What you need to open a fight club. Boxing Academy franchise. Economic justification for the project

Project Summary

The goal of the project is to open a specialized boxing center in a city with a population of more than 500 thousand people to provide sports and recreation services and make a profit. The business idea is to create and operate a commercial boxing club, aimed at all groups of the population of any age, starting from 5 years. The format of the establishment will refer to the so-called “white collar boxing” (boxing for white collar workers), which involves the adaptation of professional boxing for ordinary people and affordability. The club's services will include group and individual boxing and kickboxing classes, ranging from one-time training to annual membership sales.

Investments in opening the club will amount to RUB 3,620,000. Source - own cash. The payback period of the project is 16 months.

Key financial indicators of the project

Discount rate, %

Net profit of the project*, rub.
Return on sales, %
Payback period (PP), months.

Profitability Index (PI)%

* - with a club attendance of 200-300 people per month and an average bill of 3,600 rubles

Description of the industry and company

In recent years, boxing has increasingly adapted to mass demand and opened its doors to non-professionals. The popularity of boxing clubs for middle-level citizens is increasing, as evidenced by the opening of more and more clubs and boxing centers in major cities countries. It is believed that white collar boxing originated in the 80s in New York, where tournaments began to be regularly held for office workers seeking emotional release in the ring. White collar boxing became so popular that in 2001 the International White Collar Boxing Association (IWCBA) was formed to set clear rules and oversee the competition. Today there are more than 1,500 clubs around the world where anyone can try themselves as a boxer, regardless of their age and status. Unlike professional clubs, the purpose of such centers is to provide a platform for boxing as an alternative to fitness. By attending classes, a person keeps himself in good physical shape, increases his resistance to stress and more easily endures all the hardships of life.

The goal of this project is to open a specialized boxing center in a city with a population of more than 500 thousand people to provide sports and fitness services to the population and make a profit. The business idea is to create and operate a commercial boxing club, aimed at all groups of the population of any age, starting from 5 years. The format of the establishment will refer to the so-called “white collar boxing” (boxing for white collar workers), which implies the adaptation of professional boxing for ordinary people and affordability.

The boxing club will be located in the central area of the city, close to major business centers and educational institutions. The club will operate daily: from 8:00 to 22:00 Mon-Fri. and from 9:00 to 21:00 on Sat. - Sun. total area club will be 250 sq. meters.

Boxing classes will be conducted by professional trainers with sporting achievements and sports categories (KMS, MS). The business owner will act as the manager of the club; part of the management and administration responsibilities will be transferred to a full-time administrator. Employees whose work is not related to making a profit (accountant, cleaner) will work for hire.

The organizational and legal form of activity will be an individual entrepreneur. OKVED code suitable for this business, 93.12 Services provided by sports clubs. The simplified taxation system (USN 6%) will be selected for taxation forms.

Description of services

The boxing club's services will include group and individual boxing and kickboxing classes, ranging from one-time training sessions to annual membership sales. Functional training, boxing and kickboxing training will be conducted under the guidance of experienced trainers. The approximate price list is presented in Table. 1. To ensure an advantage over competitors, emphasis will be placed on the professionalism of the coaching staff, quality of service, and affordability of services.

Table 1. List of services

Name	Description	Price rub.
Group adult training (16+)
Subscription for 3 months
Subscription for 6 months
12 month subscription
Package for 8 workouts
Package for 12 trainings
Group children's training (5-15)
Subscription for 3 months	Subscription for 3 months of group training
Subscription for 6 months	Subscription for 6 months of group training
12 month subscription	Subscription for 12 months of group training
Package for 8 workouts	Attendance at 8 group training sessions (1 month)
Package for 12 trainings	Attendance at 12 group training sessions (1.5 months)
Personal training
1 workout	1 individual training
10 workouts	10 individual trainings (2 months)
Other services
Visit to a boxing gym	Visit to a boxing gym (1 month)
One-time training	One-time training

No special permits or licenses are required to provide such services. The activities of the establishment will need to be coordinated with Rospotrebnadzor and Rospozhnadzor.

