Opening a dry cleaning franchise: a detailed business plan. Self-service laundry

Currently, the franchise is an integral part modern business. This is an agreement that is concluded between the franchisor (trade group) and the franchisee (businessman). Thanks to this, you can use the company’s brand to develop your own enterprise.

Another question for beginning businessmen is which field to choose. One of the most popular options right now is opening your own dry cleaner. This is not surprising, since the services provided by this company are very popular among all segments of the population. As a result, such a business, if given enough attention, can bring good profits.

Such a business can be opened in completely different ways:

  • Opening of a receiving point. An entrepreneur opens only a collection point for things, but the services are provided by a large organization that has the necessary equipment.
  • Opening your own small business, which provides a full range of services (reception, cleaning and delivery). It should be noted right away that such an establishment implies quite large investments both in the development of the process and in advertising.
  • And the most profitable option is to open a small dry cleaner by purchasing a franchise from a large enterprise. As a result of this, all the difficulties and problems in organizing and running a business will fall on the shoulders of the franchisor, and the owner of the establishment will have to take into account certain requirements according to the contract.

As we can see, each of the 3 methods has certain features. An entrepreneur must choose the most appropriate development path based on his experience and ambitions. By the way, according to statistics, more than 80% of entrepreneurs fail in the first year of work. 16% close their business in the first five years. What is the result? Only 4% of successful businessmen.

However, the situation is completely different among entrepreneurs who work as a franchise. Among them, almost 90% work successfully and cope with the laws of the market. An additional advantage is that the franchise system is resistant to crises of various kinds, including economic ones.

Benefits from cooperation

Franchising is a certain type of business in which an entrepreneur acquires a franchise by concluding an appropriate agreement with a large organization. Then a clothing collection point is opened (of course, this is necessary in advance). The franchisor will be a very important assistant for a beginning entrepreneur, as he will help resolve a number of issues:

  • Preparation of required documents.
  • Selection of qualified personnel.

We should also not forget that a businessman will have to work under the brand of a large company that is well known to customers. In this regard, the costs of advertising and production promotion are minimized.

For his part, the dry cleaning owner will make deductions from his income, make an entrance fee and other payments that will be discussed in the contract.

Several options for popular networks

"Diana"

One of the most popular companies that offers cooperation as a franchisor is the Diana dry cleaning chain. It was organized back in 2002.

This is a large organization that offers wide range services: laundry, cleaning fur products, restoration of things and much more.

At the moment, it continues to develop dynamically, improving the technologies used.

Diana offices are open in a number of major cities Russian Federation, the media constantly publishes all kinds of reviews from people who have used the company’s services.

In this regard, the franchise of this network is truly a great chance to start own business in the field of service provision. Its current acquisition cost is 150 thousand rubles.

What are the advantages of a franchising system with this company?

  • Business development under a well-known brand.
  • Entrepreneurs do not need to constantly monitor the progress of their activities.
  • Available free consultations for any questions.
  • Personnel training and selection.
  • Value for money at the highest level.
  • Carrying out shares at the expense of the company.

You can get detailed information about this network from the following video:

"Fox"

This is one of the oldest companies, which began its activities in 1997. The organization uses in its activities the best equipment of a prestigious Italian brand, the best cleaning products (both Italian and German), etc.

“Lisichka” was the first to open dry cleaning points equipped with high-quality equipment, which at the time of opening had no analogues in the Russian Federation. The equipment operates using a unique technology, namely a hydrocarbon solvent, which ensures gentle cleaning of expensive items.

Currently, the network has over 15 cleaning shops in the capital region. As a result of the fact that the company is popular among the population, it began to work in the field of franchising, in which it was noticeably successful.

Its advantages:

  • Training.
  • Affordable price.
  • Constant consultations.

In conclusion, it is worth noting that franchising is currently one of the most common types of entrepreneurship. This is due to a number of advantages that minimize the possibility of failure and collapse in business.

Opening a laundry is the type of business that can generate stable income. At one time this type of service was popular in Soviet time. Today it has been practically forgotten, which is why there is no fierce competition in the segment of providing laundry services. What does it take to open a laundry and dry cleaning business? How to open a laundry business? Let's figure it out now!

