We open a butcher shop. A large number of periodic routine operations. Assortment of butcher shop products

Meat is one of the most important products on the Russian table. Many people find it difficult to imagine their lunch without a piece of meat or without soup in a rich meat broth. Meat lovers prefer not to buy it in supermarket departments, often with justifiable fears for the freshness and quality of the products. But in the market or in specialty store The chopper cuts the carcasses right in front of the buyers and, at their request, can “make” any piece of their choice. Trade in chilled meat and semi-finished products is a popular business and does not require large start-up capital. Read our material on how to open a butcher shop.

Where is the best place to open a butcher shop?

The profitability of a butcher shop largely depends on its location. When preparing to open a business, you should start by finding suitable premises. You can open a shop either in a separate room or rent a department on the territory of a grocery supermarket. In any case, it should be a place with high traffic, within walking distance from a residential area, where people buy groceries every day.

To sell meat, you do not need a large premises, since the cost of renting extra space, included in the markup on meat, will most likely lead to a decrease in sales volumes. It is quite possible to open a meat department in an area of less than 10 sq.m.

If your premises are much larger and you are not able to fill the entire area of the store with meat assortment (including sausages, smoked meats), think about selling other products: bread, dairy products, fish and other categories. You can make a larger markup on related products. Their implementation will allow your store to maintain profitability during seasonal declines in demand for meat.

What documents need to be completed?

To enter into a lease agreement and begin preparations for opening a store, you need to register your business. The state registration procedure is standard, as for any or. The activities of an enterprise in the retail trade of meat products can be carried out using preferential tax regimes.

The next stage is the preparation of permits. The premises must be approved by the fire department. In your case, you will periodically have to communicate with the veterinary service and Rospotrebnadzor, from which you need to obtain a sanitary certificate for the production of semi-finished meat products. Each employee must have a valid health certificate. For purchased meat, ask your suppliers for a veterinary certificate confirming the health of the animals.

What equipment will be needed?

The minimum equipment for a butcher shop includes:

refrigerated display case for selling meat and semi-finished products;
refrigerators and freezers for storing products;
trade scales and scales for production;
a chopping block and a set of axes and knives for cutting meat;
electric meat grinder for grinding minced meat;
cash machine.

Who will work in the butcher shop?

To work with meat, two key figures are needed - the chopper and the seller.

The cutting of carcasses should be carried out by a professional who knows all the nuances of cutting. This work has its own technology and tricks: an incorrectly chopped carcass can produce 10-15 kg of “rejects” - pieces of meat that have an unmarketable appearance, an incorrect ratio of pulp and bone tissue. Such goods can only be sold as illiquid goods at a price below the purchase price. A hewer can also produce semi-finished products at the same time.

If you are unable to find a competent butcher, it would be wiser to negotiate with suppliers to deliver pre-chopped meat. In this case, hire a chef to produce semi-finished products.

A lot depends on the seller in a butcher shop: the seller “beautifully” lays out the goods, understands the meat parts, and can recommend a certain piece that is suitable for preparing a particular dish. A good seller can sell even not the best piece, and this is important: the meat should not lie on the counter.

Don't forget to provide workers with uniforms.

Accounting and cleaning can be entrusted to third-party organizations or employees can be invited to work part-time or on an hourly basis.

Administrative work and purchasing will have to be handled by the store owner; over time, it will be possible to find a competent manager.

Where to buy meat?

Purchasing meat is a very responsible task. By opening a shop selling meat, you are responsible for the freshness and quality of the goods. Be sure to check the presence of a veterinary certificate and brand on the carcasses. Find several suppliers (farms or private households), agree on regular deliveries 1 - 2 times a week.

You should not purchase large quantities of meat: when refrigerated, it is stored for only 3-4 days, then it begins to lose its presentation (it weathers, dries out). The remaining unsold products are your losses.

Develop an assortment that includes the most popular meat products:

meat (pork, beef, lamb);
offal (liver, heart);
semi-finished products (kebabs, minced meat, chops, soup sets).

For the first time, 20-30 positions are enough. If possible, present on the counter a small amount of products for “gourmets” with special requests: dietary meat (rabbit, turkey), exotic (horse meat, ostrich meat). But you shouldn’t bet on such products: first study the demand and take note of suppliers from whom such meat can be purchased if necessary.

How to attract buyers?

