The organization of a children's development center is not for lovers of easy ways. This occupation will require serious returns from you both organizationally and emotionally. Of course, such a business can be attributed to those that not only bring money to their owner, but also improve his karma, being a truly social direction.
Everything we invest in our children comes back to us a hundredfold. And the more well-educated children there are, the more good prospects the whole country will eventually have, since it is precisely such children, who are able to think creatively and freely, can make their own lives and the lives of those around them better.
There is no need to even talk about the demand for such services today, the whole current situation simply screams about the need to open as many such establishments as possible. The existing kindergartens are extremely insufficient, they cannot accommodate everyone, and their educational program can no longer meet the growing needs of modern children who want and are ready to receive additional knowledge and skills already at preschool age.
The task of children's educational centers in the first place is to help the child acquire the knowledge and skills that he is drawn to.
In matters of organizing a children's educational center, there are several key points that will require you to be responsible, attentive and understand the specifics of the process.
This is a prerequisite for the center to be commercially successful and interesting for its visitors. How to open a children's development center and what is needed for this, we will consider further.
Where to start your business?
Have you decided to open a children's development center? Where to start your business? If you are planning to open a children's development center for the first time, and you have not had such experience before, then first you will need a certain action plan. When compiling it, consider the main key steps that will have to be carried out:
- Registration of the center with the relevant educational authorities.
- Finding suitable premises.
- Selection of competent personnel.
- Drawing up a program of education for children.
- Advertising and information support.
But first, give yourself an answer to the question: what age do you plan to work with children, how many groups you see in your center, and what activities you plan to conduct there. And determine the format of your center. This will be your starting point from which it is worth starting all further movement.
It is a good idea to analyze the activities of existing educational centers for children, find out what services they offer, and what else may be required for your potential clients.
It is worth noting that most modern parents have a fairly active life position and understand that the more skills a child receives in childhood, the more actively he develops and the more successful he becomes in the future. So a well-organized children's center, as a rule, does not experience a lack of customers.
Moreover, such parents are quite actively interested in all existing additional features to educate their children, and information about the new educational center spreads among them quite quickly.
Registration
The registration process may include 2 stages:
- Creation of an officially operating legal entity (if it does not exist at the moment).
- Obtaining the appropriate license.
The second paragraph is optional if you do not plan to include the word "educational" in the name of your center.
That is, if we are talking about creating a private kindergarten or school, the main purpose of which is to provide educational services children, then obtaining a license from the Ministry of Education is a mandatory process for you.
If you open a center early development” or “Children's Development Center”, in your case, you can work without obtaining a mandatory license. The same applies to various clubs and children's studios.
Study room at the early development center
If the official registration of an enterprise and the creation of a legal entity can be carried out in a minimum time, then the terms for obtaining an educational license can be quite long. Here you will have to confirm your programs, justify their uniqueness and prove the viability of your future center. However, in the future, obtaining a license will give you every reason to be called a school and claim a high level of work.
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room
You will have to make some efforts to find a suitable room.
The specifics of the work of children's centers imposes relevant requirements on the premises in which they should be located.
The room must meet both sanitary and hygienic and organizational requirements:
- Rooms must be large enough to accommodate a group of children at the same time.
- The room must be equipped with bathrooms and toilets.
- The specifics of the premises must correspond to their purpose. If, for example, we are talking about dancing, then these should be halls that are suitable in size.
- Be sure to take care of a sufficient level of natural lighting in the classrooms.
- If training is planned throughout the day (for example, a kindergarten), then a prerequisite will be the availability of an appropriately equipped place for cooking, a room for children to sleep and an equipped playground for walking. If you want to open a children's leisure center for a short stay, then this is not a prerequisite.
- For the organization of the center, it would be preferable to place it in a separate building or in a building with the possibility of organizing a separate entrance. Placing such a center in a residential building can have both positive and negative impacts on its operation.
Activity room with children
On the one hand, this can help to quickly attract organized and already motivated parents to your classes, on the other hand, not all residents respond equally well to children's institutions in their home (some may be frightened by noise and children's fuss).
Children's development center staff
The more professional your staff, the more successful work center. Requirements for employees largely depend on the specifics of your institution. It is obligatory to have a pedagogical education in cases where we are talking about a school or a kindergarten. In other cases, it is most likely that there is a special education corresponding to the service provided.
So, it is desirable that foreign language lessons be taught by a teacher who has an appropriate diploma of graduation from the faculty of foreign languages or a similar degree of competence. The same applies to all other disciplines that will be taught in your center.
Lesson in a children's school of early development
Today, somewhat different forms of work in children's centers are also popular. So, we can talk about a system of co-working spaces - open spaces where mothers and children come to spend their leisure time together. In such places, any mother can work with children, play or read books. Moreover, such places are becoming more and more popular today due to their democratic, relaxed atmosphere.
However, no matter what professional level and special skills your employees have, they must all be psychologically stable, have proper experience working with children, and must undergo regular medical examinations.
This should be evidenced by a corresponding entry in the sanitary book, which should be available to each employee.
Training program
Drawing up a training program is the most interesting and most creative stage of the preparatory work. The list of services offered can be very diverse:
- learning foreign languages;
- music and dance lessons;
- reading, writing, arithmetic and school preparation;
- choreography;
- lessons of fine and applied arts.
The listed disciplines belong to the category of generally accepted ones: you can find quite a lot of such courses in almost every district of the city. Here we can note both a high level of competition and a fairly high demand for services. In most cases, it depends on the area of the city.
There are other, more exotic proposals:
- classes in ceramics and modeling;
- sand animation courses;
- various theater studios;
- classes for young naturalists;
- culinary schools;
- schools of journalism and cinema for children;
- logic classes;
- oratory courses;
- study of the structure of the car.
What program your center will offer is, of course, up to you. But you can navigate the endless stream of opportunities based on the needs of the area in which you will be located, the level of claims of your parents and your own professional skills.
You can either fill an empty niche, or create your own trend, or compete with existing centers by providing the same services.
Business setup costs
The expenditure fund for organizing a children's development center consists of the following items:
- The cost of legal registration of the center.
- Search and equipment of the premises.
- Acquisition of special equipment necessary for the organization of the educational process.
- Employee payroll (including taxes).
- Advertising services.
