Requirements for the sale of spare parts. How to open an auto parts store and keep your profit. Does the auto parts store need special programs

Auto parts store profitable business especially now, the number of new cars sold in the country has dropped dramatically since 2013, which means that all old cars will soon start to need new parts. For such a business, all sorts of crises are only beneficial, few people will buy a new foreign car in such a situation. The profitability of such a business can reach 70%. For a successful auto business, you need to draw up a correct business plan for an auto parts store and constantly edit it to fit your needs.

What does an auto parts store business plan look like?

Such a plan looks quite simple, first you need to analyze competitors in the region where you plan to open a business, and based on competition and demand, edit the business plan for a specific purpose. A good addition to the auto parts business will be (car wash and service station), but these things are not included in this business read about them in our next issues.

Registration of individual entrepreneurs

What is IE, how to open it and who can open it, read the article - "".

Store location

For any store, the location plays a vital role, because the choice will determine how profitable the whole business will be. For auto parts store good option there will be a place where car owners constantly pass (in the city center or near the main roads in the city would be the most ideal option).

In the business plan, you need to take special place for this moment and if you need to invest more than the planned budget for renting such a location.

Premises

Here you have a choice whether to buy a room or rent it. If this is your first auto parts store, it will be more profitable to rent a space. The size of the room can be different (its size depends on the from your budget), optimal the size of a store is considered to be from 50 sq.m. At the end of the article in auto parts store business plan example the cost is for the regional store. If the area is smaller, you will have to rent a warehouse for the goods separately. In any case, the retail space should not be less than 30 sq. M.

If the budget allows and you want to expand the scope of your business, it would be very reasonable to attach a car wash or service station next to the store. Thus, you will cover 2 audiences, from the store the client will be able to immediately drive to the car wash and vice versa.

Range

As for the assortment, there should be no problems with this. Present on the market many wholesale suppliers offering their services at the most conservative prices.

Some may be able to help you with the equipment and offer discounts for large purchases.Vsampleebusiness planaauto parts store,this point has already been taken into account.

Assortment of goods for the store:

  • candles
  • tires
  • mufflers
  • pumps
  • bearings
  • wipers
  • autochemistry
  • steering tips
  • motor oil
  • and much more.

In this business plan for an auto parts store for foreign cars, there will be an exception (another rule works here, you don’t need to buy a lot of parts) you need to work with such a product by pre-order (unless, of course, you have a store specializing only in foreign cars), this is necessary in order to do not work at a loss, as accessories for foreign cars are very expensive.

Equipment

In our business plan for an auto parts store, itself the equipment does not occupy the largest share budget, but still without the necessary equipmentindispensable, so we will list the most necessary things that should be in the store.

The amount of equipment will directly depend on the size of the store and the planned direction (it will be highly specialized or not).

You definitely cannot do without these things:

    showcases

    racks

    computers with internet

    cash register

Depending on the size of the store, you need to choose how many things you need.

Profitability

It doesn't even make sense to talk a lot about the profitability of such a business, it will be enough just to look out the window and you will drive away dozens of cars and they are all your potential clients.

You need to clearly understand who the store is specifically designed for, for domestic cars, foreign ones, or you want to go into a highly specialized niche and sell spare parts only for specific car models. In a business plan for opening an auto parts store, there should be a clear understanding of where you are going and what you need for this you need. The profitability of the spare parts store will be in the region of 50-70 percent.

V modern world moving in only one direction is not correct and dangerous, any experienced businessman is trying to expand the reach of his audience and the Internet accompanies this in the best possible way. It's millions potential clients, the creation of an online auto parts store will be a profitable solution that can bring you no less profit than an offline store and will be a good addition to your main business. In the business plan of an online auto parts store, you need to include all the costs associated with it, we will mention them at the end of the article.

Creation of an official website will also help inform your Internet audience about the planned promotions in the store. In order for the site to bring additional sales, they need to constantly be engaged, for such purposes it is better to hire a specialist (he will not only be engaged in filling the site, but so will be responsible for its promotion). Social media for promotions is also great, ideally you should have a group in each social networks, groups need to be promoted in conjunction with the site.

Finance

This will be an approximate business plan for an auto parts store, this example is designed for a regional city, in the capital the prices will be much higher.