Specifics of laundry work

It may seem strange: opening a laundry service is profitable business, and this niche is empty. Why are entrepreneurs afraid to invest money in a laundry service business? The answer is simple: the vast majority of entrepreneurial people find such an idea financially unattractive.

Never, under all other favorable conditions, will a laundry generate income if it is open in small town. Arrange for the provision of such services in rural areas- this means burying a considerable amount of money in the ground. If you open a business of this kind, it must operate in major cities. However, there are clear nuances here:

  • the laundry should be opened in an elite area of ​​the city, where wealthy clients can be found;
  • It is better to start a laundry business in areas where students live or housing is rented out for people coming for a certain period of time;
  • If you provide laundry services in a residential area, then the main clientele may be residents who do not have their own washing machine.

Before opening the laundry, considering specific features this type of business, you need to weigh everything carefully. Remember: this market segment is aimed at a specific consumer. The business itself, although profitable, is far from being a “mass consumption service.”

Business registration

It is not necessary to register a business under the name of a company. It is enough to act as individual entrepreneur. When issuing an individual entrepreneur certificate, the application indicates the type of activity according to OKVED, such as “Washing, dry cleaning and dyeing of textiles and fur products.” If an individual entrepreneur certificate has already been received, then this type of activity is indicated additionally.

UTII is a taxation system for businesses providing laundry services. After receiving the individual entrepreneur certificate, it is advisable to familiarize yourself with all the regulatory standards that apply in the area where the business is opened. It is necessary to collect a lot of papers on which permitting resolutions are affixed.

It will be necessary to obtain permission from Rospotrebnadzor (conclusion from the local SES for this type of activity). To do this, this supervisory authority will have to provide a package of documents, at a minimum, including:

  • production control program (it describes in detail how sanitary and epidemiological measures will be carried out in the laundry);
  • agreement for the recycling of fluorescent lighting lamps;
  • contract for maintenance (cleaning and disinfection) of ventilation;
  • agreement on solid waste removal;
  • agreement for carrying out deratization, disinfection, disinfestation measures.

To be sure full list It’s better to go to Rospotrebnadzor itself; the list of the complete package can be supplemented with something else, depending on the subject of the Russian Federation in whose territory you are going to open a laundry.

Attention: until all the necessary papers are collected, you should not even think about finding premises and purchasing equipment. If suddenly something goes wrong with the documents, then all costs will be determined only by obtaining an individual entrepreneur certificate.

Room for opening a laundry room

The laundry business should be opened near hostels, kindergartens, hairdressers, and hotels. This will attract clientele. But the main thing to be guided by when choosing a room is the requirements of the SES. Therefore, let us briefly pay attention to them.

The laundry room should be separate and equipped with high-quality ventilation. It can be either natural or forced. Inside, the noise level during the day should not exceed 55 dB. At night it should be no more than 40 dB. These are the standards that are permitted for residential and general purpose buildings.

Particular attention should be paid to the organization of technological processes: dirty and clean linen should under no circumstances be near each other and should not be in contact. The laundry room must have at least two rooms. The first of them is intended for disinfection of linen, sorting and washing. In the second room, clean clothes are stored, ironed and dried.

The walls and floor of the laundry room must be finished in such a way that they can be systematically disinfected. Such finishing should not interfere with daily cleaning of the room. All materials used for finishing must comply with sanitary and epidemiological standards. The requirement of the SES is that the walls have a coating of ceramic tiles. The height of the covering is at least 2 m from the floor level.

All electrical equipment in the laundry room must be enclosed in structures that protect against moisture. These are the requirements of SNiP and PUE. The requirements are strict, so when choosing a room for a laundry room, they must be taken into account. Otherwise, inspections, fines, or even closure of activities cannot be avoided.

Starting capital (in 2014 prices)

So, let’s figure out how much it costs to open a laundry from scratch. For such a newly opened business, the following equipment is recommended:

  • professional-class washing machine with drum loading from 8 kg – 3 pcs. ( average price- 50,000 rubles for 1 piece);
  • professional-class dryer with drum loading from 5.5 kg – 2 pcs. (average price - 29,000 rubles per 1 piece);
  • ironing machine – 1 pc. (average price - 50,000 rubles);
  • ironing table – 1 pc. (average price - 10,000 rubles);
  • iron with steam generator – 1 pc. (average price - 8000 rubles);
  • tables on which laundry will be laid out and sorted - 2 pcs. (average price - 7,000 rubles per 1 piece);
  • trolleys on which laundry will be transported – 2 pcs. (average price - 5000 rubles per 1 piece).