Sales and Marketing

The target audience of boxing will be city residents with an average level of income of various categories of the population. During the classes, groups of different ages will be formed, including children's groups (5-9 years old, 9-15 years old) and groups for adults. A separate group If there is an appropriate specialist, it is planned to create it for girls and women. At the pre-opening stage, work will be carried out to attract customers through social networks and pre-sell subscriptions. On the first day of work, an open day will be held with master classes and drawings for certificates for free visits to the club for a certain period.

The main channel for attracting new club members will be the Internet. Wanting to sign up for an exercise class is not like impulsively buying clothes or food. The potential client has an idea of what he wants and strives to find out in more detail information about the sports sections that interest him on the Internet, and compare prices of several clubs. Therefore, information about the services of the boxing center, prices, trainers and contact details will be posted on the website. According to the Yandex.Wordstat service, the request for “boxing section” is made monthly from 12,000 to 26,000 times, while there are much more similar requests (approximately 50-60 thousand). The leaders in the number of requests are Moscow and St. Petersburg (3205 and 1245 requests for “boxing section” as of April 2016), followed by Nizhny Novgorod, Yekaterinburg, Rostov-on-Don, Novosibirsk, Krasnodar, Voronezh, Samara and Kazan (170 -338 requests). Taking into account related requests, indicators increase by 2-3 times. At the same time, the most people who want to sign up for boxing are recorded from August to October after the end of the summer holiday season. In the fall, there is a peak in sales of fitness club memberships, so it is most advisable to open a club in August-September.

The main methods that will be used when promoting on the market will be:

contextual advertising in search engines;
maintaining groups/accounts in in social networks;
outdoor advertising (signboard);
advertising in the media (at the opening stage);
handout advertising (business cards, flyers).

In the course of its activities, the club’s management will proceed from the principles of expanding the services provided, increasing the number of regular club members, as well as improving the quality of service. To implement the first task, a search will be made for new partners of the club, including large employers interested in purchasing season tickets in bulk. To implement the second, special seminars, master classes and other events will be held for staff under the guidance of invited specialists. The club's management will help create a trusting family atmosphere with customer-oriented service in the establishment. Attention will be paid to all the subtleties of the work, from maintaining general employee discipline and creating a loyalty system, to an individual approach to each client (taking into account the client’s characteristics and inclinations when conducting training, calling by name, etc.).

Production plan

Club location - will be central District cities with a large number of office and commercial buildings (business center). The club will operate daily. Working hours: Monday to Friday - 08:00-22:00, weekends and holidays - from 09:00 to 21:00.

The club will be located on a rented area of 250 sq. meters. The boxing club will have two gyms for competitions and training, an administration, a locker room, a wardrobe area and a bathroom with shower. Renovation of the premises will require 1.8 million rubles, equipment - 1.2 million rubles. Among other things, the room will need to be equipped with a ventilation system. More detailed equipment costs can be seen in Table. 2.

Table 2. Equipment costs

Name	price, rub.	Quantity, pcs.	Price rub.
Supply and exhaust ventilation system
Boxing ring
Exercise equipment
Training equipment (bags, bags, etc.)
Office equipment, computers
Furniture for administration and reception
Plumbing	35 000	1
Locker room equipment

Total:			1 200 000

The entrepreneur will assume the responsibilities of the club manager. Also, at the initial stage, 5 staff units will be required, including an administrator and four trainers (payroll, see Table 3). Accounting, security and cleaning services will be transferred to third parties for a negotiated payment. If competitions are organized at the club, additional employees may be hired.

Table 3. Staffing table and wage fund

Job title	Number, persons	Payroll, rub.
Administrator
Boxing trainer
Kickboxing trainer
Total:
Deductions:
Total with deductions:

The boxing club's main income will come from the sale of subscriptions, with additional income coming from payments for one-time visits and individual lessons. Provided that on average one client will pay about 3,600 rubles for services. per month, then if there are 200 regular customers, the club’s net profit will be 227,000 rubles. with revenue of 720,000 rubles. This mark is planned to be achieved at the initial stage (1-4 months). At the same time, the number of permanent clubs can subsequently be increased to 300 people, which will allow one to count on a profit of up to 550 thousand rubles. Club expenses will include: rent- 200 thousand rubles, payroll with deductions - 195 thousand rubles, advertising - up to 45 thousand rubles, other expenses ( public utilities, accounting, cleaning, etc.) - 23 thousand rubles.