Of course, the new store needs to be advertised. It is better to promote among residents of the nearby area and directly on the spot. For external design shops need a sign. Near the entrance to the store, place a pillar, hang a sign or banner.

Post flyers in neighboring houses and advertise in the local free newspaper. Other advertising channels (radio, television) are ineffective for promoting a small butcher shop, and they are also quite expensive.

For small-scale wholesale sales, work with targeted offers: contact neighboring restaurants, cafes that prepare business lunches for offices, and home delivery companies. Online advertising works well in this direction.

How much money do you need to start a business?

Opening a butcher shop is a business with fairly lenient entry conditions. Costs for a small shop on the territory of a supermarket start from 60 - 80 thousand rubles.

Of this, less than half needs to be spent on purchasing the first batch of goods, the rest will be spent on rent, minimal repairs, utility bills, wages and equipment.

At the initial stage, you can save a little by buying used equipment or renting it. For example, you can purchase a high-power household meat grinder rather than an industrial one. As the business develops, equipment will be purchased and replaced with more expensive and productive ones.

Making a business plan butcher shop calculate the indicators based on the average trade markup for meat products of 30%. The payback period for the meat department will be 6–8 months.

If you expect to receive a good income from the meat business, it is advisable to open several more outlets and create your own network. Each subsequent store will pay for itself much faster than the first - on average, within 3 months of operation.

There are a lot of ideas for starting a business. They all differ in many ways (from the level of initial investment to the complexity of running a business), so a significant percentage of aspiring entrepreneurs choose the business that they like. This approach usually pays off big time.

Many people love to eat meat, so, on the one hand, meat products will always be in demand, and on the other, opening a meat retail outlet will always be considered an attractive business idea.

A butcher shop is one of the most difficult types of business to organize from a legal point of view. Firstly, this area relates to the food industry, which imposes a number of requirements on companies, and secondly, in order to work with meat, you need to obtain additional permits.

The entire process of completing documentation and obtaining permits can take 4-5 months.

First of all, you need to register your business. You can choose both , and . At the same time, the second option is often preferable because, despite its complexity, it has an important advantage - traditionally greater trust on the part of suppliers and consumers.

When choosing a taxation system, you can give preference to the patent form, simplified system or UTII.

Among the documents required for the legal operation of an establishment are:

All workers have health certificates.
Certificate issued by Rospotrebnadzor.
Documents from services fire safety(regarding the room in which the shop will be located).
License for food distribution.
Book of complaints and suggestions (as for any retail outlet).
Permits for the store.
Certificate from the sanitary-epidemiological service.
Registration certificate legal entity or IP.
Copies of the main constituent documents.

Formation of assortment: what can be sold

The two main formats are implementation either a single type of meat or its various types. The latter category is usually preferable because it attracts more customers. If an entrepreneur focuses on selling only one type, he must carefully choose to ensure sufficient demand.

In order to form your own assortment, it is advisable to study the products of competitors. Particular attention should be paid to pricing policy. Among the most popular types of products the following groups can be distinguished:

Chicken meat (primarily fillet and legs).
Turkey (fillet and thighs).
Mutton.
Beef.
Dietary meats (in particular, rabbit).
Veal.
Pork (including lard and ribs).

It is also possible to sell exotic varieties of meat. However, it is difficult for them to find suppliers and consumers. Therefore, this idea should be left for expanding the assortment after the promotion of the store. Optimal the number of assortment items is 30-45, subject to a markup of 25-35%.

In some cases, it is advisable to additionally sell secondary products - sausages, frankfurters, etc. - in Russia they are consistently in demand due to the wide selection and relatively low price.

Finding a good location and premises

Every entrepreneur who wants to open a meat shop must understand that this is a highly competitive business area. Among the competitors of the new company are various store formats (from supermarkets to hypermarkets), other shops, restaurants and cafes, as well as markets.

Based on this, it is advisable to locate the establishment in a place where there will be a fairly large traffic flow and not such a high level of competition. Opening on the territory of a market or supermarket is a fairly economical option. However, the most good option is the launch of a point of sale in a separate room.

The room must have an area at least 20 square meters .
The presence of three conventional zones - trading, a room for cutting and preparing semi-finished products, as well as an area for cutting and deboning carcasses. The height of fences between zones must be at least 2 meters.
Availability of water taps and a working sewer system.
Availability of exhaust mechanical ventilation.
The use of specialized finishes (most suitable option is galvanized).
Availability of storage space for products (must be allocated separately).
It is desirable to have a room for staff.
The area for garbage and food waste should be located at a distance of 25-30 meters from the place where trade takes place.