    Premises rental: 50,000 rubles

    Repair: 80,000 rubles

    Equipment: 140,000 rubles

    First purchase of spare parts: 400,000 rubles

    Creation of an online store: 30,000 rubles

    Website and group promotion: 10,000 rubles

    Salary to employees: 30,000 rubles

    Community fee: 5000 rubles

    Unforeseen expenses: 30,000 rubles

Total: 815 000 rubles

This is the minimum amount that is needed to enter the auto parts business, for people who already have experience in this area, for beginners this amount will be in the range of 1,000,000 - 1,300,000 rubles. The salary is calculated for one sales assistant. You can act as a director yourself. For accounting, it is not necessary to hire a permanent employee; any company providing accounting services can handle this.

Risks

    The first and foremost risk is (low purchasing demand), which is why you need to have a conservative business plan.

    Second on the list is a poorly chosen store location.

But even in cases of such problems, they can be solved in the following way. The first situation can be dealt with by starting to carry out promotions, and the second can be solved by a regular move to another location.

If you have not decided on the type of business, here are the ones that can be realized without large cash investments.

If you have any doubts whether to create a narrowly specialized store or an ordinary one, in such cases you need to analyze the consumer market in the place where you plan to open your own business (in any case, you will have to do the analysis). Good luck in all your endeavors.

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Doing business nowadays is very prestigious, and it is important to find a business that will suit you. For example, if you are interested in cars, you can dedicate your business to them. How to open an auto parts store from scratch? Trade business plan, advice knowledgeable people and assessing the profitability of the operation.

First stage

It all starts with studying the market itself for similar stores and the production of auto parts. In addition, it is worth examining the popularity of each store in the city in order to understand what specifically is important to people and what interests them.

Directly for this, you need to independently conduct a demand analysis for different types and types of automotive components and parts. You cannot open a business in a certain area, being illiterate in it. Among other things, pay attention to the concept of stores in your area. Surely it is quite diverse, and it is at this point that it is worth dwelling in more detail.

Types of concepts

Undoubtedly organizational structure is extremely important, but it is simply impossible to cover everything, therefore you need to carefully concentrate on specific specifics. There are several different sales formats to choose from:

  • used parts;
  • spare parts for specific brands and car companies;
  • auto parts for a certain type of car (for example, special equipment);
  • spare parts exclusively for foreign or domestic cars;
  • sale of goods via the Internet.

To successfully confront monetary problems and competition, you need to love what you do, so you should choose a concept that interests you personally. Of course, there is also the concept of a franchise system, but we'll talk about that much later.

What is important to pay attention to and what you should prepare for in advance:

  1. To begin with, it is worth drawing up a specific and clear business plan, which will take into account rental, purchase, registration and other cash costs not only for opening, but also for further maintenance specifically in your area.
  2. Try to conclude agreements with taxi services and supply them with your own product. Try to make connections with by different people in the automotive industry.
  3. At first, stick to purchasing a pair of spare parts. a large number various firms auto.
  4. Be sure to organize sales of all-purpose products like engine oils, windscreen washers, scrapers, and more.
  5. Whenever possible, have extremely close communication with all suppliers of goods for the store.
  6. If, within a certain time frame, you do not have time to get the customer the goods he needs a couple of times, then he will go to a competing salon, probably capturing a couple more potential buyers.
  7. Be really savvy about auto parts so that you can get what the customer wants to see through literally at a glance.
  8. It is very important, especially in a crisis, to know that domestic spare parts are sold faster and more often, since they have a lower cost in comparison with foreign counterparts, and foreign cars break down much less often than the CIS auto industry.
  9. Keep an eye on changes in the automotive parts market to receive new experience and understand the latest trends. This will help you become a market leader in your region in offering the most modern and high-quality goods.
  10. The name should be sonorous and memorable. The banal "Autoshop" and "Spare parts salon" are not recommended, but you should not be too sophisticated either. You need a capacious, catchy word or phrase that will appeal to the main male audience, but will not become a faint spot among other options on the market.
  11. To seriously reduce the business plan in terms of money, you should start organizing an online auto parts store. This concept is also suitable for those who have some problems with large supplies of goods, because they can be purchased by order. It is important to understand how to open an online auto parts store. Develop this option the store will take longer, because the difficulty lies in the huge competition and not too much advertising opportunities.

