Business plan for an enterprise for the production of confectionery. Promotion of services and goods. Organizational form and taxation system

Paying attention to how shops with different assortments of confectionery are being opened in large quantities, you notice one fact - the products are of the same type, often do not correspond to the desired taste and quality, and the prices are not always encouraging. I want to get tasty, original and fresh product. Therefore, there is always a demand for confectionery products (cakes, pastries, cookies with filling, muffins, sweets, marmalade) not made for the mass consumer. The competition, of course, is big, but with a new offer you can always be successful and have your audience. To do this, you need to write the right business plan for the confectionery, which will contain convincing information for potential creditors or investors if there are no own funds.

We offer our own example for study, in which we present a business plan for a confectionery shop with calculations. It can be adapted to your business idea by substituting your own material costs and assuming the possible profitability of the project.

Summary

It is planned to launch not a large sweets factory, but a small confectionery shop with an adjacent store (confectionery shop), which will sell products and accept individual applications from customers.

The factory requires large investments in the premises, its equipment and staff. The task of such a production is the wholesale sale of sweets prepared according to a standard recipe. Today you will not surprise anyone with this, and the shelves of even ordinary grocery stores are littered with similar products.

A confectionery shop can be quickly re-profiled without investing serious funds if some sweets are not in the right demand. There is no need for a "bloated" state. Some products can only be made to order, without losing the freshness of the products and without spending extra money on raw materials. This will allow to compete with some confectionery industries.

The confectionery will combine two activities - production and trade. According to the OKVED code, we select the appropriate numbers to indicate them in the application when registering a business:

Numbers 10.71 and 10.72 are applicable to the confectionery industry.
Number 47.24 refers to the retail sale of confectionery in specialized stores(in our case, a candy store).

You can choose a subgroup with a narrower specifics of a confectionery establishment by examining the information in the classifier.

Organizational moments

The enterprise is supposed to rent premises in the central part of the city. The cost of rent in the center is higher than in other areas, but the flow of customers is also greater. A bright sign on the facade will create additional advertising and will reduce the cost of attraction.

For production and a shop, a small room with an area of \u200b\u200bno more than 50 square meters is required. m. This space will include a workshop, warehouse, utility room and retail area. The bench will be located on 15 sq. m, for the workshop we will allocate 20 sq. m, the warehouse will take no more than 7 sq. m, the rest of the area is used for staff.

The premise is selected and complies with sanitary and fire requirements. This is the 1st floor of a residential building with 2 entrances - from the side of the street and the courtyard. Investments in repair, improvement of the ventilation system will be required. Water supply, sewerage, electricity meet the requirements for an enterprise of this type.

Confectionery opening hours:

Mon-Fri: from 09:00 to 20:00.

Sat-Sun: from 10:00 to 18:00.

Staff will work on a staggered schedule to be confirmed prior to the opening of the bakery.

Service list:

Production and sale of unique confectionery products in a wide range.
Production of confectionery products (thematic cakes) on an individual order.
Delivery of individual orders.

Product range:

Puff pastry pies.
Pies from yeast dough.
Muffin.
Cakes in assortment for free sale and to order.
Cookies in assortment (5 types).
Sweets in assortment unique recipes.
Muffins with various fillings.
Cakes according to unique recipes (10 types).
Zephyr, pastille.

This is a preliminary list of confectionery products for the initial stage of the confectionery. Gradually, it can be expanded or adjusted if customer demand changes. Every day you can change the product map by setting the days of any model of cake, pies, sweets. Improvements will occur as the workshop and shop work.

Registration

To open a confectionery, you need to go through certain instances and collect an impressive package of documents.

At the stage of writing a business plan, it is necessary to study the legal requirements for the premises for the workshop and shop and the list of certificates for finished products and equipment. Sometimes aspiring entrepreneurs choose the path of contacting lawyers who will help speed up the process of starting a business.

For the manufacture of confectionery products, a recipe will be required, which must be developed for the entire range and approved by Rospotrebnadzor.
Products must pass laboratory research in order to obtain a certificate of conformity with the requirements of the law regarding food products.
You do not need to obtain a license for production and trade.
Relevant documents must be collected for the premises: lease agreement; technical certificate; design documents for communications and engineering networks; conclusion of the SES and the fire service for compliance with the requirements; contract for disinfection, disinfestation and deratization services with a schedule of events.
You will need quality certificates for the purchased raw materials and equipment that will be used in the confectionery industry.
All staff must have up-to-date health books.

Entrepreneurial activity will be registered in the form of LLC. It is supposed to be a family business of the spouses, who will be the founders with the contribution of certain shares. Husband and wife have a specialized education and will independently manufacture products.

As a taxation system, we use the simplified tax system (15% of the base “income minus expenses”).