Organizational plan

Responsibilities for the management of the club will be assumed by an individual entrepreneur, who, together with another administrator subordinate to him, will form the administrative unit. The activities of the administration will include resolving all organizational issues, document flow, personnel management, drawing up a work schedule, marketing promotion and development of social networks, searching for new partners, negotiations with the landlord, permission conflict situations with clients. The production link will be boxing trainers who conduct group and individual training.

Financial plan

The starting investment in the project will be 3,620,000 rubles. Investment cost items are given in Table. 4.

Table 4. Investment costs

Cost item	Amount, rub.
Room renovation
Equipment purchase
Website creation

Working capital
Total:	3 620 000

Financial indicators of the project in terms of revenue, cash flow, costs, tax deductions and net profit are given in Appendix 1. The conditions adopted in the calculations were: average bill for services - 3,600 rubles. achieving a sales volume of 720,000 rubles. for 4 months of operation (200 clients), annual growth in the number of regular clients for 5 years (up to 300 per month).

Project effectiveness assessment

The calculations made allow us to say that the project to organize a boxing club is a profitable business that can pay for itself within a short time (see Table 5). At the same time, the load indicators adopted in the calculations are approximate and can be significantly increased if competent work is carried out to attract customers at the preparatory stage, which will have a positive impact on the indicators. In conditions of weak competition, prices for services can change both downward and upward without significant consequences on the level of demand.

Table 5. Project performance indicators

Index	Meaning
Discount rate, %
Net present value (NPV), rub.
Net profit of the project*, rub.
Return on sales, %
Payback period (PP), months.
Discounted payback period (DPP), months.
Profitability Index (PI)%

* - with a club attendance of 200-300 people per month and an average bill of 3,600 rubles.

Risks and guarantees

Description of key project risks and protective measures are presented in Table. 6.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

Risk	Probability of occurrence	Severity of consequences	Measures on prevention
Difficulties with recruitment			Posting information about vacancies on several sites, offering favorable working conditions
Growing number of competitors/leaving clientele			Development of loyalty systems, customer-oriented service, revision of the price offer, hiring highly qualified personnel
A sharp drop in the solvency of the population			Cost reduction, development of loyalty programs, review of pricing policy
Emergency, cataclysm			Use of fire and security alarms, insurance
Seasonal drop in demand for services			Providing discounts, selling annual passes, creating a financial safety net

Applications

Production plan and main financial indicators of the project in a five-year perspective

Today, many representatives of the business community are increasingly thinking about how to open a sports section. And such a tendency is quite easy to explain.

Everyone understands that sport is the future of our country. Currently, it is becoming fashionable to maintain a healthy lifestyle rather than abuse bad habits.

It is safe to say that a person who knows how to open a sports section and plans to do so will kill two birds with one stone with such intentions. Firstly, it will create additional conditions for doing exercises, and secondly, he can make quite a substantial profit from this business.

It should be noted that before opening a sports section, preparatory actions should be carried out. Which? Everything is very simple.

Business plan

First you need to draw up a business plan for the sports section on paper. IN this document you must reflect all the intricacies of organizing your own business: decide on the size of the training room, the number of staff, the amount of start-up capital and calculate how much profit you intend to make in the end. Clearly define your goals for the near future.

Business registration

Before opening a sports section, you must give your entrepreneurial activity legal nature. What does this mean? You must register your business with the authorized authorities.

It should be noted that you have the right to register your enterprise as a commercial structure, or you can choose, for example, a non-profit partnership as an organizational and legal form. If you choose the latter option, you can count on receiving tax benefits from the state.

If you intend to make a profit, then you should obtain title documents from the tax office. If you stop at a public organization, then - in the territorial justice bodies. To simplify tax payment at the initial stage of your activity, it is better to register as an individual entrepreneur.

It should be noted that the registration procedure, as a rule, does not cause difficulties even after 5-7 days from the date of application Required documents will be in your hands.

Choosing a Section Location

You must understand that in the age of high technology, humanity leads a fairly dynamic life when there is not enough time for anything. This is why people are not attracted to the prospect of standing in traffic jams for several precious hours on the way to the sports section. Therefore, your club should have a convenient location. Naturally, clients should easily reach it by public transport.