Your advantages may be lower prices, the availability of extremely fast delivery, the conclusion of transactions with real official suppliers, respectively, the increased quality of the goods. Of course, you can lure with promotions or discounts, especially in the first months.

For example, you can download with calculations.

registration

There are two legal forms to choose from: individual entrepreneur and LLC. An individual entrepreneur gives the opportunity to freely sell auto parts, parts and various related equipment, but exclusively to individuals. The IP itself is an ordinary store.

LLC allows you to work directly with enterprises, supplying, for example, equipment for the production of new cars, products for road transport and other similar opportunities. In addition, it is the LLC that gives the right to create a whole network of salons from one auto shop. It is worth noting that this option is more suitable for established entrepreneurs, while for beginners it is better to start their own career development with an individual entrepreneur.

We select a suitable place

Opening an auto parts store from scratch implies a preliminary search for a suitable place for a store, be it a separate building or a room on the first floor of a residential building. Shops in residential residential areas are more popular. If you want a large number of visitors and customers, then opening a store should be near the road, gas stations and car services.

It is imperative to arrange special parking spaces for visitors by car for at least five spaces. It is also important to ensure that there are no competitive sites nearby.

Find a comfortable and really suitable room for at least 60 square meters... The more brands of spare parts you try to cover, the more area should be.

In addition, it is extremely important to analyze the terms of the contract with the landlord, so as not to get problems. Remember that your room must have all the main communications, as well as separate rooms for warehouses and utility rooms. If you decide to go for a franchise, you don't have to look for a place.

We buy the desired product

You need to choose the specifics of the products offered to customers. An option that will not let you down is the purchase of parts and spare parts for domestic GAZs and VAZs.

They make up the largest community of cars and trucks in our country, besides, it is domestic cars that break down more often than others. For other CIS countries, be it Belarus or Kazakhstan, the same is true. In addition, you can organize an additional sale of spare parts at reduced prices by purchasing them at autoparsing.

The idea of ​​preliminary organization of mass deliveries of several specific brands is correct from the point of view of the organization of work. An agreement with a supplier allows you to quickly receive individual specific details if necessary, or simply receive the goods faster.

You don't have to pay close attention to the spare parts that are purchased, because they will be supplied of high quality. Also, communication with official representatives adds confidence among buyers. Advantages will be added by the ability to demonstrate logos famous brands on the sign of the store.

You will definitely need several different suppliers so that the auto parts store, like the business itself, does not depend on certain circumstances. Do not be afraid to check the officiality and honesty of the supplier, because you risk losing money and customer confidence.

Here's a sample of the parts that will make the most money:

  • headlights of several of the most common types;
  • brake lights;
  • side mirrors for rear view;
  • bumpers of different lengths;
  • doors of various formats;
  • engines and related parts;
  • Automatic transmission and more.

For entrepreneurs working on a franchise, almost all of the above will be irrelevant.

We recruit suitable staff

Personal knowledge in the matter is not enough in the correct operation of the salon, but it will help to find worthy persons ready to gain experience. Do not be afraid to hire young employees, they have a lot of ideas and they learn quickly, moreover, the young employee will be more friendly and patient, sociable and courteous. Most importantly, remember that you need to select those people who can become the face of the salon.

The main point where to start an interview is a person's savvy in matters of auto parts and brands. Look at their ability to speak clearly and distinctly, do not be shy and offer their options.

By the way, you, too, should meet the needs of employees, motivating them with pleasant additions to the salary. If your store has just opened, and you have hired a young employee, assign him a salary linked to revenue, setting, of course, a minimum bar.

Do not forget to constantly be present and participate in the work of the salon. Often, it is important for developing projects from scratch to save even on trifles, so you should independently deal with the accounting of goods, accounting and control over employees for the first time. In the future, your business idea will need an experienced accountant, manager, and senior salesperson. By the way, it is worth hiring an accountant on a part-time basis.