Taken for calculation retail prices. If you purchase equipment from wholesale companies, it will be much cheaper.

Let's assume that our enterprise has the following features:

  • laundry is open in a city where there are many educational institutions;
  • room area 32 sq. m. (such a room is enough to open a mini-laundry; several sets of equipment can be placed here);
  • duration of the working day – 12 hours without lunch;
  • the room is equipped with hot and cold water, sewerage, exhaust hood (there were no costs for repairing the premises);
  • staff – 1 person (laundry owner).

In total, the initial costs, taking into account the cost of equipment, renting premises and paperwork, will amount to approximately 300 thousand rubles.

Advertising

Flow potential clients depends on advertising. Initially, you can advertise your services through advertisements in print media. You can resort to posting leaflets on houses, elevators, and bus stops. If you create a business card website for an establishment, you will be able to familiarize people with the list of services and prices via the Internet.

Advanced entrepreneurs order a report about a new laundry on radio or television. You can also attract customers through organizing small but pleasant promotions. It is advisable to start cooperation with clothing stores - this will help attract clientele through advertising and employee recommendations.

Self-service laundry

It has already been said that opening a laundry that operates as usual is a promising type of business with virtually no competition. As for the laundromat, this idea is much fresher. Considering that in our country such offers are rare, the competition here is even less than that of enterprises providing full-cycle laundry services.

If the client is ready to go to a regular laundry on the other side of the city, then with the self-service option this should not happen. Therefore, services are best offered in e.g. mall cities where potential clientele constantly flock for various purchases: while things are being washed, people go to boutiques.

It is necessary to ensure that there is no accumulation of big number of people.
Keep in mind that in our country it is not always possible to find suitable laundry equipment. The choice depends on the ambitions of the individual entrepreneur. Therefore, sometimes some people have to purchase equipment abroad, which is much more expensive.

Self-service laundry can also be automatic. For this format, you need to pay attention to Laundromats. The room where washing machines are installed is equipped with special acceptors for bills or coins. Such laundries are common mainly in the USA and developed countries Europe. There are practically no such offers in Russia!

Profit from laundry (in 2014 prices)

The average income from laundries is 30-60 thousand rubles monthly.
Utility costs - no more than 10 thousand rubles. Purchase detergents will cost an average of 2 thousand rubles. If accounting support for the business and additional personnel are needed, monthly expenses increase.
Monthly net profit averages 30-40 thousand rubles.
The payback period for opening a laundry service business is 10 months.

Opening a dry cleaner is profitable if the niche in your city is still free. And in order not to make a mistake with cleaning products and equipment, you can take out a dry cleaning franchise and immediately overtake all competitors in technological innovations.

At all times, people survived by providing household services. Laundresses made money by washing the clothes of rich people - and could easily feed their family with this. Now there is no need to wash by hand, so profit turnover can be seriously increased. In addition, stains always arise that you cannot remove on your own (and even the almighty folk remedies won't cope). Yes and, again, to modern man It’s much easier to take car covers or sleeping bags to the laundry after going to the laundry than to spend half a day doing it and then drying them somewhere else.

What types of dry cleaners are there?

Various services are emerging to meet consumer demands. Over time, what is profitable to offer to the market has taken shape in three standard formats:

Reception point

Full scale dry cleaning Self-service laundry
Wash At a partner company In the same building - from mini dry cleaning to huge factories (depending on demand - and your capabilities, of course)
Room Small, only for receiving clothes
  • Reception room (from 50 m2)
  • Work space (from 200 m2), meeting all fire and environmental safety standards
Room with equipment and ventilation
Equipment Furniture (wardrobes, hangers) for storing ready-made clothes
  • Washing machines, irons, steam generator and steam-air mannequin
  • Men's shirt press
  • Clothes packaging device
  • Dryers, etc.
  • + installation and debugging of equipment
Washing machines
Consumables Hangers, covers
  • Washing powders
  • Stain removers, specialized chemicals, hangers, spray bottles, etc.
Powders, laundry baskets
Employees
  • Receiver
  • Driver (preferably with your own transport)
  • Technologist
  • Workers
  • Ironers
  • Accountant
  • Driver
  • Security guard
  • Cashier or special machine
Opening price 240,000 rub.
  • Medium size – 1.2 million rubles
  • Large – 80 million rubles
From 800,000 rub.