If you do not issue a license, then the legal part will cost you little, and this is perhaps the only expense item that will be approximately the same for any children's center. All other points will be radically different depending on your vision of the center.
The rent depends on the location of your premises and its technical condition. The cost of inventory also varies and, of course, the payroll will directly depend on the level of qualification and the number of teachers cooperating with you.
As for savings, there are some opportunities here. For example, you can hire professional teachers to work on an hourly basis, make visual aids with the children, immediately including them in the creative process, or paint the walls together, refreshing a room that was not very “fun” initially.
Is it possible to save on advertising?
It is difficult to unequivocally answer this question, since in each case the need for promotional activities will be different.
But with any budget, you need to try to get through to your target audience: to those parents whose children you want to see in your studio.
This can be done with traditional events, by placing advertisements in local media, or by approaching the issue outside the box.
Do not neglect advertising and posting useful links on social networks, as they are a fairly effective and fast way of mass communication. It would also be useful to place information in places where a large number of children with parents: kindergartens, play centers, playgrounds and parks - all these are areas where both children and parents spend a lot of time, exchange information and have enough time to perceive the message that you would like to convey to them.
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Business plan for a children's development center
A children's development center can be a fairly profitable event if you approach the issue correctly. A well-written business plan will help you calculate all the risks and become a guide in organizational moments.
When compiling it, it is worth considering all the key positions for which expenses are expected at different points in the life cycle of the enterprise. Really calculated deadlines for each stage will give you the opportunity to correctly predict the receipt of profit from the activities of the center. And a properly organized information campaign will make it possible to populate the center with customers from the very first days of its opening. With such an organization, you can expect to receive income from the very beginning of work.
Children's development center "Cinderella"
Children's development center can not be called in a good way getting fast and easy money. Rather, it is a long-term project, designed for several years. A carefully thought-out concept, the accuracy of meeting the expectations of the target audience and reputation in the market also play a role here.
However, it will definitely bring you a stable profit. long time, if you treat the work as thoughtfully and carefully as possible at the first stage, you can earn yourself an excellent reputation. This approach will subsequently play into your hands and attract a constant number of loyal customers.
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* Calculations use average data for Russia
1. PROJECT SUMMARY
The purpose of this project is to open a children's development club to provide a range of services in the field of additional education for children in a city with a population of more than 1 million people. The main source of income is payment for attending classes.
Birth rate growth, popularization preschool education, state support and social significance this area make it quite attractive for entrepreneurship. In addition, with favorable project implementation, it is possible to achieve high profitability and return on investment.
Mission kids club is to help the child develop the necessary personal qualities, skills, talents that will make him a successful adult in the future.
The premises are rented for the implementation of the project with total area 150 sq.m., located in a residential area of the city. The rent is 110,000 rubles / month.
The volume of initial investments in the opening of a children's development center is 740,000 rubles. Investment costs are directed to the purchase of furniture and equipment, advertising promotion of the company and the formation of a working capital fund until the project reaches payback. The bulk of the required investment is in equipping the learning space. Own funds will be used to implement the project.
Financial calculations take into account all income and expenses of the project, the planning horizon is 5 years. According to the calculations, the initial investment will pay off after 5 months of work. It is planned to reach the planned sales volume at the end of the first year of operation. Return on sales in the first year of operation will be 36.6%. Monthly net profit upon reaching planned sales is about 900 thousand rubles, and the annual net profit for the first year of operation is 6.7 million rubles. At the same time, sales have a pronounced seasonality: in the summer months, there is a decrease in sales. The financial plan has been drawn up according to an optimistic forecast, which can be realized due to the high workload of the children's club. Integral project performance indicators are presented in Table 1.
Table 1. Key performance indicators of the project
The yield index is greater than one, the net present value is positive and amounts to 3,963,197 rubles, which indicates the investment attractiveness of the project.
2. DESCRIPTION OF THE INDUSTRY
Today in Russia institutions of additional education for children are becoming especially popular. This trend is associated, firstly, with an increase in the birth rate in the country, secondly, with a lack of places in public kindergartens, and thirdly, with the low quality of preschool education in these institutions.
The development of the market for private gardens and developing clubs began in the mid-2000s, which was caused by an active growth in the birth rate. Over time, the prospects of the market were appreciated by many - the market began to fill up with players who began to conquer consumers with different income levels. If earlier the services of private kindergartens and similar institutions were regarded as an expensive service for the wealthy category of the population, then the current market covers a wider audience - now almost everyone can find an option suitable for their budget.
The demographic situation in the country supported the market of children's development centers and private kindergartens. In recent years, Rosstat has noted an annual increase in the birth rate by 3%. At the end of 2016, 1 million 860 thousand people were born in Russia.
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The peak of natural population growth in the country occurred in 2012, and the peak of increased competition among children's development centers shifted to 2014, when the market outgrew the stage of formation and entered the stage of maturity. Today in Russia there are more than two thousand children's development clubs and private kindergartens, and the market structure is represented by various players: large franchise networks (more than 30 points of presence), small-scale networks (up to 5-10 objects) and local players with 1- 2 points.
Despite the current crisis, the segment of private children's education feels quite confident. According to experts, this business is able not only not to decline, but also to grow during the crisis. This is due to the fact that most consumers believe that children cannot be saved, and therefore do not plan to stop investing in their development and education.
Thus, the business of preschool education for children is a promising direction that takes into account the main social and economic trends. However, the supplementary preschool market is characterized not only by a growth trend, but also by imbalance and high competition in many programs. The main problem of the market is the low share of private business, which is only 3-5% of total number organizations. The Agency for Strategic Initiatives identifies a set of barriers that impede the development of the market for additional education for children:
Lack of state statistical accounting in the industry;
Excessive requirement in regulatory documents (SanPins);
Complicated licensing procedure;
Shortage of qualified personnel;
Low awareness and disunity of industry entities;
Lack of advanced training programs and certification of employees in the field of additional education.
At present, the development of the market of additional education for children is being updated in Russia. The state is developing measures aimed at supporting entrepreneurship in the field of preschool education. The amendments to the draft laws and the measures taken by the Government to develop the non-state sector of preschool education should become an additional driver for the growth of the segment. Governmental support small and medium-sized businesses operating in the field of preschool education is expressed in the provision of subsidies and tax benefits.
