosphere (comfortable waiting area, nice talking, unobtrusive background music);
- High level of service (warm welcome, quality service, taking into account the client’s wishes);
- Availability of a subscription system for regular customers;
- High-quality maintenance of the client base, segmentation of clients into groups;
- Convenient work schedule.
The subscription system provides 10 manicures with a 20% discount. The subscription is valid for 1 year. The subscription is designed for the bearer. Thus, the one who purchases a subscription becomes your regular customer. In addition, he attracts new customers through a one-time transfer of his subscription.
After working in a salon brings a stable profit, you can think about developing a network of salons throughout the city. This is another one effective way reducing competition.
4. Sales and marketing
If we consider the impact on the traffic of people passing near your salon, then the main way to attract attention will be bright sign.
You can give it away printed materials in the nearest shopping centers or in crowded places. If there is a cafe or some kind of entertainment establishment next to the salon, then agree on the placement of your business cards.
An important role in sales is played by the politeness of the staff and the ability of the administrator to communicate on the phone. It is necessary to pay attention to the communication skills of the administrator/manager before hiring him.
As for working with regular clients, you need to hold closed events for them (hen parties), organize special promotions And Gift certificates on holidays. Retaining a client is an art. Therefore, when allocating a budget for marketing, you should distribute it between potential clients and real ones.
5. Production plan
For this type of business it is necessary to register an individual entrepreneur. The entire procedure, including registration with the tax authorities, will take 2 weeks. The chosen taxation system is UTII. A nail salon fits into the “Household Services” category; the main indicator when calculating tax is the number of employees employed in the business. The correction indicator is set separately for each region.
After completing registration, you need to start looking for premises.
There are a number of requirements for the premises of household organizations (including hairdressing salons and beauty salons), which are regulated by SANPIN Resolution 2.1.2.2631-10. Including:
- Manicure and pedicure rooms should be located separately;
- The workplace must be at least 4.5 sq.m.;
- The cabin must have a separate place for disinfecting instruments, equipped with a sink and cold/hot water supply;
- The pedicure room should have a foot bath, as well as a separate sink for washing hands. Hot and cold water supply is required.
6. Organizational structure
7. Financial plan
IN this business plan a detailed list of equipment and furniture required to start operating the salon is presented. However, there are many companies on the market that offer complete equipment manicure and pedicure salon at a discount. This saves time searching for separate suppliers for each type of equipment.
The investment amount for this type of business is 469,500 rubles, taking into account the initial investment and operating expenses for the first month of operation.
Initial investment in opening a manicure salon
Current expenses
The maximum production capacity is 15 procedures per day: 12 manicure services (6 for each master) and 3 pedicure procedures. With daily loading, this amounts to 450 procedures per month. However, this level of employment is achieved only after a year permanent job salon
The time to reach the break-even point is 4 months.
The payback period of the investment is 10 months.
Calculation of investment efficiency, 24-month sales plan and main economic indicators are presented in the financial model.
8. Risk factors
Main internal factor The risk is the dishonesty of employees. Some masters come to work in a salon in order to form their own client base, and then continue working at home.
In order to prevent such fraud, you need to:
- ensure close contact between the client and the administrator (timely reminders, holiday greetings, warm welcome);
- introduce a corporate culture aimed at long-term work with each employee;
- maintain a friendly atmosphere within the team and hold joint events;
- maintain a stable level wages employees, constantly expand the sales market.
Opening a nail salon is a popular type of business that brings in a stable income and quickly pays for itself. Reasonable approach and a well-thought-out plan will allow you to create a nail salon in short time. Below is a business plan for a nail studio with calculations for the city of Novosibirsk.
a brief description of
Starting investments: 718,000 rubles
Payback period: 8 months
Profitability: 35%
Annual net profit: 1688400 rubles
Project Description
Idea: organizing a nail salon from scratch, estimated break-even point - 1 year. .