The first two formats (especially the second) readily offer additional services:

  • Delivery of things to your home;
  • On-site clothing collection;
  • Painting things;
  • Repair and restoration of things (especially bags and clothes);
  • Dry cleaning at home (sofas, carpets, etc.)

Dry cleaning yourself or through a franchise?

It’s very easy to open a collection point yourself; the main thing is to come to an agreement with the company. Hotels are often willing to make contact; they already have everything they need to efficiently remove stains from any fabric, and additional income can only benefit them.

But to open a full-fledged dry cleaning service, you need to have a very good understanding of the intricacies of the business. It is especially important to find good cleaning products that are both effective against stains and do not damage fabrics. It is equally important to know at what temperature and in what modes a particular fabric can be washed. And when it comes to leather, nubuck, velor and other finicky materials, the technological process must be strictly followed.

It is very easy to ruin your reputation with poor quality work. And it’s easy to avoid this - and you won’t even have to get a second one. higher education or study someone else's for several years successful business from the inside. A dry cleaning franchise is just what you need! Optimal equipment, effective washing chemicals, staff training and ready-made recipes for technological and business processes - all this will be provided by franchising!

You also need to join a network of dry cleaners or laundries if:

  • There is little competition in the city;
  • Only local companies operate in the city - then a large chain dry cleaner with technological innovations that provincial competitors do not have will still be a winner.

Pitfalls of opening a dry cleaner

The advantages of dry cleaners as a business are that you do not need to obtain any operating licenses.

The difficulties relate mainly to the most profitable format of dry cleaning – full-scale:

  1. You need permission from the Sanitary and Epidemiological Service and permission from Rospotrebnadzor.
  2. Expensive equipment - mainly from Germany and Italy.
  3. Not all premises can open a dry cleaner.

The last point is worth considering in more detail, since there are many requirements:

  • Non-residential building, and at least 100 m from residential buildings;
  • First floor or basement;
  • Ceilings not lower than 3 m;
  • Minimum area – 50 m2;
  • Separate rooms for visitors, administration, dry cleaning, ironing and storage;
  • Sewage, ventilation, water supply, electricity.

The ideal place for all dry cleaners is residential areas or adjacent to dormitories. Agree, it is unlikely that anyone will go to the business center of the city with a bag of dirty laundry

However, choosing a location is still a small matter. Serious difficulties must be overcome during the registration process.

Since dry cleaning means an abundance of water and chemicals in city ​​sewerage and treatment facilities, the water utility will regularly check volumes and environmental safety.

Sanitary conditions will have to be observed inside, especially in air conditioning and ventilation systems:

  • Pest control;
  • Disinfection;
  • Deratization;
  • Garbage removal;
  • And even recycling fluorescent lamps.

All this must be taken care of in advance and agreements must be concluded with the relevant organizations. Otherwise, you won’t be able to get permission to open.

Despite the abundance of water, fire requirements must be met, including alarms and fire extinguishers.

Dry cleaning franchises

Profitability (the ratio of income to inevitable expenses) of dry cleaning is at least 15%, but rarely more than 50%. On the one hand, the cost of a franchise can slightly extend the payback period. On the other hand, with a franchise the business will have a better chance of a long and successful existence.

Franchise offers for July 2018 are as follows:

Franchise company Cost and investments, rubles Payback, rubles Franchise benefits
Diana 150 000

1.5 million for equipment

70,000 for premises and furniture

1 year

(income – 150,000 per month)

Discounts on consumables
Chanterelle individually 1 year Eco-cleaning using special equipment
CleanFast 190 000
+ 6 million for equipment + 1.5 million for premises + 10,000 monthly
2 years

(income – 400,000 per month)

Equipment selection
Dry cleaning No. 1 Individually Consumables,

Logistics

H2O (laundry) 350 000

3.5 million for premises and equipment;

3% of revenue monthly

1 year

(income - 700,000 per month)

Calculated optimal values simultaneous loading of laundry for different sizes of laundries
Chistoff (self-service laundry) 150 000

8,000 monthly

From 800,000 for equipment and premises

1-1.5 years

All franchises offer employee training and assistance in promoting the brand. The partner will only have to notify about the opening (for example, using discounts for the first hundred clients). The franchise will do the rest.