Increasing the availability of various areas of additional education is one of the priority tasks for the development of domestic education. According to statistics, the proportion of children in Russia who receive training on the basis of additional education is 49%. Federal target program "Development of additional education of children in Russian Federation until 2020" provides for the growth of this indicator to the level of 70-75%. In accordance with these goals, the market for additional education is developing. At the beginning of 2015, the market volume reached 231.4 billion rubles, having increased by 18.5% over the year. Growth drivers were an increase in the natural volume of the market and an increase in the cost of services.
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Thus, it is possible to highlight the advantages and disadvantages of this business. The benefits include the relevance of the business; stability; low susceptibility to crises; state support for preschool education. Among the shortcomings, one should single out the difficulty in the selection of highly qualified personnel; high level of competition; the need for the presence of an entrepreneur in business; low marginality due to the cost of rent, salary employees and the cost of the services provided. However, the opening of a children's developing club is estimated as promising direction business, which is characterized by a stable income and social significance.
3. DESCRIPTION OF KIDS CLUB SERVICES
The Children's Development Center is an institution where classes are held with the child to develop intellectual abilities, social communication skills, creativity, creativity, concentration of attention and engage in various types of creativity (singing, modeling, drawing, dancing, etc.). There are both multidisciplinary centers covering a wide range of services, as well as narrowly focused centers focused on certain segments of preschool education.
Table 2. Description of the services of the child development center
|
Age group |
Description |
|
|
General developmental activities for children early age |
Classes are aimed at the sensorimotor development of children, the development of coordination of movements and fine motor skills, the development of speech; |
|
|
Music lessons |
An integrated lesson with musical accompaniment, using various techniques. |
|
|
Complex developmental classes |
groups: 3-5 years old, 5-7 years old |
Comprehensive programs, as well as individual areas: a creative workshop, sand therapy, English language, children's fitness, drawing, musical development, fairy tale therapy. |
|
Preparation for school |
Classes with a psychologist, the development of mathematical abilities, the development of speech, the basics of reading and grammar. |
|
|
Creative and intellectual development |
Chess, English, drawing, school of intelligence development. |
|
|
Child psychologist |
Individual and group lessons, family consultations. |
|
|
Individual lessons and consultations with a specialist. |
This project involves the opening of a children's developing club with a wide range of services, which allows covering a large part of the population. Expanding the range of the center's services does not require large additional costs - it is important to carefully study the programs for each group. Classes are designed for different age groups:
children from 2 to 3 years;
children from 3 to 5 years;
children from 5 to 7 years old;
pupils.
Each group has its own program and specifics of conducting classes. The planned list of services is shown in Table 3. Of course, this list can be expanded with pottery modeling, and various areas of dance, and physical training, and a school of success, and a culinary workshop, and vocal classes, and a theater school, and a chess studio, and also in other directions.
In addition, on the basis of the children's studio, master classes and trainings for adults can be held: a development school, psychological trainings, body ballet, yoga, gymnastics for pregnant women, and more.
The format of the children's club provides a wide range of services. To decide on their list, you need to form the concept of your club (family club / school creative development/ preschool education or other direction). It is also recommended to study the offers of competitors in order to introduce a competitive service in your club.
Tuition fees vary depending on the service. The more relevant and unique it is, the more expensive it is to visit it (usually, this is due to higher costs for wages teachers). The average cost of 1 visit to classes is 400 rubles. The club also assumes the validity of subscriptions for a month (8-12 lessons, depending on the program). Its cost is calculated based on the amount of 1 visit and a 15% discount. That is, if a subscription is purchased for 8 classes worth 400 rubles each, then the total price of the subscription will be 2700 rubles.
4. SALES AND MARKETING OF THE KIDS CLUB
The target audience of the children's developing club are various groups of people who are aimed at the creative and intellectual development of their children. The target audience is represented by the parents of children preschool age. Availability of programs for different ages and the middle price segment allows you to cover a large audience.
The purpose of the children's developing club is to provide a wide range of services for preschool education for children. The mission of the club is to help the child develop the necessary personal qualities, skills, talents that will make him a successful adult in the future. In accordance with the mission, the specific tasks of the children's developing club are also determined:
Creating a favorable developmental environment in which the child will feel comfortable;
Developing a child's interest in independent knowledge peace;
Creation of favorable conditions for the development of the child's abilities;
Creation of a psychologically comfortable environment;
Socialization of the child;
Individual approach to each child.
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Having a clear positioning in the market, you can develop an advertising promotion program. The initial step is to conduct a SWOT analysis to identify the strengths and weaknesses of the institution. This will allow you to adjust marketing directions and identify key promotion methods.
Table 3. SWOT analysis of a children's developing club
|
Inner sides |
Strengths: 1) The possibility of expanding the range of services; 2) Possibility of choosing a territory favorable for doing business; 3) The possibility of establishing cooperation with school teachers; 4) Wide spectrum services that allow you to cover a large target audience; 5) Teachers have experience working with children. |
Weak sides: 1) Lack of own client base; 2) High responsibility for children; 4) The need to look for staff and difficulties in finding qualified teachers. |
|
Opportunities: 1) Opportunity to expand business; 2) State support socially significant project; 3) The possibility of obtaining subsidies for the opening and development of a socially significant business; 4) Growth in demand even during the economic downturn, which guarantees the stability of income. |
1) High level of competition in the segment; 2) Decline in the income level of the population and, as a result, a decrease in profits; 3) The likelihood of changes in legislation and tightening of requirements that will complicate production processes. |
Thus, in order to realize its potential, a children's developing club must develop a customer base, offer the audience author's methods that make it possible to distinguish it from competitors, and also attract highly qualified personnel to work.
Since at present a clear system of consumer requirements has not yet been formed in this segment, customers, when choosing a particular children's development center, rely on the reviews of acquaintances, search through the Internet and social networks, where you can find the information of interest. Thus, an advertisement for a children's center should contain as much useful information as possible, on the basis of which potential customers can form an opinion about your institution.
For a children's developing club, the most effective tools promotions will be:
1) Creation and promotion of your own website with parallel maintenance own group in social networks. The content of a group or profile should be diverse, including not only organizational issues and advertising of the club's services, but also should contain useful information - these can be training tips, various articles telling about the benefits of a particular activity, etc. Practice proves that the provision of useful and, most importantly, free information by a company increases the degree of loyalty of potential customers. Through social networks it is convenient to carry out various promotions and bonus programs.