Workshop equipment

The main costs for the confectionery shop include Finishing work and purchase of equipment. Significant redevelopment is not expected. Communications to the premises are connected, so you only need to replace the plumbing and equip a room for staff and a warehouse. We list the total values and expense items in the table:

Article of material investments	Number of funds, rub.
Appliances
Maximum power extractor	30 thousand
Refrigerator for raw materials	45 thousand
Freezer for raw materials and shock freezing of semi-finished products	56 thousand
Industrial sifter	23 thousand
Dough mixers for different types of dough	80 thousand
Electric stove (5 burners)	50 thousand
Proofing cabinet	25 thousand
Induction furnace of good power and performance	150 thousand
Cream container	45 thousand
Mixer professional	35 thousand
Biscuit machine	70 thousand
Forms, containers, baking sheets, frying pans, pots in assortment	100 thousand
Grater industrial	27 thousand
scales	10 thousand
Nozzles for creams, liquid dough.	38 thousand
dough sheeter	46 thousand
Cutting tables	35 thousand
Washers for products and hands	20 thousand
General expenses	885 thousand

The cost and list of equipment is preliminary, because there are many manufacturers of equipment for confectionery, some of them give good discounts to new customers.

In the following table, we will reflect investments in the redecoration of the workshop and the trading area, equipping with furniture, a counter and other items.

Type of expenses	Number of funds, rub.
Finishing materials (ceiling paint, wall and floor tiles in the workshop area, decorative plaster for the trading floor, drywall, consumables), plumbing, lighting	250 thousand
Services of designers and finishers	70 thousand
Trading racks for products	55 thousand
Equipping the place of the cashier with cash registers, scales, packing containers	50 thousand
Employee uniforms, incidentals	50 thousand
Registration of certificates, recipes, projects, permits, business registration	40 thousand
Purchase and installation of air conditioners, fire and security security systems, video surveillance	200 thousand
Total consumption	715 thousand

It is possible that the costs will be higher or lower. It depends on the condition of the room and the design concept in pastry shop. So far, according to preliminary calculations, it is necessary to invest at least 1 million 600 thousand rubles to prepare the facility for opening.

But it's not all costs. It will require the purchase of raw materials that are needed for the production of products indicated in the assortment list. You can lay 50 thousand rubles for this and gradually make stocks as they are needed. It is possible that the first salary payments will have to be made from personal funds if the confectionery does not reach the desired level of revenue at the initial stage. The payroll will be reflected in a separate section of the business plan.

Estimated launch dates

There is no need to prepare for the opening of the institution, focusing on seasonality. Products are in demand among sweet tooth at any time of the year. Therefore, we draw up a plan of action based on personal circumstances. We offer a scenario for preparing for the opening in the table:

It is expected that preparations for the opening will take 4-5 months. It is possible that the process will go faster. It depends on obtaining product certificates and permission from government regulatory agencies. If a room is found that does not require renovation and design work from scratch, then this stage can take two to three weeks or less.

We complete the staff

In order for the buyer to be satisfied with the quality and taste of the confectionery, experienced confectioners and technologists are needed. The functions of the confectioner will be taken over by the business owners, because they have a specialized education, experience and their own map of unique sweets. You will need the help of an apprentice in the preparation of ingredients or the preparation of simple products.

The institution works daily, the formation of two teams is required, which go out according to the schedule. At the initial stage in the state, we open the following vacancies with salaries:

Salary expenses for a confectioner can be excluded from the list if the owners of the confectionery will independently prepare sweets. At the initial stage, a salary is set for all employees, because the profitability of the shop is still small. With an increase in sales and acceptance of individual orders, a premium or bonus payment may be assigned.

Pastry shop income figures

To understand whether there is a profitability from the business, you need to make calculations of monthly revenue, raw material costs, wages and other points. Based on the fact that the assortment of the confectionery shop is diverse and it is possible to make sweets to order, the prices for products may be different. Therefore, daily earnings may fluctuate. The shop should sell products in the amount of 20-30 thousand per day. This is possible if the average check is from 500 to 2000 rubles. Passage will be 30 people or more.

Monthly revenue is expected in the amount of 750 thousand rubles in the first months. The maximum income can be within 950 thousand or 1 million rubles.

To determine the profitability and payback period, it is necessary to determine how much the net profit of the enterprise will be for the month and year.

So, the net profit will be 196 thousand rubles per month. Initially, investments were made in the amount of 1 million 900 thousand rubles. The enterprise can reach self-sufficiency in 10-12 months, if force majeure circumstances do not arise.

Marketing strategy

To get the maximum revenue, you need to conduct the right advertising campaign:

The main tool will be the confectionery website, where a portfolio of unique confectionery products will be posted. We will promote it through social networks and contextual advertising.
The bakery will be located in the city center. Therefore, we need a bright sign and a pavement sign with attractive information for passers-by.
Delicious aroma will also attract the sweet tooth and not only.
Otherwise, it is necessary to monitor the freshness of products and the assortment that meets the needs of the target audience.
Discounts, bonuses and promotions will be pleasant to buyers who will appreciate your skills and tell their friends about it.

Eventually

We proposed a business plan for a confectionery shop with a small sales area, so as not to look for wholesale customers, but to focus on passers-by and people living or working nearby. If the sweets are unique, have good taste and not very overpriced, there is every chance of success and possible expansion.

Sweets are something that many Russians love. Even in times of crisis, they cannot deny themselves the pleasure of enjoying the taste of a fresh pastry, cake or chocolate bar. Such a high interest in sweets can also attract a novice entrepreneur. A properly drawn up confectionery will help to take into account all the nuances in advance, correctly calculate the planned costs and financial indicators. After that, it remains only to bring your project to life.