The financial side of the issue

Let's say we open an average-sized store of a hundred square meters with a fairly convenient, but large working schedule from 9 am to 9 pm, with a total of four employees, with estimates for domestic and some foreign cars and an extremely small mark-up on goods. The cost table looks something like this:

Expense line Amount in thousand rubles
1 Premises rental for two months 120
2 Repair 130
3 Marketing campaign 110
4 Purchase necessary equipment 300
5 Seller's salary 30 x 4 +% of revenue = (about 400)
6 Public Utilities 20
7 Purchase of goods 800
8 Registration and paperwork 40
9 Reserve for contingencies 20
Total: 1 920

In total, it costs about two million rubles to open a store of auto parts for foreign cars and domestic cars. It must be remembered that monthly expenses will include rent, public Utilities, the salary of employees and the purchase of goods, which means that you will have to spend about 700 thousand rubles more.

What is the revenue?

Revenue usually depends on how to start, how profitable the purchase of goods is, how well the advertising is and how well the location of the store is. It is important that the amount of money received for a sold product recovers the amount spent in a month and adds an even larger amount.

In the example above, this salon will bring the entrepreneur about 200 thousand per month. They come out of the store's income of 1,200 thousand rubles, the payment of monthly expenses of 700 thousand and the payment of taxes of 300 thousand. Roughly speaking, the restoration of 200 thousand rubles every month will cover the costs of opening a project in 10 months. But our analysis is not completely objective, in reality, the profitability will be only 11% and a year and a half of work.

Video: how to open an auto parts store from scratch?

Working with a franchise

In fact, you are getting already ready business, and therefore do not have to risk the monetary investments invested in the zero project.

Working on a franchise is the purchase of an opportunity to join an already well-known network of salons, opening your own on its basis. It is reliable, profitable and quite inexpensive compared to opening your own establishment.

The disadvantages of working with a franchise are that you cannot get away from the overall concept of the network. You must exclusively supervise and administer one of the stores, subject to the rules of senior management. For many, this limitation becomes unacceptable.

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Instructions

Start looking for premises for your business. When choosing it, take into account the size of the initial capital and the range of auto parts - maybe it will be a pavilion or big store... It is good to locate an auto parts store near a car wash or service station, as well as in the area of ​​a large transport hub.

Get involved in buying the shop equipment you need. The smallest list of equipment for an auto parts store contains - showcases, cash registers, racks and a couple of computers with Internet access. Choose a reliable supplier of auto parts, as your profit depends on this. Work with those suppliers who offer more favorable terms of delivery, bonuses and discounts for their partners. When concluding a contract with suppliers, try to minimize the price of the goods and the delivery time, since the lack of spare parts will be a risk for your store.

Selling car parts is a very profitable business. The number of cars is constantly increasing, and they tend to break down periodically. Accordingly, the demand for auto parts is growing along with the growth of the car market.

You will need

Instructions

To organize a store, you must have a room. It can be purchased or rented. It is also desirable to have a small warehouse.

In the premises of the store, you need to make repairs and arrange trade equipment. You will need various display cases and racks, and you should also take care of the presence of stands with hooks and shelves with boxes for car small items.

Cash register is not required to trade, but only if you are going for an imputed income. In other cases, it is necessary not only to buy it, but also to register it with the tax authority at the location of the organization.

Next, you need to fill the store shelves. You need to purchase only the most popular parts and Consumables, the rest you can buy to order. For this, it is necessary to conclude contracts with suppliers.

Before starting a trade, you need to hire employees. You must have an accountant and salespeople who know how to design a car.

note

When a buyer wants to purchase a spare part to order, it is better to take a small advance payment, otherwise he may refuse it, and it can gather dust on your shelf for a long time in the future.

Nowadays, almost every family has a car and the number of car owners is growing steadily from year to year. This trend will continue to be traced, despite the situation in the economy. It is not difficult to guess that in proportion to the growth of cars on the roads, the demand for spare parts will also grow. Thus, opening an auto parts store can be a good investment and a guarantee of a stable income.

Despite the existing competition, there is enough place in the sun for absolutely everyone. Investment in this business can be
the most minimal - to start a business, initially it is enough to have 200-300 thousand rubles, while the income can be up to 110%.

Where to begin?

It is advisable that a person who decides to open an auto parts store, well versed in the product and trade features... Otherwise, you will have to rely on suppliers and involved specialists, which is a rather big risk.

First of all, you should analyze the market: find out if there is a demand for spare parts, what is in great demand, and so on. Decide on the specialization of your auto parts store.