2) Placing ads in schools, public kindergartens and other places where the target audience is concentrated.
3) Posting ads in houses that are geographically close to the institution. In this case, advertising in elevators is most effective.
4) Placement of information in local newspapers - this can be not only a commercial announcement, but also a whole article telling about your business, teachers, methods, results, etc.
5) Placement of information on various thematic forums in cities.
6) Participation in various recreational activities, active social work, sponsorship in projects.
7) Provision of additional services. This can be a free trial lesson or a video surveillance service that allows parents to follow the progress of their child's classes online.
8) A testimonial contest that allows you to spread the word about your kids club, use the word of mouth tool and attract new customers.
Since the competition in the segment is quite high, it is necessary to carefully consider the advertising strategy. An approximate plan for promoting a children's developing club is presented in Table 4. According to the calculations, it is planned to spend 56,000 rubles on promoting the club. The main part of promotional activities is planned for the first months of the opening of the child development center.
|
Event |
Description |
Costs, rub. |
|
Create your own website |
The site should reflect the description of the services and benefits of the children's club, its mission, goals and objectives, photo and video reports, the cost of services, reviews, a list of methods used, teaching staff, contacts and address |
|
|
To do this, it is supposed to create promotional material (flyers / booklets) and distribute it in places where the target audience is concentrated (schools, kindergartens, shopping centers, etc.). Costs include the cost of creating and printing flyers, as well as wages for promoters. |
||
|
Internet promotion |
Creation of accounts in social networks VKontakte and Instagram, where it will be placed helpful information about various club services, promotions, events, reviews, etc. A competition is planned to be held on the basis of Internet sites (it is possible to hold a competition for the most creative review, a competition for children's drawings, a competition family photos etc.). The main prize in the competition is a free visit to a master class or a monthly subscription to one of the club's programs. |
|
An active marketing strategy allows you to accelerate the process of recoupment of funds invested in opening a children's developing club. It is necessary to use promotion tools in a complex way - then advertising will give the fastest and most effective result.
Predicting the volume of sales in a children's developing club is quite difficult. It depends on the qualifications of the selected teachers, and on the schedule of classes. Usually, the time for group 1 is 60 minutes. It is planned that the area of the children's club will allow for 5 classes at the same time. Each group consists of 7-12 people (average 9 people). The 10-hour work schedule and the club's class schedule allows for an average of 20 lessons per day. Based on these data, the planned sales volume per month will be: 20*30*9*400= 2,160,000 (rubles). It is possible to achieve such indicators with sufficient occupancy of the club, the availability of the necessary teaching staff, sufficient space for organizing several classes and a flexible class schedule. Also, when planning sales, it should be taken into account that sales in the preschool education segment have some seasonality: they decrease in the summer months and grow in the autumn-winter period.
5. KIDS CLUB PRODUCTION PLAN
The opening of a children's development center includes the following steps:
1) Registration in government bodies. In accordance with Art. 91 of the Federal Law "On Education in the Russian Federation", additional education is subject to licensing. However, in accordance with the Decree of the Government of the Russian Federation of March 16, 2011 N 174 “On approval of the Regulations on licensing educational activities”: “Educational activities carried out by conducting one-time classes various kinds(including lectures, internships, seminars) and not accompanied by final certification and issuance of documents on education, activities for the maintenance and education of students and pupils, carried out without the implementation of educational programs, as well as individual labor pedagogical activity are not licensed." Therefore, you do not need to purchase a license to open a children's developing club.
However, there are certain requirements for the institution of additional education for children that must be observed:
The premises of the club must be suitable for the purposes of training in terms of all established standards (number and minimum area of rooms, the presence of a separate entrance, etc.). This information can be found in SNiP and SanPiN. It must also comply with all fire and sanitary safety standards (repair using recommended materials, fire alarms, fire extinguishers, proper lighting, comfortable temperature regime etc.);
Furniture and equipment must comply sanitary standards and safety criteria;
The availability of educational programs that meet state standards, as well as a preliminary schedule and information about the teaching staff. Teachers must have education in the profile and qualifications, which is documented. It is also necessary for all employees to have medical books and timely medical examinations.
To conduct commercial activities, an individual entrepreneur is registered with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:
85.41.9 - Other additional education for children and adults, not included in other groups;
90.04.3 - Subgroup "Activities of club-type institutions: clubs, palaces and houses of culture, houses of folk art."
2) Location and choice of office. Unlike most commercial premises, for a children's development club, location according to high traffic is not so important. Classes here are planned in advance, spontaneous sales are not typical for this type of activity. A winning option for placing a developing children's center is a building in close proximity to kindergartens and schools where the target audience of the studio is present. It is also desirable to have a kids club in a residential area - this will not only reduce the cost of renting a room, but will also become a more convenient visiting option for customers.
The main thing is to choose a room that would meet all the requirements. When choosing a room, it is necessary to pay attention to lighting, sanitary condition, availability of a bathroom and other technical characteristics.
To organize a children's club, several isolated rooms are required:
A hall with a comfortable waiting area with hangers or lockers for clothes and change of shoes; sofas or banquettes for changing shoes and waiting;
The rooms where classes are held should be bright and equipped with all the materials necessary for the learning process. Work desks, play area, specially equipped classrooms. Since the range of services of the development center is quite diverse, the design of the classes is different - for some classes a small room with soft carpet will be enough, for others an equipped class will be required.
A bathroom that provides for the presence of children's sinks.
AT this project It is planned to place 8 isolated rooms:
Class for the younger group;
Class for creative work;
Class for dancing, acting, fitness;
Two classrooms for studying at desks (chess, English, mathematics course, preparation for school);
The office of a psychologist and speech therapist for individual consultations;
Hall, where there are storage lockers and sofas for waiting and a small play area;
Bathroom.
Accordingly, the total area required is about 150 sq.m. To implement this project, it is planned to rent an office with an area of 150 m2 located in one of the residential areas. The cost of renting such premises with repairs will average 110 thousand rubles for a city with a population of about 1 million inhabitants. If you plan to acquire the ownership of such premises, then the estimated cost will be 6.5 million rubles. Since the landlord leases the premises with repairs, there will be no additional costs for repairs. 8,000 rubles were allocated for the design of the sign.