Speaking of discounts and promotions. Collect customer contacts - and then notify them about all of them special offers, as well as discounts for birthdays and holidays! It is at this time that the most difficult stains appear on your favorite clothes, and the care of a good dry cleaner will come in very handy! The Diana dry cleaner was one of the first to do this. The franchise will give even more good advice. Take advantage of this before someone else fills the vacant niche!

Clothing care is always required, so the dry cleaner will never be left without customers. You will learn from our article how to open a dry cleaning franchise, which cooperation option to choose, as well as the main advantages of the business.

Which business model to choose?

A cleaning and care business can be run in several ways.

Opening a reception center

This is the most inexpensive option. People will only hand over clothes, and all work on processing things will be carried out at a large partner enterprise. Opening costs average 240 thousand rubles. To open you will need:
In this business format, profitability can be up to 100 thousand rubles per month, and payback up to 2 years.

Dry cleaning with a full cycle of clothing processing

The size of production can vary from a small mini dry cleaner with basic equipment to large factories with huge turnover. The appropriateness of choosing sizes depends on demand and available Money. A medium-sized factory will cost about 1.2 million rubles, a large dry cleaner will cost about 80 million rubles. To organize production you will need:

Buying a franchise

It is considered the most simple option, because the difficulties and concerns of developing a business and organizing the production process in in this case will be partially borne by the franchisor. The entrepreneur can only use the ready-made business model and do direct work. average cost investment in a dry cleaning franchise is 450 thousand rubles.

Franchising a clothing collection point has a number of advantages:

  • Brand recognition.
  • Marketing assistance from the franchisor.
  • Free staff training (not always provided).
  • Assistance in setting prices and decorating premises.
  • Providing a ready-made business model.
In the absence of competition and with a sufficient flow of clients, this business can pay for itself in a year. The main risks are the loss of reputation and clients due to damage to clothing, violation of safety rules and the consistency of the technological process (you can receive sanctions from regulatory government agencies).

Required documents

To open a dry cleaner, you do not need to obtain a license. But since production can pose a threat environment, you will have to collect a lot of documents:

  • Certificate from the sanitary and epidemiological station confirming the enterprise’s compliance with environmental safety requirements.
  • Sanitary and industrial control program. This is a collection of rules and regulations of the PPK.
  • Permission to place a dry cleaner on the premises.
  • Disinfection and disinfestation contracts.
  • Agreement for recycling of fluorescent lamps.
  • Agreement with housing and communal services for waste removal.

Popular franchises

Before purchasing a dry cleaning franchise, it is advisable to familiarize yourself with the different offers in this area. They differ in the size of the entrance fee, monthly contributions to the partner and terms of cooperation.

Dry cleaning "Diana"

One of the most popular brands in Russia is the Diana dry cleaning chain. This large network of enterprises providing services for cleaning clothes, fur, restoration, and cleaning of premises was founded in 2002. The network is known for its high quality of services. On this moment The network of dry cleaners includes 20 enterprises in the Russian Federation and more than 600 collection points.


Reception point of dry cleaning "Diana"

The cost of the franchise is 150 thousand rubles. There are no royalties.

What does the franchisor offer?

  • Marketing materials.
  • Consulting support.
  • Providing a discount on Consumables.
  • Personnel training in our own training center.
Requirements for franchisees:
  • Availability of financial resources necessary to open a dry cleaner.
  • Initiative, entrepreneurship and desire for business development.
  • Following production process standards.
Premises requirements:
  • Dry cleaning should be on the first floor.
  • The entrance must be on the front side of the building.
  • A rear entrance to the workroom must be provided.
  • The total area is not less than 6 square meters.
  • Availability of a telephone.
Advantages:
  • A well-known trademark and a well-promoted brand.
  • A standardized business process that does not require constant monitoring.
  • Consulting on ways of doing business and advertising campaigns from the franchisor.
  • Available The educational center to improve the skills of employees.
  • No royalties.
  • Promotions are carried out at the expense of the franchisor. Promotional materials are provided.