Of course, not everyone can afford to rent a room in the city center. It is optimal to choose the location of your sports section in one of the residential areas. This will provide you with a regular influx of clients. At the same time, choose places where there is convenient parking so that your club members can park their car in the right place.

Employees

At the next stage, you must decide on the issue of staffing, since without qualified trainers, administrators, consultants and massage therapists, it is unlikely that you will be able to organize a business competently. Do not forget that every month you will have to pay for their work.

Advertising

In order for as many people as possible to know about your section, you need to systematically advertise own business. Let's advertise in newspapers, on the radio, put up flyers on the streets. Organize promotions for your customers, for example, set a 5% discount when purchasing a monthly subscription.

Gym premises and equipment

When organizing the above business, you must carefully consider the issue of what your sports premises will be like (this is also relevant when developing a document such as an art school business plan).

If you intend to work with clients with low incomes, then the price of renting a gym should not be prohibitively high. As an option, we can recommend semi-basement or basement premises.

If you intend to put your business on a grand scale, as they say, thinking, for example, about how to open a martial arts section, then you will need several fairly large premises where you could provide gyms, a lobby with a wardrobe, locker rooms, toilets And so on.

As for the equipment, visitors will judge the status of your establishment by its quality and design. The range of equipment depends directly on what sports you are going to teach your clients.

For example, to organize a martial arts section you will need special carpets, mats, exercise equipment, uneven bars, and horizontal bars. Have you decided to open a basketball section? You need to take care of balls, sports uniforms, and arranging the hall with rings in advance. To play badminton you will need a net, rackets and shuttlecocks.

If you only want to have modern models simulators, then when drawing up, for example, a business plan for a martial arts hall, you must provide for additional costs in the start-up capital, since modern “health machines” are quite expensive.

Again, it should be noted that if your business is focused on clients with low incomes, then spending money on expensive bike paths hardly makes sense, since such investments will not be able to recoup quickly. If you want to become a worthy competitor to famous sports schools in your city, then you should have everything new and modern.

Of course, pay special attention to the quality of service in your section. Don’t forget that the client is always right: he should be as comfortable as possible at the sports school. Remember also that sport is positioned as a separate ideology. It involves a positive attitude towards people leading a healthy lifestyle.

Sports as a service has a wide range of fans and potential consumers. Some people want to reach a professional level and win awards, others just want to keep themselves in good physical shape and have the opportunity to relieve stress and negative energy accumulated during the day. Boxing is no exception in this regard - it enjoys stable popularity among both amateurs and high-level athletes. Both of them need a place to train, so opening a boxing club with a competent business plan will bring quite a high profit. However, this business requires significant investments, so if you do not have serious start-up capital, then it is advisable to find investors for your project in advance.

The sports sector is replete with offers for almost every taste and budget. Therefore, if you decide to open a boxing club, then get ready for serious competition. Your rivals in the fight for clientele, one way or another, are all sports establishments that offer training in various types martial arts Although, of course, the main competitors are the centers where boxing classes are held.

In order for your business to be competitive, before drawing up a plan, you need to conduct market research and study all similar offers presented in your city. It is necessary to find out which niche is less filled - amateur or professional sports, understand the nuances of pricing in this segment, find out in which areas of the city boxing training is most in demand, but at the same time less represented.

The results of marketing research (you can conduct it yourself, or you can outsource it to a specialized agency) will help you choose the right location to open a business, as well as decide what services your center will offer - will you work with children and women, include whether the training program includes a professional level, or whether it is limited to training amateur beginners, whether your club will be designed to host competitions, etc. Of course, many of these aspects depend primarily on the size of the initial capital, however, in order to successfully compete with already promoted boxing clubs in the city, your center must offer high-quality and comprehensive services to the consumer.

It is worth mentioning separately about holding boxing competitions, since they will significantly increase your chances of survival in competition with other centers. Competitions are also an excellent advertisement for your club as such and the coaches working in it, it is also an opportunity to attract new clients by showing in practice what level your students have reached, and besides, sports competitions are an opportunity for cooperation between centers, since in this way they together they make money from viewers.