3) Selection of personnel. For a children's developing club, the availability of qualified personnel is one of the main parameters, so you should carefully approach the selection of staff. The main problem when opening such an institution lies precisely in the small number of highly qualified specialists. Therefore, it is recommended to engage in the selection of personnel at the stage of business planning. It is obligatory that the teachers of the club have a pedagogical or psychological education. It should be noted that when drawing up training programs, knowledge in the psychological, pedagogical and creative fields will be required.
4) Purchase of equipment. To organize the educational process in the club, you will need different equipment: furniture, various props for classes, training material. Desks and chairs will be required for classes, mirrors for a dance class, sports equipment for children's fitness, etc. It is possible to form a clear list of the necessary equipment and calculate the costs for it when specific educational programs. Table 5 provides a summary of the equipment. Thus, the cost of equipment and technical equipment for the children's center will amount to 400,000 rubles.
Table 5 Indicative list equipment for a children's developing club
6. ORGANIZATIONAL PLAN OF THE CHILDREN'S CENTER
The working hours of the children's center are from 9:00 to 20:00.
For the functioning of the studio, it is necessary to form a staff of the following employees: teachers, administrators, accountant, cleaner. The main staff are teachers, since the atmosphere of the educational process and the impression of the club as a whole depend on their professionalism and sociability. Based on the prepared implementation plan and a certain range of services, the teaching staff should include:
Junior group teacher
Music group teacher;
Choreography teacher;
School teacher for the development of intelligence;
English teacher;
Two educational psychologists;
Speech therapist-defectologist;
Painting teacher.
The work schedule of teachers depends on the schedule and the occupancy of the groups. For teachers, a rolling work schedule is offered, since the frequency of classes in groups is 2-3 times a week.
The position of administrators involves shift work - 2 through 2, so you will need to hire two employees. The requirements for the administrator are limited to a high level of discipline, responsibility, communication skills. Their responsibilities include receiving calls and letters, recording clients for classes, forming groups, scheduling classes, maintaining groups on social networks, providing the studio with the necessary equipment.
The cleaning lady is expected to be part-time.
It also needs a head of the studio, who will perform the functions of a manager. All the staff is subordinate to him, he makes decisions on hiring employees, builds a marketing policy, and interacts with the counterparty. In this project, an individual entrepreneur performs all managerial functions and maintains accounting records.
The total payroll will amount to 426,000 rubles.
Table 6 staffing and the wage fund of the development center
7. FINANCIAL PLAN OF THE KIDS CLUB
The financial plan takes into account all income and expenses of the project, the planning horizon is 5 years.
To launch the project, it is necessary to calculate the amount of investment. To do this, you need to determine the cost of arranging the premises, purchasing equipment and furniture, purchasing educational materials and forming working capital, which will cover the losses of the initial periods. The initial investment for opening a children's club is 740,000 rubles. The project is financed by equity. The main investment cost items are shown in Table 7.
Table 7. Investments in the opening of a children's development center
Variable costs consist of the cost of materials that are used in the learning process. These costs are minimal and amount to 20% of the cost of 1 lesson - 80 rubles.
Fixed expenses consist of rent, utilities, payroll, advertising and depreciation. Of these, almost 75% of the costs are for the salaries of teachers. The amount of depreciation deductions is determined by the straight-line method, based on the term beneficial use fixed assets in 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue.
Table 8 fixed costs children's development center
Thus, fixed monthly expenses were determined in the amount of 570,400 rubles.
8. PERFORMANCE EVALUATION
The payback period of the development center with an initial investment of 740,000 rubles is 5 months. The net monthly profit of the project upon reaching the planned sales volumes will be about 900,000 rubles. The target sales volume is expected by the end of the first year of operation. Return on sales in the first year of operation will be 36.6%. The annual volume of net profit for the first year of operation will be about 6.7 million rubles.
The net present value is positive and equal to 3,963,197 rubles, which makes it possible to speak about the investment attractiveness of the project. The internal rate of return exceeds the discount rate and is equal to 37.07%, and the yield index is 5.36. The financial plan has been drawn up according to an optimistic forecast, which can be realized due to the high workload of the children's club.
9. POSSIBLE RISKS
To assess the risk component of the project, it is necessary to analyze external and internal factors. To external factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.
The specifics of the children's development center determines the following external risks:
Reaction of competitors. There are various institutions that provide continuing education services. Among them are large, promoted centers, which threatens not only with the loss of some potential customers, but even with ousting from the market. To minimize this risk, it is necessary to form your own client base, have unique offers, constantly monitor the market, and have a customer loyalty program;
An increase in the cost of rent, which will increase fixed costs and may affect financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious landlord;
Decreased effective demand. Since the cost of additional education is not classified as a priority, they can be excluded in order to save the family budget. In other words, with a drop in the income of the population, there is a possibility of refusing the services of the club. You can minimize this risk with the help of discount promotions and the formation of loyalty programs. However, this risk cannot be completely avoided due to the specifics of the services provided;
Changes in legislation, which may lead to the complication of business processes. This risk cannot be managed. Therefore, it is necessary to take it into account and form a budget in case such risks occur.
Internal risks include:
Responsibility for the health and safety of children. The presence of an unpleasant incident can significantly affect the business reputation of the institution and lead to significant problems. Therefore, in order to avoid such situations, it is necessary to conduct a thorough briefing for both teachers and parents;
Failure to meet the planned sales volume. It is possible to reduce this risk with an effective advertising campaign and a competent marketing policy, which involves various promotions and bonuses;
Lack of qualified specialists. This risk can be mitigated by monitoring employees of schools, art, music and dance schools, university graduates in the required specialties, careful selection of employees and favorable working conditions that can attract high-quality personnel;
Decrease in the reputation of the institution among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of the quality of services, receiving feedback from the clients of the institution and taking corrective measures.
Summarized data on the analysis of the risk component of the project are shown in Table 9. Thanks to quantification risks, you can determine what to focus on and what measures to provide to minimize losses.
Table 9. Quantitative Risk Analysis
In accordance with the above calculations, the most serious risks are the risks of a shortage of qualified personnel and the reaction of competitors. In the first direction, it is necessary to create favorable working conditions in order to attract experienced employees. In the second direction, one should pay Special attention formation competitive advantage, especially the pricing policy, marketing strategy, as well as the creation of a flexible system of working with clients.