Evaluation of competitors
High competition is one of the features of the confectionery business. There are quite a few players in this area. The danger for a novice entrepreneur may come from manufacturers of the following type:
large confectionery factories (Babaevsky, Krasnaya Zvezda, Akkond, the factory named after N.K. Krupskaya and others), selling finished products throughout the country;
medium and small factories (pose a danger in the context of a certain region);
private confectionery enterprises (may cause damage when located in the same territory or within the same city);
restaurants, cafes and other establishments with their own production (slightly affect the demand of other confectionery enterprises).

In the business plan of the confectionery, it is important to prescribe in advance competitive advantages, due to which it is planned to attract buyers. The following components will be important here:
Using modern, unusual recipes. Many confectionery factories and even private manufacturers use traditional recipes, and consumers want something new, with an interesting, yet unfamiliar taste.
Net product composition. Many people prefer treats that are free of GMOs and other harmful ingredients. The more natural the composition, the more customers you can attract. It is important not only to follow this rule, but also to notify your customers about the naturalness of the finished product. For example, you can use the prefix "eco" in the name or description of products.
Variety of assortment. You don't have to limit yourself to pastries and cakes. The assortment includes cupcakes, rolls and other sweets.

By the way, the use of foreign names can also attract buyers, since people are much more willing to buy muffins than muffins, although the composition is almost always the same. By the same analogy, pies are called tarts.

Of course, it is equally important to ensure the quality of finished products and correctly form the margin and the final cost of products. All together will allow not only to rebuild from competitors, but also to develop customer loyalty.
Choosing a format for a confectionery
A business plan for opening a candy store should include and detailed description production format. Here much will depend not so much on the desires of the entrepreneur, but on his financial capabilities. The following directions can be distinguished:
Mini-confectionery or home production. This format is suitable for confectioners who want to start working for themselves, but do not have entrepreneurial experience. In this way they will be able to move from a regular wage to a sufficiently large income in the form of profit. Opening costs here will be minimal - no staff is required, equipment is needed at a minimum (a dough mixer can be replaced with a conventional mixer or even ready-made semi-finished products can be used). The main difficulty will be the development of the client base. On average, you can bake 2 - 3 cakes per day, earning from 1,500 rubles for each. It turns out that monthly revenue can reach 90,000 - 120,000 rubles.
Manufacturing facility. Here we are already talking about a full-fledged confectionery enterprise with large volumes of finished products. To work, you will need professional full-cycle equipment, a separate room, and trained personnel. Start-up costs will be much higher. Usually, the initial capital varies from 700,000 - 1,000,000 rubles and more. The level of profit will depend on the scale of production. You can reach an income of 150,000 - 200,000 rubles a month in a few months.
Cafe-confectionery. This is a universal format that combines production and sales in one place. The advantage of this idea is the possibility of obtaining more income from sales (instead of wholesale, retail ones are produced). Moreover, these two types of sales can be combined, increasing your own profit and production profitability. When opening a cafe, additional investments and a large area will be required, but it will be easier to develop customer loyalty by providing them with a full-fledged service. Additionally, the establishment can sell ready-made products to take away or stay at a hybrid format of a confectionery shop.

confectionery franchise
If opening your own pastry shop seems too complicated and risky, you can turn to professionals in this niche for help - buy a franchise. In this case, the entrepreneur will receive a ready-made business model, the opportunity to work under a well-known brand, valuable recommendations and advice from experienced confectioners. Some franchisors provide their franchisees with equipment at a discount, help in finding suppliers and establishing sales. Often, a franchise involves training the entrepreneur and staff. Often, even drawing up a business plan for a confectionery does not need to be dealt with on your own.
The main difficulty in this case lies in finding a conscientious franchisor, aimed not only at obtaining money, but also at developing the business of their partners. Today, the most attractive offers on Russian market are the following franchises:

WAFBUSTERS™ A piece of happiness BONAPE
Starting investment 1,200,000 - 3,000,000 rubles From 2 900 000 rubles From 300 000 rubles
Lump sum 350,000 rubles Not 25 000 rubles
Royalty 4% of revenue + 2% marketing fee Not Not
Confectionery Format Cafe-confectionery Studio-confectionery Mini-confectionery + part-time bakery-bakery (use of frozen semi-finished products)
Range The highlight of the cafe - Hong Kong waffles with different fillings Cakes, pastries, desserts, drinks. Additionally, there are workshops for children. More than 180 items, including rolls, cakes, muffins, bread
Payback period From 6 months From 12 – 18 months From 12 months
BONAPE is the most affordable option for start-up entrepreneurs, but in this case we are not talking about a full-fledged confectionery.
Product range
To attract a large number of buyers, a confectionery must have a wide range of products. It can include:
cakes;
cakes;
muffins;
cupcakes;
pancakes;
waffles;
gingerbread;
biscuit;
bread;
candies;
chocolate of own production (for example, some unusual combinations with mint, spices).