Organizational form: Individual Entrepreneur or LLC.
Project goals:
- creation of an economy class manicure studio.
- satisfying the consumer market by providing wide range services at affordable prices.
- receiving monthly profit.
Prospects: opening a chain of nail salons a year after the launch of the project.
Target audience: 95% women aged 15 to 60 years, 5% men of different ages.
Average number of clients per month: 350 people.
Types of services:
- Manicure of any complexity;
- Children's manicure;
- Removing gel coatings from nails;
- Festive and everyday nail design;
- Pedicure;
- Hand and nail care treatments.
Location: residential area of the city.
Working hours: 7 days a week, from 09.00 to 22.00. Total working hours per week – 90 hours.
The project is financed by investing personal funds in the amount of 520 thousand rubles.
Niche in the market
In Novosibirsk, professional nail services are mainly provided in hairdressing or beauty salons. They account for 70% of the market. At the same time, the trend towards opening highly specialized nail studios and offices is actively growing. Their task is to fill the niche of nail services, make it inexpensive and of high quality.
The most common type of service in nail studios in the city is everyday manicure and pedicure. Taking into account this specificity ready business plan a nail salon should include an expanded list of services.
Important! In Novosibirsk there is no high competition in this business segment. An entrepreneur can become competitive in a short time and recoup investments
Marketing strategy
When developing a business plan for a manicure studio, special attention should be paid to the advertising campaign. The demand for the salon and the number of visitors directly depends on this point. In the first two months, 10% of the total initial investment is allocated for marketing. Over time, the studio's popularity increases and monthly advertising costs decrease.
| Expense item | Quantity | Cost in rubles |
| Banner printout | 1 PC. | 1700 |
| Placing an ad on local radio stations | 1 ad on one radio station per month | 2500 |
| Placing advertisements on television channels | 1 ad on one channel per month | 15000 |
| Printing leaflets | 800 pcs. | 600 |
| Making a sign with the name | 1 PC. | 15900 |
| Placing printed advertisements | 1500 pcs. | 900 |
| Website creation | 1 PC. | 27000 |
| Distributing leaflets | 800 pcs. | 3400 |
| Total | - | 67000 |
* The calculation was made taking into account the costs in the first two months of the project. Monthly advertising costs do not include the production of a sign with the name, banner, or website creation.
Organizational and legal framework
The manicure business begins with choosing the legal form of the company. This could be an individual entrepreneur or an LLC. The first option is preferable, as it is easier to register. Avoid paperwork, save time and get free consultation regarding the registration of individual entrepreneurs, you can use the service.
Important! In the process of filling out documents, in the paragraph “OKVED code” indicate 93.02 (“Provision of services by hairdressers and beauty salons”). Manicure services are part of this activity
You also need to decide on the taxation system: UTII or simplified tax system. Most entrepreneurs choose the simplified tax system. In this case, a 6% tax is imposed on income or the difference between income and expenses. Purchased for UTII cash machine and is registered. Before opening the salon, you must submit a notification to Rospotrebnadzor.
Organizing a nail studio requires compliance with SES standards and coordination with the fire department. Therefore, it is worth familiarizing yourself with SanPiN 2.1.2.1199-03 in advance.
Production plan
Finding suitable premises, purchasing equipment, determining the cost of services is an important part of the business plan for opening a nail salon. These stages allow you to correctly distribute costs and the amount of initial investment.
Room
For a nail salon, a room with an area of 35-45 square meters. This is enough to accommodate two rooms (manicure, pedicure), a reception desk, a bathroom and a waiting room. Compliance with SanPiN standards is mandatory:
- the office should be on the ground floor;
- It is necessary to have an isolated entrance;
- you need to have a separate place for disinfecting instruments;
- communications and ventilation systems must be in good working order;
- each office needs a separate room;
- one workplace should occupy 7-9 square meters.