This business quite interesting, specific and complex.
It is interesting because the volume of investments, as a rule, does not exceed 0.5-2.0 million rubles. (unless the property is purchased). It is specific because the service offered for sale is, first of all, a teacher with a non-standard training program, in other words, “exclusive”. And the more "exclusive", the better.
Of course, it is impossible to say that the consumer is greedy for “exclusive” in the current difficult time, but nevertheless. You need to understand that if there is no “zest”, then people may simply not reach such a children's center. That is why, if a few years ago the main emphasis was on languages, drawing and preparation for school (for kids), now such new areas of development of children as calligraphy (Japanese, Chinese), mental mathematics, children's TRIZ (Theory of Inventive Problem Solving) are in demand. and RTV (Development creative imagination), health practices.
Business is complicated by the fact that in million-plus cities there is quite high competition. In addition, it directly depends on the macroeconomic situation in the country, and the current stagnation of the economy does not affect the dynamics of market growth for the better, but rather the opposite.
Of course, it makes sense to say that the cost of promoting the services of children's centers can sometimes be 25-40% of revenue. This is extremely large and this is a kind of serious risk of its further existence as a Center.
That is why, when planning such a business, it is necessary, first of all, to pay attention to the so-called. "payback point", and in the second, to lay "planned losses" in the first two, three, and sometimes six months of work.
A modern children's development center is entertainment for children and a fashion trend among advanced parents. In almost every mall there are children's rooms that are always in demand. Active mothers on maternity leave in search of additional income are wondering - is it difficult to open a children's development center from scratch and how to do it?
How much money will it take to open?
How much does it cost to open a children's center (approximate estimate at the initial stage and monthly expenses).
| Name | Sum |
| Initial Costs | |
| Premises for rent | 100.000r |
| Utility payments | 15.000r |
| Layout of the premises according to the requests of the development center | 15.000r |
| Preparation and execution of documentation | 23.000r |
| Children's furniture (based on 15 people) | 50.000r |
| Bedding (if you plan to take the kids for the day) | 15.000r |
| Educational toys, manuals, books | 30.000r |
| Payment for communication and intercom services | 4.000r |
| Household kitchen appliances | 60.000r |
| Payment for advertising center | 15.000r |
| Total: | 327.000r |
| Monthly expenses | |
| Rent | 100.000r |
| The salary | 60.000r |
| Organization of holidays and birthdays | 5.000r |
| Electricity, water, waste disposal, heating | 5.000r |
| Stationery | 5.000r |
| Food | 50.000r |
| Household chemicals | 20.000r |
| Total: | 245.000r |
Initial expenses will be a minimum of 327,000 rubles, and monthly expenses for the operation of the store will be 245,000 rubles
Reference! Make an estimate necessary purchases and investments can be made independently or with the help of economists.
How much can you earn?
Having calculated the costs, the future owner wonders - is it profitable to open a children's development center and when will the income from the project appear? Let's count.
Each lesson costs 250-300 rubles (1.5-2 hours);
mothers are ready to bring children 2-3 times a week;
Profit per day— 4.500r
In Week- 13.500r
Per month- 54.000r
In year- 648.000r
Therefore, in a year you can fully return the money spent on opening. However, one group is not enough to make a profit. It is necessary to recruit several groups and work daily. A good income will bring the opening of a private kindergarten with hourly pay.
Choice of venue format
It will not work to draw up a business plan for opening a children's development center without determining the format. Moms who look forward to the development of their child in your institution will carefully study how it works.
So that parents' questions are not left without clear answers, you should consider a few points:
- What age children will be accepted and will there be a gradation by age groups
- What will be emphasized during the course? physical education, artistic and musical skills, writing, etc.)
- What methods will be used for the development of children of primary and preschool age
- Length of stay
- Work with narrow specialists (psychologist, speech therapist)
- Possibility of personal lessons
The main thing at the beginning of the formation of a business is to determine a niche. Think about what will be more profitable for you: an ordinary playroom where parents will bring their children for entertainment, or a full-fledged development center where kids will learn new skills and abilities.
Business registration
How to open a children's center from scratch step by step:
- Register a form of ownership. If you are designing a learning center, best option- OOO. You will need an educational license, without which it is impossible to hire teachers. If a teaching staff you do not need, it is enough to issue an IP without licensing.
- Select the type of activity according to OKEVD. 85.32 - day care for children. 92.51 - cultural institution. 93.05 - provision of personal and social services.
- Define the taxation system.
Attention! Do not rush to get a license if you have a pedagogical education! Organize the work of the children's center on your own, and after reaching income, get an educational license to expand the staff and the list of services provided.
Required documents
The list of basic documents needed to open a children's development center:
- Lease agreement or certificate confirming the presence of a working premises in the property;
- Conclusion of the SES on compliance with sanitary standards;
- Fire service permit;
- Certificate of registration of activity;
- Curriculum, expected results;
- List of manuals and textbooks;
- Data on the teaching staff;
- Constituent document (for LLC).
A package of documents should be submitted to the district Education Committee.
room
How to open a children's development center so as not to attract the attention of Rospotrebnadzor:
- Choosing the right space. You can not work in the basement without a fire exit. Ceiling height must be at least 3 m.
- Interior decoration and layout. It is important to make a separate place for clothes, a play / study area and a toilet. The covering of walls and ceilings should be odorless. The floor is smooth and not slippery. Install electrical components out of reach of children.
- toys and educational equipment must be certified. Keep all certificates in the center.
If you plan to open an entertainment club, it is better to choose premises on the streets and close to large shopping malls. Sleeping areas are suitable for an educational institution so that parents can comfortably bring their children to regular classes.
What staff should be hired?
To open a children's development center for a group of 15 children, you will need to hire specialists:
- Two people with higher teacher education for the education and upbringing of young children (they are engaged in educational and upbringing work, exercise control over the kids, hold holidays and organize outdoor events, maintain contact with parents);
- Assistant educator (engaged in economic activities);
- Health worker (leads children's cards, provides first aid);
- Food preparation employee.
Advice! Try to hire energetic staff with experience so that parents see the high-quality work of specialists. However, it should be understood that the remuneration of such workers should be worthy!