If we are talking about a business plan for a home mini-confectionery, then you can limit yourself to several types of goods (the most popular are cakes, pastries and muffins) and offer at least 5-10 items in each of them.
Premises for a confectionery
When deciding to organize a confectionery, one must be wondering: how to open such an institution and where to start in general? After choosing the format, it is important to choose the right room. Its features will directly depend on whether the entrepreneur will be engaged in retail sales or will be engaged exclusively in wholesale deliveries of products to shops and other outlets in the city.
Even when organizing wholesale sales, it is not necessary to open a workshop outside the city, because such production is harmless to humans. Most often, such enterprises are located in the very locality on the first floors of buildings (it is impossible to organize production in the basement or semi-basement). When opening a cafe-confectionery, it is also necessary to ensure high traffic and convenient check-in for visitors' vehicles. In this case, there are two options:
locate a confectionery in the city center;
open a cafe in a residential area with a high population density.

In the first case, you need to focus on buyers with a good income, who appreciate delicious exclusive food. The second option involves the sale of products of the middle price segment to a large number of visitors.
It would be ideal to place a confectionery near children's entertainment centers, educational institutions, offices. Opening a store or cafe with such products next to a fitness club or restaurant will be extremely unsuccessful.

Having decided on the area of placement, the entrepreneur will have to draw up a list of mandatory requirements for the placement itself. One of the main factors is sufficient space. For a mini-workshop, 50 m 2 is enough. When opening a cafe-confectionery, you will need from 100 m 2.
It is unlikely that the selected premises will comply with all sanitary and other standards established by law, and have a suitable layout. The following zones should be organized in the confectionery:
manufacturing facility;
warehouses for storing raw materials and finished products (should be stored separately);
staff room;
waste storage room;
washing;
box for working with fillers;
packing shop;
trading or banquet hall (if the confectionery is combined with a shop or cafe).

When organizing independent sales of finished products, it will be necessary to study the requirements of SanPiN 2.3.6.1079-01 (chapter 10.1).
Requirements for the premises
Confectionery is a food industry enterprise. Regardless of the volume of production, the legislation imposes the same requirements on such organizations. If the entrepreneur does not have experience in catering or food production, then initially he needs to familiarize himself with the following documents:
SanPiN 2.3.4.545-96;
SanPiN 2.3.6.1079-01;
NTP-APK 1.20.02.001-04 (NPA is dedicated to the design of confectionery production with a small capacity).

Not to be missed without studying normative documents associated with the preparation of the workshop, the arrangement of water supply, sewerage and ventilation.
By the way, if you plan to open a confectionery in a residential building, you will have to obtain permission from Rospotrebnadzor in advance. However, consent to such placement is given only to small enterprises with a volume of finished products not exceeding 1 ton per day.

The complexity of opening a confectionery in a residential area lies in the fact that it must be equipped with two entrances - for the delivery of raw materials, for the supply of finished goods. The production process itself must be carried out in such a way that raw materials and semi-finished products do not come into contact with finished products in any way (that is, raw materials go from the warehouse to the production workshop, and from there to the finished product warehouse).
Depending on the purpose of the premises, there are requirements for its decoration. For example, ceramic tiles are used in washing rooms, and water-based paint is used in the production workshop.
Confectionery shop - a room with high concentration sugar during production. It in due time contributes to the development of coccal microflora. That is why this room should be clean, the requirements regarding the recipe, conditions and shelf life must be met. It will not be possible to do without the installation of bactericidal lamps.
It will not be easy for a novice entrepreneur to comply with all the requirements, to a greater extent due to the need to study the mass of regulatory legal acts. It will not be possible to avoid this, because otherwise higher authorities simply will not issue permission to open, or substantial fines may subsequently be issued.
Equipment
For the work of a confectionery, professional equipment is required. The specific list and costs will depend on the type of institution. All equipment can be divided into several groups:
Type of equipment Description Estimated costs
Main Deck and convection ovens, dough mixers, flour sifters, combi steamers, mixers, blenders, proofers and more From 400 000 rubles
Auxiliary Refrigerating and freezing cabinets, racks, cutting tables, kitchen utensils (confectionery syringes, etc.) From 200 000 rubles
For cafe Showcases, furniture (tables and chairs), interior items, cash register From 100 000 rubles
Expendable materials Packaging materials: boxes, bags From 30 000 rubles
Procurement of raw materials and packaging materials
It is important to find reliable suppliers who provide quality raw materials at affordable prices within the agreed time frame. Today, you can even find partners on the Internet. In any case, it is undesirable to contact the first available suppliers.
It is better if raw materials are purchased not from one, but from several suppliers. For example, one may provide dough products, another may provide packaging materials, and a third may provide mastic, fruit, and other decorations and ingredients for cream production.

At first, you can even buy the same products from several suppliers at once, but in smaller quantities. So it will be possible to choose the most profitable and responsible partner, on whom it will not be scary to rely on in the future.
All raw materials used in production must necessarily comply with GOST, it is necessary that suppliers provide hygiene certificates and permits for the goods.
Some types of raw materials have additional requirements. They may concern quality or grade. For example, butter used in confectionery must not have a moisture content of more than 20%.
The container is also subject to certification. Before purchasing it, it is worth studying the relevant rules and sanitary standards, especially since the standards have been in force for more than one year and do not change over time.
Requirements for finished products
In accordance with Russian legislation, all confectionery products in without fail is certified regardless of production volumes. This usually takes place in the form of a declaration of conformity. Its registration is necessary when selling finished products on the territory of the Russian Federation and other countries of the Customs Union.
All manufactured products also undergo state registration with Rospotrebnadzor. Previously, it was replaced by hygiene certificates. Additionally, an entrepreneur can issue the following documentation to confirm the quality of products:
voluntary certificate of conformity;
certificate of origin;
ISO certificate and others.