Equipment
Equipment is purchased from specialized companies. In total, the purchase of inventory takes from 30 to 40% of the total investment. The cost of additional consumables is not included in the calculations. They are purchased separately every month.
Equipment costs
Organizational plan
The optimal number of employees in a nail salon is 5 people (2 manicurists, 2 pedicurists, 1 administrator). The salary and responsibilities of staff depend on experience and qualifications. Salary data (payroll) is one of the points of the business plan for a manicure salon.
Payroll fund
Important! Nail salon workers must undergo regular medical examination and advanced training courses
Accounting services can be outsourced. It is convenient, economical and does not require additional work space. Professionals from the Glavbukh Assistant Service will help you manage your bookkeeping remotely.
Financial plan
The start-up investment estimate is drawn up based on the costs of the production part, advertising campaign and Consumables. The initial investment amount may vary depending on various factors: increase or decrease in prices for equipment, rental, marketing.
A one-time investment in a nail salon with an area of 35-45 square meters looks like this:
*The estimate does not include expenses for public utilities, payment for the Internet, household goods.
One of the key stages when drawing up a business plan for a nail salon is the proper distribution of investments. 45% of them goes to payroll, 15% - to rent premises and utility bills, 15% - to equipment, inventory, 10% - to insurance contributions, 10% - to advertising. To understand how much net income the salon will generate, you need to calculate the amount of monthly investment.
Monthly costs
The daily production capacity of the nail studio is 17 procedures. The average bill for one procedure is 900 rubles. Every month the nail studio brings the owner 459 thousand rubles. Net monthly income will be 140,700 rubles.
Risk management
Risks that negatively affect the successful implementation of a nail service project include:
Personnel dishonesty. Some employees try to lure clients in order to earn extra money. A well-established corporate culture within the team, a stable salary level, and trusting relationships with employees will help prevent the “leakage” of clients.
Insolvency of the population as a result economic changes. This risk is overcome through a flexible pricing policy, providing quality services at an affordable price, and the availability of promotions and discounts.
Reduced profits in the event of a change of premises. In order to reduce this risk, a long-term lease agreement is concluded with reliable partners. In addition, it is better to always have a backup option for renting premises.
Three months of accounting personnel records and legal support for FREE. Hurry up, offer is limited.
In order to look decent, women spend long hours for procedures in beauty salons. But a stylish hairstyle and tan will not be highly appreciated by others without a beautiful manicure, which is why many salons and hand care offices are opening today.
Of course, you can do a manicure at home, but for this you often lack the strength and skills, because the process of caring for your hands is labor-intensive and requires special skills. Therefore, most women, as well as some men, prefer to trust competent manicure specialists.
Despite a large number of nail salons, hundreds of entrepreneurs try themselves in this niche every year. If you are wondering how to open a nail salon, then for your attention we offer a list of recommendations and advice from experienced businessmen in this field.
Before you run to register your activities with the tax office, sketch out a business plan for a manicure salon. What it will look like, how much money it will require, who will work there. You should have a complete picture of the future project in your head; the “we’ll figure it out as we go along” option will not work here.
After the opening plan has formed in your head, go to register an individual entrepreneur. This registration procedure does not require large investments and waste of time. In addition, taxes on entrepreneurial activity will be lower than in LLC. It is not at all necessary to hire a lawyer to register; the package of documents is small, and the procedure itself is easy. You will need the services of a lawyer when you have to draw up lease and supply agreements. To do this, agree with a specialist who will provide you with well-executed documents for a fixed fee.
After this, decide on the source of financing for the project: a bank loan, investors or your own savings will become the starting point in the business.
Search for premises
The premises for a nail salon must comply with fire standards and the requirements of the sanitary and epidemiological station. According to them, each workplace must be allocated six to seven square meters, there must be access to a water supply, and all personnel must have sanitary records.