You can watch an interesting story about the meat business in the following video:

Necessary equipment

It makes sense for a novice entrepreneur to start his own business by selling secondary products - sausages, dumplings, etc. In this case, some permits will not be needed, and there will also be no need for some equipment. However, to achieve success in this area, it is the sale of fresh produce that is priority direction to attract buyers (including in connection with the trend towards a healthy lifestyle).

Therefore, it is advisable to purchase everything at the initial stage necessary equipment, among which stands out:

A refrigerator for storing goods with an area of 4-5 square meters.
Refrigerated display case for displaying products.
Trays for displaying goods.
Freezer for semi-finished products.
Weighing equipment and industrial scales.
Axes and chopping block.
Material for packaging goods and containers for semi-finished products.
Set of various knives.
Equipment for packing.
Thermometers for measuring temperature in refrigerators and freezers.
Boiler (in case of lack of hot water).
Electric meat grinders.
Cutting boards.
Cash machine.

The whole set will require costs from 300-400 thousand rubles. It is possible to purchase used equipment - in this case, costs will be lower by 20-25%.

Required personnel and their work schedule

A butcher shop needs to hire highly qualified and responsible workers who can interact favorably with customers.

In general, for a small point to begin with, it will be enough to hire 4 people, among whom should be butcher, cook for the preparation of semi-finished products and two sellers. Moreover, if the store has a small area and a small number of visitors, the role of cook and butcher can be performed by one employee. Salespeople should work in shifts.

For a small store, it is not critical to have a loader on staff, since in the vast majority of cases the supplier himself carries out the unloading. In addition to the above positions, a person will be required to perform accounting functions. This could be either the entrepreneur himself or a part-time accountant.

Product purchase

Product quality is a key criterion for acquiring regular customers. This is why you should pay attention Special attention searching for a supplier capable of complying with all the necessary conditions. It is very advisable to have at least 2-3 suppliers in order to avoid the situation of becoming dependent on them: if there is only one supplier, he will be able to seriously change the prices of the order, since he will know that the company has no other choice but to purchase his products.

The most suitable are farms. It is important to initially build long-term partnerships so that there are no supply interruptions. When choosing a supplier, you should focus on a set of criteria:

The quality of the product offered.
Purchase price.
Location relative to the retail outlet.
Availability of all necessary documents and licenses.
No supply disruptions.
Business reputation.
Other terms of the agreement.

Implementation of marketing strategy

After finding suppliers of high-quality and fresh products, the marketing campaign must focus on the following points:

To find regular customers, it is necessary to promote in areas located close to the establishment by distributing leaflets.
It is advisable to make a beautiful and credible sign.
You can put up a pillar and hang several signs.
Relatively effective method To attract customers is advertising in free newspapers with large circulations.

If an entrepreneur intends to sell small wholesale quantities through his outlet, he will need to directly contact restaurants and cafes located next to the store that prepare business lunches or have a delivery service. As part of this sales channel, you can effectively use advertising on the Internet.

Costs, profits and payback period

With a competent approach to organizing work, you can achieve payback in 15-24 months(depending on the size of the point, demand, region, markup and other factors). At the same time, you will have to spend a fairly large amount of investment on the opening:

Payment for renting the premises starts from 30 thousand rubles per month (payment is most often made several months in advance).
Repair of premises - from 70 thousand rubles.
Purchase of equipment - from 300-400 thousand rubles.
The cost of preparing the necessary documents is 15-20 thousand rubles.
Staff salaries are 20-40 thousand per month per employee, depending on the work schedule, skill level and complexity of the work.
Purchase of the first batches of goods - from 100 thousand rubles.

The level of profit will depend on the markup set on products, which depends on the season. In this area of business, profitability is quite low and ranges from 4-8%. Therefore, a sufficient amount of net profit should be achieved thanks to high volumes sales In this case, the shop will be able to bring 75-100 thousand rubles per month.

Thus, opening a butcher shop is complex process from the point of view of organization and management. This area is strictly controlled by law, and success in it directly depends on the quality of the products supplied and sold. That is why in this business it is important not just to find suppliers and other contractors, but to build partnerships with them.