More detailed list requirements and permits can be found in the Certification Center.
In order for the finished product to pass all the tests, it is worth hiring an experienced technologist. He will help with the adjustment of production, and with the formulation of the recipe. At first, it is not necessary to hire him for a permanent job in a mini-confectionery, but for a large confectionery, such an employee will be indispensable at any time.

Staff
A full-fledged workshop for the production of confectionery products requires the following staff:
baker;
confectioner-technologist;
helpers in the kitchen;
administrators;
cashiers-waiters (when organizing a cafe-confectionery or a confectionery shop);
cleaning woman;
accountant.

Employees involved in production must have a special specialized education. All, without exception, annually undergo planned medical examinations, information about which is entered in the sanitary books stored at the enterprise.
Business registration
As a legal form for a confectionery, and are suitable. The first option is more preferable in terms of obtaining benefits and subsidies, less red tape during registration. When registering, you also need to specify OKVED codes. In this case, the following may be required:
71 - "Production of bread and flour confectionery, cakes and pastries of non-durable storage";
24 - "Retail sale of bread and bakery products and confectionery products in specialized stores".

Choose from these sections the four-digit codes that suit you. In accordance with the requirements of state registration, at least 4 digits must be indicated.

When choosing a taxation system, you need to pay attention to two options: and. In 2019, the application of the patent is possible for the production of bakery and flour confectionery products. Therefore, confectionery shops can use it, the cost is determined individually depending on the region.
For the production of confectionery products, a license is not needed, but you will have to obtain certificates of conformity and other documents prescribed by law.
Sales channels and promotion methods
Sales channels for products depend on the format of the confectionery. An ordinary workshop can arrange wholesale sales of finished products to shops, supermarkets, cafes and restaurants that do not make their own pastries. Later, you can open your own outlets, but you need to do this if you have a recognizable brand.
If we are talking about a cafe-confectionery, then you will have to try to sell products by introducing a whole range of effective promotion methods into your work:
an external sign (especially relevant when opening a cafe in the city center, and full-length glass windows and pleasant smells wafting from the premises will further stir up interest in the establishment);
brand name, color, emblem will help the confectionery become recognizable and popular;
special services (baking to go, home delivery);
providing discounts and holding promotions (for example, pastries can be sold at a 30% discount before closing, for a photo with products in social network and hashtag you can give a coupon for free coffee);
distribution of leaflets;
installation of a large menu at the entrance with prices (you can write a menu for the day with chalk or prepare a photo of the most popular confectionery);
promotion on the Internet (creating your own website, groups in a social network, contextual and other types of advertising).

Together with quality products and high level service, this will guarantee the profit and prosperity of the confectionery in the near future.
How much does it cost to open a bakery
Any entrepreneur, starting a business, wants to know what are the initial investments and potential income. In the case of opening a mini-confectionery, you can manage 200,000 - 300,000 rubles. But the organization of a full-fledged workshop will require much larger starting investments:
registration and obtaining all kinds of certificates and permits - 40,000 rubles;
equipment - 730,000 rubles;
renovation of the premises - 100,000 rubles;
advertising - 40,000 rubles;
creation of commodity stocks - 150,000 rubles;
technologist services - 50,000 rubles.

In total, the opening of a confectionery shop will require 1,110,000 rubles.
Monthly costs and profit margin
For the functioning of the confectionery, constant monthly expenses will be required. Their list includes:
rent - 40,000 rubles;
wage- 250,000 rubles;
purchase of raw materials - 100,000 rubles;
advertising - 10,000 rubles;
tax deductions - 30,000 rubles (depending on the taxation system, region and income).

Total monthly expenses will amount to 430,000 rubles. Revenue for this period will be from 600,000 rubles and more. Therefore, the net profit will be equal to 170,000 rubles per month. Profitability of such production: 170,000/600,000 = 28.33%.
Payback period of the confectionery: 1,110,000/170,000 = 6.53. Therefore, it will be possible to return investments in full not earlier than after 7 months. If we take into account that the first 2 - 3 months will be spent on organizing a business and debugging production, then this period will increase to 9 - 10 months.

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Business plan

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We present you a business plan for a confectionery, an institution that can carry out not only the production of cakes, donuts, sweets, chocolate, but also their implementation directly on the spot. In addition, a good confectionery can produce an assortment of cookies and offer them for sale to city shops and cafes. Thus, such a small confectionery factory will operate with a constant income.

Use a business plan to organize a candy store and immediately start thinking through the range of products. It is in it that the basis of the big profit of any confectionery store, and also in the quality and freshness of the goods offered. A lot will depend on what kind of specialists will work in such a confectionery or shop. This is what you should think about right away, even at the planning stage.

We suggest using a business plan to create a confectionery shop, which can be formed within any restaurant, supermarket. Here you can set up the production of cakes, pastries, rolls. With high quality products, any production of confectionery products will be profitable, since the demand for this product is constantly growing, and will continue to do so in the future.