For an average salon with four to five workplaces, an area of sixty squares is enough; they will accommodate manicure tables, a restroom, and a reception desk. The room must have access to the Internet (wi-fi) and there must be a waiting area (sofa, table with magazines and TV). Clients must feel comfortable in the salon, otherwise they will be easily lured away by competitors.
It is necessary to locate your future nail salon in a public place: shopping and business centers, the first floors of high-rise buildings. The premises must have undergone good cosmetic repairs. It may be worth inviting a designer to add some “zest” and personality to the new salon.
Nail salon equipment
The main criteria for choosing equipment are its functionality and reliability. Buying cheap manicure lamps or saving on chairs means burying your business at the first stage. Firstly, the client needs a comfortable place, secondly, the master needs quality equipment for work, otherwise a dissatisfied client will not only leave, but also tarnish your reputation. In a niche with such high competition, there is no room for mistakes.
In order to offer all possible manicure services, you must purchase:
- quartz sterilizer and thin manicure lamp for standard manicure;
- Fraser for manicure and pedicure;
- paraffin melter for hands;
- professional ultraviolet lamp for nail extension.
In addition to these devices, you will need many more little things: baths, sets of tools for manicure and pedicure, napkins, gloves, cosmetics and consumables.
Remember: When purchasing everything you need, be sure to check the products for compliance. To do this, ask for certificates from sellers.
From furniture you will need: specialized tables for manicures, comfortable chairs for pedicures, a sofa for those waiting, a desk for the administrator, a wardrobe and a safe for documents. In addition, you need to purchase a music system or TV to create a pleasant atmosphere, a coffee table and several hangers.
Remember: The manicure table must be at least 70 centimeters high, otherwise it will not pass sanitary standards.
It is very important to pay attention to the chairs of the masters in which they conduct most of its time. They must be height adjustable and must have a backrest and armrests. Their performance, and therefore the profit of your nail salon, will depend on the choice of chairs for the masters.
Tip: For the safety of manicure services, purchase an ultraviolet sterilizer, with which masters will process their tools.
Staff
Nowadays, there are quite a lot of experienced manicurists and pedicurists, so finding them will not be difficult. The main problem is luring clients, that is, when a master secretly offers a client his services at home for a lower price. In order to avoid this, all negotiations with clients are conducted by the salon administrator, who also monitors the work of the masters and their communication with clients.
Payment from manicurists consists of either a small salary (7-10 thousand) and 10-20 percent of the work done, or only interest, but then their rate is 40-50%. The administrator receives a salary of 15-18 thousand rubles and 2-3 percent of total revenue.
Salon advertising
To successfully operate a nail salon and fight against competitors, it is important to allocate an advertising budget at the first stage. Order a light box so that the sign is visible to passers-by not only during the day, but also at night. Make a sign to display in front of the salon, order flyers with discount coupons, and distribute them to mailboxes. Run promotions on social networks and give away a free manicure to attract attention potential clients. Over time, make discount cards for regular customers, congratulate them on the holidays e-mail, give gifts.
Prices for services
Don’t be afraid to initially set average prices for the services of your salon’s specialists; too low a price will scare off respectable clients. Here are approximate prices for manicure and pedicure services:
- Hygienic manicure – 350 rubles;
- Hardware manicure – 400 rubles;
- Children's manicure – 250 rubles;
- Paraffin therapy – 300 rubles;
- Gel manicure (extension) – 800 rubles;
- Manicure correction – 500 rubles;
- Gel manicure removal – 400 rubles;
- Nail modeling – 1200 rubles;
- Coating with medicinal varnish – 100 rubles;
- “French” manicure – 250 rubles;
- Nail polishing – 100 rubles;
- Classic pedicure – 900 rubles;
- Hardware pedicure – 1100 rubles;
- Treatment of fingers and feet – 700 rubles;
- Foot bath – 150 rubles;
- Foot scrub – 100 rubles.