It is important to identify distinctive feature store to be opened so that it is somewhat different from competitors. So, you can specialize in domestic car models. The assortment needs to be thought out in advance at the planning stage.

For cooperation with legal entities (large motor depots, taxis). This is also important if you do not want to stop at one store and plan to open branches and other stores in the future.

The next steps are selection of premises, ordering office equipment, selection of personnel, selection of a supplier of goods, drawing up a cost estimate (business plan). They are very important, so let's talk about these points in more detail.

If financial resources are available and the premises permit, a car wash, a tire service and an auto parts store can be combined and opened in one place.

Room selection

The area of ​​the premises should be determined by the chosen format of the store, as well as the available capital. If finances are in limited quantity, do not look for large areas. For starters, you can open point of sale 15-25 sq. m. and work by prior order. It makes no sense to create a large warehouse of auto parts with limited capital.

So just set aside storage space for the hottest item and that should be enough. So, in any store they are in demand brake pads, candles, oils, oil filters, light bulbs, etc. The rest of the spare parts can be ordered through the catalog.

Finding a store near a service station would be ideal. In this case, there will always be customers, unless the station has its own retail departments. The ideal situation is if, even before the store opens, you understand who your potential customers are.

Also good places for an auto parts store are shopping centers v crowded places, office centers or detached buildings in a residential area of ​​the city. Do not view areas with high rent, even if they are located in the city center.

At first, the store may operate at a loss, and high rents will only spoil the mood and place a heavy burden on your shoulders. It is important that there are no shops nearby with a similar assortment as yours. And the last thing - try to find a space with a parking lot equipped for clients.

Selection of assortment and supplier for the store

If we talk about the assortment, you can only sell specialized auto parts, or you can work with both foreign and domestic spare parts. The demand for domestic spare parts is still higher, since there are more domestic cars in our country. In the case of the Russian assortment, it is easier to calculate the minimum configuration.

When choosing a supplier, compare prices and only then make a choice. Compare prices with your competitors, if they differ greatly not in your direction, look for other suppliers. It is desirable to have several partners, this is the guarantee of the stability of the store.

Official dealers do not offer counterfeit products, so it is better to choose them. In cooperation with official manufacturers of spare parts companies, you can use on your sign the logos of the cars for which you sell spare parts. Your reputation will largely depend on the reliability of the supplier and his work, so before concluding a contract, be sure to read reviews about him on the Internet.

Advertising and marketing

In addition, you can distribute business cards, print in advertising pages of newspapers, specialized publications, hold exhibitions, and so on.

Staff

You can hardly work seven days a week seven days a week. Try to find an experienced salesperson who knows the construction of cars and is good at selling the product. He must not only know the available assortment, but also visually represent it. It is also important to be able to maintain a conversation, help solve problems and find the right part.

Calculation of a business plan for an auto parts store

The costs are significant, and you definitely need to draw up a business plan. It is needed in order not to miss anything and clearly identify the upcoming costs. An approximate list of expenses will look like this:

  • registration of an individual entrepreneur or LLC;
  • costs of renting premises;
  • purchase of goods;
  • sellers' wages;
  • store equipment;
  • advertising;
  • taxes.

Online store of auto parts

Opening an online store will help attract additional clients and will simplify the task of finding suppliers.

All that is required is to create a website, add the assortment to a single database and update information daily. If you create the database yourself, you will have to scan the manufacturers' catalogs, recognize the texts and create a uniform format.

Opening an online auto parts store is not much different from. You will need a website and ads.

At first, you do not need an office or a warehouse - this is the main advantage over an offline store.

If you already have a store, then you can get additional customers from the Internet.

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4.2 If one or more provisions (conditions) of this Agreement are or become invalid, then this cannot serve as a reason for the termination of other provisions (conditions).

4.3 The law of the Russian Federation shall apply to this Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement.

4.3. All suggestions or questions regarding this Agreement, the User has the right to send to the Inseils User Support Service or by postal address: 107078, Moscow, st. Novoryazanskaya, 18, str. 11-12 Business center "Stendhal" LLC "Inseils Rus".

Date of publication: 01.12.2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

LLC "Insales Rus"

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Academician Ilyushin, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, p. 11-12, BC "Stendhal"

INN: 7714843760 Checkpoint: 771401001

Bank details:

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