Study the presented business plan and also open a confectionery cafe - for children and adults, where it will be so pleasant to spend weekends and holidays. A mini confectionery can offer, in addition to an assortment of pastries, ice cream, juices, delicious desserts. Here you can also sell confectionery products simply “to take away”. All this will work for profit and satisfaction of the needs of the population.

Fast food has firmly entered our lives, despite all the hype around the discussion of how harmful the abuse of such food can be. But against the background of hamburgers, shawarma and hot dogs, one product stands out favorably, loved by both adults and children - mouth-watering and satisfying donuts. Opening a donut shop is a great chance to start at a low cost, the shortest time recouping the investment.

According to experts, the donut baking business is highly profitable, which in some cases reaches 100%! Such profitability and relevance of this turnkey business is due to the fact that the fast food market is not yet saturated with donuts. So, start-up entrepreneurs have every chance to conquer this territory. In order to open a bakery with donuts, it is enough for a businessman to invest 10-15 thousand dollars.

The main charm of a donut is its freshness, therefore, for maximum success, it is recommended to open a mini-production and a donut shop at the same time, because the aroma of baking has an attractive force that is almost impossible to resist. If you decide to open a coffee shop and confectionery at the store, you will not end up with buyers, of course, if your products can satisfy the most demanding taste.

How to start a business for the production and sale of donuts? From determining the amount of initial investment. If you are only engaged in the production of donuts, selling them to nearby stores, the costs will be small. The main item of expenditure is the purchase of an apparatus for the production, production of donuts, the price of which is an average of 30-40 thousand rubles. Productivity of the device for baking donuts - 300-400 pieces per hour. Payback of equipment for the production of donuts, depending on the price, usually does not exceed 2-3 months.

When planning to sell donuts, you can purchase a mobile stall and install a donut making machine in it. By choosing a busy place to trade, you can be sure that your products will be a success. Donut fillings can be very different - chocolate, fruit, caramel. Provide your customers with a rich assortment of products, and they will thank you with their attention.

With the development of the donut business, it makes sense to think about opening a small confectionery department, in which, in addition to donuts, other products will be sold - cakes, muffins, buns. In order to open a full-fledged confectionery store, you will need additional financial investments. But this step will allow you to attract new customers, which is important in an increasingly competitive environment. Over time, you can open a whole network of confectionery departments, the main products of which, of course, will be lush and fragrant donuts. A competent example of a business plan for opening a candy store from scratch with ready-made calculations will help you speed up this process and avoid annoying mistakes. Based on it, it will be easy for you to comprehend all the basics of this type of business.

When planning to open a business such as a confectionery trade, you should be prepared for some specific problems. The first and most serious difficulty is related to finding a suitable premises, which must comply with all the norms and requirements of Rospotrebnadzor. Finding this is not easy, since some of the requirements are, to put it mildly, difficult to meet. A package of documents for opening a confectionery shop will require a rather impressive one, and difficulties may also arise at this stage.

The organization of confectionery production as a business begins with the selection of qualified specialists. And here one should take into account such a factor as constant staff turnover, as the main players in this market segment confidently say. Judging by the reviews, people who do not have enough experience often go into the confectionery business. And the businessman is forced to spend money on their training. At the same time, there is no guarantee that, having learned, the specialist will stay in this company for a long time.

When planning the opening of a new confectionery mini-shop and store, pay attention to such a work organization component as the timely receipt of raw materials, which requires an agreement with reliable suppliers. If you don't want to lose some of your customers, never let your supply of flour, margarine and other ingredients needed to produce quality confectionery be interrupted.

In a business like confectionery, a lot depends on the quality of raw materials. And it, as practice shows, is often uneven. As a result, entrepreneurs are forced to adapt to these fluctuations, constantly adjusting the product formulation in order to prevent deterioration in the quality of the finished product. When planning to open your own business - a confectionery shop - be prepared for the fact that the prices of raw materials will constantly rise. As a rule, when opening a confectionery store, a businessman focuses on a certain category of customers. In the context of rising prices for raw materials, he will have to make a difficult choice: either increase the cost of finished products, knowing that some buyers will be lost, or switch to less expensive products in order to retain his client.

As experience shows, the second option often also causes a drop in consumer demand, and at the same time leads to a loss of the company's reputation. This factor must be taken into account when opening a confectionery store, the business will require constant investment and only a competent calculation will not allow you to fall out of the cage. Most of costs will be spent on the purchase of equipment. The final figures depend on the scale of production, as well as the specialization of the workshop. If you plan to focus on French bakeries and pastry shops when creating a business, then you should give preference to fully automated equipment, which, by the way, makes it easier to control the work.

Opening a cafe-confectionery will not cause you serious difficulties if, in the process of creating your business, you are guided by the advice of professionals, which are given in a competent sample business plan for a mini-confectionery with a store and production with ready-made calculations. It also contains a detailed description of the confectionery business, with special emphasis on its features. By neglecting the confectionery business project, you are putting your business in serious danger, putting at stake by no means small financial resources.

What is a celebration without cake? And if this is an exclusive confectionery made to order, there will be no limit to the delight of the guests. A business such as baking cakes to order will always be in demand, as in modern life we always want a little holiday. Opening your own business - the confectionery business, prepares you for many difficulties, but they will all pay off, especially if you do what you love.