In order to open a butcher shop, you will need only 50,000 rubles, but this does not take into account the purchase of meat. This is exactly how much the pavilion itself with all the equipment for this meat business will cost. At the same time, the daily profit from the meat trade will be 6,000-15,000 thousand net rubles. Profits can be increased if you open not just one butcher shop, but several. It's confirmed many years of experience entrepreneurs.

So, most of them are sure that it is much more profitable to have three to five butcher shops. Despite the fact that it is more difficult to control trade in such shops, the profit is several times greater. The profit from five shops, for example, will be 30,000-75,000 thousand rubles per day.

How to open a butcher shop - business plan

Let's look at information on how to open a butcher shop, using the example short business plan to open it.

Equipment and supplies for meat trade

Selecting equipment is the first step to your own meat business. Best product for such a store these are secondary products: sausage, dumplings, frankfurters (there are about 30-40 items). During its existence, it is possible to solve such important issues for the meat trade as permits from the SES, the cost of cutting meat, and the search for a qualified seller. It is better to open a butcher shop in a pavilion on wheels, which is a container with a counter.

Why a container? The container has a number of advantages. Firstly, it is mobile - it is easy to attach it to a car and transfer it. Secondly, there is enough space for equipment and a special shop display, which should be wide enough (so that buyers of meat and meat products can see maximum amount products you offer them).

The price of a container, as already indicated above, is 50 thousand rubles. This is a very reasonable cost. If you buy all the equipment for the butcher shop separately, it will cost more.

What equipment is required for a butcher shop? Firstly, a refrigerator, the price of which is $500, a cash register (12-20 thousand rubles). Secondly, an additional remote refrigerator ($900), which is needed if the main refrigerator suddenly breaks down. And also the following inventory:

Scales (electronic or mechanical with weights);
Cutting deck;
Chopping axes, 2 pcs: large and small;
Knives;
Spatulas for taking minced meat;
Electric meat grinder;
Cutting boards;
Metal hook for hanging carcasses;
Dishes, baking trays for displaying goods;
Sanitary equipment: brushes for washing dishes and equipment, buckets, basins, clean hand towel.

Registration with the tax authorities and obtaining permits

Registration of a legal entity or individual entrepreneur with the tax authorities takes about 5 days. Trade in meat and meat products does not require licensing, but this requires permission from Rospotrebnadzor, which includes the former SES and the State Trade Inspectorate. You also need permission from the fire department. Completing all these documents will take about 2 months and will empty your wallet by 4-5 thousand rubles.

Product range

Making a large assortment of meat at the beginning of your shop is unprofitable, because at the beginning of your business all this product with a wide assortment may not be sold. It is better to offer about 30-40 types of meat, as well as in addition to it cheese, butter, etc. Buyers love when the products offered are always fresh, so it is better to supply goods uninterruptedly and more often (at least once a week). Using a unique “zest” in your product range, for example, in the form of turkey meat, will help you stand out among your competitors in butcher shops.

The purchase of goods will cost 15-30 thousand rubles.

Working staff

Well, and finally, the sellers. If you have one butcher shop, then two sellers are enough, working in shifts with a salary of 400-500 rubles per day. No other personnel will be required: you take care of the accounting, the supplier will unload the goods, so you will not need the services of a loader.

Total costs for opening a butcher shop

If we summarize all of the above, the costs of opening a butcher shop, according to our business plan, will be as follows: 55 thousand rubles in the form of a one-time payment for the purchase of a turnkey pavilion (50 thousand rubles) and registration of permits (5 thousand). rubles).

Monthly expenses will be approximately as follows:

Rent - 8300 rub.;
Site security - 2700 rubles;
Salary - from 24,000 rubles;
Payment for electricity - 1500-2000 rubles;
Taxes.

In total, the monthly expenses of one butcher shop, excluding taxes, will be 36,500 rubles.

A huge number of aspiring entrepreneurs are interested in how to open a butcher shop from scratch and what is needed for this?

Human consumption of meat has always been considered the basis healthy image life. This product contains great amount elements necessary for human growth and development. Even in ancient times, hunting flourished with all its might - meat was obtained with great difficulty, for which it was valued even more.

Unfortunately, finding a high-quality and affordable product is quite difficult even in conditions of an abundance of market, while opening a butcher shop is a sure step towards prosperity, making significant profits in the maximum possible way. short time, and full provision demand at any time of the year and in any economic conditions.