Room

To open a boxing center, you will need a fairly large room, preferably several halls, since it should include at least:

- a training room designed for sufficient a large number of people - so that they can train in parallel without interfering with each other
- gym – its capacity is also important, since a queue to the exercise equipment will not make your establishment more popular with customers
- a hall where the sparring ring will be located (in a large center there are usually at least two such halls - with a training ring and with a competition ring, however, if the club has an exclusively educational and training focus, it is realistic to combine the sparring space , for example, with a gym)
- changing room, shower and toilet (plus, as a bonus, a sauna with a swimming pool)
- utility and administrative premises

Equipment

If you plan to conduct training not only for men, but also for the fair sex (and women’s boxing is now gaining popularity, being a more uncompromising and energetic alternative to various fitness areas), then you should take care of separate rooms where your clients could change clothes and take a shower. If the club’s program also involves children’s training, then it makes sense to equip a separate room for training for young boxers, since parents of athletes can be picky about the common room.

Thus, opening a boxing center really requires large areas (at least 150-200 square meters with ceilings no less than 2.4 meters in height), and if you approach the start of this business seriously, it would be more advisable to invest in the construction of your own premises (together with the purchase of land, this will cost several million rubles). However, if this is not possible, then it is better to look for premises for rent as close as possible to the city center and business districts, since most of your potential clients will prefer evening training hours and come to the gym after work (abroad, the direction of “white collar boxing” – boxing for “white collar workers”, that is, office workers – has emerged as a separate promising industry).

Equipment for gym(with an emphasis on strength training equipment) – approximately 1.2 million rubles for 30 training equipment

Sports equipment (barbells, weights, dumbbells, etc.) – about 90-100,000 rubles

Punching bags - the price of one bag is approximately 4,000 rubles

Training and competition rings - the price of a training ring starts from 80,000, the cost of a competition one will be at least twice as much, up to 400,000 rubles (one type differs from the other in more stringent quality requirements, so if you do not plan to reach a professional level and If you organize sports competitions in the club, then you don’t have to invest in the purchase of a professional ring)

Necessary furniture and household appliances

Boxing equipment for personal use - gloves, helmets, etc. (purchase is not mandatory, since the rules of most clubs require that athletes come with their own equipment - this is rather an opportunity to earn additional income from renting out equipment).

Personnel

The main role in the functioning of the boxing center belongs to coaches and mentors, that is, those people who directly conduct classes. If an entrepreneur himself has been boxing for a long time, and then decides to open his own business, then good option will be his work as a coach in the category to which he is already accustomed. As for hired employees, of course, they must have work experience and sports achievements, but it is necessary to take into account some nuances depending on the characteristics of the group with which a particular mentor will work.

Thus, a coach who conducts classes with athletes who want to reach a professional level or are already training in this category must himself have a certain “ track record» awards and, of course, experience in training winning athletes. At the same time, the high demands and rigor inherent in professional coaches can interfere with a mentor teaching amateurs, since in this category people train more for themselves and are not going to chase sports regalia, which means they can and should be allowed to train in a more gentle way. mode. It is worth mentioning separately about the trainers who will conduct classes in children's groups - these employees must, in addition to sportsmanship, also have a certain pedagogical talent (ideally, backed up by practical experience).

It must also be remembered that boxing, being a rather tough sport, is associated with the risk of injury during training. Therefore, it will not be superfluous to have a physician on staff who is responsible for the health safety of clients.

In addition to coaches and a doctor, administrators are responsible for the work of the club (usually two staffing units for one club, they work in shifts) and a manager. If an entrepreneur does not intend to engage in coaching, then he can take on the functions of a manager. This way, he will not only keep the business management process in his hands, controlling all the details, but will also save on payroll.

It is better to outsource those functions that are not directly related to making a profit. This includes the services of an accountant, lawyer and tax consultant, cleaning services, as well as club security.

Documents and licenses

If you focus specifically on making commercial profit, then registration as a legal entity (limited liability company) is most suitable, since this form doing business is more significant. Registration of an LLC will cost 4,000 rubles; the list of required documents includes a decision to create a company, its charter, statutory documents of a legal entity and an application. In addition, a legal entity requires an authorized capital. The law also allows you to open boxing centers and similar establishments in the format of individual entrepreneurship (the state fee is 800 rubles, and the only documents required are an application. The applicant’s passport and his TIN), however, in this case, the individual entrepreneur will risk all of his property, and not just his part authorized capital.