There are two options for entering the bakery and cake making business: you can start working alone taking orders for homemade cakes, or you can immediately open your own small pastry shop, which will certainly be more expensive. But the return is also expected to be appropriate, since you cannot cope with a large influx of orders alone, and unnecessary problems with the sanitary inspection may arise. Opening an IP for the production of cakes at home will simplify the situation, but will not increase income.

In order to open your own business - a confectionery, and make cakes to order on a larger scale, you will need at least 200 thousand rubles at a time. Subsequently, if the business develops actively, the business can be expanded by opening a full-fledged confectionery factory or a large cake production workshop.

The organization of a small business for the production of cakes and pastries begins with the search for ways to sell sweet products. Making cakes to order may be one line of business, but by no means the only one, as this will severely limit the scope, reducing the likely profit. At first, you can negotiate with large supermarkets, which are usually willing to sell high-quality baked goods. But at the same time, it is necessary to take into account that the terms for the sale of cakes are very short, and it is necessary to clearly calculate the volume of products.

Subsequently, it would be advisable to open your own confectionery, which will allow you to easily sell your own products. The cake sales business is highly profitable, which also attracts start-up entrepreneurs. The main thing is to attract customers, for which you need to correctly advertise your services. Be sure to make a colorful catalog with samples of cakes that you can make to order, with an indication of the cost.

Even as an experienced confectioner, opening your own cake shop is not so easy. And for a newcomer who first encountered the realities of this business, it is incredibly difficult to overcome the existing problems. How to open a small mini-confectionery, where to start, how to calculate the cost necessary equipment for the production of cakes, and will the business be successful? If you have such questions, this indicates a lack of sufficient experience in this type of business. In this case, the most reliable assistant for you will be a professional example of a business plan for a confectionery shop for the production of cakes with ready-made calculations. Using it, you will be able to competently open your own cake baking business without risking financial resources.

Almost everyone loves to eat delicious pastries. Cakes, buns, puffs, cookies, cakes, sweets... All this is very tasty and very profitable! Many experts in this business believe that even a beginner can easily handle the confectionery business. The competition in this business is quite high, however, the sympathy and loyalty of consumers can be quickly won thanks to delicious pastries and a competent marketing strategy. Just a few months after starting active work confectionery you can count on a profit of approximately 30% of the initial investment.

Download a ready-made confectionery business plan

Writing a business plan for a confectionery shop difficult process for beginners, since it is necessary to provide for two important aspects of the business: the organization of a production workshop (manufacturing of products) and the organization of a cafe (sales of products). Here you can download an example of a confectionery business plan, which will serve as a model for writing your own business plan, taking into account the characteristics of your capabilities and wishes.

How to open a bakery

Business registration

Choice of concept

Most often, pastry shops are made in the form of small cafes where you can buy delicious pastries and a drink, sit down at a table and immediately enjoy these goodies, or purchase products to take away. Such patisserie cafes are not designed for long gatherings, so they do not need a large room, as the flow of people will quickly change. All you need is space for a display case and a few small tables and chairs. The production workshop is usually located in the next room, and the territorial area for it needs a little more.

If you do not have the opportunity to place a production workshop and a cafe in the same room, you can separate them geographically, however, consider whether you can profitably deliver finished products to the place of sale without losing their presentation and taste.

The "highlight" of a cafe-confectionery can be the original name, author's recipes for cakes or sweets, or specialization in one type of pastry. For example, include in the range a large number of various layers with different fillings, and then your confectionery will be associated with the place where you can try many delicious unusual puff pastries.

People are attracted to everything unusual, so don't limit yourself to standard pastries. Offer customers products that they have not tried anywhere else, and this "unusualness" can be expressed in anything - from the shape of pastries to combinations of toppings.

Location

If you mainly focus on selling branded cakes, sweets, pies, etc., as well as making cakes to order, then choose a place to place a pastry shop on the busy streets of the city, closer to the center. If you plan to produce and sell cookies, buns, and other “everyday” bakery products to a greater extent, then you can open a pastry shop in a residential area. People will be glad that an institution has appeared near their homes where you can always buy fresh bread and pastries for tea.

However, a pastry shop with a wide variety of different pastries is unlikely to be successful in parts of the city remote from the center - the opening of such establishments should be considered only in the center. A good solution would be to place a pastry shop next to educational institutions, shopping malls, business centers, metro stations. If there are a lot of tourists in your city, then consider placing a pastry shop in those places that are most often visited by guests of the city.

It would be nice if you provide free space on the street next to the pastry shop so that during the summer months you can place tables and make an open area for customers. Indeed, in the warm season, many prefer to sit outside with a soft drink than indoors.

room

As already mentioned, for the cafe itself, a large area is not needed. It is better to make a small but cozy cafe. A large area can spoil the whole atmosphere of home comfort, which many people associate with fragrant coffee and sweet pastries. Therefore, for a cafe where products will be sold, no more than 30-40 square meters will be needed. The production workshop will be larger in size, since all the necessary equipment needs to be placed there, and there is a lot of it. The workshop must be divided into several production areas (for example, for working with dough, for working with semi-finished products, for baking, etc.). In particular, there should be an area for washing dishes and storing finished products.