A butcher shop business plan doesn't have to be all about whole foods. As a rule, in such establishments it is quite easy to sell other products - for example, semi-finished products made from natural meat, as well as finished products that will attract additional clients and will cause demand to grow exponentially.

Market analysis

Before answering the question of how to open a butcher shop, it is necessary to analyze the market in detail, evaluate the advantages and disadvantages of this production and develop a store concept. Beginning entrepreneurs find a tangible advantage in this area, and there are several objective reasons for this:

Enter this business quite easy, also easy to get out of it with minimal losses in case of failure or change of direction.
This product is in demand every day, and if there is a convenient location and high-quality advertising, the profit will fully recoup the investment and costs.
Selling meat products does not require a specialized license, which greatly simplifies the process.
Starting a business begins with minimal financial investments.
Changes in the assortment can occur at any time; everything here directly depends on the desires of the consumer and entrepreneur.

A butcher shop as a business will be profitable only if it has a competent and responsible approach. It is believed that even the most unpromising business can be developed if you have the skill and desire, and the huge number of advantages of the meat business only makes the task easier.

Note! It is worth understanding that meat is a product that thousands of people need almost every day. That is why it is quite difficult to “go broke” with such a business even in conditions of a severe financial crisis - it is unlikely that the overwhelming number of regular customers will deny themselves the pleasure of eating nourishing and healthy food. This is what makes a business not only relevant, but also reliable.

Research has shown that a butcher shop as a business is a guarantee of high profits and reliability, since even harsh conditions, the presence of sanctions and the closure of enterprises could not reduce interest in this product.

Room

Businessmen, who are opening a store from scratch not for the first time, know very well that the key role in the development entrepreneurial activity and attracting the consumer plays a role in the room, its design and location. When choosing a place to purchase or rent, you should be guided by the following simple rules:

The store building should be located at an impressive distance from competitors’ stores - this way you can reach a maximum audience, you won’t have to entice customers with constant discounts, and competition will be significantly simplified.
To sell meat products, a room with an area of twenty square meters is sufficient - this includes both the sales floor itself, as well as a room for storing products and household premises. You should not choose a large area - meat spoils quite quickly, so you should only buy the quantity that can be sold in a short time.
The room should be located in the area of maximum traffic - great if there are stops nearby public transport, transfer points, residential areas and other public institutions. This way you will attract random passers-by while increasing your profits.
The store must fully comply with all sanitary requirements. To do this, it is necessary to carry out high-quality repairs, as well as purchase suitable equipment. This is the only way you will avoid additional costs and problems with various authorities.

Directly a trading area, equipped with a counter and a cash register.
An area for cutting meat products, as well as for other manipulations with meat.
Area for the production of semi-finished products and packaging of goods.
Staff quarters.
Bathroom.
Cooling chamber.

Suppliers

The idea of opening a butcher shop will not be realized without the availability of suppliers of quality goods, since raising livestock for slaughter on your own is quite time-consuming and expensive.

It is recommended to agree on deliveries in advance, and each supplier will have to ask for documents confirming the health of the livestock and the safety of the meat. This is the only way to save yourself from the risk of selling a low-quality product, and possibly poisoning the consumer.

When asked what it takes to open a butcher shop from scratch that will definitely attract customers, experienced entrepreneurs answer that the main rule is a quality product. Indeed, even with the best premises and polite staff, no idea will work if there is bad meat on the shelves. Therefore, when choosing suppliers, you should pay attention to important points:

The cost of the product should not be either too high or too low - here you will have to make payback calculations in advance and understand what product you can afford.
Availability of documents that indicate high quality and compliance sanitary standards.
The volume that a certain supplier can provide within a certain time frame.
The age of the product and the animal from which the meat was obtained.
Geographical location and ways to quickly deliver the product.

Note! According to reviews, the key mistake of novice entrepreneurs is putting the price of meat first. If we open a store and hope only to make a profit, but not to provide a quality product, the consumer is unlikely to pay attention, and if he does, he is unlikely to return for a low-quality product, even if minimum price.

No business activity can do without high-quality and regular advertising. It is recommended to take care of the availability of advertising videos a few weeks before the opening, when almost everything is ready in the store, and communication with suppliers has already been established.

It is recommended to use all advertising resources - television and radio, as well as other means, are perfect for this. mass media. Of course, you will have to allocate a considerable part of the budget for advertising, but with the right approach this amount will pay off in the very first months of the butcher shop’s operation.