There is another format of work that is acceptable in the sports field - registration of the center as non-profit organization. In this case, the owner of the center can count on state support in the form of various grants and privileges, since the NPO is engaged in socially significant activities, and sometimes in monetary terms this turns out to be even more profitable than commerce.

As for the license, it will be required only if the center’s services involve full-time teaching activities - in other cases, obtaining a license is not necessary.

Marketing

To make a name for yourself and attract clients, an entrepreneur should launch an active promotion campaign - advertisements for your services can be placed in local media and on the Internet (on sports forums, as well as in groups dedicated to the life of the city and area in which the boxing center is located). Initially, the main focus of advertisements and flyers should be on the club's grand opening (during which you can give away free memberships and classes, discounts and club guest cards, and items of boxing equipment).

In general, various competitions and sweepstakes are a very convenient option for online advertising today. Every week or month, you can give away the above-mentioned lots (or add something of your own) on social networks among your community subscribers for reposting the advertisement. This move is convenient because the participants of the competition, in the hope of receiving a prize, will advertise on their profiles completely free of charge. Of course, for this you must have a group with a sufficiently large audience (creating a group and increasing its number on the VKontakte network will cost approximately 5,000 rubles).

In addition to the advertising campaign, when promoting services, you need to pay attention to establishing relationships with wholesale buyers of subscriptions - usually these are employers who have a large staff and offer their employees full or partial compensation for the cost sports activities as a social package. A system must be previously developed for such buyers special offers with discounts and bonuses.

Prices for services and business profitability

The average cost of one subscription for a month of boxing classes is about 3,600 rubles. With an average number of club members from 300 to 500 people (figures acceptable for a large boxing center), the monthly profit will be about one million rubles.

In connection with the popularization of sports and a healthy lifestyle, organizations of this kind are becoming increasingly popular. Since this market is already oversaturated with fitness studios, it makes sense to look for fresher business niches. From this point of view, it makes sense to open a martial arts club that will take its rightful place in its niche.

Martial arts club: development prospects, business features

Martial arts have gained total popularity among people different ages quite recently, so there are still few specialized clubs teaching one or more of these disciplines. Since this niche is relatively empty, a novice businessman has the opportunity to occupy it without experiencing much competitive pressure.

An important feature of a martial arts club can be considered its low level of costs: the main expenses will be renting or purchasing premises, all other investments are relatively small. Moreover, if the company’s work is properly organized, the chances of getting a fairly high profit will be considerable.

It is worth paying attention to the issue of licensing this type of activity: if the organization is of a recreational and developmental nature and does not have the status of a certified sports school that issues certificates or diplomas to its students, a license will not be needed to open an enterprise.

A step-by-step guide to creating a martial arts club

There will be several initial stages in creating a martial arts club:

study of the chosen area of business, analysis of offers and price features of competitors;
determining the specifics of the future club: it is important to decide what kind of martial arts will be taught in this organization and what format it will have. Often, such organizations combine several popular sports: martial arts (aikido, karate, wushu, judo, hand-to-hand combat, etc.);
creating a business plan that calculates all the necessary financial investments and the period within which the costs can be repaid. The business plan should also consider the pricing policy of the future enterprise;
searching for premises suitable for opening an enterprise of the chosen format;
personnel selection;
registration of the enterprise with the tax office;
advertising campaign.

All these stages are required; they can be completed sequentially or almost simultaneously. Before starting a martial arts club, it is imperative to create an official company website, where potential clients can find all the necessary information, including class schedules and prices.

As for the main costs that the club founder will face even before the opening of the enterprise, they must be included in the business plan. So, one of the most expensive items will be renting premises: since even a small martial arts club needs a spacious premises, costs of this kind will reach approximately 50 thousand rubles. Depending on the specifics of the club and the types of sports represented in it, investments in repairs and equipment for the premises require up to 500 thousand rubles.

Employee salaries are also included in the business plan. The size of these costs depends entirely on the size of the staff and the qualifications of the personnel.