The premises of the cafe, as well as the premises of the production workshop, must comply with all the norms and requirements of the sanitary-epidemiological and fire service. These services place particularly stringent requirements on establishments that deal with food products. The room must be ventilated and fireproof, have running water and a bathroom. Entrepreneurs often miss these points when writing a business plan. But in order to equip the room with all the necessary communications, certain costs are also required, so immediately include them in the calculation of expenses.

Equipment

The biggest expense item when opening a confectionery is the purchase of the necessary equipment. If you do not have the financial ability to purchase all the devices and fixtures, consider lending or leasing.

A standard set of equipment for a confectionery will look like this:

Convection confectionery oven;
flour sifter;
dough mixer;
Whipping apparatus (for making biscuit dough);
proofing cabinet;
Electric stove;
shredding machine;
Mixer;
Apparatus for cooking creams;
Refrigerators and freezers;
Production tables.

Also, as additional equipment, you will need scales, various confectionery molds, kitchen utensils and crockery. Dishes will be divided into those that are used in the kitchen for cooking, and those in which products will be served to customers.

Also consider in what container you will pack cakes and other pastries that will be bought to take away. It seems that these are trifles, however, they are very important. For example, hot drinks to take away must be in a glass with a lid, and cakes and pies must be packed in such containers so that the products do not wrinkle or crumble during transportation.

For the hall of visitors you will need the following equipment:

Furniture (tables and chairs);
Showcases (refrigerated and non-refrigerated - for different types of products);
Shelves and racks with sectors (for loose cookies and sweets);
Refrigerators for drinks;
Coffee makers (usually coffee is prepared right behind the counter).

Range

The products offered by the confectionery are as follows:

cakes;
Biscuit;
Puffs;
Candies;
Gingerbread;
Patties;
Cakes;
Rolls / loaves;
Croissants;
Sweet and savory pies;
Hot and cold drinks.

Each pastry shop should have its own signature dish - it can be a pie, a cake or any other product. This will give originality and unusualness to the institution. A signature dish recipe should be developed specifically for your confectionery and have some kind of feature (for example, an unusual filling, a pastry shape in the form of a confectionery logo).

Each item must be given a name. It is not necessary to come up with a “poetic” name for absolutely every commodity item - this is more a prerogative for cakes, cookies and gourmet pastries. For puffs, buns, pies, croissants, it will be enough to indicate the type of product and filling (bun with dried apricots, croissant with chocolate, cheese pie, etc.).

Raw material

The basis of any baking is dough, and for a confectionery you will need completely different types of dough (regular, puff, shortbread, biscuit). The ingredients are practically the same, but the process and technology of preparation for different types of dough is different. Therefore, one cannot do without an experienced confectioner here.

In addition to dough, you need a variety of fillings for all types of pastries: fruits, berries, nuts, chocolate, raisins, prunes, creams, and so on. For unsweetened products - cheese, ham, meat, mushrooms. All these ingredients cannot be stored for a long time, so they need to be purchased in such a way as to have time to spend and sell finished products.

Staff

The confectionery will require directly confectioners, as well as technologists. Even a medium-sized pastry shop will need two pastry chefs for each shift. Such establishments usually work from about 10 am to 10 pm, so employees will go to work in shifts (most convenient schedule work is “two by two”). One technologist is quite enough - he will develop recipes for dishes and optimize technological processes. Confectioners and technologists must have a specialized education, preferably with work experience.

To work in a cafe, you will need cashiers who should know all the products and their composition well. Their responsibilities will include selling baked goods and cold drinks, preparing hot drinks, and packaging products for takeaway. Bookkeeping is possible, since it is not advisable to take an accountant to the permanent staff of a small confectionery.

Business seasonality

Business in the manufacture and sale of confectionery products is traditionally considered seasonal: in the hot season, sales volume decreases slightly. However, as many patisserie owners note, they do not see a particularly strong change in sales volume. It all depends on the quality of the products and the good location of the confectionery.

Before the big holidays, there is some excitement around confectionery - these days people are especially inclined to indulge themselves with delicious.

Development prospects

IN big cities chains of cafes and confectioneries are very popular, which can be found literally at every step. All of them started from one or several points, and eventually grew to entire "confectionery corporations" on the scale of a city or region.

Also, in the future, it is possible to organize a home delivery service. It is unprofitable to provide such a service immediately at the start of a business: firstly, these are additional financial costs (payment for the work of a courier and organizing the acceptance of applications), and secondly, at the first stages of the business, there will be practically no orders for home delivery, since first you need to be well establish and establish itself in the market.

It would be useful to open a website for a confectionery, where a menu of products will be posted indicating the composition and other features, as well as news of the confectionery (for example, the opening of a new branch or the emergence of a new heading). Give site visitors the opportunity to leave their reviews about the confectionery, and respond to all questions in a timely manner.

What does it take to open a candy store?

We talked about the stages of organizing a business at a confectionery, now let's focus on the financial side of the business. When writing a business plan, carefully write down the following expense items: registering a business and obtaining the necessary permits, purchasing equipment, renovating the premises and design, and purchasing raw materials.

At least 15-19 thousand dollars will have to be invested in the purchase of equipment. The cost of repairs will depend, of course, on the initial condition of the premises. On average, it will take from 5 thousand dollars. For the initial purchase of raw materials, prepare about 1 thousand dollars, but this amount can also be completely different, depending on the quantity and variety of manufactured products.