It is recommended to conduct promotions on a regular basis, and not just before the opening of a store - this way you can constantly attract new customers. Discounts and discounts are suitable as promotions, as well as participation in various city fairs and barter advertising.

Documentation

An important question The question that absolutely any businessman faces is what documents are needed to open a butcher shop. The fact is that this form business is quite simple, and the registration process does not take time or effort, which only adds to the advantages of this process.

To create a meat pavilion, both individual entrepreneurs and LLCs are suitable, but you must contact local authorities tax service and draw up a corresponding application, pay the state fee, undergo the necessary checks and choose the form of taxation.

Each form has both advantages and disadvantages:

When choosing an individual entrepreneur, you do not have to maintain accounting records, and business taxes are much lower. This form is perfect for a small store selling meat products.
An LLC gives the owner more guarantees and limits his liability, as is obvious from the name of this form.

Business registration is carried out according to standard procedure, therefore, even a novice businessman should not have any difficulties.

Financial calculations

The financial issue is considered one of the key ones when starting any type of business activity. Even at the initial stage, it is necessary to understand how much you will have to invest in production and how quickly the first profit will be received, as well as whether the profit can pay off the monthly costs.

The table below shows the initial costs of a business:

From the table it becomes clear that minimum investment excluding rental premises and repairs are minimal. At the same time, it is worth paying attention to monthly expenses:

In this case, the amount of initial investment, including payments for the first month of work, will range from 900 to 950 thousand rubles. Taking into account the fact that the standard markup on goods will be at least thirty percent, the net profit per month will be 150 thousand rubles. Moreover, within six months the business will break even and will fully pay for itself and begin to bring good benefits.

Video: butcher shop in 21 days.

Staff

In any business, absolutely all moments and stages play an important role, but the selection of personnel must be approached with maximum responsibility. Often, a professional employee can not only sell a product, but also retain the client, as well as give him motivation to buy more than he planned and return to the store for new purchases. The butcher shop will need the following employees:

Salesman.
Room cleaner.
Meat cutting specialist.
Loader.

The number of staff depends on the size of the enterprise, but it is worth choosing an attractive uniform that will definitely be remembered even by a casual visitor.

No area of business will become successful without great effort. Despite the fact that the meat business is attractive and extremely simple, its implementation must be approached with the utmost responsibility.

It is important to regularly monitor the freshness of goods, conduct promotions and attract new customers. The advantage will be a discount system for regular customers - so you can even in the most Hard times you will not be left without profit. Only a competent approach will ensure the success and prosperity of any business.

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Choosing a room
We form an assortment
Recruitment
Store opening
How much can you earn in business?
Which OKVED code to indicate when registering a business?
What documents are needed to open a business?
Do I need permission to open?
Business opening technology
- - - Similar business ideas:

Opening your own confectionery shop, with the right approach, can be quite successful. The payback, according to experts, depends on the size of the initial investment and cross-country ability. A high-traffic retail outlet can reach self-sufficiency from the second month of operation. And if this is a residential area, then from 6 months of the store’s operation. Despite this, the entrance fee to business is growing from year to year. This is explained primarily by increasing competition in this market. People now care not only about the product itself, but also about how it is presented, what the service is like, and how they communicate with them. All this forces business organizers to look for new approaches to building a successful business...

How much money do you need to open a candy store?

Investments in opening a confectionery shop can vary dramatically, depending on a number of factors: location, presence of competition, condition of the premises, size of the outlet, and so on. However, experts advise starting from an amount of 400 thousand rubles, no less. First of all, you will have to invest in: purchases commercial equipment- from 40 thousand rubles, creation of an assortment - from 150 thousand rubles. (here you can save by agreeing with suppliers on a deferred payment), rental deposit - from 50 thousand rubles, advertising - from 30 thousand rubles. Depending on the condition of the premises, investments in repairs may be required. Plus, it is advisable to set aside some of the funds as a reserve - in the first months of operation, the confectionery shop will not generate income capable of covering costs, and you need to take funds somewhere to pay salaries and rent.

Choosing a room

When choosing a location for a confectionery shop, experts advise following the so-called “carnival” paths. First of all, we are talking about regional public transport stops. In such places the revenue is very good.