Expenses and income
Table 1.1
One-time expenses.
| № | Name | Amount, rub. |
|---|---|---|
| 1 | Registration of individual entrepreneur | 800 |
| 2 | Quartz sterilizer, 4 pcs. | 7 200 |
| 3 | Manicure table set, 4 pcs. | 60 000 |
| 4 | Paraffin burner, 4 pcs. | 10 000 |
| 5 | Ultraviolet lamp, 4 pcs. | 12 000 |
| 6 | Fraser, 4 pcs. | 30 000 |
| 7 | Aprons and gloves for craftsmen, 4 sets | 10 000 |
| 8 | Reception desk | 20 000 |
| 9 | Craftsmen's chairs, 4 pcs. | 16 000 |
| 10 | Chairs for clients | 16 000 |
| 11 | Pedicure chairs, 2 pcs. | 50 000 |
| 12 | Sofa for those waiting | 12 000 |
| 13 | TV | 18 000 |
| 14 | Coffee table | 3 000 |
| 15 | Hangers | 2 000 |
| 16 | Phone number for administrator | 2 000 |
| 17 | Filing Cabinets | 3 000 |
| 18 | Safe | 2 500 |
| Total | 274 500 |
Table 1.2
Monthly expenses
| № | Name | Amount, rub. |
|---|---|---|
| 1 | Renting premises | 50 000 |
| 2 | Consumables (varnishes, napkins, bases, etc.) | 40 000 |
| 3 | Employee salaries | 140 000 |
| 4 | Taxes (USN, 15%) | 40 000 |
| 5 | Advertising | 10 000 |
| 6 | Internet, TV | 3 000 |
| 7 | Stationery | 2 000 |
| 8 | Water, tea, sweets for clients | 2 000 |
| Total | 287 000 |
With an average turnover of a nail salon (4 nail technicians), the monthly income is 450 – 500 thousand rubles. In this case, the payback period for the salon will be from 8 to 12 months.
The manicure business is considered female because they are better versed in the intricacies of the salon, and also follow fashion trends and can adapt in time. If our calculations for opening a manicure salon have convinced you of its profitability, do not put off your dream until tomorrow. Hurry up to draw up your business plan and look for investors. Only brave and determined people can count on running a successful business.
When a girl decides to start her own business, she is often faced with the fact that it is difficult for her to make a choice in favor of one business or another. When the choice is made, the business very often turns out to be too expensive or difficult to implement.
However, there are a number of options available mainly lovely ladies, easy to implement and giving a good income. Among them is a manicure business at home. Manicure is the very thing that brings girls not only money, but also pleasure and creative self-realization, and you can literally organize it at home. If you are interested in this idea, now we will tell you how to start a manicure business.
Analysis
Before opening a nail salon at home, you need to calculate the pros and cons. And decide what you need to open a manicure salon and.
Let's start with the positive:
- Popular with men and women;
- Opportunity to develop creativity;
- Availability and ease of implementation;
- Profitability.
The disadvantages of this business are also obvious:
- Huge competition;
- Necessity of availability special education: at least courses;
- The problem of competition can be solved either through quality or through interesting offers and discounts.
Business plan
Even if you plan to work from home, it is simply necessary to draw up a business plan for a manicure salon with calculations. This way, you can allocate the funds you have in the wisest way. Proper distribution finance is very important, because if you do not plan to take out large loans or sell an apartment, then it is unlikely that you have a very large budget.In addition, a business plan for a manicure salon is needed so as not to miss a single detail. You should start by registering your business. Some craftswomen work from home without registering. Most often, before this they worked in a salon, and now they host former clients and women/men who came as acquaintances.
If you still want to collect everything necessary documents, you will need to obtain a certificate of private entrepreneurship and a certificate of completion of relevant courses. It’s good if you also have the necessary permits and a medical record. Not for reporting purposes, but simply to increase customer confidence in you.
The premises are the most important point of the business plan, but you won’t need to write it down since you are working from your home.
Equipment
Equipment for a manicure salon is not very numerous and expensive.