Advertising costs will be considerable: they will amount to approximately 100 thousand rubles. There is no point in saving on advertising, so even at the stage of preparing the club for opening, you need to carry out a full-fledged campaign, posting information on the Internet, as well as paying enough attention to outdoor advertising, as well as the media.

With a competent approach and calculation of all costs, such an enterprise should pay for itself within 6-12 months.

Martial arts club: choosing a room

The room in which the martial arts club will be located must be spacious, and the more sports and educational groups they plan to accommodate in it, the larger it should be. So, usually in sports organizations there should be several training rooms, locker rooms equipped with showers and lockers for clothes, as well as the manager’s office and reception.

The level of equipment of the club largely depends on the potential clients that the owner of the organization is counting on: if you plan to open an elite martial arts school with an individual approach to each client, everything, from repairs to training equipment and equipment, must be of the highest quality. To equip an economy segment section in a residential area, you can use more budget-friendly equipment options. In this case, it is possible to set low prices, thereby creating a niche for clients with limited incomes.

Staff

The next stage is personnel selection. Its number will depend on the number of training courses of the club. As a rule, you will first need to hire two or three qualified trainers, as well as an administrator and technical staff. As the number of athletic programs increases, staff expansion will be required. In order for the club owner to be confident in the high level of teaching in his organization, it is advisable to conduct staff training from time to time to improve the skills of each employee.

An advertising campaign will be very important when opening a martial arts club. Since this niche has not yet been completely filled, as a rule, a noticeable sign and banners near the organization’s location may be enough for the initial stage of its activities, but further development and expansion requires more massive advertising, which will not do without the use of the Internet. Thus, advertising on social networks, specialized sites dedicated to specific types of martial arts or healthy image life in general. You can entrust the implementation of an advertising campaign to one of the company’s employees or seek the services of specialized advertising agencies.

Business registration

In order for a business to be legal, it needs to be officially registered, for which they contact the tax office at the place of registration of the future entrepreneur. Before this, you need to decide on the status of the future company. Thus, it can be a legal entity (usually an LLC) or operate in the form of an individual enterprise.

At the first stage of organizing a business, it makes sense to formalize the status individual entrepreneur. This form allows you to keep a mini-format club with a small number of staff, making it possible to pay a small income tax without completing a large number of documents typical of a legal entity. Thus, when establishing an LLC, it will be necessary to contribute the authorized capital (in the case of opening a sports club, the required amount will be no less than 10 thousand rubles). An LLC also requires the presentation, together with a special application, of the charter of the enterprise, the decision on its creation, and if there is more than one owner, the minutes of the meeting of the organization’s founders.

As a rule, if only one person owns a martial arts club, obtaining a certificate of an individual entrepreneur will be enough. This status can be obtained from the tax authority, which is assigned to the applicant’s registered address. If it is geographically inconvenient for him to visit this branch, he can submit the necessary documents by mail. The second method will take longer: if, when submitting the application and package of documents to the tax office in person, the businessman receives a certificate no later than 3 business days, then submitting the application by mail can take up to a week. For those entrepreneurs who are comfortable conducting all tax transactions via the Internet, online filing of documents is suitable. To do this, just fill out a special application form on the official website of the Federal Tax Service and attach scanned documents, confirming your identity using an electronic signature. The documents are transmitted electronically to tax service specialists, after which the waiting period is also up to 3 days.

In addition to the application itself, the future businessman needs to submit copies of his passport and TIN. In addition, you will need to pay the state fee, also by visiting any bank branch in person or online, and attach a copy of the receipt to the application.

In the application for registration of an individual entrepreneur, the future entrepreneur must provide the following information:

Any citizen of Russia over the age of 18 who has official registration in the country can fill out and submit such an application. Tax inspectors can refuse the application only if the application is not completely filled out or the applicant has not submitted all the necessary documents.

In addition to registering with the Federal Tax Service, before opening a club, it is mandatory to obtain permission from the fire department, sanitary-epidemiological and other regulatory services. Overall, taking into account modern trends in business, a martial arts club can be prestigious and profitable. When establishing it, it is important to pay special attention to financial planning and development of a strategy for the future organization. We must not forget about the quality of training in the club and competent advertising of the organization. The combination of these factors will allow the martial arts club to take one of the leading positions in its field in the first year of operation.