Customer acquisition
At the stage of opening a children's development center, it is recommended to include the article "Attracting clients" in the business plan.
If funds allow, advertising can be placed on local television, radio and print media.
Business development options
It is more expedient to open a children's development center with an educational bias in a densely populated area, possibly with new buildings, where there are many young families with small children. These are your potential clients. As the institution develops, attendance will increase, perhaps, on the advice of people, children from neighboring microdistricts will begin to visit the center.
In such a situation, especially in areas with poor infrastructure, a large number of clients of the development center will attract other businessmen. Within walking distance you can open toy and stationery stores, small retail outlets with children's clothing, balloons, grocery minimarkets.
If you orient yourself in time, you can open a third-party business on your own, which will bring additional income. The shops will be visited not only by visitors to the development center, but also by residents of the microdistrict.
Franchises of a children's development center
Opening a children's development center for a franchise means starting your own business with minimum investment and a complete package of documents. The franchise will give you the right to use the brand and all the developments of the franchisor. In addition, franchise sellers are interested in the profitability of the new project and provide all possible legal and financial support to the franchisee.
People with a total family income of up to 80,000 rubles a month make up the majority of Russia's population. Developing centers offering franchising are aimed at working with middle-income clients.
Franchise "Smart"
Most modern parents at least once in their lives used the services of a variety of children's development centers.
Surveys have shown that almost all major cities more than half of parents with children aged 8 months to eight years are going to take or are already taking their babies to special developmental classes.
If until recently, visiting such centers was quite expensive, today such services have become available to most people with an average income. It is for this reason that owning your own developmental children's center is enough profitable business.
Despite the fact that there is fierce competition in this segment, the opening similar business is a fairly profitable and attractive investment due to the fact that there are more young children every year, and there are not enough good pre-school child care facilities for everyone. If you said to yourself: “I want to open a similar center!”, then you will have to thoroughly prepare.
Video about the opening of a children's development center
What do you need to open?
Before you open a children's development center, you need to conduct a small marketing research, which is best entrusted to a specialized organization.
Marketing research
If you do not want to spend money on professional advice, then the study can be done on your own. You need to find out the number of such organizations in your area or city.
You can interview potential customers, ie. parents in clinics, playgrounds and gardens.It is recommended to ask questions about where it would be more convenient for them to take their babies, as well as what kind of developmental programs they are interested in. The main purpose of the survey is to find out what exactly they are guided by when choosing a children's center.
Registration
Recently, a new law “On Education” was issued, which allowed individual entrepreneurs to officially conduct educational activities if there are employees with a pedagogical education. Now, to open a children's center, it is enough just to open an individual entrepreneur and obtain a special license.
To do this, you either need to have a pedagogical education yourself, or hire employees with such qualifications.
In addition, you will need to develop a program according to which your institution will work, and submit it to the education department.
Children's development center from scratch
To organize a developmental center for children, you need a suitable room. Most start-up entrepreneurs prefer premises with a small area - 50 m2.
Location
The main criteria to be followed when choosing are its location (preferably in the city center or in the center of a large residential area), the minimum need for repairs, as well as the availability of a place where parents can wait for the completion of classes and a bathroom.
The choice of the location of your children's center directly depends on the target audience for which your institution will be designed. And also on convenience and your preferences.
Before you rent a room, you need to assess your own financial capabilities. If your children's center claims to serve wealthy parents, then it must have excellent repairs, highly qualified teachers and a professional administrator. Be prepared that this will cost you dearly.
Remember that a premium class establishment simply has to be located in the central part of the city, so renting a room will be quite expensive.
If you decide to open a children's center with a low cost of services provided, then you can rent a room on the ground floor of a multi-storey building in one of the city's residential areas. You should decide in advance in which particular area it is best to open a children's center, while taking into account the distance from your place of residence, the presence of direct competitors and the solvency of the population.
The area of rented premises directly depends on your tasks and goals. As a rule, the area of the training room should be at least 30m2. A good place for a kids club are shopping malls and office buildings.
The main requirement for the rented premises is its location on the ground floor so that the kids and their parents do not have to take the elevator or stairs.
When organizing a kids club in a shopping center or office building, you will need several study rooms, as they will most likely have a small area.
In addition to the main premises, a children's early development studio should have a waiting room. Some managers, trying to save money, try to do without such a room. In this case, parents will have to wait for their children on the street and most likely they will stop going to your institution.
Thus, taking into account the training room, the waiting room and the bathroom, the area of the children's center should be at least 50 m2. If you do not have the necessary amount to rent such a room, you can open a children's center consisting of one study room, but this will significantly limit the scope of services provided.
Recruitment
For the correct opening of such an institution, qualified personnel will be required. This applies not only to teachers, but also to administrators.
Statistics show that it is much easier to find a professional administrator than a teacher who understands and loves children, and who will also be able to captivate with classes and find an approach to each child.
For the position of administrator, who will receive visitors, answer customer calls, schedule all classes and solve other organizational issues, you can take recent graduates or students.
You will need at least two administrators to work in shifts. At the beginning, you can perform the duties of an administrator yourself until you find a suitable candidate. With qualified teachers, the situation is much more complicated.
Professional teachers with experience in preschools or schools will cost significantly more than administrators. In addition, it is worth remembering that having a diploma of higher education, diplomas and certificates does not guarantee that the teacher will be able to find a common language with the kids and will not discourage them from visiting the training center and developing.
Practice shows that graduates of the pedagogical challenge can quickly find a common language with children and ensure more effective development of the child than more experienced teachers.
Interviewing all potential employees is best done in person. Be sure to pay attention to the appearance of applicants, as well as their manner of communication, try to evaluate their initiative, dedication to work and innovation.
In some cases, mothers of babies apply for the place of teachers. They do not have a specialized education, but are fond of a variety of developmental methods and attend various seminars and courses, as well as new trends in the field of preschool education. Having an appropriate diploma is, of course, a very important factor, but in some cases it can be neglected.
Furnishings, equipment
You will also need to purchase furniture and a variety of types of equipment depending on the types of services you intend to provide. You will also need furniture for the waiting room so that the parents of the children feel comfortable.
All purchased equipment must be made of environmentally friendly materials so as not to harm the health of children.