First of all, you need furniture:
- Table for direct manicure;
- Two manicure chairs - for you and the client;
- An armchair and a coffee table - for guests waiting in line;
- Cabinet or shelves - two storage areas for varnishes, removers, lamps and other equipment.
Then, you should have all the necessary tools:
- Manicure set;
- Sterilizer;
- Ultraviolet lamp for quick drying of gel polish coating;
- Fraser;
- Special brushes for nail designs and French manicure;
- Acrylic, gel varnishes, ordinary varnishes different colors, foundations, cuticle softeners, manicure and shellac removers and other cosmetic chemicals;
- Tips, false nails, nail stickers, etc.;
- Baths.
It is good to purchase consumables in bulk. Try to negotiate mutual advertising and discounts, look for good and cheap options on websites and in stores. Tip: last season's collections or lines that are almost sold out have the biggest discounts.
Don't save money. A half-dollar varnish from the market will peel off in a day, and your reputation in the eyes of the visitor will collapse. And the tools, in general, should be crystal clear: entering unpleasant diseases no one canceled.
Staff
It is clear that in a home salon you act as a master. Appearance and behavior must be appropriate so that the client does not doubt for a second: this specialist is a true professional.
To begin with, your appearance and especially your nails should be very well-groomed. This serves as an additional advertisement for the services, since you most likely do the manicure yourself. If you have at least one (or better yet several) courses behind you and a couple of certificates on your wall, this will also raise the prestige of a manicurist. In addition to all of the above, the master must be polite and creative. If the client does not know what pattern she wants to see on her nails, it is you who will have to come up with it and execute it so that the girl is satisfied.
Administrator
In addition to the wizard, you may also need an administrator. This person will answer calls, negotiate with clients, record them, keep records, control the financial part of the issue, maintain Internet resources, constantly update them and communicate with users.
It's good if this person is your relative whom you can trust. This will save you several thousand rubles per month. An administrator is, first of all, a responsible, attentive, and careful person. He must be familiar with a computer, be able to work on the Internet, enter clients into a database, know all the necessary information and be able to answer questions.
Advertising
It makes sense to launch advertising when everything is ready to receive visitors. Make yourself a website and groups in in social networks, create a page on Instagram. The main thing that should be on all these pages is a portfolio and a price list. There should be a lot of photos so that clients can fully imagine how professionally the craftswoman works.
Establish partnerships with other artisans or stores. If advertising of their services is displayed on the website and pages of your manicure salon, they will respond with mutual advertising. Very popular in Lately began to offer its services almost free of charge in order to develop a portfolio.
The female client pays only for consumables, receives a free manicure, and you receive a photo for presentation and advertising. This always works flawlessly and soon a line of this girl’s friends will line up for you. If the manicure is good, of course. A very interesting type of collaboration is with photographers.
If your name appears under a photo of a girl with cool nails, this will again serve as an attractive factor. Make yourself business cards, give yourself a link on special forums. In principle, you can even write reviews for yourself (or entrust this to copywriters). Just be careful.
- Follow trends in the fashion world. You must have a few options in store from the latest trends that you can offer to your client. If you can say, “This is the manicure Angelina Jolie wore on the red carpet last week,” then even the most expensive design will be approved unconditionally;
- Always keep a map of polishes and a couple of glossy publications or photos with examples on your coffee table. Let your guests look through them while they wait in line;
- Before opening a nail salon at home, work in a salon. Experience in the beauty industry is always highly valued;
- Create a system of bonuses and incentives.
- Provide additional services, for example, you can offer clients, in addition to manicures, also haircuts.
A home beauty salon is a profitable business, if only because you don’t have to share the proceeds with anyone. It’s easy to organize such a thing, and it’s a pleasure to do it. Competition can ruin your business only if you are not good enough in your profession. If you are truly a master, then no one and nothing will stop your business from flourishing. About others
Loading...