Table: initial costs

Table: monthly expenses

The level of income of the enterprise will directly depend on the city in which the dry cleaner is opened, as well as on the correct choice of location. With a competent and well-thought-out system of work, the level of monthly profit can reach 100–150 thousand rubles. In large cities with a large population, it is possible to increase the income level to 200–250 thousand rubles per month. The predicted payback is 10 months.

"CleanBystro"

The dry cleaning chain was founded in 2005 and now has more than 30 branches throughout Russia. The company provides favorable terms of cooperation and full business support. This is especially important for those entrepreneurs who do not yet have practical experience in this type of business. The franchise cost is 190 thousand rubles.What does the franchisor offer?
  • Equipment selection.
  • Training.
  • Assistance in paperwork.
  • Marketing materials.
Premises requirements:
  • Area from 100 sq. m.
Requirements for franchisees:
  • Responsibility, entrepreneurship, desire to develop business.
  • Availability of financial resources.

Table: initial investment

Table: monthly expenses

The ChistoBystro franchise involves the creation of a separate production facility, which is why equipment costs are high. The total amount of initial investments is 8 million 460 thousand rubles. Nevertheless, income from such production can be up to 400 thousand rubles per month. Taking into account all capital investments and costs, the estimated payback period is 1.5–2 years.

Profitability will depend on the demand for the company’s services in a particular city. For Russia, this is a fairly new and in-demand service. While in the USA there is 1 dry cleaner for every 10 thousand people, in our country this proportion is 1:160 thousand people. Typically, the profitability of an enterprise is 40%, but during a crisis it can drop to 10–15%.

"Dry cleaning No. 1"

This company deals with dry cleaning of any clothes (winter and summer), fur and leather, as well as shoe repair and cleaning. Basically, reception points are located in Moscow and the Moscow region. The company offers the following conditions:
  • Minimum requirements for a partner to work.
  • Staff training, free internship.
  • Provides consumables.
  • Guarantees an established logistics network.
The cost of the franchise must be clarified with official representatives of the company.

"Fox"

The company was founded in 1997. “Lisichka” is a well-known dry cleaner that works only with high-quality equipment from Italian manufacturers. The following technologies are used for cleaning: Wet&Dry, Alpen Clean, Winter Shine and others.
Dry cleaning "Lisichka" offers an eco-cleaning option, for this you will have to buy special equipment What does the franchisee offer?
  • Working under a recognizable brand.
  • Marketing support.
  • Ready-made cleaning technologies.
The predicted payback is 12 months.

Dry cleaning-laundry Unisec

As a dry cleaning and laundry company, the company has existed for more than 30 years, the franchisor’s experience is 25 years. Unisec offers several business models: mini-dry cleaning, dry cleaning in the neighborhood ( a full range of cleaning services for textiles, fur and leather products) and a factory (the ability to provide services not only to individuals, but also legal entities).
Equipment used by Unisec What does the franchisor offer?
  • Ready business plan.
  • Marketing assistance.
  • Supply of equipment.
  • Consulting.
  • Communication with partners in other cities.
The cost of the franchise must be clarified with official representatives.

Self-service laundry "Chistoff"

This type of business is still considered a novelty on the market. Russian market, however, according to many experts, it has quite high potential. Due to the fact that modern washing machines are not always able to remove stubborn stains, as well as the inability to dry clothes in small apartments, self-service laundries are becoming increasingly popular.
Prices in a self-service laundry are undoubtedly lower than in regular ones. Lump-sum payment - 150 thousand rubles. The royalty is 8 thousand rubles per month, for master franchise owners - 6 thousand rubles. What does the franchisee get?
  • Ready-made business model.
  • Marketing support.
  • Fully automated cleaning technology.
  • Working under a well-known brand.
  • Personnel training program.
Premises requirements:
  • First or ground floor.
  • Area from 25 to 40 sq. m.
  • Supply and exhaust ventilation.
  • The ideal location is a residential area or close to student dormitories.
To open a laundry you will need from 800 thousand rubles to 1 million 500 thousand rubles. The predicted payback is 1–1.5 years.

What to look for when choosing a franchise?