The area of the retail outlet must be at least 50 m2, plus 15-20 m2 is allocated for storage of goods. A large area is necessary primarily for visual display of confectionery products. For example, one cell in a display case with packaged cookies is about 30 cm wide. There are 30-40 types of cookies in total. So consider it. The same goes for candies, of which there can be over 100 types. That's why large areas are needed.

Renting a premises of this size will cost 70-100 thousand rubles monthly.

Which taxation system to choose for a confectionery shop

The legal form of a confectionery shop can be either an individual entrepreneur or an LLC. Read about the pros and cons of both OPFs in the article on our website: Individual Entrepreneur or LLC. However, the easiest way is to register an individual entrepreneurship (IP). Especially if the business is organized by one person. It’s simpler, cheaper, and requires much less paperwork. But if there are several organizers, then you cannot do without a legal entity, that is, an LLC.

As a taxation system for a confectionery shop, it is most profitable to use UTII - a single tax on imputed income. First of all, it relieves the entrepreneur from the obligation of installation and maintenance cash register. In addition, UTII is the most favorable tax regime when the tax is paid based on the area shopping facility. And that is not all. UTII will eliminate the obligation to submit quarterly reports (as is the case with the simplified tax system), pay income tax, property tax and VAT. The transition to this regime is carried out immediately after registering the activity with the tax service.

We form an assortment

Next, you need to resolve the issue with suppliers and formulate an assortment of confectionery products. Many novice entrepreneurs ask themselves: what assortment is optimal for a confectionery shop? There is no clear answer to this question. Much depends on where the store is located, what kind of crowd the outlet is designed for, etc. On specialized forums about trade, some practitioners argue as follows: in areas with a wealthy population, many people are on a diet and selling candies and cookies in such places is unprofitable. In general, it is difficult to develop a confectionery business in rich areas. And in less wealthy places, on the contrary, no one is particularly interested in the timing, manufacturer, freshness of the goods, etc. It is much easier to promote a store in such places.

Be that as it may, without the proper assortment, profitable trading cannot be achieved. What should be in the first place: cookies - at least 30 types, chocolate candies - from 80 types, caramel - from 30 types, cakes and pastries - from 15 types, pastries, other sweets - Turkish delight, sea pebbles, halva, sherbet. A separate display case is completely dedicated to chocolate and lollipops. You can select a display case for diabetics. Also, don’t forget about related products such as tea, coffee, honey. The assortment itself must be constantly updated, since the same product quickly becomes boring, which affects the fall in revenue.

The markup on goods is on average 25-30%. The main thing is to find profitable suppliers, otherwise it will be extremely difficult to compete with retail chains.

Recruitment

The ideal portrait of a confectionery shop seller is a woman between 25 and 55 years old, sociable and friendly in nature. The appearance of sellers is also of enormous importance. Stained aprons, unkempt appearance- income retail outlets They obviously won't bring it. Experience is also important, although finding such workers is not easy.

In total, at least two sellers are required per point. In general, experts advise the organizer to personally act as a salesperson for some time (which is what happens in most cases). This will make it easier to study the entire “kitchen” and understand what to ask of employees in the future.

Do not forget that according to the law, every seller of food products must have a medical book on hand. Otherwise, any unscheduled inspection is a disaster.

Store opening

In the confectionery business, as in many other types of business, there is seasonality. A serious decline in sales is observed in the summer, and products quickly deteriorate. Many stores are cutting back on their assortment (cakes, sweets, chocolates) and reducing inventories. An increase in trade is observed in the fall, and especially in the days before New Year. It is during this period that, ideally, you should plan to open a confectionery shop. In this case, you can recoup the lion’s share of the funds spent on opening a store and quickly recoup your business investment.

After opening a confectionery shop, it is necessary to notify the local branch of Rospotrebnadzor (SES) about the start of the store’s activities.

Step-by-step plan for opening a pastry shop

Market analysis, business plan preparation.
Rent of premises with an area of at least 50 sq. m.
Registration.
Purchase of equipment.
Advertising.
Launching a store.

How to choose equipment for a pastry shop

For the pastry shop you will need to purchase:

Racks for displaying sweets, cookies, and other loose products.
Refrigerated display case for placing perishable products, cakes, pastries;
Refrigerated display case for placing ice cream.
Refrigerator for storing drinks.

It is advisable to purchase equipment in the same style. This will allow you to create a themed design for the space and make the store memorable.