Toys and Consumables
To operate a children's development center, you will need a variety of toys, such as constructors, cubes, mosaics, puzzles and pyramids. They must be of high quality so as not to harm the health of children. In addition, you will need a variety of materials, such as notebooks, albums, cards, felt-tip pens, etc.
You can buy such items in bulk, because they quickly become unusable. Look for suppliers on the Internet, ask your friends. This will help you save a lot.
Attracting clients
Children's centers are different types. You will have to determine on your own what types of services you are going to provide, it will directly depend on which clients you will have to work with.
Profile selection: additional classes or replacement for kindergarten
The most optimal areas in the activities of such centers are preparing children for school, as well as developing skills that are useful for the future life of the baby, such as communication skills and leadership qualities.
If you plan to carry out classes with groups of kids once or twice a week, then a small room is enough. This is convenient for mothers on maternity leave - they are engaged in a useful activity with a child, but it is not expensive.
The developmental center, in which the children will be all day, will require an additional bedroom, kitchen and increased staff. In this case, your studio will be called a private kindergarten, and, therefore, you must arrange it accordingly: with all the necessary certifications, permits and commissions. To start an educational career, this is a troublesome and not entirely acceptable option.
Developmental methods
You will also have to choose which developmental methods you will use in your children's center. It is recommended that you independently master the basics of child development methods in order to choose the most suitable option and have the opportunity to control the educational process.
The most common methods that ensure the development and creativity of the child are:
- systems of N. A. Zaitsev,
- waldorf method,
- Glen Doman System,
- Montessori method.
With all the abundance pedagogical technologies The best results are obtained by a combination of several techniques and an individual approach. It's great if your employees have both theoretical training in this matter and are able to create something of their own on this basis.
Advertising
Do not forget about advertising. At the initial stage, to attract customers, you can use the distribution of leaflets, posting ads, as well as advertising on the Internet on thematic sites and forums. In addition, free classes contribute to the growth of the client base, as they allow parents to decide whether your center is suitable for them or not.
Nothing will bring more clients to your center than showcasing your abilities and word of mouth. As an option: take part in any social events with your pupils. Or hold an open thematic lesson on the playground.
Business plan
Issue price
So, let's calculate the starting costs. First of all, you will need:
- to rent a room and carry out repairs there ( from 150 thousand rubles),
- purchase the necessary equipment about 200 thousand rubles),
- buy toys and expendable materials (from 80 thousand rubles).
- For the salary of an administrator, teacher and cleaner, you will have to spend approximately 65 thousand per month,
- utilities will cost you about 15 thousand rubles.
In total, the first month of your children's center will cost about 510 thousand rubles.
Benefit
The average cost of a subscription for eight visits is about 2,000 rubles, or 250 rubles per visit.
Given that the attendance of an average children's center operating in two shifts is thirty people per month, the average income is 30 * 250 * 30 = 225,000 rubles.
Thus, the full payback of the children's development center comes in about a year.
The nuances of the work of the children's development studio
Is it possible to open a child development center in an apartment?
If you want to save money, you can organize your own children's center in your own apartment. The only downside to this approach is that if you work with children at home, you won't be able to take on many clients due to the small amount of available space.
The other side of the coin: the SES authorities may refuse to issue you a permit. Then either deal with the children "underground", or bring everything in line with the instructions of the inspectors.
Age categories of children
As a rule, children in developmental centers can be divided into three main categories:
- Toddlers who are not yet in kindergarten can visit your center in the morning.
- Older children will come to you after 18:00, since that is the time they are taken from preschools.
- Primary school students - for them, you can offer additional classes in foreign language, art lessons.
Opening by franchise
A good option to create own business is the opening of a franchise children's center. Thus, at the initial stage, you will not have problems with customers, because thanks to famous brand visitors will trust you. In addition, you will definitely be helped with teaching materials and development equipment.
However, for such "courtesy" you will have to pay tribute regularly. This is about 15-20%. Consider all aspects of such a job well before agreeing to it.
A child development center can be a profitable business for its owner. But a person who does not understand anything in the upbringing of children should not be led by him. This is a very complex industry. Opening such a center must necessarily be at least a little enthusiastic about their work.
Are you thinking of opening a nursery? game room in a mall or large store, but not sure if it's a good idea? Are you afraid to burn out? This business idea has its risks, like many others. If everything is calculated and do it right, then in a few months you will receive the first income.
- Short review
- Business plan: step by step instructions on how to open a children's playroom
- Where to begin
- Registration, documentation
- How to choose a room for a game room?
- Equipment for a children's playroom
- Staff
- Economic efficiency of business
- Risk factors
- Taxation system
- Business Opportunities
- Conclusion
This direction is popular, because the state strongly supports young families in their desire to have children.
Why is it beneficial: the pros and cons of children's playrooms
Every business has pros and cons. First, let's look at the pros:
- Demand. Parents sometimes have no one to leave the child with, so the playroom is a great way out. And it will cost much less than a private nanny.
- Payback. This form of business does not require huge expenses and pays off quickly.
- Small financial investment. Of course, this is not . But investments can be minimal compared to other areas of business.
- Ease of implementation. It is much easier to open a children's playroom than a private kindergarten or a play center for children. This does not require a special license to conduct educational activities and a staff of qualified employees.
- Business combination.Can be rendered Additional services to increase revenue. For example, the organization of holidays and parties.
- Extension. The business can be expanded. You can open other similar points.
Short review
Playroom for childrenis a room with special equipment where parents can leave their baby to have fun for a certain period of time. The child is under the supervision of adults all this time.
The income is formed from the main profit - the cost of staying in the game room is from 100 rubles in remote areas to 200 rubles per hour closer to the center.
The size of the settlement also matters. Influences income generation and additional services.
Children's playroom is not a highly profitable enterprise. Having taken care of it, the businessman will not pay back the money that he invested in 2-3 months. However, this business is quite stable. The number of visits is affected by seasonality. Note that the flow of customers in the summer is reduced and it is best to open a game room in early autumn.
The cost of opening a children's playroom depends on many factors: the size of the room, in what area the room is located, whether it is a walk-through place, etc.
All costs will be detailed below.
This type of investment may be of interest primarily to young parents. They most often face the problem of where to "attach" the child while shopping, waiting in line, or simply with the desire to entertain him. The children's playroom is a great way out.
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