Feb 10, 2017 Sergey

* The calculations use average data for Russia

Martial arts have long been very popular in our country. Interest in them appeared in the 80-90s, when Western films dedicated to martial arts appeared on Russian screens.

People practice martial arts various reasons. Some people send their children to a martial arts school so that they can later stand up for themselves. Some people believe that such activities are good physical training. Others turn their hobby into their main source of income.

With such a high demand for training services, it is not surprising that there is no shortage of offers. By at least, at first sight. In large and medium-sized cities there are a large number of autonomous sections, which are created, as a rule, on the basis regular schools, teaching various types of martial arts. First of all, these are karate, judo, wushu, kung fu, aikido, taekwondo, kickboxing, jiu-jitsu. There are other, less common types of martial arts, for example, Slavic-Goritsky wrestling, Wing Chun, sambo, martial qigong, etc.

However, despite the large number of existing sports schools and sections, this niche in the market educational services, according to experts, is not yet filled enough. Especially when it comes to small towns. Therefore, before opening your own martial arts section, you need to carefully study the competition and demand for the services offered.

Two factors play a key role: the level of teaching and, therefore, the qualifications of the teacher, as well as the location of the school. As a rule, each section has at least two coaches who specialize in a certain type of martial arts. Large centers try to cover several areas at once.

To create your own martial arts school, you must either be a master in your field or find professional teachers. In the latter case, pay maximum attention to the selection of a specialist, since the success of your business directly depends on him. It is not necessary for a coach to be an international master of sports. The level of a teacher is best determined not by his victories, but by the achievements of his students. Undoubtedly, good specialist deserves decent pay for his work. When drawing up a business plan, immediately take into account the costs of wages coach for at least the first six months of the section’s existence.

Once you find a professional teacher, you can think about finding a suitable location where the classes will be held. Its area depends, first of all, on the planned number of people in the group. The best option to open a small sports section, rent a gym at a nearby school. The advantages of this option: low cost of hourly rental, large premises, availability of all or part of the necessary equipment, convenient location for area residents (parents try to choose a section closer to home for their children).

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The equipment you will need are mats, sports equipment. Often, a large part of the workout is general physical training, especially if you plan to train with children. When a master recruits groups of children from 4-6 years old, classes with them are carried out, as a rule, for general health and strengthening physical fitness with some elements of martial art - stretching exercises, defensive movements and stances.

Your students will purchase additional equipment themselves. Many sections offer intermediary services, purchasing special training clothes, protection and necessary equipment for their students and selling them at their own markup.

Please note: if you are opening a real specialized school of a certain type of martial arts, and not just a sports section, you need to be a member of the martial arts association. In addition, you will have to accept special provision and the charter in accordance with which you will conduct your activities. If you register as an individual entrepreneur, there is no need to prepare these documents.

Once you find trainers, arrange to rent a gym and purchase the necessary equipment, your work does not end. The first groups of students need to be recruited into the new sports section. For a small section with minimal start-up capital, located in a residential area of the city, targeted distribution of advertising leaflets works effectively. Depending on the circulation, format and complexity of the layout, the cost of printing such leaflets ranges from 1.5-2 rubles/piece.

The simplest version of business card flyers with contact information can be made on colored paper at home using a printer. You can distribute them throughout the area either yourself or by asking for help from advertising agencies or distributors of free advertising publications. The services of an intermediary will cost at least 3-5 rubles per leaflet.

Don't forget to post a notice about the existence of a new martial arts section at the school where you rent premises. Usually, most of children's and teenage groups consist of students from nearby educational institutions.

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The size of the required starting capital depends on the size of your section or martial arts school, the number of teachers, and the advertising and promotion methods that you intend to use to attract clients. The minimum amount is from 30 thousand rubles on the basis that you will register as an individual entrepreneur and personally teach children, teenagers and adults in a rented gym. The cost of training ranges from 150-200 rubles per hour or from 1000 rubles per month for the regions.

In the capital, these numbers are much higher. As a rule, even in the smallest section, there are at least two groups (depending on age) of 10 people each. Classes are held 2-3 times a week for an hour for each group. An additional source of income is the sale of clothing and sports equipment.

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