Opening a franchise business gives you the opportunity to take advantage of an already proven idea, while minimizing the risk of ruin. But not all franchisors have equally favorable terms of cooperation. Therefore, before concluding an agreement, you should learn more about the nuances of working under a franchise, namely:

  • It is necessary to find out how stable the company is and how long it has been on the market.
  • Find out the number of partners: how many are there and how many have left the business. Find reviews about working with the franchisor.
  • Particular attention should be paid to the cost of the franchise and the required investment.
  • Specify contractual relationship. Possibility of selling the business and extending the contract.
  • To know possible ways resolving conflicts and controversial situations.
  • Familiarize yourself with the franchisor's requirements for potential partners.
  • Monitor competitors and study the market.
  • Inquire about the level of training provided to staff and the training materials offered.
  • Understand the company's supply system. Purchasing occurs only from the franchisor or you can independently form a network of suppliers.
  • Find out about the franchising experience of your future partner.

Features for different cities

When opening a dry cleaning franchise in small town A significant advantage will be little competition. In order to assess the feasibility of opening a franchise in a particular city, you should find out how many dry cleaners are already open and how many of them operate as franchises. If competition is low, then you can safely start choosing a company that provides franchising services. If there are only local companies in the city, then opening a dry cleaning franchise will provide an opportunity to sell new products that have been operating in large cities for a long time, but have not yet reached the regions.
  1. It is better to place reception centers closer to densely populated parts of the city, where there are a large number of potential clients.
  2. It is advisable to combine dry cleaning activities with additional services: laundry, repair and painting workshop.
  3. It is necessary to distinguish the enterprise from the rest, for example, to set up mobile collection points for clothing, with subsequent delivery to your home.

We invite you to open your own laundry and dry cleaning under the “H2O” brand as a franchise.

We share 20 years of business experience. We work with individuals, local restaurants and hotels, and government agencies.


“H2O Laundries” has been on the market for laundry services in St. Petersburg for 20 years.

Basics of our concept:

  • Specialization. This is B2B and B2C in the St. Petersburg market.
  • Openness. This means that we are open to innovation and suggestions. We are looking for new approaches, new solutions to improve the quality of service.
  • Transparency. Each of our clients can see the entire process of working with their laundry, check what we wash with and on what.
  • Individuality. Flexible approach to each customer.
  • High standards. Only the best professional equipment, consumables only from trusted suppliers, technologies from professionals.

Format of laundries and dry cleaners “H2O”

The most profitable format is a dry cleaning laundry with an area of ​​85 m2 and the ability to load at least 30 kg of laundry at a time.

Opening a laundry room is possible both in a separate room on the first or ground floor of a residential building, and in a shopping center.

It is possible to open on the basis of an existing laundry or dry cleaning service.

Franchise offer for the chain of laundries and dry cleaners “H2O”


We invite you to open your own business in the promising market for providing laundry and dry cleaning services to the population under the “H2O” brand.

Join a successful and proven business, minimize risks through a proven business model of a network project with many years of experience.

Business model of the H2O laundry and dry cleaning chain franchise

Laundry-dry cleaning

Area from 85 sq m

Opening hours: 9:00 - 22:00

Clients: B2B market – 70%, B2C – 30%.

Get a Business Plan

The average revenue of a franchisee is 700 - 980 thousand rubles from a laundry and dry cleaning service. Average payback of this business– from 11 months.

The payback period directly depends on the quality of your work and the competent implementation of the recommendations that we give you.


Investments required to open an H2O franchise business

Starting investments: 3,750,000 rubles

  • rent;
  • set of necessary equipment;
  • Consumables;
  • ventilation;
  • furniture and equipment;
  • travel expenses for training.

Payback period: from 11 months
Turnover per month: 900,000 rubles
Royalty: 3%

Lump sum fee: 350,000 rubles

  • ready and working business model;
  • site assessment;
  • drawing up an individual business plan;
  • list of documents required for opening and operating a laundry;
  • design project of a point (turnkey laundry or retrofitting an existing point);
  • technology project;
  • personnel assessment and interview;
  • training of line personnel;
  • internship for a manager in our laundry in St. Petersburg;
  • consultations on starting and running a business;
  • posting your contact information on the company’s official website;
  • instructions for attracting clients;
  • instructions for effectively running a business;
  • personnel control system;
  • transfer of unique images.

Other current payments: 300,000 rubles in the account

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